Margarita Activity

What Margarita Activity does

Margarita Activity is a privately held Israeli women's activewear brand that designs, manufactures, and sells workout apparel directly to consumers through its owned e-commerce storefront at margaritasport.com. The company operates under the trade names Margarita Activewear and Margarita Sport, with a parallel Hebrew-language site supporting its domestic market and an English-language site targeting international DTC buyers. Its product portfolio spans nine core categories — Long pants, Tight pants, Capri pants, Shorts/Bermuda, Tops, Long tops, Skirts, Jackets, and Kids wear — augmented by themed collections including Tie Dye, New collection, and Best Seller. The catalog consists of 47+ visible SKUs priced between $65.95 and $109.90 USD, with no subscription or recurring-revenue component.

The company's core technology is textile rather than digital: it is built around a proprietary fabric stack led by Supplex triple AAA (typically 92% Polyamid + 8% Elastan or 90% Poliamid + 10% Elastan), supplemented by Maxfresh (93.8% Polyamid + 6.2% Elastan), Mesh (78% Polyamid + 22% Elastan), and Tulle materials. These fabrics are positioned for quick-dry performance, breathability, color retention, and four-way stretch. Design differentiation is pursued through distinctive embroidery motifs (skull, peace and love, fairy, beetles, heaven, skeleton, flowers, circles) and print patterns (Sunset, Dali, Graffiti, Camouflage, Hawaii, Tie Dye), targeting women fitness enthusiasts who want performance apparel with modest coverage options such as skirts with built-in Supplex shorts.

The business operates a one-time-purchase, direct-to-consumer revenue model with fixed unit pricing. E-commerce infrastructure is delivered through a partnership with 1net, the platform provider hosting both the .com storefront and the parallel Hebrew storefront on 1net.shop domains, with PCI DSS and SSL-certified payment processing via PayPal. The firm is privately held with 11-50 employees, no disclosed institutional funding, no parent company, no management team surfaced in public sources, and no M&A or partnership activity beyond the 1net platform relationship.

Name

Margarita Activity

Legal name

Margarita

Website

http://www.margaritasport.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Margarita Activity is an Israeli private brand that designs and sells women's activewear — including pants, tops, skirts, jackets, and a Kids line — directly to consumers via its own e-commerce website, using proprietary Supplex, Maxfresh, Mesh, and Tulle fabrics with distinctive embroidery and print designs priced between $65.95 and $109.90 USD.

Ownership category

akta.pro rank

Product category

Women's Activewear

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Activewear & Training Apparel (CRAAAEAA), Activewear & Sportswear (Children) (CRAAAHAJ), Yoga, Pilates & Studio Wear (CRAAAEAC)

Keywords

• Women's activewear
• Athletic apparel
• Workout clothing
• Performance sportswear
• Modest activewear

Headquarters

HQ city

Liman

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model where customers buy individual workout clothing items (tops, pants, skirts, jackets, kids wear) at fixed price points. No subscription or recurring revenue model. Products are sold directly through the company's e-commerce website with prices ranging from approximately $65.95 to $109.9 USD.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Margarita Activity manufactures and sells women's athletic apparel directly through its e-commerce website. The product range includes long pants, tight pants, capri pants, shorts/bermuda, tops, long tops, skirts, jackets, and a kids line, using proprietary fabrics such as Supplex triple AAA, Maxfresh, Mesh, and Tulle engineered for quick-dry, breathable, stretchable, and color-retentive workout performance. Items are sold individually at fixed unit prices with distinctive embroidery and print designs.

Product overview

Margarita Activity is an Israeli women's athletic apparel brand offering a comprehensive line of workout clothes. The product portfolio includes Long pants, Tight pants, Capri pants, Shorts/bermuda, Tops, Long tops, Skirts, and Jackets across multiple collections including a standard Shop collection, Tie Dye collection, Kids line, and Best Seller offerings. The brand uses premium fabrics including Supplex triple AAA (92% Polyamid + 8% Elastan), Max Fresh (93.8% Polyamid + 6.2% Elastan), Mesh, and Tulle materials. Products feature distinctive design elements such as various print patterns (Sunset, Dali, Graffiti, Camouflage), embroidery designs (skull, peace and love, fairy, birds, skeleton, heaven), and material combinations with mesh and tulle overlays. The clothing is designed to dry faster than cotton, is easy-to-care for, fully breathable, and retains color fabulously with remarkable stretching ability that conforms to body contours.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Long Pants Workout long pants made of Supplex triple AAA fabric with quick-dry, breathable, color-retentive, and four-way stretch properties. Available in multiple prints and embroidery designs (peace and love, beetles, skeleton, fairy, flowers, heaven, skull, circles, birds, multi-holes). Composition typically 92% Polyamid + 8% Elastan. Prices range from $99.95 to $109.9 USD.
• Women's Tight Pants Tight-fit workout pants made of Supplex triple AAA with print variations including Sunset Print, Dali Mix, and Mesh Dali. Features fast-drying, easy-care, breathable fabric with great fit and remarkable stretching ability. Composition typically 92% Polyamid + 8% Elastan, with Mesh combinations at 78% Polyamid + 22% Elastan.
• Women's Capri Pants Capri-length workout pants made of Supplex triple AAA including tie-die Mesh combinations. Features fast-drying, breathable fabric. Composition typically 92% Poliamid + 8% Elastan with Mesh combinations at 93.8% Poliamid + 6.2% Elastan. Priced from $77.95 to $104.95 USD.
• Women's Workout Tops Workout tops made of Supplex triple AAA with four-way stretch and great fit. Available in plain colors, prints (Storm, Graffity, Green Camo, Lime, Raspberry, Black), and various styles. Composition typically 92% Poliamid + 8% Elastan. Prices range from $65.95 to $74.95 USD.
• Women's Long Tops Long tops including integrated bra versions, Mesh and Tulle overlays, and embroidery designs (skull, peace, peace and love, multi, 'I Love Margarita'). Made of Supplex triple AAA, Maxfresh, and Mesh fabrics with compositions of 92% Poliamid + 8% Elastan and 93.8% Polyamid + 6.2% Elastan. Features fast-drying, breathable, color-retentive properties.
• Women's Skirts with Built-in Shorts Workout skirts with Supplex shorts underneath, providing modest activewear coverage. Made of Light Supplex triple AAA or Mesh fabric. Composition typically 90% Poliamid + 10% Elastan. Priced from $85.95 to $86.95 USD. Includes Pink Camo print variant.
• Kids Activewear Dedicated Kids activewear line including kids' tops and bottoms, designed for family fitness needs. Priced from $65.95 USD.
• Tie Dye Collection Special Tie Dye collection spanning Long pants, Capri, Tight pants, Skirts, Tops, Long tops, and Jackets, with tie-dye Mesh combinations for distinctive aesthetic appeal.
• Women's Jackets Workout jackets available across Standard and Tie Dye collections.
• Women's Shorts / Bermuda Workout shorts and bermuda-length bottoms available across Standard and Tie Dye collections.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• 1netminorOthersThe company uses 1net as its e-commerce platform provider and website hosting service. The website URLs reference 1net infrastructure (1net.shop domains). 1net appears to provide the technical platform for the online store functionality.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Lululemon: Global leader in women's premium athletic apparel (pants, tops, skirts, jackets) sold primarily DTC. Comparable product categories and performance fabric positioning, but at vastly larger scale and brand recognition.
• Nike (Women's): Global athletic apparel incumbent with a large women's activewear line (leggings, tops, jackets) sold DTC and through retail. Overlaps on product categories and performance fabric positioning at much greater scale.
• Under Armour: Global performance apparel brand with a women's activewear line emphasizing technical fabrics and training apparel. Comparable on performance fabric positioning and training-focused product categories.

Direct peers

• Athleta: Gap-owned women's activewear brand selling pants, tops, skirts, and jackets via its own e-commerce site. Closely aligned on product mix, DTC distribution model, and women-focused athletic apparel positioning.
• Alo Yoga: Premium women's activewear brand emphasizing aesthetic-driven design, performance fabrics, and DTC-led distribution. Highly comparable on product range, premium pricing, and lifestyle-brand positioning.
• Beyond Yoga: Women's activewear brand focused on buttery-soft performance fabrics, inclusive sizing, and DTC e-commerce. Comparable on fabric-led differentiation and direct-to-consumer women's apparel positioning.
• Sweaty Betty: Women's activewear brand offering technical leggings, tops, and outerwear via DTC and selective retail. Comparable product mix, women's-activewear positioning, and design-led aesthetic.

Emerging players

• Girlfriend Collective: Women's activewear DTC brand known for inclusive sizing and distinctive fabric/color stories. Comparable on women-only DTC activewear positioning and aesthetic differentiation.
• Outdoor Voices: Women's activewear DTC brand emphasizing community and design-forward technical apparel. Comparable on women-focused DTC distribution and lifestyle-brand positioning.
• P.E Nation: Women's activewear brand with strong graphic-print and embroidery aesthetic across tops, leggings, and outerwear. Directly comparable on print-driven design language and premium DTC positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/margarita_activ

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Margarita Activity