MF Group
MF Group is an Italian manufacturer that designs, produces, and personalizes plastic cards and metal plate marking systems through its PUBLICENTER, CIM, and Card-Online brands, serving banks, retailers, automotive firms, and industrial customers across more than 150 countries.
- Company typePrivate
- Founded1990
- HeadquartersRioveggio, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What MF Group does
MF Group S.r.l. is an Italian private limited company founded in 1990 and headquartered in Monzuno (Bologna), operating as an integrated card production and personalization group through three brands: PUBLICENTER, CIM, and Card-Online. PUBLICENTER manufactures plastic cards including banking, loyalty, gift, identification, access control, and smartcards at a stated annual capacity exceeding 300 million cards, supported by manufacturing facilities in Rioveggio and Calderara di Reno totaling over 15,000 square meters. CIM produces card personalization and mailing systems, desktop direct-transfer printers, and industrial metal marking systems for component identification and traceability, serving over 600 banks and Visa/Mastercard accredited service bureaus globally. Card-Online extends the group's reach into a self-service e-commerce channel for SMB and individual buyers seeking independent card production.
The group's business model is B2B enterprise field sales, with direct wholly-owned subsidiaries CIM USA Inc. (Fort Lauderdale), CIM ROMA, and CIM CHINA providing regional coverage across North America, Southern Europe, and Asia Pacific. CIM systems are deployed in over 150 countries and PUBLICENTER products in over 40 countries, with revenue generated through hardware sales, industrial marking systems, and professional services including graphic design, customized packaging, and international postalization and logistics. Pricing is quote-based and customized under multi-year enterprise contracts, with no public rate cards disclosed. The group reports ISO 9001:2015, ISO 14001:2015, ISO 45001:2018 certifications, EcoVadis Silver recognition, and is led by CEO Sandro Mucelli, with paid-in share capital of EUR 10.74 million and no documented external funding or institutional investor involvement.
MF Group addresses a primary customer need for a single-source partner capable of high-volume card production, personalization, mailing, and industrial identification across international markets with consistent quality and accreditation compliance. Its dual R&D units, one focused on PUBLICENTER card production and the other on CIM personalization and marking, support continuous product and process innovation. Customer concentration is spread across banking, retail and GDO, automotive and manufacturing, public administration, healthcare, events, hospitality, and education verticals, with no individual customer logos named in disclosed sources.
MF Group firmographics
Firmographics- Name
- MF Group
- Legal name
- MF Group S.r.l.
- Website
- https://mfgroup.it
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MF Group is an Italian manufacturer that designs, produces, and personalizes plastic cards and metal plate marking systems through its PUBLICENTER, CIM, and Card-Online brands, serving banks, retailers, automotive firms, and industrial customers across more than 150 countries.
- Ownership category
- akta.pro rank
Where MF Group is headquartered
LocationHeadquarters
- HQ city
- Rioveggio
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
MF Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Card Manufacturing and Production: Production of plastic cards including banking cards, loyalty cards, gift cards, identification cards, badges, access control cards, and smartcards through PUBLICENTER brand. Revenue from high-volume manufacturing with annual capacity exceeding 300 million cards.
- Card Personalization and Mailing Solutions: CIM brand provides complete solutions for card personalization, mailing, and issuance systems including desktop printers. Serves over 600 banks and Visa/Mastercard accredited service bureaus globally.
- Industrial Metal Marking Systems: Production and commercialization of systems for marking metal plates and dog tags for industrial identification and traceability, serving automotive and manufacturing sectors.
- Professional Services: Comprehensive services including graphic creativity, customized packaging development, national and international postalization and logistics services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing - custom quotes based on volume and specifications |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MF Group product offering
Product offeringCore offering
MF Group designs, manufactures, and sells plastic cards (banking, loyalty, gift, identification, access control, smartcards) through its PUBLICENTER brand, with production capacity exceeding 300 million cards annually. Through its CIM brand, it produces card personalization, mailing, and issuance systems as well as industrial metal plate marking machines for automotive and manufacturing traceability. The company serves over 600 banks and Visa/Mastercard accredited service bureaus worldwide, plus retail, automotive, and industrial identification customers.
Product overview
MF Group operates as a card manufacturing and personalization company with three distinct brands working synergistically. PUBLICENTER handles card production with a capacity of over 300 million cards annually; CIM provides card personalization, mailing solutions, and industrial metal marking systems; and Card-Online serves as an e-commerce platform for self-service card creation products. Together, the brands offer integrated solutions from design and production through personalization and fulfillment for sectors including banking, retail, automotive, transportation, telecommunications, and industrial identification.
Differentiator
Problem solved
Functional benefit
Brands
- PUBLICENTER: Brand dedicated to the production of all types of cards including banking cards, loyalty cards, gift cards, ID cards, badges, access control cards, and smartcards. Production capacity exceeds 300 million cards per year.
- CIM
- Card-Online
Products and services
- PUBLICENTER Card Production
Quantifiable outcome
- Over 300 million cards produced annually
- +2 more outcomes
Companies that use MF Group
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
MF Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MF Group partnerships and signals
Strategic signalScale indicators8 records
Recent moves1 record
Expansion highlights6 records
MF Group competitors and assessment
Company assessmentDirect peers
- HID Global: Provider of secure identity solutions including card personalization systems, card printers, and access control credentials. Overlaps with CIM's card personalization and ID solutions.
- IDEMIA: World leader in card manufacturing, personalization, and identity solutions for banking, telecom, and government. Directly comparable as a large-scale card producer serving banks with Visa/Mastercard-accredited personalization.
- CPI Card Group: US-based card manufacturer producing financial, prepaid, and identification cards. Closely comparable in card production, personalization services, and secure credential offerings.
- AB Note: Card manufacturer offering production, personalization, and fulfillment for financial, gift, loyalty, and ID cards. Directly comparable to PUBLICENTER's card manufacturing capabilities.
- Giesecke+Devrient (G+D): German-headquartered provider of card technology, production, and personalization for banks and corporates. A direct competitor in the high-volume card production and bureau space.
- Valid: Brazilian-origin card manufacturer and personalization solutions provider for banking, telecom, and government. Comparable as a vertically integrated card production and personalization operator.
Emerging players
- Evolis: French designer and manufacturer of card printers and personalization systems. Comparable as a smaller, specialized player in the card personalization hardware space where CIM also operates.
Broad incumbents
- Thales: Through Thales DIS, a major producer of payment cards, SIM cards, and secure identity documents. Overlaps with MF Group's card manufacturing and personalization businesses as part of a much broader security portfolio.
Others
- NXP Semiconductors: Supplies the secure chips used inside payment and identification cards. Adjacent ecosystem player whose chip technology is a critical input for the cards MF Group produces and personalizes.
Regional players
- Dai Nippon Printing (DNP): Japanese conglomerate with a large secure card and credential business serving Asia-Pacific financial institutions. Comparable product offering but with primary geographic focus on Japan and APAC rather than Europe/US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MF Group social profiles
Digital presenceMF Group compliance and trust
Trust signalCompliance5 records
MF Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MF Group leadership team
Management profileNumber of profiles
Profiles1 record
MF Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
MF Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MF Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MF Group
What does MF Group do?
MF Group designs, manufactures, and sells plastic cards (banking, loyalty, gift, identification, access control, smartcards) through its PUBLICENTER brand, with production capacity exceeding 300 million cards annually. Through its CIM brand, it produces card personalization, mailing, and issuance systems as well as industrial metal plate marking machines for automotive and manufacturing traceability. The company serves over 600 banks and Visa/Mastercard accredited service bureaus worldwide, plus retail, automotive, and industrial identification customers.
Is MF Group a public or private company?
MF Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MF Group founded?
MF Group was founded in 1990. It employs 51 to 100 people.
Where is MF Group based?
MF Group is headquartered in Rioveggio, Italy, in the Europe region.
How does MF Group make money?
Four revenue lines are on record. Card Manufacturing and Production is the primary driver. The others are card Personalization and Mailing Solutions, industrial Metal Marking Systems and professional Services.
Who are MF Group's main competitors?
Direct peers on record are HID Global, IDEMIA, CPI Card Group, AB Note, Giesecke+Devrient (G+D) and Valid. Evolis is listed as an emerging player. Thales is listed as a broad incumbent. NXP Semiconductors is listed as an others. Dai Nippon Printing (DNP) is listed as a regional player.
Does MF Group have an API?
No public API is recorded for MF Group.