Meyer-Wagenfeld

What Meyer-Wagenfeld does

Meyer-Wagenfeld (legal entity: Ulrich & Martin Meyer GmbH & Co. KG) is a family-owned German printing and marketing agency founded in 1931 and headquartered in Espelkamp, with a second production facility in Arnstadt, Thuringia opened in 1993. The company exclusively serves medical practices (Arztpraxen) and adjacent healthcare SMBs such as dental practices (Zahnarztpraxen) and alternative practitioners (Heilpraktiker), and reports over 40,000 practices served cumulatively, 1,000+ practice websites launched, and 1,500+ waiting rooms equipped with TV systems.

The product portfolio spans print and digital. Print products include customized forms (Anamnesebögen), private prescription blocks (Privatrezepte), address labels (Adressfeldetiketten), patient filing systems (Patientenkartei), appointment cards and planners, and full business stationery (Briefbogen, Visitenkarten, Stempel, Namensschilder), plus custom Praxis-Schilder (signage). Digital products include Praxishomepage (a templated practice website in three tiers: Starter at €480 setup + €12.95/month, Klassiker at €1,090 + €12.95/month, Profi at €2,480 + €12.95/month), Wartezimmer-TV (a cancellable monthly subscription for waiting-room digital signage introduced in 2006), online Terminvergabe (appointment booking), Digitale Vordrucke, and Praxis-TAB for digital anamnesis. Underlying platforms include the Shopware e-commerce storefront, HubSpot for live chat and appointment booking, Cloudflare CDN, Google Analytics/Ads, PayPal, and DATEV/sevDesk for accounting.

Revenue is generated through a hybrid model: one-time purchase of personalized print products, one-time website setup fees layered with €12.95/month recurring hosting, monthly Wartezimmer-TV subscriptions (monthly cancellable, no contract term), and bespoke agency services (logos, signage, premium finishing). Go-to-market is primarily direct sales through the e-commerce storefront, supplemented by personalized consultation via phone, email, WhatsApp, and live chat. Free samples, design templates, and content marketing (blog, newsletter with €5 coupon, Instagram, Shopvote reviews) support customer acquisition. The company is led by managing directors Martin Meyer (third-generation owner, international) and Tomas Sudman (German operations), with no external investors, no funding rounds, and no M&A activity.

Name

Meyer-Wagenfeld

Legal name

Ulrich & Martin Meyer GmbH & Co. KG

Website

https://meyer-wagenfeld.de

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Meyer-Wagenfeld is a family-owned German printing and marketing agency founded in 1931 that serves medical, dental, and alternative-healing practices with customized print products, practice websites, and waiting-room TV subscriptions. It operates an e-commerce shop plus agency services nationwide in Germany.

Ownership category

akta.pro rank

Product category

Medical Practice Marketing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323), Other Publishers (51319)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYIMAMAHAH

Printing & Business Forms (continuous forms, checks, tickets)

Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)

SECONDARYMPAJALAF

Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print Production Services (Printing, Binding, Prepress)

Keywords

• Medical practice printing
• Practice website design
• Waiting room display
• Healthcare stationery supply
• Practice marketing services

Headquarters

HQ city

Espelkamp

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Print Products (Forms, Prescriptions, Stationery): One-time purchase of physical print products including practice forms, private prescriptions, address labels, patient files, appointment cards, business cards, stamps, and practice signage. Products can be personalized with practice branding.
2. Website Services (Praxishomepage): One-time setup fee for website design plus recurring monthly hosting/maintenance fee. Three tiers available: Starter (480€ + 12.95€/month), Klassiker (1,090€ + 12.95€/month), Profi (2,480€ + 12.95€/month).
3. Wartezimmer-TV Subscription: Monthly subscription service for waiting room TV content and display. Monthly cancellable without contract duration. Customizable to practice design.
4. Agency Services: Custom design services including practice logos, signage, and special printing with premium finishes (varnish, gold printing). Custom quotations based on requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ulrich & Martin Meyer GmbH & Co. KG (Meyer-Wagenfeld) is a printing and marketing agency that supplies personalized print products, signage, custom practice websites, and waiting-room TV displays exclusively to medical practices in Germany. The portfolio spans pre-printed forms, prescriptions, labels, appointment cards, stationery, business signs, and full-stack practice branding produced from its Espelkamp headquarters and Arnstadt printing facility, supported by an online shop and in-house design agency.

Product overview

Meyer-Wagenfeld is an agency and printing company specializing in medical practices since 1931, offering both print and digital products. The core offerings include Praxishomepage (website creation in three tiers: Starter at €480, Klassiker at €1,090, and Profi at €2,480, all with €12.95/month hosting) and Wartezimmer-TV (waiting room television system without contract terms). The print portfolio encompasses Vordrucke & Praxisformulare (forms, Anamnesebögen, receipts, health passports), Privatrezepte (private prescriptions), Adressfeldetiketten (address labels), Patientenkartei (patient files), Terminorganisation (appointment cards/slips/planners), and Geschäftsausstattung (letterhead, business cards, stamps, name badges). Digital offerings include Digitale Vordrucke (form templates), Terminvergabe (online appointment booking), and Praxis-TAB. Additional services include Praxislogos (custom and free), Praxis-Schilder (signage), and Agenturleistungen (custom design services). A Starter-Angebot package combines materials for new practice founders.

Differentiator

Problem solved

Functional benefit

Products and services

• Praxishomepage Custom medical-practice website design and hosting service available in Starter (€480 + €12.95/month), Klassiker (€1,090 + €12.95/month), and Profi (€2,480 + €12.95/month) tiers, with pre-compliant Impressum and Datenschutzerklärung and external online appointment booking integration.
• Wartezimmer-TV (WAKI) Subscription digital information and presentation system for medical practice waiting rooms, available without contract duration, monthly cancellable, and customizable to the practice's branding.
• Vordrucke & Praxisformulare Printable medical practice forms including Anamnesebögen (medical history forms), Quittungen (receipts), Augenarztformulare (ophthalmology forms), and Gesundheitspässe (health passports), available personalized with the practice branding.
• Privatrezepte
• Adressfeldetiketten Address field labels for patient files and document organization in medical practices.
• Patientenkartei & Karteizubehör Physical patient file card systems and related accessories for practice record management.
• Terminorganisation Appointment management products including Terminkarten (appointment cards), Terminzettel (appointment slips), and Terminplaner (appointment planners) for medical practice scheduling.
• Geschäftsausstattung Business stationery for medical practices including Briefbogen (letterhead), Briefumschläge (envelopes), Visitenkarten (business cards), Praxisstempel (practice stamps), and Namensschilder (name badges).
• Praxis-Schilder Custom exterior and interior signage solutions for medical practices to communicate the practice brand.
• Digitale Vordrucke Digital form templates available for download by medical practices for digital anamnesis or documentation purposes.
• Praxislogos Custom logo design service for medical practices to establish a professional brand identity.
• Agenturleistungen Custom design agency services including special formulations, finishing options such as varnish or gold printing, and comprehensive practice material design with custom quotations.
• Starter-Angebot Comprehensive starter package for new practice founders combining practice printing materials, website setup, and Wartezimmer-TV from a single source.
• Praxis-TAB Digital tablet solution for medical practices, used for digital anamnesis documentation at the practice.

Quantifiable outcome

• Over 40,000 medical practices served nationwide
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Cloudflare Inc.coreTechnology or IntegrationContent Delivery Network (CDN) provider used for faster delivery of website assets including graphics, page content, and scripts through regionally distributed servers. Ensures website stability and performance.
• HubSpot Ireland Ltd.coreTechnology or IntegrationLive chat system and online appointment booking functionality provider. Used for customer engagement and appointment scheduling integration on the website.
• Google Ireland LimitedcoreTechnology or IntegrationProvides Google Analytics 4 for web analytics, Google Tag Manager for tag management, Google Fonts for typography, Google reCAPTCHA for security, YouTube for video embedding, and Google Ads for advertising/retargeting.
• PayPal (Europe) S.à r.l. et Cie, S.C.A.coreTechnology or IntegrationPayment processing provider for credit card, PayPal, and purchase on invoice/ installments. Also provides PayPal Marketing Solutions for web analytics.
• DHL Paket GmbHcoreOthersPrimary shipping and logistics partner. DHL logo displayed on website indicating free DHL shipping within Germany for orders over 100€.
• United Parcel Service (UPS) DeutschlandminorOthersAlternative shipping provider for package delivery services.
• Meta Platforms Ireland Limited (Facebook/Instagram)coreTechnology or IntegrationMeta Pixel for conversion tracking and advertising retargeting on Facebook and Instagram platforms.
• DATEV eGcoreTechnology or IntegrationCloud-based accounting software provider for financial accounting, invoice processing, and banking transaction matching.
• sevDesk GmbHcoreTechnology or IntegrationCloud-based accounting software for invoice processing and financial documentation.
• Shopware AGcoreTechnology or IntegrationE-commerce platform provider powering the online shop at meyer-wagenfeld.de. Used for Shopware Analytics tracking.
• Blickreif GmbH (ShopVote)minorOthersCustomer review and rating widget provider for displaying external customer ratings and badges on the website.
• WhatsApp Ireland LimitedcoreTechnology or IntegrationWhatsApp Business for customer contact via messaging. Customers can reach the company via WhatsApp for inquiries and support.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Wunschdenker Marketing GmbH: German marketing agency specializing in medical and dental practices, offering practice websites, branding, and patient acquisition. Most directly comparable to Meyer-Wagenfeld in serving the same vertical with a similar print+digital mix.
• medondo AG: Provides practice websites, appointment booking, and marketing services for medical practices in Germany. Comparable in combining practice marketing with appointment scheduling, directly competing with Praxishomepage and Wartezimmer-TV.
• mpm medizinische Print- und Medien GmbH: German print and media solutions provider focused on healthcare customers. Highly comparable in offering print products, forms, and marketing materials to medical practices.
• DocCheck (DocCheck AG): German healthcare platform offering practice marketing, websites, and patient communication tools. Comparable in providing digital presence and marketing services to medical professionals in Germany.

Emerging players

• samedi GmbH: German appointment-booking and practice-organization platform for medical practices. Comparable as a younger competitor in the same practice-software and patient-communication category.
• Brandzeichen GmbH: German branding and design agency serving medical practices with logos, signage, and corporate identity. Comparable in providing the brand-identity and agency-services component of Meyer-Wagenfeld's portfolio.

Broad incumbents

• jameda (Docplanner Group): Germany's largest doctor-search and appointment-booking platform, part of the global Docplanner Group. Significantly larger than Meyer-Wagenfeld but offers competing practice-marketing and patient-acquisition services.
• Doctolib: European leader in practice appointment booking and patient communication, with strong presence in Germany. Competes with Meyer-Wagenfeld's appointment-booking and patient-communication offerings as part of a larger SaaS bundle.
• CompuGroup Medical (CGM): One of Europe's largest medical-software groups, offering practice management, dentist/doctor software, and patient communication. A scaled incumbent whose ecosystem competes with Meyer-Wagenfeld's digital services.
• medatixx GmbH: Major German provider of practice-management software (PVS) for medical practices. Bundles presence, communication, and workflow features that overlap with Meyer-Wagenfeld's digital offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/meyerwagenfeld
• Facebookfacebook.com/meyerwagenfeld
• LinkedInlinkedin.com/company/meyer-wagenfeld

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meyer-Wagenfeld