Betz Machine
Betz Machine is a privately held custom machine builder and robotics integrator founded in 1994 in Climax, Michigan, designing automated assembly machines, robotic work cells, and CNC-machined parts for industrial manufacturers primarily in Southwest Michigan.
- Company typePrivate
- Founded1994
- HeadquartersClimax, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Betz Machine does
Betz Machine is a privately held, founder-led custom machine builder and robotics integrator founded in 1994 and headquartered in Climax, Michigan. The company designs and builds automated assembly machines, rotary dial assembly machines, tabletop press machines, precision grease machines, automated quality inspection machines, resistance welding systems, and various fixtures (assembly, holding, QC, end-of-line testers including HiPot and vision function tests), combining in-house CNC machining with multi-vendor robotics and controls integration. It holds Universal Robots Certified System Integrator status and integrates Denso, IAI, and Yamaha robots alongside Keyence vision systems, with PLC/HMI programming expertise across Allen Bradley, Automation Direct, Omron, Keyence, and Pro-Face platforms.
The business operates a sales-led, consultative go-to-market model, reaching customers through its company website, LinkedIn, Facebook, YouTube, and direct phone/email contact. Revenue is generated primarily through project-based, quote-driven engagements for custom machines, robotics integration services, CNC machined parts, and bundled training and ongoing support. Pricing is not publicly disclosed and varies with project complexity, robotics content, and automation scope; multi-year contracts are typical. The customer base is concentrated in industrial manufacturers — primarily small-to-medium operations in Southwest Michigan with capabilities extending nationally — though no specific customer logos are publicly referenced.
Betz Machine operates from a single 4,300 sq/ft facility housing its CNC machining equipment and assembly operations. The company employs 11-50 people, has no subsidiaries, no public listing, no disclosed investors, and no M&A history, and is described as locally owned and operated by founder and president Shawn Betz.
Betz Machine firmographics
Firmographics- Name
- Betz Machine
- Legal name
- Betz Machine
- Website
- https://betzmachine.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Betz Machine is a privately held custom machine builder and robotics integrator founded in 1994 in Climax, Michigan, designing automated assembly machines, robotic work cells, and CNC-machined parts for industrial manufacturers primarily in Southwest Michigan.
- Ownership category
- akta.pro rank
Betz Machine industry classification
Industry- Product category
- Industrial Automation Equipment
- NAICS
- Industrial Machinery Manufacturing (33324), Machine Tool Manufacturing (333517), Machine Shops (332710)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550), Machine Tools, Metal Cutting Types (3541), Electrical Industrial Apparatus (3620), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)
- akta.pro secondary industries
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
Keywords
Where Betz Machine is headquartered
LocationHeadquarters
- HQ city
- Climax
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Betz Machine business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Machine Building: Design and build custom automated assembly machines, rotary dial assembly machines, tabletop press machines, precision grease machines, and specialized production equipment tailored to each client's unique requirements. Revenue is generated through project-based engagements with one-time fees per machine or system delivered.
- CNC Machined Parts: Precision CNC machining services producing custom parts including machined components, holding fixtures, assembly fixtures, and QC fixtures. Revenue generated per job or project basis.
- Robotics Integration Services: Integration of robotic systems into existing or new machine systems, including installation, programming, and commissioning services. Services are rendered as part of machine building projects or standalone integration engagements.
- Training and Support Services: Comprehensive training and ongoing support services for customers who have purchased machines, ensuring teams can maximize benefits of new equipment. May be bundled with machine sales or offered as separate service agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Machine Solutions - Quote Based |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Betz Machine product offering
Product offeringCore offering
Betz Machine designs, builds, and integrates custom automated assembly machines, robotic systems, and precision CNC machined parts for industrial manufacturers. The company operates as a Universal Robots Certified System Integrator and delivers full turnkey equipment solutions combining robotics, vision systems, PLC/HMI controls, and quality inspection into integrated production lines. Their 4,300 sq/ft facility in Climax, Michigan supports in-house CNC machining, assembly, and system integration.
Product overview
Betz Machine is a custom machine builder and robotic integration company offering a comprehensive portfolio of automated manufacturing solutions. The core offering centers on custom-designed automated assembly machines, robotic integration systems, and precision CNC machining services. The product lineup includes The Betz Machine (multifunction flagship product), rotary dial assembly machines, tabletop press machines, precision grease machines, automated quality inspection machines, and various fixtures (assembly, holding, QC). They provide full turnkey equipment solutions combining multiple systems into integrated production lines, including vision-enabled assembly work cells, end-of-line testers, HiPot testers, and resistance welding systems. CNC machined parts complement the service offering. The company serves diverse industries requiring tailored automation solutions from simple check fixtures to complex assembly lines.
Differentiator
Problem solved
Functional benefit
Products and services
- The Betz Machine (Multifunction Machine)
- Automated Assembly Machines
- Rotary Dial Assembly Machines
- Tabletop Press Machines
- Precision Grease Machines
- Automated Quality Inspection Machines
- Assembly Work Cell with Vision
- End of Line Testers
- Resistance Welding Systems
- Custom Fixtures (Assembly, Holding, and QC)
- Full Turnkey Equipment Solutions
- CNC Machined Parts
- Robotics Integration Services
- Training and Support Services
Quantifiable outcome
- Reduced downtime and maintenance costs through precision-built machines built to last
- +2 more outcomes
Companies that use Betz Machine
Customer profileSegments2 records
Ideal customer profiles2 records
Betz Machine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Betz Machine partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Universal RobotscoreBetz Machine is a UR-Partner Certified System Integrator for Universal Robots collaborative robots. This certification enables the company to design, integrate, and deploy Universal Robots cobot systems into customer automation applications. As a certified integrator, they leverage UR's collaborative robot platform within their custom machine and assembly solutions.
- KeyencecoreKeyence provides vision systems, PLC/HMI platforms, sensors, light curtains, controllers, lasers, and the Keyence IV3 Vision Sensor with AI that Betz Machine integrates into their automation and quality inspection solutions. Keyence technology is a core component of their inspection and control systems.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Betz Machine competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Betz Machine social profiles
Digital presenceBetz Machine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Betz Machine leadership team
Management profileNumber of profiles
Profiles1 record
Betz Machine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Betz Machine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Betz Machine
What does Betz Machine do?
Betz Machine designs, builds, and integrates custom automated assembly machines, robotic systems, and precision CNC machined parts for industrial manufacturers. The company operates as a Universal Robots Certified System Integrator and delivers full turnkey equipment solutions combining robotics, vision systems, PLC/HMI controls, and quality inspection into integrated production lines. Their 4,300 sq/ft facility in Climax, Michigan supports in-house CNC machining, assembly, and system integration.
Is Betz Machine a public or private company?
Betz Machine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Betz Machine founded?
Betz Machine was founded in 1994. It employs 11 to 50 people.
Where is Betz Machine based?
Betz Machine is headquartered in Climax, United States, in the North America region.
How does Betz Machine make money?
Four revenue lines are on record. Custom Machine Building is the primary driver. The others are CNC Machined Parts, robotics Integration Services and training and Support Services.
Does Betz Machine have an API?
No public API is recorded for Betz Machine.
What industry is Betz Machine in?
Betz Machine's product category is Industrial Automation Equipment. Its primary akta.pro industry code is IMAHAHAL, Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines), with a secondary code of IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers). Its NAICS code is 33324 and its SIC code is 3550.