IT²EC

What IT²EC does

IT²EC (International Training Technology Exhibition and Conference) is Europe's largest dedicated exhibition and conference for defence training technology, organised by Clarion Events under its Clarion Defence & Security division. The event runs annually at Excel London and convenes defence industry professionals, military personnel, government officials, and NATO representatives for a three-day programme of technical presentations, case studies, and exhibition floors showcasing simulation, AR/VR, AI, digital twins, wargaming, and immersive training solutions. Across its conference tracks—including the Adaptive Edge Keynote Theatre and the DualTech programme for wargaming and dual-use technology challenges—IT²EC features 70+ international training technology experts and 130+ speakers, with sessions cross-pollinating defence training content from gaming and first responder industries.

The business model is event-driven and multi-streamed: exhibition stand fees paid by defence contractors and technology vendors (e.g., BAE Systems, Babcock International, Airbus Defence and Space); sponsorship packages that provide prominent brand visibility; and conference registration for attendees. Pricing is opaque and negotiated through enquiry forms rather than publicly listed. The GTM motion is event-driven, targeting enterprise/government buyers through direct outreach, the official website (itec.co.uk), and registration/stand/sponsorship enquiry funnels. Named customers and stakeholders include NATO, the UK Ministry of Defence, Royal Navy, Royal Air Force, British Army, and various first responder organisations.

Strategically, IT²EC benefits from a strong must-attend reputation (80% of exhibitors, 91% of visitors rate it as important to their business, 81% visitor satisfaction), but its growth is constrained by the annual event cycle and dependence on the defence training procurement budget. Its parent, Clarion Events, provides event management infrastructure and cross-portfolio synergies, but no independent financials, headcount, or funding data are disclosed.

Name

IT²EC

Legal name

IT²EC (International Training Technology Exhibition and Conference)

Website

https://itec.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

IT²EC is Europe's largest annual exhibition and conference for defence training technology, organised by Clarion Events at Excel London. It convenes NATO, UK Ministry of Defence, defence primes, and military officials around simulation, AR/VR, AI, digital twins, and immersive training solutions.

Ownership category

akta.pro rank

Product category

Defence Training Events & Conferences

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Professional and Management Development Training (61143)

akta.pro primary industry

Defense & Security (EDABALAH)

akta.pro secondary industry

Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD)

Keywords

• Defence training events
• Military simulation conferences
• Defence industry exhibitions
• Training technology conferences
• Military wargaming showcases

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Stand Fees: Companies pay to exhibit at IT²EC, showcasing their defence training technologies to an audience of military professionals, government officials, and industry leaders
2. Sponsorship Packages: Sponsorship enquiries available for companies seeking prominent visibility and brand positioning at Europe's largest defence training technology event
3. Conference Registration: Attendee registration for conference sessions and technical presentations featuring international defence training experts

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

IT²EC organizes and operates an annual defence training technology exhibition and conference, providing exhibition floor space, conference sessions, sponsorship packages, and a DualTech innovation and wargaming programme. Its core commercial activity is delivering a three-day in-person event at Excel London that connects defence training technology suppliers with military, government, and first responder buyers.

Product overview

IT²EC (International Training Technology Exhibition and Conference) is Europe's largest defence training technology exhibition and conference organized by Clarion Events. The event serves as a platform for advancing defence training through technology, bringing together military simulation, training technology, and defence industry professionals. The conference features technical presentations, in-depth case studies, and best practice sharing across multiple theatre tracks including the Adaptive Edge Keynote Theatre. The 2026 conference explored emerging technologies disrupting training paradigms across defence and security enterprises, with over 70 international training technology experts presenting across three theatres. Key themes include AI-powered simulation, digital twins, immersive environments, neuroadaptive technologies, and workforce optimization for defence training.

Differentiator

Problem solved

Functional benefit

Brands

• DualTech: A program within ITEC focusing on dual-use technology challenges, innovation, and wargaming showcase
• Adaptive Edge Keynote Theatre

Products and services

• ITEC Conference Programme A three-day conference programme with over 70 international training technology experts (130+ speakers cited for ITEC 2026) covering military simulation, AI, digital twins, AR/VR, and immersive training across three theatres including a keynote theatre; intended for military officials, NATO representatives, defence ministry personnel, and industry delegates.
• ITEC Exhibition Space (Stand Bookings) Exhibition floor at Excel London where defence training technology suppliers (e.g. BAE Systems, Babcock International, Airbus Defence and Space) showcase simulation, AR/VR, AI, digital twin, and immersive training solutions to military and government buyers over three days.
• ITEC Sponsorship Packages Tiered sponsorship packages offering brand visibility and positioning for companies targeting Europe's largest defence training technology event; designed for defence industry suppliers seeking prominent engagement with military and government audiences.
• DualTech Programme A dedicated programme within ITEC that combines an innovation challenge with a wargaming showcase, focused on dual-use defence technologies and training innovation, intended for defence innovators, technologists, and military stakeholders.
• ITEC Attendee Registration Interest Pre-registration interest pathway enabling defence training professionals, military officials, government representatives, and industry delegates to register attendance at the annual ITEC exhibition and conference at Excel London.

Quantifiable outcome

• 91% of visitors say ITEC is important to their business
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Clarion EventscoreStrategic or Co-development PartnerClarion Events is the organiser of IT²EC, running the exhibition and conference. Clarion Defence & Security division manages the event, providing event management, venue coordination, and industry outreach capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NATO Training and Education Conference: NATO-led forum focused on training and education across the alliance. Comparable as the institutional counterpart to ITEC's defence training technology scope, with strong government buyer participation.
• DSEI London: DSEI is the UK's flagship defence and security exhibition organized by Clarion Defence & Security, sharing ITEC's organizer and overlapping exhibitor/attendee base, but covering the full defence industry rather than training specifically.
• I/ITSEC (Interservice/Industry Training, Simulation and Education Conference): The largest US military training and simulation conference, hosted annually by the National Training and Simulation Association. Directly comparable as a training-technology-focused defence exhibition and conference serving government and industry buyers.

Broad incumbents

• Milipol Paris: Leading biennial homeland security and civil defence exhibition in Paris, organized under the French Ministry of the Interior. Comparable as a major Clarion-style defence and security exhibition with overlap in government security buyers and simulation vendors.
• Farnborough International Airshow: Major UK aerospace and defence exhibition covering platforms, simulation and training adjacencies. Overlaps with ITEC on training-technology exhibitors and government delegations, but spans a much broader aerospace portfolio.
• AUSA Annual Meeting & Exposition: The US Army Association's flagship annual conference and exhibition, with a significant training and simulation technology footprint. Comparable as a large, government-aligned defence exhibition with strong training content.
• World Defense Show: Biennial defence exhibition in Riyadh organized by the General Authority for Military Industries. Comparable as a large-scale, government-backed defence exhibition with an expanding training and simulation track.

Others

• Clarion Events: Parent company and organizer of ITEC, running a portfolio of defence, security and energy events including DSEI. Comparable as the operating platform that delivers ITEC and as the most direct sister-brand within the same portfolio.
• Simulation Interoperability Standards Organization (SISO): Industry organization driving interoperability standards for defence simulation and training. Comparable as a content-and-standards counterpart to ITEC's training technology focus, addressing many of the same vendor and government technical communities.

Emerging players

• SOFINS (Special Operations Forces Innovation Network Seminar): French defence innovation event focused on special operations, including simulation and training technologies. Comparable as a niche defence training and innovation forum, but oriented to special operations buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/itec_event
• LinkedInlinkedin.com/company/itec-event

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT²EC