PEC Zwolle

What PEC Zwolle does

PEC Zwolle is a Dutch professional football club based in Zwolle, Netherlands, operating at the Eredivisie level. The club fields a first team, a women's team (PEC Zwolle Vrouwen), a reserve/youth team (Jong PEC Zwolle), and a youth academy (PEC Zwolle Voetbalacademie), making it a multi-tier football organization. The club plays its home matches at the MAC3PARK stadium, which also houses the Event Center used for corporate hospitality and business networking.

The club's core digital product is PEC Zwolle TV, an official club video channel offering match previews, recaps, post-match analysis, player interviews, behind-the-scenes content, and FOX Sports-produced documentaries. The streaming platform is built on Tradecast B.V. technology infrastructure hosted on Amazon Web Services, with content distributed via the peczwolle.tv website, native iOS and Android mobile applications, and Smart TV apps. IQ-Media B.V. serves as the publisher of the platform. The product is offered free to fans, with no subscription or paywall model.

Revenue is generated through sponsorship and advertising streams rather than direct user payments. The club maintains five primary shirtsponsors (Molecaten, Consolid, Travelbags, Kookwinkel Oldenhof, and VDK Installatiegroep) and operates a business club for corporate members that hosts events including the sPECtakel Business Party (500+ guests) and the Havendiner Regio Zwolle (130+ guests from logistics and port sectors). Additional partnerships include strategic alliances with FOX Sports for documentary content, Frion (a social enterprise for stadium maintenance), Port of Zwolle, and Regio Zwolle United for regional business networking. The primary customer segments are football fans and supporters (consuming free content) and corporate sponsors and business partners (paying for brand exposure and networking access).

Name

PEC Zwolle

Legal name

IQ-Media B.V.

Website

http://www.peczwolle.tv

Company type

Private

Operating status

Operating

Short description

PEC Zwolle is a Dutch professional football club based in Zwolle that operates the first team, women's team, youth academy, and Jong PEC Zwolle, and runs the free PEC Zwolle TV streaming platform on Tradecast infrastructure, monetizing via shirtsponsorships and business club events.

Ownership category

akta.pro rank

Product category

Sports Media and Club Broadcasting

NAICS

Sports Teams and Clubs (711211), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE)

akta.pro secondary industries

Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM), Virtual Events & Conferences Live Streaming Platforms (MPACACAL)

Keywords

• Professional football club
• Club video streaming
• Sports media content
• Football sponsorship services
• Corporate hospitality events

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Sponsorship and Advertising: Revenue generated through business club memberships, shirtsponsors, and corporate partnerships. The platform features sponsor content and business events including the sPECtakel Business Party, golf days, and business club evenings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PEC Zwolle operates the official club video channel, PEC Zwolle TV, providing on-demand match previews, match recaps, player interviews, FOX Sports documentaries, and behind-the-scenes content covering the men's first team, Jong PEC Zwolle, PEC Zwolle Vrouwen, and the youth academy. The service is delivered free to fans via website, mobile apps, and Smart TV applications, while revenue is generated through shirtsponsorships, business club memberships, and corporate hospitality events at the MAC3PARK stadium.

Product overview

PEC Zwolle TV is a single, unified video streaming product — the official club channel of PEC Zwolle football club — delivered via the Tradecast platform. The product provides on-demand video content including match previews, match recaps, player interviews, documentaries, and reports covering the first team, Jong PEC Zwolle, PEC Zwolle Vrouwen (women's team), youth teams, and historical club footage. Content is accessible via the website (peczwolle.tv) and a dedicated mobile application available on Google Play Store and Apple App Store.

Differentiator

Problem solved

Functional benefit

Brands

• PEC Zwolle TV: Official club channel providing match coverage, documentaries, and club content
• PEC Zwolle Vrouwen

Products and services

• PEC Zwolle TV The official club video channel of PEC Zwolle football club, providing free on-demand video content including match previews, match recaps, player interviews, FOX Sports documentaries, and behind-the-scenes coverage across the men's first team, Jong PEC Zwolle, PEC Zwolle Vrouwen, and youth academy. Accessible globally via web, mobile apps, and Smart TV.
• PEC Zwolle TV Mobile Application Native mobile application for PEC Zwolle TV available on Google Play Store and Apple App Store, enabling fans to access the full club video content library on iOS and Android devices including Smart TV platforms.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MolecatencoreChannel Partner/ Reseller/ DistributorMolecaten is a primary shirtsponsor of PEC Zwolle, with their brand appearing on both the first team jerseys and the PEC Zwolle football academy shirts. The partnership extends to co-hosted events including the Kidsevent at the MAC3PARK stadium.
• ConsolidcoreChannel Partner/ Reseller/ DistributorConsolid is one of the five primary shirtsponsors of PEC Zwolle, maintaining continuous sponsorship across multiple seasons.
• TravelbagscoreChannel Partner/ Reseller/ DistributorTravelbags is a shirtsponsor of PEC Zwolle, appearing on the club's official match shirts.
• Kookwinkel OldenhofcoreChannel Partner/ Reseller/ DistributorKookwinkel Oldenhof serves as a shirtsponsor of PEC Zwolle, maintaining brand visibility on official team apparel.
• VDK InstallatiegroepcoreChannel Partner/ Reseller/ DistributorVDK Installatiegroep is one of the five shirtsponsors featured on PEC Zwolle's match shirts.
• FOX SportscoreStrategic or Co-development PartnerFOX Sports produces exclusive documentaries about PEC Zwolle including 'Kan ik ze nog raken of niet?' and 'Bram van Polen, Niet klaar om te stoppen'. The partnership provides premium documentary content for the club channel.
• Tradecast B.V.coreTechnology or IntegrationTradecast B.V. provides the underlying video streaming platform and technology infrastructure for PEC Zwolle TV. The platform operates under a license agreement and is based in Zwolle, registered under KvK number 62230697.
• FrionminorStrategic or Co-development PartnerFrion is a social enterprise employing people with disabilities who maintain the MAC3PARK stadium. Their work includes cleaning, maintenance, and operational support. A documentary series 'De mannen van Frion' was produced profiling the maintenance team.
• Port of ZwolleminorGTM or Marketing PartnerPort of Zwolle co-organizes the annual Havendiner business networking event with PEC Zwolle and Regio Zwolle United, attracting logistics and port sector professionals.
• Regio Zwolle UnitedminorGTM or Marketing PartnerRegional partnership organization collaborating with PEC Zwolle on business events and the annual Havendiner networking dinner.
• BlåkläderminorGTM or Marketing PartnerWorkwear manufacturer providing uniforms with PEC Zwolle branding for the Frion maintenance crew working at the MAC3PARK stadium.
• IQ-Media B.V.coreTechnology or IntegrationIQ-Media B.V. is the publisher of Peczwolle.tv and operates the platform in partnership with Tradecast.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• FC Barcelona: Global football club operating its own direct-to-consumer streaming service (Barça TV+) with match content, documentaries, and multi-team coverage. Most directly comparable to PEC Zwolle in the sense of using a club-owned OTT channel to deepen fan engagement and monetize sponsorship.
• Manchester United: Premier League club with MUTV, a dedicated club channel offering live coverage, documentaries, interviews, and behind-the-scenes content. Closely mirrors PEC Zwolle TV's mix of match, documentary, and team coverage distributed through owned digital channels.
• Real Madrid: Operates Real Madrid TV, a club-owned channel providing multi-team content, documentaries, and exclusive interviews. Comparable to PEC Zwolle as a top-flight European club leveraging a dedicated media channel for fan engagement and brand value.
• Ajax: Direct Eredivisie competitor based in the Netherlands with a similar sponsorship-driven business model and growing digital content operations. Most relevant Dutch in-market comparable for fan engagement, sponsorship economics, and league-level audience dynamics.
• PSV Eindhoven: Top-tier Dutch Eredivisie club with comparable shirtsponsor partnerships and corporate hospitality operations via Philips Stadion. Comparable in sponsorship structure, regional B2B event programming, and Eredivisie media economics.
• Feyenoord: Major Dutch Eredivisie club with a strong regional sponsorship base and owned digital content capabilities. Comparable to PEC Zwolle as a Dutch club combining multi-team coverage, sponsor-driven revenue, and traditional match-based content.
• FC Twente: Mid-tier Dutch Eredivisie club with a similar scale of regional sponsorship and corporate hospitality operations. Most directly comparable in club size, revenue base, and Eredivisie positioning to PEC Zwolle.
• FC Utrecht: Dutch Eredivisie club with a comparable mix of corporate hospitality, regional sponsorship, and digital content offerings. Relevant peer for mid-tier Dutch club economics and platform monetization benchmarks.
• SC Heerenveen: Mid-tier Dutch Eredivisie club with a similar profile of shirtsponsors and corporate partnerships. Comparable in scale, regional sponsorship dependence, and operational footprint to PEC Zwolle.
• Vitesse: Dutch Eredivisie club with similar mid-tier positioning, shirtsponsor-led revenue model, and corporate hospitality focus. Provides a useful benchmark for the smaller-end of Eredivisie club economics that PEC Zwolle operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peczwolletv
• Facebookfacebook.com/pec-zwolle-tv-151399548340091

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEC Zwolle