Gründeriet

Name

Gründeriet

Legal name

Gründeriet

Website

https://grunderiet.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Gründeriet is a Sandefjord, Norway-based co-working and startup support hub founded in 2016, operating under Sandefjord Næringsforening. It offers tiered memberships, incubator and growth programs, mentorship, and events serving 120+ active early-stage entrepreneurs and established businesses across the Vestfold region.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandefjord

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Gründeriet offers tiered membership plans (Gründer, Etablert næringsliv, Drop-in) providing access to co-working desks, meeting rooms, business development support, mentorship, and programs. Fees are the primary revenue stream.
2. Event and course revenue: Revenue generated through paid programs such as the Vestfold Inkubatorprogram (free to participants who attend 80%+), Vestfold Vekstprogram (NOK 6,000 co-payment), and various courses and workshops. Some webinars and intro courses are free as community offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Gründeriet operates a co-working hub and startup incubator in Sandefjord, Norway, providing entrepreneurs with workspace, meeting rooms, business development support, mentorship, and structured programs. Its portfolio includes tiered memberships (Gründer, Etablert næringsliv, Drop-in), the Vestfold Inkubatorprogram and Vestfold Vekstprogram for business development, a Kunnskapshub for educational content, a Mentorordning, and community events including Investordagen and the Gründerstjernene Walk of Fame. The organization is a project under Sandefjord Næringsforening and delivers services across the Vestfold region in partnership with regional startup hubs.

Product overview

Gründeriet is a startup incubator and co-working space ecosystem in Sandefjord, Norway, operating as a project under Sandefjord Næringsforening. Rather than a single software product, Gründeriet offers a portfolio of interconnected membership tiers (Gründer, Etablert næringsliv, and Drop-in) providing access to physical co-working facilities and meeting rooms. The ecosystem includes specialized support programs: the Inkubatorprogram and Vestfold Vekstprogram for business development, Kunnskapshub for educational content, and Mentorordning for guidance. Supplementary services include Gründertorget (member marketplace), Gründerstjernene (entrepreneur awards), and Investordagen (investor matching event). The organization reports 120 current entrepreneurs, 262 supported companies, and an 86% growth rate among member companies, demonstrating the collective impact of this multi-faceted startup support infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Gründer Membership (Basic) Basic membership tier for entrepreneurs providing access to Gründeriet's co-working space, events, mentorship, and networking opportunities at the Sandefjord hub.
• Etablert Næringsliv Membership (Established Business) Membership tier for established businesses offering access to co-working facilities, growth programs, and networking within the Gründeriet ecosystem.
• Drop-in Membership Flexible day-pass membership allowing temporary access to Gründeriet's co-working facilities and amenities without a long-term commitment.
• Meeting Room Rental (Møterom) Rental of meeting rooms equipped with high-speed internet and 24/7 access for members conducting business meetings and presentations.
• Vestfold Inkubatorprogram Intensive 6-week entrepreneurship course providing tools to develop a solid commercial business model, delivered in collaboration with the Vestfold startup ecosystem (Colab Larvik, Gründerhuset Hi5, Kobben). Free to participants who attend 80%+ sessions; otherwise a NOK 1,000 fee applies.
• Vestfold Vekstprogram (Growth Program) Growth program for companies with scalable business models, offering tools, knowledge, and individual coaching from business advisors (delivered by SolidRock AS). Participants pay a NOK 6,000 (incl. VAT) co-payment.
• Kunnskapshub (Knowledge Hub) Knowledge center providing educational resources, webinars, and courses on entrepreneurship topics including business planning, financial management, and marketing.
• Mentorordning (Mentorship Program) Mentorship program connecting new entrepreneurs with experienced business leaders for guidance and knowledge sharing throughout the startup journey.
• Gründertorget (Member Directory) Digital marketplace and member directory where Gründeriet members showcase their businesses and services to facilitate business connections and collaboration.

Quantifiable outcome

• 86% of Gründeriet member companies remain in growth phase (from 2016 data)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Sandefjord NæringsforeningcoreStrategic or Co-development PartnerGründeriet is a project under Sandefjord Næringsforening (Sandefjord Business Association). The association provides institutional backing, connections to the local business community, and co-organizes events such as the Gründerstjernene Walk of Fame ceremony.
• Sandefjord Kommune (Sandefjord Municipality)coreStrategic or Co-development PartnerThe municipality was a founding partner in establishing Gründeriet 10 years ago, providing political support, initial investment, and ongoing collaboration. The municipality co-organizes events and supports programs targeting local entrepreneurs.
• Innovasjon NorgecoreStrategic or Co-development PartnerInnovasjon Norge collaborates with Gründeriet on events and webinars, providing advisory services and financing options (e.g., Oppstartstilskudd 1) for entrepreneurs. Gründeriet directs members to Innovasjon Norge's programs and vice versa.
• Start i VestfoldcoreStrategic or Co-development PartnerStart i Vestfold is a key program partner, co-organizing the INTROKURS Klar – Ferdig – Start, Vestfold Inkubatorprogram, Vestfold Vekstprogram, and Vekstforum. It serves as the primary intake channel for several programs hosted at Gründeriet.
• ProventiacoreStrategic or Co-development PartnerProventia co-organizes Investordagen, the annual event connecting startups with investors in the Vestfold region. Proventia leads the organization of the event at Bølgen kulturhus in Larvik.
• KobbenminorStrategic or Co-development PartnerCo-organizer of Investordagen and partner in the broader Vestfold startup ecosystem. Kobben supports startup development in the region alongside Gründeriet.
• Gründerhuset Hi5minorStrategic or Co-development PartnerCo-organizer of Investordagen and partner in the Vestfold Inkubatorprogram and Vestfold Vekstprogram. Hi5 is the startup hub in Tønsberg, mirroring Gründeriet's role in Sandefjord.
• Colab LarvikminorStrategic or Co-development PartnerCo-organizer of Investordagen and partner in the Vestfold Inkubatorprogram and Vestfold Vekstprogram. Colab is the startup hub in Larvik, serving the western part of Vestfold.
• SolidRock ASminorStrategic or Co-development PartnerSolidRock AS is the subcontractor responsible for delivering the Vestfold Vekstprogram, providing structured business development and growth advisory services under the program's umbrella.
• Forskningsrådet (Research Council of Norway)minorStrategic or Co-development PartnerListed as one of the 'Våre venner' (our friends) — a partner organization that entrepreneurs can be referred to for research and development funding support.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kobben: Regional Vestfold startup ecosystem partner that co-organizes Investordagen alongside Gründeriet. Comparable as a small, program-led hub operating in the same Vestfold startup network.
• Colab Larvik: Startup hub in Larvik and co-organizer of Investordagen and the Vestfold Vekstprogram. Operates the same incubator + co-working playbook as Gründeriet in an adjacent Vestfold city, sharing program distribution.
• Aleap: Norwegian health-tech accelerator and incubator. Comparable as a structured, program-led incubator for Norwegian founders, though focused specifically on the health-tech vertical rather than general entrepreneurship.
• Mesh Community: Oslo-based co-working and events community for startups and tech operators. Comparable as a Norwegian co-working + community hub, though more events- and member-driven and less incubator-program-heavy than Gründeriet.
• Gründerhuset Hi5: The startup hub in Tønsberg, explicitly co-organizing Investordagen and the Vestfold Inkubatorprogram with Gründeriet. Mirrors Gründeriet's co-working + program model in the neighboring Vestfold municipality.
• StartupLab: Norway's largest startup hub and accelerator, based in Oslo. Directly comparable as a co-working + accelerator + investor-connecting community for Norwegian founders, but operating at significantly greater scale and capital.

Regional players

• Founders House: Copenhagen-based startup hub and co-working community. Comparable as a Nordic co-working + founder-community model, but serving a different geography and a larger, more capital-dense ecosystem.

Broad incumbents

• Innovasjon Norge: Norway's national innovation agency, which co-funds incubators and runs its own startup support programs. Comparable as the umbrella public-sector counterpart to Gründeriet's entrepreneurship mandate, but operating at national scope and with direct government authority.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCiKTLz7SLVdAheZHda02u_Q
• Facebookfacebook.com/grunderiet
• LinkedInlinkedin.com/company/gr%C3%BCnderiet
• Instagraminstagram.com/grunderiet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gründeriet