MM Concerts
MM Konzerte GmbH is a Kassel-based, privately held German regional event promoter and ticket seller, founded in 1988, that books and markets live concerts, comedy, musicals, and family shows across Nordhessen, Südniedersachsen, Ostwestfalen, and Thüringen.
- Company typePrivate
- Founded1988
- HeadquartersKassel, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MM Concerts does
MM Konzerte GmbH is a privately held German event promotion and artist booking company founded in 1988 and headquartered in Kassel. It operates as a regional live entertainment promoter and ticketing intermediary, with a stated primary geographic focus on Nordhessen, Südniedersachsen, Ostwestfalen and Thüringen, while also booking events across broader Germany and select Austria/Switzerland tours for certain artists. The company promotes and sells tickets for concerts, comedy, musicals, classical performances, A-Capella, family/children's events, and folk music, working with a roster of German-language and international touring acts including Sascha Grammel, Johannes Oerding, Beatrice Egli, Mario Barth, Kastelruther Spatzen, Helmut Lotti, The Simon & Garfunkel Story, Steffen Henssler, and Ina Müller. It produces the annual Sommernachts-Open-Air at the Hessenkampfbahn/Karlswiese in Kassel in partnership with the Staatsorchester Kassel, and the multi-year Sascha Grammel 'Wünsch Dir Was!' franchise, which has delivered 126+ shows and nearly 400,000 spectators before its planned final run in 2026.
The company's core operational stack is a booking/promotion business rather than a technology platform: it lists events on its own website (mmkonzerte.de), distributes ticketing through partnerships with Eventim (primary), Reservix/HNA Ticketservice, Ticketmaster, and direct venue channels (e.g., die Wühlmäuse in Berlin), and engages audiences via newsletter and social media. No proprietary technology, AI/ML capabilities, mobile app, or APIs are disclosed. Revenue mechanics are transaction-fee based, driven by commission or share on ticket sales routed through these third-party ticketing platforms and the company's own website, with venue-specific and tier-based pricing (e.g., the Sommernachts-Open-Air Picknick-Tickets priced at 29.00 € for adults and 14.50 € for children). Headcount is small (1–10 employees), and no financial figures are publicly disclosed. Customer segments are end-consumer audiences attending live events across the named German-speaking regions; the principal commercial counterparties are artists, venues, and ticketing infrastructure partners.
MM Concerts firmographics
Firmographics- Name
- MM Concerts
- Legal name
- MM Konzerte GmbH
- Website
- https://mmkonzerte.de
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MM Konzerte GmbH is a Kassel-based, privately held German regional event promoter and ticket seller, founded in 1988, that books and markets live concerts, comedy, musicals, and family shows across Nordhessen, Südniedersachsen, Ostwestfalen, and Thüringen.
- Ownership category
- akta.pro rank
Where MM Concerts is headquartered
LocationHeadquarters
- HQ city
- Kassel
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
MM Concerts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Ticket Sales Commission and Event Promotion: MM Konzerte generates revenue through ticket sales for live entertainment events including concerts, comedy shows, musicals, and other performances. The company acts as a promoter and ticketing intermediary, selling tickets through its own website and third-party ticketing platforms including Eventim, Reservix, Ticketmaster, and HNA Ticketservice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard event tickets with tiered seat categories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
MM Concerts product offering
Product offeringCore offering
MM Konzerte GmbH is a regional event promotion and artist booking company based in Kassel, Germany. The company promotes and distributes tickets for live concerts, comedy shows, musicals, family entertainment, and classical performances across Nordhessen, Südniedersachsen, Ostwestfalen, and Thüringen. MM Konzerte acts as a promoter and ticketing intermediary, distributing tickets through its own website and partner platforms including Eventim, Reservix/HNA Ticketservice, Ticketmaster, and venue box offices such as die Wühlmäuse in Berlin.
Product overview
MM Konzerte GmbH operates as a regional event promotion and artist booking company serving North Hesse, South Lower Saxony, East Westphalia, and Thuringia in Germany. The company facilitates live entertainment experiences across multiple genres including concerts (KONZERTE), comedy (COMEDY), shows (SHOW), musicals (MUSICAL), and general events (EVENTS). Their portfolio includes performances by artists such as Alte Bekannte, Sascha Grammel, Johannes Oerding, Jazeek, Kastelruther Spatzen, Helmut Lotti, The Simon & Garfunkel Story, Steffen Henssler, Ina Müller, and Johann König. The company functions as a booking intermediary connecting audiences with live entertainment rather than as a technology product company with software offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Event Promotion & Artist Booking Services End-to-end event promotion services including artist booking, marketing, and ticket distribution for concerts, comedy, musicals, classical performances, and family entertainment across Germany, primarily targeting audiences in Nordhessen, Südniedersachsen, Ostwestfalen, and Thüringen.
- Sommernachts-Open-Air Annual flagship open-air classical and cultural event held at the Hessenkampfbahn in Kassel, featuring the Staatsorchester Kassel and described as a cultural flagship for the city. Open to families via Picknick-Tickets.
- Sascha Grammel 'Wünsch Dir Was!' Tour Live comedy/figure-theatre touring production promoted by MM Konzerte, marketed to German-speaking family and general audiences across Germany and selected venues.
Quantifiable outcome
- Nearly 400,000 spectators attended Sascha Grammel's 'Wünsch Dir Was!' program across 126+ shows
Companies that use MM Concerts
Customer profileSegments1 record
Ideal customer profiles1 record
MM Concerts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MM Concerts partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- EventimcoreEventim is the primary ticketing partner for MM Konzerte events. Eventim provides the ticketing infrastructure and hotline service (01806 570070) for event ticket sales across Germany.
- Reservix / HNA TicketserviceminorReservix and its regional affiliate HNA Ticketservice serve as secondary ticketing partners, particularly for events in the Kassel and Nordhessen region.
- TicketmasterminorTicketmaster is used as a ticketing partner for select events such as DIKKA children's concerts.
- Staatsorchester KasselminorThe Staatsorchester Kassel performs at the annual Sommernachts-Open-Air event promoted by MM Konzerte at the Hessenkampfbahn in Kassel. The event is described as a 'cultural flagship' for the city.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MM Concerts competitors and assessment
Company assessmentDirect peers
- Karsten Jahnke Konzertdirektion GmbH: Hamburg-based independent concert promoter with a strong roster of rock, pop, jazz, world music, and comedy tours across Germany. Comparable as a mid-sized independent German promoter serving similar artist and audience profiles to MM Konzerte.
- Wizard Promotions Konzertagentur GmbH: German concert promoter focused on rock, metal, and alternative touring acts. Comparable as an independent promoter without owned venues that books tours across German-speaking markets, similar to MM Konzerte's touring role.
- Semmel Concerts Entertainment GmbH: Bavaria-based concert and live-event promoter producing shows across rock, pop, comedy, musicals, and family entertainment throughout Germany. Directly comparable in business model (independent promoter without owned venues) and genre mix to MM Konzerte.
- FKP Scorpio Konzertveranstaltungs GmbH: One of Germany's largest independent concert and festival promoters, based in Hamburg. FKP Scorpio books tours across rock, pop, indie, and comedy for venues and festivals nationwide — directly comparable to MM Konzerte's concert and comedy promotion activities, though at significantly larger scale.
Broad incumbents
- DEAG Deutsche Entertainment AG: Major German live entertainment group operating across touring, festivals, and venue services (e.g., Classic unter Sternen). DEAG's concert promotion and tour production overlap directly with MM Konzerte's core booking business, but at a public-company, multi-vertical scale.
Others
- Reservix / ADticket GmbH: Regional ticketing platform operating HNA Ticketservice in the Kassel/Nordhessen area — one of MM Konzerte's ticketing distribution partners. Relevant as both a channel relationship and a peer in the German regional ticketing ecosystem.
- Eventim (CTS Eventim AG & Co. KGaA): Germany's largest ticketing platform and live entertainment group, MM Konzerte's primary ticketing partner. Comparable as the dominant German live-event distribution infrastructure and a vertically integrated promoter — relevant because MM Konzerte's economics are directly tied to Eventim's platform terms.
Regional players
- Hannover Concerts GmbH: Regional concert promoter based in Hannover/Lower Saxony, programming concerts, comedy, and family shows in northern German venues. Comparable as a German regional promoter serving adjacent Lower Saxony markets overlapping with MM Konzerte's Südniedersachsen footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
MM Concerts social profiles
Digital presenceMM Concerts financial estimates
Financial estimateRevenue estimate
Valuation estimate
MM Concerts leadership team
Management profileNumber of profiles
MM Concerts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MM Concerts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MM Concerts
What does MM Concerts do?
MM Konzerte GmbH is a regional event promotion and artist booking company based in Kassel, Germany. The company promotes and distributes tickets for live concerts, comedy shows, musicals, family entertainment, and classical performances across Nordhessen, Südniedersachsen, Ostwestfalen, and Thüringen. MM Konzerte acts as a promoter and ticketing intermediary, distributing tickets through its own website and partner platforms including Eventim, Reservix/HNA Ticketservice, Ticketmaster, and venue box offices such as die Wühlmäuse in Berlin.
Is MM Concerts a public or private company?
MM Concerts is a private company. It is classified as unknown and is currently operating.
When was MM Concerts founded?
MM Concerts was founded in 1988. It employs 1 to 10 people.
Where is MM Concerts based?
MM Concerts is headquartered in Kassel, Germany, in the Europe region.
How does MM Concerts make money?
One revenue line is on record: ticket Sales Commission and Event Promotion.
Who are MM Concerts's main competitors?
Direct peers on record are Karsten Jahnke Konzertdirektion GmbH, Wizard Promotions Konzertagentur GmbH, Semmel Concerts Entertainment GmbH and FKP Scorpio Konzertveranstaltungs GmbH. DEAG Deutsche Entertainment AG is listed as a broad incumbent. Others are Reservix / ADticket GmbH and Eventim (CTS Eventim AG & Co. KGaA). Hannover Concerts GmbH is listed as a regional player.
Does MM Concerts have an API?
No public API is recorded for MM Concerts.