North American Green

What North American Green does

North American Green, founded in 1991 and headquartered in Evansville, Indiana, manufactures and distributes a full line of rolled erosion control products (RECPs), turf reinforcement mats (TRMs), sediment retention systems, and supporting installation hardware for civil construction and environmental infrastructure projects. The product portfolio is organized under the RollMax family and includes the VMax line of permanent high-performance TRMs with patented three-dimensional matting architectures (including the W3000 with tensile strength up to 3,800 lbs/ft), the BioNet line of organic biodegradable blankets, RevetMax flexible revetment systems, SediMax sediment retention systems, WattleFence sediment control, ShoreMax transition mats, and the Falcon family of percussion-driven anchors and hex-pin fasteners with soil-specific variants. The company also offers the ECMDS 7.0 design software to engineers for product specification and hydraulic analysis. The company is a subsidiary of Western Green (formerly Western Excelsior Corporation) following an acquisition completed on March 31, 2017.

The business operates as a specification-driven industrial manufacturer. Products are sold through a wide distributor network across the United States and Canada, with manufacturing centralized in Poseyville, Indiana. Revenue is generated almost entirely from one-time product sales of physical erosion-control materials and accessories to distributors serving state DOTs, construction contractors, and engineering firms; pricing is not publicly disclosed. The company is approved or compliant across 40+ US state DOTs and Canadian provinces including Alberta and British Columbia, an installed regulatory footprint that constitutes the primary commercial moat. Go-to-market relies on the company website, technical literature and CAD downloads, installation videos, a sales hotline, and channel partners rather than on a direct enterprise sales force.

Name

North American Green

Legal name

North American Green

Website

https://nagreen.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

North American Green manufactures rolled erosion control products, turf reinforcement mats, and sediment control systems for transportation, waterway, and construction infrastructure projects, selling through a North American distributor network to DOTs, contractors, and engineering firms.

Ownership category

akta.pro rank

Product category

Erosion Control Materials

akta.pro primary industry

Erosion & Sediment Control (Silt Fences, SWPPP Implementation) (IMAFAKAN)

akta.pro secondary industry

Retaining Walls & Slope Stabilization (Embankments, Rockfall Protection) (IMAFAEAH)

Keywords

• Erosion control products
• Rolled erosion control
• Turf reinforcement mats
• Sediment control systems
• Erosion control blankets

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Erosion Control Products: North American Green develops, produces, and distributes a complete line of high quality erosion and sediment control systems including rolled erosion control products, turf reinforcement mats, sediment retention systems, and installation products. Revenue generated through product sales to distributors and end customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

North American Green develops, produces, and distributes a complete line of high-quality erosion and sediment control systems. The portfolio covers temporary and permanent rolled erosion control products (RECPs) — including erosion control blankets and turf reinforcement mats — plus sediment retention systems, flexible revetment systems, transition mats, anchoring hardware, and installation tools. The company also offers the ECMDS® 7.0 engineering design software for material selection, soil-loss prediction, and hydraulic analysis, serving construction contractors, engineering firms, and government/state Departments of Transportation across North America.

Product overview

North American Green offers a comprehensive suite of erosion and sediment control products organized under the RollMax™ brand family, along with proprietary software (ECMDS®) for engineering design. The core product line includes temporary and permanent rolled erosion control products (RECPs) such as erosion control blankets (ECBs) under the BioNet® and EroNet® sub-brands, and turf reinforcement mats (TRMs) under the VMax® sub-brand. Supporting products include RevetMax™ flexible revetment systems, SediMax® sediment retention systems, WattleFence® sediment control products, ShoreMax® transition mats, and Falcon® anchoring systems with various pins and stakes. The company also provides installation tools (UnReel Installer) and the ECMDS® 7.0 software for material selection and hydraulic analysis. Products are designed for slope protection, channel protection, waterway and shoreline stabilization, and scour protection applications across construction, transportation, and environmental projects.

Differentiator

Problem solved

Functional benefit

Brands

• RollMax: Rolled Erosion Control Systems product line including EroNet, BioNet, and VMax products
• VMax
• BioNet
• Falcon
• RevetMax
• SediMax
• ECMDS
• Western Green

Quantifiable outcome

• VMax TRMs can cost less than one-third the installed cost of rock or concrete
• +7 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Western Excelsior CorporationcoreOthers · 31 March 2017Western Excelsium Corporation acquired North American Green, effective March 31st, 2017. North American Green now operates as part of the Western Green family of companies. This acquisition brought North American Green's erosion control products under the Western Green umbrella while maintaining the North American Green brand.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Contech Engineered Solutions: Large diversified provider of civil engineering site solutions including erosion control, stormwater, and bridge/structural products. Overlaps with NAG in the DOT and commercial site development customer base but as a broad portfolio player.
• Maccaferri: Global provider of civil and environmental engineering solutions including erosion control, retaining structures, and soil reinforcement. Competes with NAG in slope and channel protection, especially in higher-spec hard-armor and gabion applications.

Direct peers

• Tensar International (CMC): Manufacturer of geosynthetics for soil stabilization, slope reinforcement, and erosion control. Comparable customer base (DOTs, civil engineers) and overlapping applications in slope protection and ground stabilization.
• Solmax: Global manufacturer of geosynthetics including geotextiles, geomembranes, and erosion control products. Competes in the TRM and high-performance geosynthetics space with comparable DOT-spec product offerings.
• Hanes Geo Components: Distributor and manufacturer of geosynthetics and erosion control products including silt fences, blankets, and TRMs. Competes directly with NAG in DOT-approved erosion control products through a similar distribution-led model.
• Propex Global: Manufacturer of geosynthetics and erosion control solutions including Landlok TRMs and Pyramat HP-TRMs. Direct competitor in high-performance turf reinforcement mats and slope protection products.
• Western Excelsior (Western Green): Parent company of NAG and producer of complementary erosion control products (including Western Excelsior blankets). Operates in the same RECP and sediment control categories with overlapping distribution channels.
• Strata Systems: Manufacturer of geogrids, geotextiles, and erosion control products. Competes in slope reinforcement and base stabilization applications with comparable DOT approvals.
• Tencate Geosynthetics (Solmax Geosynthetics): Manufacturer of geosynthetics and erosion control products including Mirafi geotextiles and RECPs. Direct competitor in DOT-approved erosion control and sediment retention products.
• American Excelsior Company: Manufacturer of erosion control blankets, sediment control devices, and engineered products under Earth-Lock and Curlex brands. Closely comparable to NAG's RollMax and SediMax product lines and the most direct competitor in the same RECP category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North American Green