PEC Zwolle
PEC Zwolle is a Dutch professional football club based in Zwolle that operates the first team, women's team, youth academy, and Jong PEC Zwolle, and runs the free PEC Zwolle TV streaming platform on Tradecast infrastructure, monetizing via shirtsponsorships and business club events.
- Company typePrivate
- Founded-
- HeadquartersZwolle, Netherlands
- Headcount—
- GTM typeB2C
- OfferingServices
What PEC Zwolle does
PEC Zwolle is a Dutch professional football club based in Zwolle, Netherlands, operating at the Eredivisie level. The club fields a first team, a women's team (PEC Zwolle Vrouwen), a reserve/youth team (Jong PEC Zwolle), and a youth academy (PEC Zwolle Voetbalacademie), making it a multi-tier football organization. The club plays its home matches at the MAC3PARK stadium, which also houses the Event Center used for corporate hospitality and business networking.
The club's core digital product is PEC Zwolle TV, an official club video channel offering match previews, recaps, post-match analysis, player interviews, behind-the-scenes content, and FOX Sports-produced documentaries. The streaming platform is built on Tradecast B.V. technology infrastructure hosted on Amazon Web Services, with content distributed via the peczwolle.tv website, native iOS and Android mobile applications, and Smart TV apps. IQ-Media B.V. serves as the publisher of the platform. The product is offered free to fans, with no subscription or paywall model.
Revenue is generated through sponsorship and advertising streams rather than direct user payments. The club maintains five primary shirtsponsors (Molecaten, Consolid, Travelbags, Kookwinkel Oldenhof, and VDK Installatiegroep) and operates a business club for corporate members that hosts events including the sPECtakel Business Party (500+ guests) and the Havendiner Regio Zwolle (130+ guests from logistics and port sectors). Additional partnerships include strategic alliances with FOX Sports for documentary content, Frion (a social enterprise for stadium maintenance), Port of Zwolle, and Regio Zwolle United for regional business networking. The primary customer segments are football fans and supporters (consuming free content) and corporate sponsors and business partners (paying for brand exposure and networking access).
PEC Zwolle firmographics
Firmographics- Name
- PEC Zwolle
- Legal name
- IQ-Media B.V.
- Website
- http://www.peczwolle.tv
- Company type
- Private
- Operating status
- Operating
- Short description
- PEC Zwolle is a Dutch professional football club based in Zwolle that operates the first team, women's team, youth academy, and Jong PEC Zwolle, and runs the free PEC Zwolle TV streaming platform on Tradecast infrastructure, monetizing via shirtsponsorships and business club events.
- Ownership category
- akta.pro rank
PEC Zwolle industry classification
Industry- Product category
- Sports Media and Club Broadcasting
- NAICS
- Sports Teams and Clubs (711211), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE)
- akta.pro secondary industries
- Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM), Virtual Events & Conferences Live Streaming Platforms (MPACACAL)
Keywords
Where PEC Zwolle is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
PEC Zwolle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Sponsorship and Advertising: Revenue generated through business club memberships, shirtsponsors, and corporate partnerships. The platform features sponsor content and business events including the sPECtakel Business Party, golf days, and business club evenings.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PEC Zwolle product offering
Product offeringCore offering
PEC Zwolle operates the official club video channel, PEC Zwolle TV, providing on-demand match previews, match recaps, player interviews, FOX Sports documentaries, and behind-the-scenes content covering the men's first team, Jong PEC Zwolle, PEC Zwolle Vrouwen, and the youth academy. The service is delivered free to fans via website, mobile apps, and Smart TV applications, while revenue is generated through shirtsponsorships, business club memberships, and corporate hospitality events at the MAC3PARK stadium.
Product overview
PEC Zwolle TV is a single, unified video streaming product — the official club channel of PEC Zwolle football club — delivered via the Tradecast platform. The product provides on-demand video content including match previews, match recaps, player interviews, documentaries, and reports covering the first team, Jong PEC Zwolle, PEC Zwolle Vrouwen (women's team), youth teams, and historical club footage. Content is accessible via the website (peczwolle.tv) and a dedicated mobile application available on Google Play Store and Apple App Store.
Differentiator
Problem solved
Functional benefit
Brands
- PEC Zwolle TV: Official club channel providing match coverage, documentaries, and club content
- PEC Zwolle Vrouwen
Products and services
- PEC Zwolle TV The official club video channel of PEC Zwolle football club, providing free on-demand video content including match previews, match recaps, player interviews, FOX Sports documentaries, and behind-the-scenes coverage across the men's first team, Jong PEC Zwolle, PEC Zwolle Vrouwen, and youth academy. Accessible globally via web, mobile apps, and Smart TV.
- PEC Zwolle TV Mobile Application Native mobile application for PEC Zwolle TV available on Google Play Store and Apple App Store, enabling fans to access the full club video content library on iOS and Android devices including Smart TV platforms.
Companies that use PEC Zwolle
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
PEC Zwolle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
PEC Zwolle partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- MolecatencoreMolecaten is a primary shirtsponsor of PEC Zwolle, with their brand appearing on both the first team jerseys and the PEC Zwolle football academy shirts. The partnership extends to co-hosted events including the Kidsevent at the MAC3PARK stadium.
- ConsolidcoreConsolid is one of the five primary shirtsponsors of PEC Zwolle, maintaining continuous sponsorship across multiple seasons.
- TravelbagscoreTravelbags is a shirtsponsor of PEC Zwolle, appearing on the club's official match shirts.
- Kookwinkel OldenhofcoreKookwinkel Oldenhof serves as a shirtsponsor of PEC Zwolle, maintaining brand visibility on official team apparel.
- VDK InstallatiegroepcoreVDK Installatiegroep is one of the five shirtsponsors featured on PEC Zwolle's match shirts.
- FOX SportscoreFOX Sports produces exclusive documentaries about PEC Zwolle including 'Kan ik ze nog raken of niet?' and 'Bram van Polen, Niet klaar om te stoppen'. The partnership provides premium documentary content for the club channel.
- Tradecast B.V.coreTradecast B.V. provides the underlying video streaming platform and technology infrastructure for PEC Zwolle TV. The platform operates under a license agreement and is based in Zwolle, registered under KvK number 62230697.
- FrionminorFrion is a social enterprise employing people with disabilities who maintain the MAC3PARK stadium. Their work includes cleaning, maintenance, and operational support. A documentary series 'De mannen van Frion' was produced profiling the maintenance team.
- Port of ZwolleminorPort of Zwolle co-organizes the annual Havendiner business networking event with PEC Zwolle and Regio Zwolle United, attracting logistics and port sector professionals.
- Regio Zwolle UnitedminorRegional partnership organization collaborating with PEC Zwolle on business events and the annual Havendiner networking dinner.
- BlåkläderminorWorkwear manufacturer providing uniforms with PEC Zwolle branding for the Frion maintenance crew working at the MAC3PARK stadium.
- IQ-Media B.V.coreIQ-Media B.V. is the publisher of Peczwolle.tv and operates the platform in partnership with Tradecast.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
PEC Zwolle competitors and assessment
Company assessmentDirect peers
- FC Barcelona: Global football club operating its own direct-to-consumer streaming service (Barça TV+) with match content, documentaries, and multi-team coverage. Most directly comparable to PEC Zwolle in the sense of using a club-owned OTT channel to deepen fan engagement and monetize sponsorship.
- Manchester United: Premier League club with MUTV, a dedicated club channel offering live coverage, documentaries, interviews, and behind-the-scenes content. Closely mirrors PEC Zwolle TV's mix of match, documentary, and team coverage distributed through owned digital channels.
- Real Madrid: Operates Real Madrid TV, a club-owned channel providing multi-team content, documentaries, and exclusive interviews. Comparable to PEC Zwolle as a top-flight European club leveraging a dedicated media channel for fan engagement and brand value.
- Ajax: Direct Eredivisie competitor based in the Netherlands with a similar sponsorship-driven business model and growing digital content operations. Most relevant Dutch in-market comparable for fan engagement, sponsorship economics, and league-level audience dynamics.
- PSV Eindhoven: Top-tier Dutch Eredivisie club with comparable shirtsponsor partnerships and corporate hospitality operations via Philips Stadion. Comparable in sponsorship structure, regional B2B event programming, and Eredivisie media economics.
- Feyenoord: Major Dutch Eredivisie club with a strong regional sponsorship base and owned digital content capabilities. Comparable to PEC Zwolle as a Dutch club combining multi-team coverage, sponsor-driven revenue, and traditional match-based content.
- FC Twente: Mid-tier Dutch Eredivisie club with a similar scale of regional sponsorship and corporate hospitality operations. Most directly comparable in club size, revenue base, and Eredivisie positioning to PEC Zwolle.
- FC Utrecht: Dutch Eredivisie club with a comparable mix of corporate hospitality, regional sponsorship, and digital content offerings. Relevant peer for mid-tier Dutch club economics and platform monetization benchmarks.
- SC Heerenveen: Mid-tier Dutch Eredivisie club with a similar profile of shirtsponsors and corporate partnerships. Comparable in scale, regional sponsorship dependence, and operational footprint to PEC Zwolle.
- Vitesse: Dutch Eredivisie club with similar mid-tier positioning, shirtsponsor-led revenue model, and corporate hospitality focus. Provides a useful benchmark for the smaller-end of Eredivisie club economics that PEC Zwolle operates within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PEC Zwolle social profiles
Digital presencePEC Zwolle financial estimates
Financial estimateRevenue estimate
Valuation estimate
PEC Zwolle leadership team
Management profileNumber of profiles
PEC Zwolle subsidiaries and ownership
Company hierarchySubsidiaries3 records
PEC Zwolle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PEC Zwolle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PEC Zwolle
What does PEC Zwolle do?
PEC Zwolle operates the official club video channel, PEC Zwolle TV, providing on-demand match previews, match recaps, player interviews, FOX Sports documentaries, and behind-the-scenes content covering the men's first team, Jong PEC Zwolle, PEC Zwolle Vrouwen, and the youth academy. The service is delivered free to fans via website, mobile apps, and Smart TV applications, while revenue is generated through shirtsponsorships, business club memberships, and corporate hospitality events at the MAC3PARK stadium.
Is PEC Zwolle a public or private company?
PEC Zwolle is a private company. It is classified as unknown and is currently operating.
When was PEC Zwolle founded?
PEC Zwolle was founded in -1.
Where is PEC Zwolle based?
PEC Zwolle is headquartered in Zwolle, Netherlands, in the Europe region.
How does PEC Zwolle make money?
One revenue line is on record: sponsorship and Advertising.
Who are PEC Zwolle's main competitors?
Direct peers on record are FC Barcelona, Manchester United, Real Madrid, Ajax, PSV Eindhoven, Feyenoord, FC Twente, FC Utrecht, SC Heerenveen and Vitesse.
Does PEC Zwolle have an API?
No public API is recorded for PEC Zwolle.
What industry is PEC Zwolle in?
PEC Zwolle's product category is Sports Media and Club Broadcasting. Its primary akta.pro industry code is MPAKAOAE, Live Sports Pay-Per-View (PPV) & Event Streaming, with a secondary code of MPACAAAM, Interactive/Watch-Party & Social Video Streaming Platforms. Its NAICS code is 711211 and its SIC code is 4833.