Cervejaria Schornstein

What Cervejaria Schornstein does

Cervejaria Schornstein is a privately held Brazilian craft brewery founded in June 2006 in Pomerode, Santa Catarina — a city marketed as the most German in Brazil. The company operates from a single production facility housed in the historic Mercado Weege building and is anchored to the area's German-heritage identity; its name ("Schornstein" = chimney in German) references a 30-meter handmade brick chimney that functions as both production asset and city landmark. The brewery employs 51–100 people and produces a portfolio of more than 10 beer styles — Pilsen, Weiss, Witbier, APA, IPA, Bock, Imperial Stout, Vienna Lager, American Lager, All Day IPA, and a non-alcoholic Summer Ale — distributed across 500ml bottles, 355ml long-necks, 473ml cans, and draft, with seasonal/specialty variants such as Imperial IPA, Kakao IPA, IPA Tangerina (co-developed with ESCM), and Chocolate com Pimenta.

Schornstein's technology is fundamentally traditional craft brewing rather than digital: the IP centers on proprietary recipes and brewing processes, German-tradition techniques, and physical production assets. Product innovation is partly externalized via a co-development partnership with Escola Superior de Cerveja e Malte (ESCM) under the "Projeto Usina Schornstein" initiative, which produced the IPA Tangerina SKU. The company has accumulated multiple industry awards between 2017 and 2020, including Best Brazilian Imperial IPA (Brazilian Beer Contest 2017) and medals at Copa Cerveja Brasil, CBC, South Beer Cup, Copa Cervezas, and Festival da Cerveja. No patents or trademarks are disclosed, and there is no evidence of AI/ML or proprietary software platforms; digital touchpoints are limited to a WordPress-style marketing site, content blog, and standard e-commerce storefront.

The business model is direct-to-consumer with multiple revenue streams: packaged beer sales (bottles, long-necks, cans, draft), the on-site Armazém retail store (beer plus branded merchandise such as BBQ kits, pâté kits, and souvenirs), the Kneipe on-site restaurant/bar (open daily except Tuesdays), guided factory tours booked through Sympla (including a Master Brewer-led experience and tank tastings), and Beer Custom — a B2B/B2C personalized-can offering in 473ml and 350ml formats for corporate events, branding, and gifting. Distribution is domestic Brazilian, with an "Onde encontrar" (Where to find) inquiry form suggesting incomplete retail penetration outside Pomerode. Customer segments span craft beer enthusiasts and foodies (primary), tourists visiting Pomerode, and corporate clients using the Beer Custom personalization channel. No revenue, ARR, funding rounds, or institutional investors are disclosed.

Name

Cervejaria Schornstein

Legal name

Cervejaria Schornstein

Website

https://schornstein.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Cervejaria Schornstein is a Brazilian craft brewery founded in 2006 in Pomerode, Santa Catarina, producing 10+ German-tradition beer styles across bottles, long-necks, cans, and draft for craft beer enthusiasts, tourists visiting Pomerode, and corporate clients via personalized cans.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (312120), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (72241)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)

Keywords

• Craft beer production
• German-style brewing
• Brewery tours
• Personalized beer cans
• Beer and food pairing

Headquarters

HQ city

Pomerode

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer product sales: Schornstein generates the majority of its revenue from selling packaged beer products across multiple formats: bottles (500ml), long-neck bottles (355ml), and cans (473ml), as well as draft beer (barril/pressure) for on-site consumption and third-party distribution.
2. On-site store (Armazém): The Armazém is the official on-site retail store selling Schornstein beer labels alongside branded souvenirs, BBQ kits, pâté kits, plaques, and cushions — a merchandise/up-sell stream leveraging the tourism visit.
3. Kneipe Restaurant: The Schornstein Kneipe is an on-site bar/restaurant open Tuesday through Sunday, generating food and beverage revenue from dine-in customers who visit the brewery.
4. Beer Custom (personalized cans): Schornstein Beer Custom allows fully customized canned beer orders in 473ml or 350ml formats for corporate branding, events, or gifting. This B2B/B2C product extends the brand into personalized merchandise.
5. Factory tours: Guided tours of the brewery, including a Schornstein glass, two beers sampled directly from tanks, and a guided tour led by the Master Brewer. Booked via Sympla platform.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cervejaria Schornstein is a craft brewery that produces and sells a diverse portfolio of beers (Pilsen, Weiss, Witbier, APA, IPA, Bock, Imperial Stout, Vienna Lager, American Lager, All Day IPA, plus non-alcoholic Summer Ale and specialty cans such as Imperial IPA, Chocolate com Pimenta, IPA Tangerina, and Kakao IPA) in bottles (500ml), long-necks (355ml), cans (473ml), and draft. Beyond beer, the company sells personalized cans for corporate events and gifts through its Beer Custom service, operates an on-site retail store (Armazém), runs a German-style restaurant and bar (Kneipe), and offers guided brewery tours led by the Master Brewer from its historic Pomerode, Santa Catarina facility.

Product overview

Cervejaria Schornstein is a Brazilian craft brewery founded in 2006 in Pomerode, Santa Catarina, offering a diverse portfolio of beer products across multiple formats (bottles, long-neck, cans) and styles. The core product line includes: Bottle products (Garrafas 500ml) featuring Pilsen, Weiss, Witbier, APA, IPA, Bock, Imperial Stout, and Vienna Lager; Long-neck products (355ml) including Witbier, American Lager, All Day IPA, and Summer Ale Sem Álcool (non-alcoholic); and Can products (Latas 473ml) featuring Imperial IPA, Chocolate com Pimenta, IPA Tangerina, and Kakao IPA. Beyond beers, Schornstein offers Beer Custom for personalized cans, the Armazém official store for souvenirs, guided factory tours (Visitação), the Kneipe restaurant/bar, and Culinária com Alma recipe content for beer and food pairings.

Differentiator

Problem solved

Functional benefit

Brands

• Beer Custom: Customized beer cans product line allowing customers to personalize Schornstein beer cans for corporate events, celebrations, or marketing purposes.

Products and services

• Pilsen (Garrafa 500ml) Filtered Pilsen in 500ml bottle — clear, crystalline beer with bright appearance, good foam formation, and aroma of malt and cereals; 4.5% alcohol.
• Weiss (Garrafa 500ml) Wheat beer (Weiss) in 500ml bottle — light amber, cloudy, with banana, clove, and citrus aromas and excellent cream formation; 5.0% alcohol.
• Witbier (Garrafa 500ml) Witbier in 500ml bottle — refreshing extra wheat beer brewed with orange and coriander, with notes of coriander, orange, and tangerine; 5.0% alcohol.
• APA — American Pale Ale (Garrafa 500ml) American Pale Ale in 500ml bottle — light, refreshing, balanced between hop bitterness and malt sweetness, golden color with voluminous and persistent foam; 5.0% alcohol.
• IPA — India Pale Ale (Garrafa 500ml) India Pale Ale in 500ml bottle — strong amber beer with floral, citrus, and fruity aromas, dense cream, refreshing character with characteristic bitterness; 6.5% alcohol.
• Bock (Garrafa 500ml) Bock in 500ml bottle — strong dark beer with reddish color, light brown creamy foam, and pleasant aroma combining caramel, wood, and toasted notes; 7.0% alcohol.
• Imperial Stout (Garrafa 500ml) Imperial Stout in 500ml bottle — strong dark beer, black color with dense, brown, persistent cream, aromas of coffee, chocolate, caramel, and toasted notes; velvety texture; 8.0% alcohol.
• Vienna Lager (Garrafa 500ml) Vienna Lager in 500ml bottle — amber-copper colored lager with malt upfront, notes of caramel, toffee, and light toasted flavor; 5.3% alcohol; IBU 25.
• Witbier (Long Neck 355ml) Witbier in 355ml long-neck bottle — refreshing and flavorful with wheat and spices, fresh, delicate, and citrus notes of coriander, orange, and tangerine; high drinkability; 4.5% alcohol.
• American Lager (Long Neck 355ml) American Lager in 355ml long-neck — light and refreshing with balance between malt sweetness and hop bitterness, caramel and herbal notes, appropriate bitterness for all moments; 4.2% alcohol.
• All Day IPA (Long Neck 355ml) All Day IPA in 355ml long-neck — malt subtlety combined with marked presence of Centennial hops, citrus, herbal, and earthy aromas for complexity across all moments of the day.
• Summer Ale Sem Álcool (Long Neck 355ml) Non-alcoholic Summer Ale in 355ml long-neck — light and refreshing with dry hopping of COMET hops bringing fruity notes reminiscent of tangerine, grapefruit, and herbal; 0.5% alcohol.
• Imperial IPA (Lata 473ml) Imperial India Pale Ale (Double IPA) in 473ml can — awarded Best Brazilian Imperial IPA at the 2017 Brazilian Beer Contest; amber and bright, intensely hopped, floral, citrus, and fruity aromas; IBU 85; 8.5% alcohol.
• Chocolate com Pimenta (Lata 473ml) Bock-style specialty beer with cocoa nibs and habanero pepper in 473ml can — light but evident chocolate and pepper aromas harmonizing with caramel notes and malt sweetness; 7% alcohol; IBU 25.
• IPA Tangerina (Lata 473ml) IPA brewed with tangerina pulp, dry-hopped with Amarillo and Citra hops, co-developed under Projeto Usina Schornstein with ESCM (Escola Superior de Cerveja e Malte); medium body with lasting foam in 473ml can.
• Kakao IPA (Lata 473ml) American India Pale Ale combining malt balance, generous doses of hops, and special touch of cocoa extract in 473ml can — explosion of fruity and citrus aromas with marked and intense flavor; IBU 30; 5% alcohol.
• Beer Custom — Personalized Cans Service allowing customers to order 100% personalized Schornstein cans in 473ml or 350ml formats with four-color printing, using any Schornstein beer style, for corporate events, social occasions, gifting, or brand promotion; pasteurized with 12-month shelf life.
• Armazém — Official On-site Store Official retail store at the Pomerode brewery site selling Schornstein beer labels and beer-culture souvenirs including barbecue kits, pâté kits, signs, and cushions; open daily.
• Visitação — Guided Brewery Tour Guided tour of the Schornstein brewery led by the Master Brewer, covering all production stages from ingredient selection to packaging; tour includes a Schornstein glass and two beers of different styles sampled directly from the tank; bookings via Sympla; restricted to adults and closed footwear/pants required.
• Kneipe — On-site Bar and Restaurant On-site German-style bar and restaurant at the historic Schornstein brewery in Pomerode, open daily except Tuesdays; serves Schornstein beer with food in a setting featuring the 30-meter handcrafted brick chimney.

Quantifiable outcome

• Imperial IPA won the Brazilian Beer Contest 2017 as the best Brazilian Imperial IPA
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Escola Superior de Cerveja e Malte (ESCM)coreStrategic or Co-development PartnerSchornstein partnered with ESCM (Escola Superior de Cerveja e Malte) through the 'Projeto Usina Schornstein' initiative. Under this collaboration, ESCM students developed the IPA Tangerina recipe — Schornstein's canned IPA brewed with tangerina pulp and dry-hopped with Amarillo and Citra hops. This co-development partnership leverages academic expertise to drive product innovation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cervejaria Eisenbahn: Brazilian craft brewery with a broad style portfolio (Pilsen, Pale Ale, IPA, Dunkel, Weizenbier) distributed nationally. Closest direct peer to Schornstein in craft positioning, premium pricing and German-influenced brewing heritage.
• Cervejaria Way Beer: Brazilian craft brewery known for innovative styles (Nefasta, AM, Old Ale) and a strong experimental product pipeline. Comparable to Schornstein as a craft player pushing style diversity and premium positioning.
• Cervejaria Bierland: Southern Brazilian craft brewery (also from Santa Catarina) producing lagers, ales and wheat beers with a regional taproom model. Highly comparable to Schornstein in geography, scale, and traditional German-style brewing approach.
• Cervejaria Colorado: Brazilian craft brewery known for style diversity (Appia, Indica, Ribeirão Lager, Demoiselle) and national distribution. Comparable to Schornstein as a multi-style Brazilian craft brand, though with much wider retail presence.
• Cervejaria Walfänger: Craft brewery also based in Pomerode, Santa Catarina, with a similar German-heritage identity and craft portfolio. Directly competes for the same tourist traffic and local craft consumer base in Pomerode.
• Cervejaria Original: Brazilian craft brand (Petrópolis group) producing premium lagers and ales (Pilsen, APA, IPA). Comparable to Schornstein in style range and consumer target but with substantially broader national distribution.

Broad incumbents

• Cervejaria Goose Island (Ambev Brazil): AB-InBev-owned craft brand distributed across Brazil's major retailers. Overlaps with Schornstein in the IPA and craft lager segments but benefits from Ambev's national logistics and marketing scale.
• Cervejaria Bohemia: One of Brazil's oldest and largest beer brands, owned by Ambev, with a premium sub-line (Bohemia Confraria, Escura, Weiss). Competes with Schornstein in the premium craft-adjacent space but at vastly greater scale and distribution.

Regional players

• Cervejaria Heilige Brewpub: Southern Brazilian (Rio Grande do Sul) brewpub combining craft brewing with on-site restaurant and tourism. Highly comparable to Schornstein's brewery + restaurant + tourism model, but operating in a different state.

Emerging players

• Cervejaria Asgard: Brazilian craft brewery with strong style experimentation and brand storytelling. Overlaps with Schornstein in the craft enthusiast segment but at smaller scale and without the tourism/brewpub ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Cervejaria.Schornstein
• Instagraminstagram.com/schornsteinoficial
• LinkedInlinkedin.com/company/cervejaria-schornstein

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cervejaria Schornstein