Plénita
Plénita is a Guadalajara-based kidney care clinic offering hemodialysis and hemodiafiltration treatments to chronic kidney disease patients, with bundled nutritional, psychological, and laboratory services and direct billing through 12+ Mexican insurers.
- Company typePrivate
- Founded2012
- HeadquartersGuadalajara, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Plénita does
Plénita is a specialized kidney care clinic headquartered in Guadalajara, Jalisco, Mexico, operating under the legal entity Reus Medica S.A.P.I. de C.V. Founded in 2012, the clinic delivers hemodialysis and hemodiafiltration treatments to chronic kidney disease patients and supports transplant preparation protocols. It is the only hemodiafiltration provider in western Mexico, deploying B. Braun Dialog+ equipment with a single-use filter policy and double-pass reverse osmosis water purification that exceed the Mexican NOM003SSA3-2010 hemodialysis standard. Each treatment session bundles laboratory tests, nutritional counseling, psychological support, body composition monitoring (BCM), Zerta pain therapy, and access to electronic renal health records for patients and their treating nephrologists.
The clinic's care model integrates four disciplines — nephrology, nutrition, psychology, and general medicine — delivered by a resident multidisciplinary team whose nephrologists are certified by the Consejo Mexicano de Nefrología. Plénita treats patients referred through an open network of more than 20 external nephrologists, billed through direct partnerships with 12+ major Mexican insurers (GNP, Allianz, Inbursa, Zurich, AXA, MetLife, Mapfre, Bupa, Plan Seguro, Monterrey, Banorte, Multiva), and also accepts self-pay patients. Pricing is published and all-inclusive: MX$2,500 (≈US$115) per hemodialysis session and MX$2,950 (≈US$138) per hemodiafiltration session, with no hidden add-on fees.
The revenue model is fee-for-service per session, with the dominant revenue stream coming from insurance reimbursements and a secondary stream from out-of-pocket self-pay patients. Go-to-market is sales-led, combining referral channels (insurance networks and nephrologist partners), top-of-funnel content marketing through the company's educational blog and Facebook presence, and direct outreach to self-pay patients. Distribution is single-clinic and domestic, with no documented geographic expansion outside Guadalajara. There is no evidence of external institutional investment, acquisitions, or funding rounds; the company appears to be independently owned by its founding medical team.
Plénita firmographics
Firmographics- Name
- Plénita
- Legal name
- Reus Medica S.A.P.I. de C.V
- Website
- https://plenita.mx
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plénita is a Guadalajara-based kidney care clinic offering hemodialysis and hemodiafiltration treatments to chronic kidney disease patients, with bundled nutritional, psychological, and laboratory services and direct billing through 12+ Mexican insurers.
- Ownership category
- akta.pro rank
Plénita industry classification
Industry- Product category
- Dialysis and Kidney Care Services
- NAICS
- Kidney Dialysis Centers (621492), Ambulatory Health Care Services (621)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Dialysis Services (Hemodialysis & Peritoneal Dialysis) (HLAKAHAC)
- akta.pro secondary industry
- Outpatient Dialysis & Kidney Care Centers (HLAFABAE)
Keywords
Where Plénita is headquartered
LocationHeadquarters
- HQ city
- Guadalajara
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Plénita business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Hemodialysis and Hemodiafiltration Treatments: Plénita generates revenue primarily through fee-for-service payments for dialysis treatments. Patients pay per session either through insurance coverage (via partnerships with major Mexican insurers) or out-of-pocket. Each treatment session includes comprehensive services such as lab tests, nutritional counseling, psychological support, and comfort amenities as part of the base price.
- Insurance Reimbursements: Revenue is collected from insurance companies including GNP, Allianz, Inbursa, Zurich, Multiva, Mapfre, Bupa, MetLife, Axa, Plan Seguro, Monterrey Seguro, and Seguros Banorte for covered treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hemodialysis session at Plénita |
| Unit Pricing | Pay-as-you-go | Hemodiafiltration session at Plénita |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Plénita product offering
Product offeringCore offering
Plénita is a specialized kidney care clinic in Guadalajara, Mexico that delivers hemodialysis and hemodiafiltration treatments as its core services. The clinic provides comprehensive integrated renal care combining dialysis sessions with nutritional counseling, psychological support, monthly laboratory tests, body composition monitoring, and electronic health records. All services are bundled into a per-session price that includes amenities and consumables, with the clinic operating as the only hemodiafiltration provider in western Mexico.
Product overview
Plénita is a specialized kidney health clinic offering a unified platform of dialysis and support services. The core offerings are Hemodialysis (Hemodiálisis) and Hemodiafiltration (Hemodiafiltración) treatments, complemented by integrated support modules including nutritional counseling, psychological support, BCM body composition studies, transplant protocols, monthly laboratory studies, and electronic health records. The company also employs proprietary technologies including Zerta®, ADIMEA™, and Biologic RR® Comfort as part of its treatment delivery. All services are designed to work together as a comprehensive kidney care model.
Differentiator
Problem solved
Functional benefit
Products and services
- Hemodiálisis (Hemodialysis) Blood purification treatment that exceeds standards offered at other centers, utilizing B. Braun Dialog+ technology with single-use filters and precise packaged formulas under strict hygiene protocols. Priced at $2,500 MXN per session with monthly lab tests, iron and erythropoietin medications, nutritional counseling, psychological support, BCM study, Zerta therapy, and electronic health records included.
- Hemodiafiltración (Hemodiafiltration) Most advanced dialysis treatment in the world, combining diffusion and convection for superior toxin removal. The closest medical procedure to having an external kidney, reducing cardiovascular complications by 50% and mortality rates by up to 30%. Priced at $2,950 MXN per session with all comprehensive services included.
- Asesoría Nutricional (Nutritional Counseling) Professional nutritional guidance with resident nutritionists to help patients improve kidney health through personalized diet plans and regular workshops, included with treatment sessions.
- Seguimiento Psicológico (Psychological Support) Emotional counseling and support services through individual or group activities to help patients and families cope with the emotional toll of kidney disease and treatment, included with treatment sessions.
- Protocolo de Trasplante (Kidney Transplant Protocol) Transplant preparation and follow-up protocols coordinated with treating doctors, hospitals, and transplant physicians to ensure optimal medical condition prior to surgery, included with treatment sessions.
- Revisión Preventiva (Preventive Check-up) Basic check-up package including urine tests, albumin levels, creatinine, blood glucose, cholesterol, and triglycerides for early kidney disease detection, targeted at at-risk individuals.
Quantifiable outcome
- Reduces mortality risk by up to 30% compared to conventional hemodialysis (hemodiafiltration)
- +4 more outcomes
Companies that use Plénita
Customer profileSegments2 records
Ideal customer profiles2 records
Plénita technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Plénita partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- B. BrauncoreGerman medical technology company providing Dialog+ hemodialysis and hemodiafiltration equipment. B. Braun has over 30 years of experience in kidney care technology. Plénita uses B. Braun certified formulas and consumables, ensuring precise and safe treatments. All medical supplies are sealed and certified by B. Braun before use.
- GNP SeguroscoreMajor Mexican insurance company with direct billing partnership for covered kidney care treatments.
- Allianz MéxicocoreInternational insurance provider with partnership for covered dialysis treatments.
- InbursacoreMexican bank-owned insurance company with direct billing for kidney care services.
- Zurich MéxicocoreGlobal insurance company partnership for covered dialysis treatment payments.
- AXA MéxicocoreInternational insurance provider with coverage for Plénita dialysis treatments.
- MetLife MéxicocoreGlobal insurance company providing coverage for kidney care treatments at Plénita.
- MapfrecoreSpanish insurance company with partnership for dialysis treatment coverage in Mexico.
- Bupa MéxicocoreInternational health insurance provider with coverage for Plénita kidney care services.
- Plan SegurocoreMexican insurance company with direct billing partnership for dialysis treatments.
- Seguros MonterreyminorRegional Mexican insurance provider with coverage for kidney care treatments.
- Seguros BanorteminorMexican financial group insurance company with partnership for dialysis coverage.
- MultivaminorMexican bank insurance subsidiary with coverage for Plénita treatments.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Plénita competitors and assessment
Company assessmentBroad incumbents
- U.S. Renal Care: US-focused dialysis clinic operator offering in-center hemodialysis and related services. Comparable outpatient dialysis business model with payer contracts and nephrologist referral networks.
- DaVita: Global outpatient dialysis services giant operating thousands of dialysis centers worldwide including Mexico. Directly comparable to Plénita in core hemodialysis offering but at vastly larger scale and broader geographic footprint.
- Diaverum: International renal care provider operating hundreds of dialysis clinics across Europe, Latin America, the Middle East and Asia. Directly comparable outpatient dialysis model with multi-country presence and integrated nephrology care.
- Fresenius Medical Care: World's largest dialysis services and products company, operating dialysis clinics globally including Latin America. Comparable to Plénita as both a dialysis services operator and (through its products division) a direct competitor to B. Braun.
- Hospital Civil de Guadalajara Fray Antonio Alcalde: Major public hospital in Guadalajara where Plénita's lead nephrologist trained and which runs its own nephrology/dialysis unit. Comparable nephrology and dialysis services for the same Guadalajara patient base but as part of a broader public hospital.
Others
- Baxter International: Global medical device and pharmaceuticals company with significant peritoneal dialysis (PD) products franchise serving the same end-stage renal disease patients as Plénita. Relevant adjacent peer in the renal care space though not a direct clinic operator.
Direct peers
- Innovative Renal Care: Outpatient dialysis provider operating specialty kidney care clinics across the US. Comparable to Plénita in delivering clinic-based dialysis with integrated support services and payer relationships.
- Satellite Healthcare: Non-profit dialysis provider operating specialty kidney care centers with focus on integrated care including nutrition and patient education. Closely comparable care philosophy to Plénita's comprehensive integrated kidney health model.
Regional players
- RenalPack: Mexican medical device and supplies distributor focused on renal care products including dialysis consumables. Comparable Mexican renal ecosystem participant providing the supply chain that dialysis clinics like Plénita depend on.
- Centros de Diálisis de México: Mexican regional dialysis clinic operator offering hemodialysis services across multiple Mexican states. Comparable outpatient dialysis model targeting same Mexican patient population and payer ecosystem as Plénita.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Plénita social profiles
Digital presencePlénita compliance and trust
Trust signalCompliance2 records
Plénita financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plénita leadership team
Management profileNumber of profiles
Profiles3 records
Plénita funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plénita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plénita
What does Plénita do?
Plénita is a specialized kidney care clinic in Guadalajara, Mexico that delivers hemodialysis and hemodiafiltration treatments as its core services. The clinic provides comprehensive integrated renal care combining dialysis sessions with nutritional counseling, psychological support, monthly laboratory tests, body composition monitoring, and electronic health records. All services are bundled into a per-session price that includes amenities and consumables, with the clinic operating as the only hemodiafiltration provider in western Mexico.
Is Plénita a public or private company?
Plénita is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plénita founded?
Plénita was founded in 2012. It employs 11 to 50 people.
Where is Plénita based?
Plénita is headquartered in Guadalajara, Mexico, in the Latin America region.
How does Plénita make money?
Two revenue lines are on record. Hemodialysis and Hemodiafiltration Treatments are the primary driver. The others are insurance Reimbursements.
Who are Plénita's main competitors?
Broad incumbents on record are U.S. Renal Care, DaVita, Diaverum, Fresenius Medical Care and Hospital Civil de Guadalajara Fray Antonio Alcalde. Baxter International is listed as an others. Direct peers are Innovative Renal Care and Satellite Healthcare. Regional players are RenalPack and Centros de Diálisis de México.
Does Plénita have an API?
No public API is recorded for Plénita.
What industry is Plénita in?
Plénita's product category is Dialysis and Kidney Care Services. Its primary akta.pro industry code is HLAKAHAC, Dialysis Services (Hemodialysis & Peritoneal Dialysis), with a secondary code of HLAFABAE, Outpatient Dialysis & Kidney Care Centers. Its NAICS code is 621492 and its SIC code is 8093.