Lubar College of Business

What Lubar College of Business does

Lubar College of Business (legal name: Sheldon B. Lubar College of Business) is the constituent business college of the University of Wisconsin-Milwaukee, a public research university. Founded in 1956 and located at 3202 N. Maryland Ave. in Milwaukee, Wisconsin, the institution is positioned as Wisconsin's Only Public Metropolitan Business School. It serves undergraduate students, graduate students (including master's, Executive MBA, and doctoral candidates), working professionals and executives, and regional businesses and startups through a portfolio of degree programs, executive education, honors tracks, and entrepreneurship support. The college offers 10 STEM-designated graduate programs and awards over $2,000,000 in scholarships annually, with reported outcomes including a 91% undergraduate placement rate and an average undergraduate starting salary of $66,907.

The product portfolio centers on Academic Programs (undergraduate majors/minors/certificates, master's, doctoral, accelerated graduate degrees), Executive Education (Wisconsin's Most Experienced Executive MBA, custom programs, business simulations), the Business Scholars honors program, and the Ignite Startup Accelerator for regional entrepreneurs. Faculty research centers and initiatives sit alongside these programs, with an explicit institutional emphasis on 'analytics and innovation' as differentiators. No proprietary technology platform, software product, app, or API is offered — the institution is a service-based education provider rather than a technology company.

Revenue mechanics are driven primarily by tuition and fees across undergraduate, graduate, and executive programs, supplemented by state appropriations (as part of the public UW System), endowment-funded scholarships, and private philanthropy (notably the Sheldon B. Lubar naming gift). The go-to-market model is recruitment-led: prospective students are targeted via the UWM website, social channels (LinkedIn, Facebook, YouTube, Instagram), virtual graduate program information sessions, on-campus UWM Preview Day events, and direct email/newsletter outreach. Corporate and executive education clients are reached through direct field sales, while regional startups engage via the Ignite Accelerator and Industry Connect programs. Customer segments are horizontally segmented across personas and geography, with no individual customer concentration disclosed.

Name

Lubar College of Business

Legal name

Sheldon B. Lubar College of Business

Website

https://lubar.uwm.edu

Company type

Public

Founded year

1956

Operating status

Operating

Short description

Lubar College of Business is the public business college of the University of Wisconsin-Milwaukee, offering undergraduate, master's, doctoral, and executive education programs in Milwaukee. It serves degree-seeking students, working professionals, and regional startups, with 10 STEM-designated graduate programs and over $2M in annual scholarships.

Ownership category

akta.pro rank

Product category

Higher Education / Business School

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAHAB

MBA & Executive MBA Programs

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAHAHAA

Undergraduate Business Schools (BBA/BSBA Programs)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAHAHAN

Executive Education & Corporate Programs (Non-degree)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

Keywords

• Business education
• Undergraduate degrees
• Graduate programs
• Executive education
• Doctoral programs

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Tuition and Fees: Revenue generated from undergraduate and graduate tuition, along with associated program fees. The institution awards over $2,000,000 in scholarships annually, indicating significant financial aid programs funded through endowments and institutional resources.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Lubar College of Business delivers degree-granting business education and professional development. Its core offerings include undergraduate business majors and minors, master's degrees (including an Executive MBA), a doctoral program in Management Science, undergraduate and graduate certificates, accelerated graduate degree pathways, an honors track (Business Scholars), executive education programs (custom programs and business simulations), and the Ignite Startup Accelerator for student and alumni entrepreneurs.

Product overview

Lubar College of Business offers a unified portfolio of academic and professional education products centered around its core degree programs. The portfolio consists of undergraduate majors, master's programs (including the flagship Executive MBA), doctoral programs, and certificate programs at both undergraduate and graduate levels. These are complemented by specialized programs including the Business Scholars honors program and the Ignite Startup Accelerator. The college positions itself around analytics and innovation, with 10 STEM-designated graduate programs, serving as Wisconsin's only public metropolitan business school.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Business Majors Bachelor's degree majors in business disciplines for prospective undergraduate students pursuing a four-year degree at the Milwaukee campus.
• Master's Degree Programs Master's-level degree programs in business disciplines for prospective graduate students, including STEM-designated programs.
• Executive MBA Executive MBA program for mid-career professionals and executives, positioned as Wisconsin's Most Experienced Executive MBA.
• Management Science PhD Doctoral program in Management Science for students pursuing advanced research and academic careers.
• Undergraduate and Graduate Certificates Certificate programs at undergraduate and graduate levels providing focused business education credentials.
• Accelerated Graduate Degree Programs Accelerated graduate degree pathways enabling students to complete master's-level credentials at an accelerated pace.
• Business Scholars Honors Program Honors program for high-achieving business students within Lubar College of Business.
• Executive Education (Custom Programs and Simulations) Professional development programming for working professionals and executives, including custom programs and business simulations.
• Ignite Startup Accelerator Startup accelerator providing mentorship, resources, and networking support to student and alumni entrepreneurs in the Milwaukee region.

Quantifiable outcome

• 91% of Lubar undergraduates are employed full-time or pursuing continuing education after graduation
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Indiana University Kelley School of Business: Larger, higher-ranked public business school in the broader Midwest with a strong online MBA. Kelley competes for the same domestic and international applicants Lubar targets and is a benchmark for what a scaling public metropolitan business school can become.
• Northwestern University Kellogg School of Management: Top-tier private business school near Milwaukee. Sets the regional benchmark for executive education and graduate business talent; not a direct competitor for most undergrads, but competes for executive education clients and high-achieving Wisconsin students.
• University of Illinois Gies College of Business: Public Big Ten business school with significant online program scale. Gies illustrates the trajectory a public business school can take through online and STEM program expansion — directly relevant to Lubar's growth optionality and competitive threat.

Direct peers

• Marquette University College of Business Administration: Major private business school in Milwaukee competing head-to-head with Lubar for local undergraduates, internships with Milwaukee employers, and graduate enrollment. Closest direct geographic competitor for talent and corporate partnerships.
• Wisconsin School of Business (University of Wisconsin–Madison): Flagship UW System business school and the most direct in-state peer. Both are public Wisconsin business schools competing for the same regional talent pool, employer relationships, and prospective students, but Wisconsin (Madison) holds a stronger national brand and research ranking.
• UW–Whitewater College of Business and Economics: Another UW System business school, smaller and more teaching-focused. Competes with Lubar for Wisconsin resident undergraduates and is a direct in-system peer for budget and policy decisions affecting both schools.

Regional players

• DePaul University Driehaus College of Business: Large private Chicago-based business school with strong metropolitan employer ties. Competes with Lubar for Wisconsin students considering out-of-state options and for corporate relationships in the broader Great Lakes region.
• University of Minnesota Carlson School of Management: Public Midwestern business school with comparable metropolitan positioning (Minneapolis–St. Paul). Comparable in size, public status, and STEM/analytics focus, but serves a different metro and competes for the same out-of-state and international students Lubar targets.
• Loyola University Chicago Quinlan School of Business: Private Chicago business school with comparable metropolitan positioning and a focus on responsible business education. A regional alternative for prospective students comparing Midwest metropolitan business schools.
• Michigan State University Broad College of Business: Public Big Ten business school in a neighboring state. Comparable in scale, public status, and metropolitan-adjacent positioning (East Lansing/Detroit), competing for Midwest students and corporate talent partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/uwmlubar
• Facebookfacebook.com/uwmlubar
• LinkedInlinkedin.com/company/university-of-wisconsin-milwaukee
• Instagraminstagram.com/uwmlubar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubar College of Business