North American Green
North American Green manufactures rolled erosion control products, turf reinforcement mats, and sediment control systems for transportation, waterway, and construction infrastructure projects, selling through a North American distributor network to DOTs, contractors, and engineering firms.
- Company typePrivate
- Founded1991
- HeadquartersEvansville, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What North American Green does
North American Green, founded in 1991 and headquartered in Evansville, Indiana, manufactures and distributes a full line of rolled erosion control products (RECPs), turf reinforcement mats (TRMs), sediment retention systems, and supporting installation hardware for civil construction and environmental infrastructure projects. The product portfolio is organized under the RollMax family and includes the VMax line of permanent high-performance TRMs with patented three-dimensional matting architectures (including the W3000 with tensile strength up to 3,800 lbs/ft), the BioNet line of organic biodegradable blankets, RevetMax flexible revetment systems, SediMax sediment retention systems, WattleFence sediment control, ShoreMax transition mats, and the Falcon family of percussion-driven anchors and hex-pin fasteners with soil-specific variants. The company also offers the ECMDS 7.0 design software to engineers for product specification and hydraulic analysis. The company is a subsidiary of Western Green (formerly Western Excelsior Corporation) following an acquisition completed on March 31, 2017.
The business operates as a specification-driven industrial manufacturer. Products are sold through a wide distributor network across the United States and Canada, with manufacturing centralized in Poseyville, Indiana. Revenue is generated almost entirely from one-time product sales of physical erosion-control materials and accessories to distributors serving state DOTs, construction contractors, and engineering firms; pricing is not publicly disclosed. The company is approved or compliant across 40+ US state DOTs and Canadian provinces including Alberta and British Columbia, an installed regulatory footprint that constitutes the primary commercial moat. Go-to-market relies on the company website, technical literature and CAD downloads, installation videos, a sales hotline, and channel partners rather than on a direct enterprise sales force.
North American Green firmographics
Firmographics- Name
- North American Green
- Legal name
- North American Green
- Website
- https://nagreen.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- North American Green manufactures rolled erosion control products, turf reinforcement mats, and sediment control systems for transportation, waterway, and construction infrastructure projects, selling through a North American distributor network to DOTs, contractors, and engineering firms.
- Ownership category
- akta.pro rank
North American Green industry classification
Industry- Product category
- Erosion Control Materials
- akta.pro primary industry
- Erosion & Sediment Control (Silt Fences, SWPPP Implementation) (IMAFAKAN)
- akta.pro secondary industry
- Retaining Walls & Slope Stabilization (Embankments, Rockfall Protection) (IMAFAEAH)
Keywords
Where North American Green is headquartered
LocationHeadquarters
- HQ city
- Evansville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
North American Green business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Erosion Control Products: North American Green develops, produces, and distributes a complete line of high quality erosion and sediment control systems including rolled erosion control products, turf reinforcement mats, sediment retention systems, and installation products. Revenue generated through product sales to distributors and end customers.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
North American Green product offering
Product offeringCore offering
North American Green develops, produces, and distributes a complete line of high-quality erosion and sediment control systems. The portfolio covers temporary and permanent rolled erosion control products (RECPs) — including erosion control blankets and turf reinforcement mats — plus sediment retention systems, flexible revetment systems, transition mats, anchoring hardware, and installation tools. The company also offers the ECMDS® 7.0 engineering design software for material selection, soil-loss prediction, and hydraulic analysis, serving construction contractors, engineering firms, and government/state Departments of Transportation across North America.
Product overview
North American Green offers a comprehensive suite of erosion and sediment control products organized under the RollMax™ brand family, along with proprietary software (ECMDS®) for engineering design. The core product line includes temporary and permanent rolled erosion control products (RECPs) such as erosion control blankets (ECBs) under the BioNet® and EroNet® sub-brands, and turf reinforcement mats (TRMs) under the VMax® sub-brand. Supporting products include RevetMax™ flexible revetment systems, SediMax® sediment retention systems, WattleFence® sediment control products, ShoreMax® transition mats, and Falcon® anchoring systems with various pins and stakes. The company also provides installation tools (UnReel Installer) and the ECMDS® 7.0 software for material selection and hydraulic analysis. Products are designed for slope protection, channel protection, waterway and shoreline stabilization, and scour protection applications across construction, transportation, and environmental projects.
Differentiator
Problem solved
Functional benefit
Brands
- RollMax: Rolled Erosion Control Systems product line including EroNet, BioNet, and VMax products
- VMax
- BioNet
- Falcon
- RevetMax
- SediMax
- ECMDS
- Western Green
Quantifiable outcome
- VMax TRMs can cost less than one-third the installed cost of rock or concrete
- +7 more outcomes
Companies that use North American Green
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
North American Green technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
North American Green partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Western Excelsior CorporationcoreWestern Excelsium Corporation acquired North American Green, effective March 31st, 2017. North American Green now operates as part of the Western Green family of companies. This acquisition brought North American Green's erosion control products under the Western Green umbrella while maintaining the North American Green brand.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
North American Green competitors and assessment
Company assessmentBroad incumbents
- Contech Engineered Solutions: Large diversified provider of civil engineering site solutions including erosion control, stormwater, and bridge/structural products. Overlaps with NAG in the DOT and commercial site development customer base but as a broad portfolio player.
- Maccaferri: Global provider of civil and environmental engineering solutions including erosion control, retaining structures, and soil reinforcement. Competes with NAG in slope and channel protection, especially in higher-spec hard-armor and gabion applications.
Direct peers
- Tensar International (CMC): Manufacturer of geosynthetics for soil stabilization, slope reinforcement, and erosion control. Comparable customer base (DOTs, civil engineers) and overlapping applications in slope protection and ground stabilization.
- Solmax: Global manufacturer of geosynthetics including geotextiles, geomembranes, and erosion control products. Competes in the TRM and high-performance geosynthetics space with comparable DOT-spec product offerings.
- Hanes Geo Components: Distributor and manufacturer of geosynthetics and erosion control products including silt fences, blankets, and TRMs. Competes directly with NAG in DOT-approved erosion control products through a similar distribution-led model.
- Propex Global: Manufacturer of geosynthetics and erosion control solutions including Landlok TRMs and Pyramat HP-TRMs. Direct competitor in high-performance turf reinforcement mats and slope protection products.
- Western Excelsior (Western Green): Parent company of NAG and producer of complementary erosion control products (including Western Excelsior blankets). Operates in the same RECP and sediment control categories with overlapping distribution channels.
- Strata Systems: Manufacturer of geogrids, geotextiles, and erosion control products. Competes in slope reinforcement and base stabilization applications with comparable DOT approvals.
- Tencate Geosynthetics (Solmax Geosynthetics): Manufacturer of geosynthetics and erosion control products including Mirafi geotextiles and RECPs. Direct competitor in DOT-approved erosion control and sediment retention products.
- American Excelsior Company: Manufacturer of erosion control blankets, sediment control devices, and engineered products under Earth-Lock and Curlex brands. Closely comparable to NAG's RollMax and SediMax product lines and the most direct competitor in the same RECP category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
North American Green financial estimates
Financial estimateRevenue estimate
Valuation estimate
North American Green leadership team
Management profileNumber of profiles
North American Green funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North American Green M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North American Green
What does North American Green do?
North American Green develops, produces, and distributes a complete line of high-quality erosion and sediment control systems. The portfolio covers temporary and permanent rolled erosion control products (RECPs) — including erosion control blankets and turf reinforcement mats — plus sediment retention systems, flexible revetment systems, transition mats, anchoring hardware, and installation tools. The company also offers the ECMDS® 7.0 engineering design software for material selection, soil-loss prediction, and hydraulic analysis, serving construction contractors, engineering firms, and government/state Departments of Transportation across North America.
Is North American Green a public or private company?
North American Green is a private company. It is classified as corporate owned and is currently operating.
When was North American Green founded?
North American Green was founded in 1991. It employs 101 to 250 people.
Where is North American Green based?
North American Green is headquartered in Evansville, United States, in the North America region.
How does North American Green make money?
One revenue line is on record: erosion Control Products.
Who are North American Green's main competitors?
Broad incumbents on record are Contech Engineered Solutions and Maccaferri. Direct peers are Tensar International (CMC), Solmax, Hanes Geo Components, Propex Global, Western Excelsior (Western Green), Strata Systems, Tencate Geosynthetics (Solmax Geosynthetics) and American Excelsior Company.
Does North American Green have an API?
No public API is recorded for North American Green.
What industry is North American Green in?
North American Green's product category is Erosion Control Materials. Its primary akta.pro industry code is IMAFAKAN, Erosion & Sediment Control (Silt Fences, SWPPP Implementation), with a secondary code of IMAFAEAH, Retaining Walls & Slope Stabilization (Embankments, Rockfall Protection).