Taskstream

What Taskstream does

Taskstream, operating as Watermark Insights, is a U.S.-headquartered, private SaaS company providing cloud-based software and supporting services to help higher education institutions plan, manage, and evidence assessment, accreditation, student success, faculty success, course evaluation, and curriculum outcomes. The platform is built around an eight-product suite — Planning & Self-Study, Student Success & Engagement, Course Evaluations & Surveys, Student Learning & Licensure, Assessment Projects, Curriculum Strategy, Faculty Success, and the AI-enabled Educational Impact Suite anchored by the Insights Hub — that unifies institutional data, workflows, and AI-powered insights to support accreditation cycles, faculty reviews, course evaluations, and student retention. Watermark is hosted on AWS and integrates with Canvas (Instructure), and serves a reported 1,500+ institutions globally with deep support for regional accreditors (HLC, SACSCOC, MSCHE, WASC, NWCCU, NECHE).

The company monetizes through enterprise SaaS subscriptions billed annually on a quote-based model, with pricing scaled to institution size, modules selected, and user count. Go-to-market is direct enterprise field sales targeting provosts, deans, CTO/CIOs, institutional effectiveness leaders, and faculty affairs personnel, supplemented by digital demand generation (Google Ads, LinkedIn, content marketing, webinars, case studies, and a faculty reporting savings calculator). The customer base is vertically concentrated in higher education, with named logos spanning four-year universities (Texas State University, Amarillo College) and community colleges (Riverside City College, Garrett College), and the business reports a 98.3% support CSAT and 143 customer ideas implemented in 2025. Leadership is headed by CEO Erin Shy, and the company holds SOC 2 Type 2 certification alongside 2026 EdTech Breakthrough, Gold Stevie, and Titan Gold award recognition.

Name

Taskstream

Legal name

Watermark Insights

Website

https://taskstream.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Watermark Insights (Taskstream) is a private U.S. SaaS company that provides higher education institutions with cloud-based software for assessment, accreditation, student success, faculty success, course evaluations, and curriculum management, serving 1,500+ institutions globally.

Ownership category

akta.pro rank

Product category

Higher Education Assessment Software

NAICS

Educational Support Services (61171), Computer Systems Design and Related Services (54151), Educational Support Services (6117)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Educational Services (8200)

akta.pro primary industry

Subject-Specific Courseware (Math, Science, ELA, Social Studies, etc.) (EDAFACAB)

akta.pro secondary industries

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), Work Management & Collaboration Suites (BPAMAMAG), Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)

Keywords

• Assessment management software
• Higher education software
• Accreditation management
• Learning outcomes platform
• Institutional effectiveness

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Cloud-based software-as-a-service subscription model providing access to higher education software solutions including assessment, accreditation, student success, and faculty success modules

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Taskstream provides web-based software and supporting services to efficiently plan and manage assessment processes for higher education institutions. The platform supports accreditation workflows, outcomes assessment, planning and self-study, faculty activity reporting, course evaluations, and student success initiatives, augmented by AI-powered insights for predictive analytics and data-driven decision making.

Product overview

Watermark Insights offers a modular higher education software platform with eight core products that work together to support institutional effectiveness, assessment, accreditation, and student success. The platform includes Planning & Self-Study, Student Success & Engagement, Course Evaluations & Surveys, Student Learning & Licensure, Assessment Projects, Curriculum Strategy, and Faculty Success. The Educational Impact Suite (EIS) serves as the overarching platform anchored by the Insights Hub, which connects all products' data and workflows. AI-powered capabilities are embedded across multiple products including Academic Momentum (program health assessment), Watermark Currents (data querying), Instructor Insights (feedback analysis), and CV Imports (automated faculty reporting).

Differentiator

Problem solved

Functional benefit

Brands

• Educational Impact Suite (EIS): Connects data, workflows, and AI-powered insights that drive improvement across institutions
• Insights Hub
• Academic Momentum
• Watermark Currents
• Assessment Catalyst Toolpack (ACT)
• Instructor Insights

Products and services

• Planning & Self-Study Software module that simplifies assessment and accreditation work for higher education teams, enabling institutions to focus on outcomes. Includes AI-powered Assessment Catalyst Toolpack (ACT) for closing the loop on assessment workflows. Used by institutional effectiveness and accreditation teams at colleges and universities.
• Student Success & Engagement Software module that boosts student retention and reaches at-risk students faster with predictive tools that maximize advisor impact using AI-powered pattern recognition. Used by student success teams, advisors, and retention specialists in higher education.
• Course Evaluations & Surveys Software module that uses insights from every survey to support better teaching and stronger programs. Includes Instructor Insights AI for turning student feedback into actionable teaching guidance. Used by academic departments and faculty in higher education institutions.
• Student Learning & Licensure Software module that captures authentic evidence of learning in real time to drive program improvements and simplify accreditation. Used by academic programs preparing students for licensure or certification.
• Assessment Projects Software module that validates program quality with scalable, rubric-based assessments that provide the evidence needed to drive excellence. Used by institutional effectiveness and assessment teams.
• Curriculum Strategy Software module that keeps curriculum updates moving without back-and-forth, giving faculty a clear path in catalog management from idea to final changes. Used by deans, department chairs, and curriculum committees.
• Faculty Success Software module that streamlines faculty reviews for consistency, speed, and quality. Features automated data collection including CV Import functionality for rich faculty activity reporting. Used by faculty affairs leaders, deans, and tenure committees.

Quantifiable outcome

• Course evaluation response rates improved from 30% to 83% in one semester
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and infrastructure.

• Instructure (Canvas)coreTechnology or IntegrationEnhanced Canvas and Watermark Partnership integrating Watermark's academic quality solutions with Canvas LMS. The integration enables seamless data flow between learning management and institutional effectiveness, assessment, and accreditation workflows.
• Amazon Web Services (AWS)infrastructureTechnology or IntegrationAWS hosting partnership for cloud infrastructure. Watermark's platform is hosted on AWS, providing scalable, reliable cloud services for higher education institutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Anthology: Anthology operates an enterprise higher education suite spanning SIS (Campus Management), LMS-adjacent tools (formerly Blackboard), and student success/analytics. It overlaps with Watermark across assessment, accreditation support, and student outcomes, but as a much broader multi-product platform rather than a specialized institutional-effectiveness suite.
• Workday Student: Workday Student is the cloud-native SIS and student lifecycle suite from Workday, encompassing academic advising, curriculum, and student records. As a broad incumbent enterprise platform, it competes for the same IE, provost, and CTO/CIO budgets and encroaches on adjacent Watermark workflows as it matures.
• Qualtrics (Higher Ed): Qualtrics powers course evaluation and institutional survey programs across many universities and competes most directly with Watermark's Course Evaluations & Surveys product. As a broader experience management platform, it is a broad incumbent in the same institutional survey and feedback workflows.
• Ellucian: Ellucian is the dominant SIS provider in higher education (Banner, Colleague, PowerCampus) and increasingly bundles student success, planning, and analytics modules around its core. While primarily a system-of-record vendor, its expanding portfolio of effectiveness and retention offerings makes it a broad incumbent comparable to Watermark.

Direct peers

• AEFIS: AEFIS is an outcomes assessment, ePortfolio, and accreditation management SaaS purpose-built for higher education. It directly competes with Watermark's Planning & Self-Study, Assessment Projects, and Student Learning & Licensure products for institutional effectiveness budgets at the same buyer personas.
• Coursedog: Coursedog provides curriculum management, catalog, and academic planning software for colleges and universities, with an institution-wide scheduling and program management footprint. It directly overlaps with Watermark's Curriculum Strategy and Planning & Self-Study modules and targets the same dean/registrar buyer persona.
• Civitas Learning (EAB): Civitas Learning (now part of EAB) provides predictive analytics and student success/retention software for higher education institutions. It directly overlaps with Watermark's Student Success & Engagement product and competes for the same provost, IE, and student success buyer personas on AI-driven retention and outcomes.
• EvaluationKit: EvaluationKit is a focused course evaluation and faculty review SaaS for higher education. It directly competes with Watermark's Course Evaluations & Surveys and Faculty Success products among similar institutional buyers, often as a lower-priced alternative.
• Strategic Education Solutions / TK20: TK20 is an outcomes assessment, ePortfolio, and accreditation platform for higher education, used by institutions to support accreditation review, program review, and faculty development. It is a direct specialty competitor to Watermark's Planning & Self-Study and Assessment Projects products for the institutional effectiveness buyer.

Others

• Instructure (Canvas): Instructure, the maker of Canvas LMS, is both a strategic integration partner and an adjacent player - Canvas touches assessment, course evaluations, and outcomes workflows that overlap with Watermark's portfolio. While not a direct competitor today, Instructure's roadmap to broaden analytics and accreditation features makes it a highly relevant ecosystem comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/taskstream
• Xx.com/Taskstream
• Facebookfacebook.com/180368045349950

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taskstream