What Floodware does

Floodware is presented in firmographic data as a US-based (Brooklyn) flood resilience services provider founded in 2017 with 1–10 employees; however, the operational data extracted from its primary web domain (floodbarrieramerica.com) describes a materially different business — an Indonesian online platform operating under the SULETOTO brand (legal entity SULETOTO.COM). The SULETOTO platform combines two integrated functions: (1) a Toto Togel information service that aggregates lottery results, historical statistics, and prediction references across multiple international markets including Singapore, Hongkong, Sydney, and Cambodia, and (2) a direct-to-consumer e-commerce storefront that resells branded international footwear and apparel (Nike, Adidas, New Balance, Puma, Converse, Crocs, Asics, Hoka, On Running, Salomon, Under Armour, Vans, and others) with free shipping across Indonesia and 0% installment payment options (cicilan 0% x 4). The platform supports desktop and mobile access, including a downloadable APK, and operates in Bahasa Indonesia and English with IDR pricing. Use of alternative access links ("link alternatif") and gambling-related content suggests possible regulatory circumvention patterns in a jurisdiction where online lottery is heavily restricted. The mismatch between the US flood-resilience firmographic profile and the actual Indonesian lottery/retail operation is a material data-integrity flag that any investor must resolve before relying on either characterization.

From a technology and business-model standpoint, the platform is web-based and mobile-responsive with cookie-based session management, multi-language and multi-currency interfaces, and self-serve user registration and login flows. The combined retail and information model generates revenue through one-time footwear/apparel transactions on the retail side and through Toto Togel minimum deposits (IDR 5,000) and downstream engagement on the gaming-information side. Distribution is primarily direct-to-consumer via the owned e-commerce site and APK, supported by organic search, paid search, social, email/newsletter, and referral/affiliate channels. Reported scale signals — 4.9/5 stars across 9,540,841 user reviews and a single-SKU review count of 995,771 — suggest very high traffic and engagement, although no financial disclosure is provided and the legal/regulatory posture of the underlying business is unclear.

Name

Floodware

Legal name

SULETOTO.COM

Website

https://floodbarrieramerica.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Floodware's primary web property (floodbarrieramerica.com) operates as SULETOTO, an Indonesian direct-to-consumer platform combining a Toto Togel lottery-results and prediction information service with an authorized retail storefront for branded international footwear, serving Indonesian consumers via desktop, mobile web, and an APK application.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Footwear Retail: The platform sells branded footwear and apparel (Nike, Adidas, New Balance, Puma, Converse, Crocs, and others) directly to consumers. Revenue is generated through one-time product transactions. Products include shoes, clothing, and accessories for men, women, and kids. The platform also offers installment payment options (cicilan 0% x 4) and free shipping across Indonesia.
2. Toto Togel Information Platform: SULETOTO provides Toto Togel (lottery) result updates, historical data, statistics, and prediction references. The platform aggregates lottery results from multiple markets (Singapore, Hongkong, Sydney, Cambodia, etc.) and offers prediction tools. Revenue is generated through user engagement on the platform, likely through premium features, deposits, or referral-driven activity within the gaming ecosystem. The minimum deposit is IDR 5,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Floodware operates SULETOTO, a direct-to-consumer online platform that aggregates Toto Togel lottery results, historical data, and prediction references from multiple international markets (Singapore, Hong Kong, Sydney, Cambodia). The platform also runs a branded footwear and apparel e-commerce storefront selling Nike, Adidas, New Balance, Puma, Converse, Crocs, and other brands to Indonesian consumers, with free nationwide shipping and 0% installment payment options.

Product overview

SULETOTO is a single unified online lottery platform that provides trusted lottery results, prediction services, and market data. The platform aggregates lottery outcomes from multiple international markets (Singapore, Hongkong, Sydney, Cambodia) and presents results, statistics, and prediction references in a consolidated interface. The service operates as a web-based platform accessible via desktop and mobile devices.

Differentiator

Problem solved

Functional benefit

Products and services

• SULETOTO Toto Togel Information Platform Web-based platform that aggregates Toto Togel lottery results, historical data, statistics, and prediction references from multiple international markets including Singapore, Hong Kong, Sydney, and Cambodia. Targets Indonesian individual consumers and supports self-serve registration, login, and minimum deposits starting at IDR 5,000.
• Branded Footwear and Apparel E-commerce Storefront Direct-to-consumer e-commerce storefront selling branded footwear, apparel, and accessories from Nike, Adidas, New Balance, Puma, Converse, Crocs, Asics, Hoka, On Running, Salomon, Under Armour, Vans, and others. Offers free shipping across Indonesia and 0% installment payment options (cicilan 0% x 4) to Indonesian individual consumers.

Quantifiable outcome

• 4.9/5 star average rating from 9,540,841 user reviews

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Brand Owners / Licensed Distributors (Nike, Adidas, New Balance, Puma, Converse, Crocs, etc.)coreChannel Partner/ Reseller/ Distributor · 1 January 2026The platform acts as an authorized retailer of major international footwear and apparel brands including Nike, Adidas, New Balance, Puma, Converse, Crocs, Asics, Hoka, On Running, Salomon, Under Armour, Vans, Wilson, Spalding, Stanley, New Era, Lacoste, Anta, Ellesse, and Jason Markk. Products include shoes, clothing, accessories, and sports equipment across men's, women's, and kids' categories. The platform also sells icon/legacy sneaker collections such as Nike Air Force 1, Nike Air Max, Nike Blazer, and Adidas Superstar.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Foot Locker: The site is visually and structurally a clone of Foot Locker Indonesia (footlocker.id), carrying the same Nike/Adidas/Puma/Converse/Crocs branded footwear and apparel assortment, free-shipping messaging, and category taxonomy, making Foot Locker the most directly comparable retailer.
• JD Sports: JD Sports is a global multi-brand athletic and casual footwear retailer with a similar branded-sneaker assortment (Nike, Adidas, New Balance, Puma) targeting young consumers, directly comparable to Floodware's retail catalog and price-point positioning.
• Hibbett: Hibbett is a U.S. specialty retailer of branded athletic footwear, apparel, and accessories (Nike, Adidas, Puma, Jordan) selling through both stores and e-commerce; comparable in product mix and target customer demographic to Floodware's retail offering.
• Finish Line: Finish Line is a multi-brand athletic footwear and apparel retailer focused on premium sneaker brands; highly comparable to Floodware's branded-sneaker and icon-collection merchandising approach.

Emerging players

• Stadium Goods: Stadium Goods is a sneaker-focused e-commerce platform specializing in premium and icon athletic footwear (Nike Air Force 1, Air Max, Adidas Superstar categories that Floodware also explicitly highlights), making it comparable on product specialization.

Broad incumbents

• Dick's Sporting Goods: Dick's Sporting Goods is a broad-line sporting goods retailer carrying footwear, apparel, accessories, and sports equipment from the same brand partners as Floodware; comparable as a larger incumbent in the same merchandising category.
• Sports Direct: Sports Direct operates a multi-brand discount footwear and sportswear e-commerce model with broad assortment of Nike/Adidas/Puma and value pricing, structurally comparable to Floodware's Indonesian value-positioned branded-footwear storefront.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floodware