INS Marketing Systems
INS Marketing Systems is a privately held Texas-based Field Marketing Organization that recruits and manages licensed insurance agents to distribute Caring & Sharing HealthCare Sharing Ministry products, earning commission overrides within a multi-level agency hierarchy.
- Company typePrivate
- Founded-
- HeadquartersDesoto, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What INS Marketing Systems does
INS Marketing Systems, INC is a privately held Field Marketing Organization (FMO) operating within the Caring & Sharing HealthCare Sharing Ministry ecosystem. The company recruits, contracts, and manages licensed insurance agents to distribute Caring & Sharing HealthCare Sharing Ministry products, a faith-based alternative to traditional health insurance. Its customer base consists of individual licensed insurance professionals (such as agents Caleb Anderson, Rachal Resio, John Hilyer, Andre Triplett, and upline contact Calvin Sulak), primarily licensed in Texas with stated intent to operate across all 50 states. The company's revenue derives from commission overrides on the production of contracted agents within a multi-level agency hierarchy (FMO to SGA to MGA to GA to Agent), with override rates of 10–15% typical.
The company operates entirely on the C&S Agency CRM Enterprise platform (WordPress-based plugin, version 7.5.4), which provides agent record management, commission tracking, digital contracting via GoSign integration, a Learning Management System with a 20-question certification course (Caring and Sharing 101), lifecycle automation, and live chat support. Agent recruitment is conducted through cloneable branded agency landing pages and personalized URL (PURL) campaigns, with onboarding handled through an automated workflow that includes profile creation, GoSign contract execution, document uploads (state licenses, E&O insurance), and certification tracking.
The company's go-to-market motion is channel-partner-based: it recruits independent insurance agents and equips them with the products, training, and back-office infrastructure needed to sell faith-based healthcare sharing memberships to end consumers. The company has no disclosed funding, no public listing, and operates from the Dallas-Fort Worth metroplex region of Texas. Its primary strategic relationships are with Caring & Sharing (product partner), GoSign (technology partner), and The Brokerage Inc (subordinate agency partner).
INS Marketing Systems firmographics
Firmographics- Name
- INS Marketing Systems
- Legal name
- INS Marketing Systems, INC
- Website
- https://bestgacontracts.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- INS Marketing Systems is a privately held Texas-based Field Marketing Organization that recruits and manages licensed insurance agents to distribute Caring & Sharing HealthCare Sharing Ministry products, earning commission overrides within a multi-level agency hierarchy.
- Ownership category
- akta.pro rank
Where INS Marketing Systems is headquartered
LocationHeadquarters
- HQ city
- Desoto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
INS Marketing Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Agent Contracting Services: INS Marketing Systems recruits insurance agents and facilitates their contracting to offer Caring & Sharing HealthCare Sharing Ministry products. Revenue is generated through commission overrides from agent production within a multi-level agency hierarchy (FMO → SGA → MGA → GA → Agent).
- Commission Overrides: As an FMO, the company earns percentage-based commission overrides from the production of contracted agents in their downline, with commission rates varying by agent contract level (10-15% typical).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Agent Commission Rates |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
INS Marketing Systems product offering
Product offeringCore offering
INS Marketing Systems operates as a Field Marketing Organization (FMO) that recruits, contracts, certifies, and manages licensed insurance agents who offer Caring & Sharing HealthCare Sharing Ministry products. The company delivers this through the C&S Agency CRM platform, providing agent onboarding workflows, GoSign digital contracting, LMS-based certification (Caring and Sharing 101), commission tracking across a multi-level hierarchy (FMO, SGA, MGA, GA, Agent), and branded agency landing pages for agent recruitment.
Product overview
INS Marketing Systems is an agency within the C&S Agency CRM platform ecosystem, operating as an FMO (Field Marketing Organization) that recruits and manages insurance agents for the Caring & Sharing HealthCare Sharing Ministry (HCSM). The company's technology offering consists primarily of its presence and configuration within the C&S Agency CRM Enterprise WordPress plugin system (version 7.5.4), including agency site cloning, agent onboarding workflows, commission management, and LMS-based agent training. The primary customer-facing digital properties include agency landing pages, PURLs (personalized URLs), and the GoSign digital contracting integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Agent Onboarding & Contracting Service
Companies that use INS Marketing Systems
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
INS Marketing Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
INS Marketing Systems partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Caring & SharingcoreINS Marketing Systems operates as an FMO (Field Marketing Organization) contracted with Caring & Sharing to recruit and manage insurance agents for their HealthCare Sharing Ministry product. The partnership includes use of the C&S Agency CRM platform, GoSign contracting integration, LMS certification system, and hierarchical commission structures.
- The Brokerage IncminorInsurance agency operating within the C&S Agency CRM ecosystem, also recruiting agents for Caring & Sharing products. The Brokerage Inc operates as a subordinate agency under INS Marketing Systems FMO hierarchy.
- GoSigncoreElectronic signature and contracting platform integrated into the C&S Agency CRM for agent contract completion. Agents access GoSign links to review and sign contracts with agency dropdown selection and secure access code verification.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
INS Marketing Systems competitors and assessment
Company assessmentBroad incumbents
- eHealth: Public Medicare and health insurance marketplace with an agent/distributor model. Comparable as a scaled insurance distribution platform recruiting and managing agents across multiple carriers, contrasting with INS Marketing Systems' single-carrier focus.
- National Western Life: Life and annuity insurer with an established independent agent distribution hierarchy. Comparable operating model to an FMO (uplines earning overrides on downline agent production), though operating in life insurance rather than HCSM.
- Sedera Health: Established HealthCare Sharing Ministry that sells through independent distributors and brokers. Directly comparable to the Caring & Sharing product INS Marketing Systems distributes — same HCSM category, same broker/agent channel, similar faith-based positioning.
- GoHealth: Large publicly-traded Medicare and health insurance distribution platform operating a broad agent/carrier marketplace. Comparable to INS Marketing Systems as a health-insurance distribution intermediary that recruits and contracts agents to sell carrier products, but at vastly greater scale and across many carriers.
- SelectQuote: Public insurance distribution platform specializing in Medicare and life products through a large agent network. Operates the same FMO/distributor-of-agents business model INS Marketing Systems uses, but at national scale with multiple carrier relationships.
- Christian Healthcare Ministries (Medi-Share): One of the largest HealthCare Sharing Ministries, using a network of agents and member-shared promotion to grow enrollment. Operates in the same HCSM product category INS Marketing Systems distributes via Caring & Sharing, with overlapping agent/channel dynamics.
Emerging players
- Liberty HealthShare: HealthCare Sharing Ministry that uses independent promoters and brokers to enroll members. Comparable to INS Marketing Systems because both rely on contracted external distributors/agents rather than direct-to-consumer sales for HCSM products.
- Together Health (Health Sharing alternative): Health-care cost-sharing community using a similar HCSM-style product structure and member/agent recruitment motion. Comparable to INS Marketing Systems as another faith/values-aligned health-sharing distributor competing for the same agent and consumer pool.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
INS Marketing Systems social profiles
Digital presenceINS Marketing Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
INS Marketing Systems leadership team
Management profileNumber of profiles
Profiles1 record
INS Marketing Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INS Marketing Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INS Marketing Systems
What does INS Marketing Systems do?
INS Marketing Systems operates as a Field Marketing Organization (FMO) that recruits, contracts, certifies, and manages licensed insurance agents who offer Caring & Sharing HealthCare Sharing Ministry products. The company delivers this through the C&S Agency CRM platform, providing agent onboarding workflows, GoSign digital contracting, LMS-based certification (Caring and Sharing 101), commission tracking across a multi-level hierarchy (FMO, SGA, MGA, GA, Agent), and branded agency landing pages for agent recruitment.
Is INS Marketing Systems a public or private company?
INS Marketing Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INS Marketing Systems founded?
INS Marketing Systems was founded in -1. It employs 1 to 10 people.
Where is INS Marketing Systems based?
INS Marketing Systems is headquartered in Desoto, United States, in the North America region.
How does INS Marketing Systems make money?
Two revenue lines are on record. Agent Contracting Services are the primary driver. The others are commission Overrides.
Who are INS Marketing Systems's main competitors?
Broad incumbents on record are eHealth, National Western Life, Sedera Health, GoHealth, SelectQuote and Christian Healthcare Ministries (Medi-Share). Emerging players are Liberty HealthShare and Together Health (Health Sharing alternative).
Does INS Marketing Systems have an API?
No public API is recorded for INS Marketing Systems.