Novick Associates

What Novick Associates does

Novick Associates (legally Novick, Graffeo & Choi, P.C., DBA Novick & Associates) is a boutique New York law firm specializing exclusively in estate litigation, estate planning, and probate matters. The firm serves individual consumers and families throughout New York State — primarily New York City and Long Island — handling contested matters such as will contests, trust litigation, contested powers of attorney, spousal right of election, fiduciary breach claims, fraudulent transfers, guardianship proceedings (Article 81 and Article 17A), and real estate partition actions. The practice also provides non-litigation services including wills, trusts, living wills, powers of attorney, Medicaid planning, and LGBT estate planning.

The firm is structured as a private professional corporation with two physical offices: a headquarters in Melville, NY (425 Broadhollow Road, Suite 210) and a Long Island office in Huntington, NY. It operates with 1-10 employees and is led by named partners John P. Graffeo and Alice JaKyung Choi, following the March 6, 2025 passing of founding partner Donald Novick, a recognized pioneer in estate litigation who was a frequent media commentator on high-profile estates. The firm has operated for 30+ years and is described as a premier New York estate litigation practice.

The business model is professional services billing — primarily hourly fees with contingency fee arrangements available for select estate litigation matters and free initial case evaluations. Client acquisition is sales-led and driven by direct consultations, content marketing via an active blog (2013-2025), organic search, referrals/testimonials, and earned media from Donald Novick's appearances on CNN, MSNBC, Fox News, the New York Times, and Newsday. No technology platform, AI capabilities, or external investment is disclosed.

Name

Novick Associates

Legal name

Novick, Graffeo & Choi, P.C.

Website

https://novicklawgroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Novick Associates is a boutique New York estate litigation and estate planning law firm (operating as Novick, Graffeo & Choi, P.C.) serving individuals and families in NYC and Long Island across wills, trusts, probate, guardianship, and related contested matters.

Ownership category

akta.pro rank

Product category

Estate Litigation Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industry

Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC) (HLADALAI)

Keywords

• Estate litigation
• Estate planning
• Probate law
• Will contests
• Trust litigation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Legal Services - Estate Litigation: Professional legal services for estate disputes including will contests, trust litigation, probate proceedings, contested powers of attorney, spousal rights, and real estate partition actions. Revenue generated through hourly billing, contingency fee arrangements for select matters, and fixed-fee initial consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Novick Associates is a boutique New York law firm that provides legal representation in estate litigation and estate planning matters for individuals and families throughout New York City, Long Island, and New York State. The firm handles contested matters including will contests, trust litigation, probate disputes, contested accountings, breach of fiduciary duty, fraudulent transfers, spousal right of election, guardianship proceedings, and real estate partition actions, alongside planning services such as wills, trusts, powers of attorney, living wills, and Medicaid planning. Services are delivered through two physical offices (Melville, NY headquarters and Huntington, NY) with free initial case evaluations and contingency fee arrangements offered on select matters.

Product overview

Novick, Graffeo & Choi, P.C. is a boutique New York estate law firm offering legal services rather than technology products. The firm provides two primary service areas: Estate Litigation (handling contested matters including will contests, trust disputes, probate litigation, guardianship proceedings, and real estate partition actions) and Estate Planning (including wills, trusts, powers of attorney, Medicaid planning, and guardianship arrangements). The firm also offers specialized services for Article 81 and Article 17A guardianship proceedings and LGBT estate planning matters. The practice is built around experienced estate litigation attorneys with over 30 years of experience serving clients throughout New York City and Long Island.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BakerHostetler: National full-service firm with a substantial Private Client and Fiduciary Litigation group handling will contests, trust disputes, and estate planning. Comparable practice areas to Novick Associates but competing from a much larger institutional platform.
• Wiggin and Dana LLP: Regional law firm with a recognized Private Client and Trusts & Estates practice serving HNW individuals and families across the Northeast. Provides overlapping estate planning, probate, and fiduciary litigation services but at significantly greater scale.
• Blank Rome LLP: Large national law firm with a well-established Private Client and Trusts & Estates practice handling wills, trusts, fiduciary litigation, and estate planning for HNW clients. Overlaps with Novick Associates' trusts & estates litigation and planning services but as one practice within a broader full-service firm.
• Proskauer Rose LLP: Major New York-headquartered firm with a Private Client and Trusts & Estates group serving high-net-worth individuals with estate planning, trust administration, and related disputes. Comparable in core practice area but operates at significantly larger institutional scale than Novick Associates.
• McLaughlin & Stern LLP: New York-based full-service firm with a Trusts & Estates practice handling wills, estate planning, probate, and fiduciary litigation. Directly overlapping capabilities with Novick Associates, particularly in NY Surrogate's Court matters, but at a larger firm scale.

Direct peers

• Genser Dubow Genser & Cona: Boutique Long Island and New York estate litigation firm specializing in will contests, trust disputes, probate, and Surrogate's Court proceedings. Most directly comparable to Novick Associates in scope, size, geographic focus, and boutique positioning.
• Ronald Fatoullah & Associates: New York elder law and estate planning boutique offering Medicaid planning, guardianship, wills, and trusts. Closely comparable to Novick Associates in client base (individuals/families in NY metro), boutique scale, and overlap of estate planning plus elder-law services.
• Morgan Legal Group: New York City estate planning and probate boutique serving individuals and families with wills, trusts, Medicaid planning, and estate administration. Comparable to Novick Associates in solo/small-firm structure, NY focus, and individual-client estate practice.

Market position

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/novickassociate
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novick Associates