Envolved

What Envolved does

Envolved is a Munich-headquartered boutique management consultancy founded in 1999, operating from offices in Munich (HQ), London (86-87 Wimpole Street), and Kraków (Envolved sp. z o.o), with an additional wholly-owned subsidiary, Envolved Advisory GmbH, providing M&A advisory. The firm specializes exclusively in Customer Centricity as a consulting discipline, with its founding partners credited as CRM and Loyalty pioneers — including Jan Boluminski (founding CIO/CTO of Payback), Harald Deprosse (former Managing Director, Miles & More for seven years post-spin-off), Markus Lessing (former CEO, DeutschlandCard with 21M participants), and Susanne Karlein (formerly Key Account Manager, Payback). The firm's core technology is its consulting methodology — combining strategic advisory, implementation support, and change management — rather than software, and includes a proprietary Product Transformation Model (PTM) framework, the First-Aid 1-Day Workshop format for rapid digital product problem diagnosis, and assessment tools such as Customer Navigator and 360° Kundenblick. It operates a flat hierarchy where founding partners actively lead client engagements alongside an expert bench averaging 14.3 years of relevant experience.

The firm delivers 12 core competency areas: Customer Centricity, CRM & Loyalty, Marketing & Brand Management, Lead & Account Management, Data Management & Marketing Technology, Sales & Marketing Automation, Omni-Channel Marketing, Innovation & Change, Customer Service, Digital Business Design & Agility, Digital Product Management (including PTM), Retail Media, and Advisory/M&A services. It serves enterprise and mid-market clients across Automotive (primary vertical), Consumer Goods & Retail, Energy, Travel & Tourism, Insurance & Finance, IT & Telecommunications, Mobility, Private Equity, and B2B/Professional Services, with named engagements including MediaMarktSaturn, Sparkasse Payment, Deutschlandcard, Messe München, Herax, E.ON Energie Deutschland, Breuninger, Peri, and Dosenbach Ochsner.

Envolved monetizes exclusively through direct, senior-consultant-led project engagements on time-and-materials or fixed-fee bases, supplemented by workshops, training programs (Customer Centricity Training), and whitepaper-led content marketing. The firm reports having developed or optimized over 100 customer loyalty/CRM programs involving 60M+ end customers and a 95% customer recommendation rate. It is a founding member of The Excellence Circle eG, a seven-firm alliance with 600+ consultants at 25 global locations, and has been consecutively recognized by BrandEins, Focus Business, and BVMW, including #1 in Germany's Consumer Goods & Retail consulting sector in 2025.

Name

Envolved

Legal name

Envolved GmbH

Website

https://envolved.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Envolved is a Munich-headquartered boutique management consultancy founded in 1999 that delivers Customer Centricity advisory — covering CRM, loyalty, digital transformation, omni-channel, and M&A services — to enterprise and mid-market clients across Automotive, Retail, Energy, Travel, and Financial Services.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Management consulting services
• Customer experience consulting
• CRM strategy consulting
• Loyalty program consulting
• Digital transformation consulting

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management Consulting Services: Envolved generates revenue through fee-based consulting engagements. Projects span strategy consulting, concept development, implementation support, and coaching across customer-centricity, CRM, loyalty, digital transformation, and advisory services. Revenue is project-based and time-and-materials or fixed-fee depending on scope, with senior expert involvement throughout.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Envolved is a Munich-based management consulting firm that helps enterprises become customer-centric, delivering strategy, implementation, and operational support across Customer Experience, CRM & Loyalty, Digital Product Management, Omni-Channel Marketing, Sales & Marketing Automation, Data-Integrated Business, Innovation & Change, and Retail Media. The firm also offers M&A Advisory services through its Envolved Advisory GmbH subsidiary. Engagements are typically project-based, delivered by senior expert consultants, and span industries including Automotive, Retail, Energy, Travel, Financial Services, IT & Telecommunications, Mobility, and Private Equity.

Product overview

Envolved is a management consulting company specializing in Customer Centricity, offering a comprehensive portfolio of strategic and implementation consulting services. The company provides 12 core consulting competencies including Customer Experience, CRM & Loyalty, Digital Product Management, Sales & Marketing Automation, Omni-Channel Marketing, and Advisory Services. Notable proprietary offerings include the Product Transformation Model (PTM) framework for digital transformation, First-Aid Workshops for rapid problem-solving, and Interim Digital Product Management services. The company also offers assessment tools like the Customer Navigator and 360° Kundenblick, alongside training programs. Envolved operates from offices in Munich, London, and Krakow, serving international clients across industries including Automotive, Retail, Energy, Travel & Tourism, and Financial Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Centricity Consulting Strategic consulting engagement to transform organizations into customer-centric enterprises, including customer journey mapping, touchpoint analysis, and customer experience optimization. For enterprise and mid-market clients across industries.
• CRM & Loyalty Consulting
• Digital Product Management Consulting
• Data-Integrated Business Consulting
• Sales & Marketing Automation Consulting
• Omni-Channel Marketing Consulting
• Customer Experience Consulting
• Customer Service Consulting
• Innovation & Change Consulting
• Digital Business Design & Agility Consulting
• Lead & Account Management Consulting
• Retail Media Consulting
• Advisory Service (M&A) M&A advisory combined with strategic consulting, including Growth Advisory, Target Screening, Sell-Side/Buy-Side Advisory, Carve-out, Deal Sourcing, Company Valuation, Commercial Due Diligence, and Post-Merger Integration. Delivered through Envolved Advisory GmbH for private equity investors and corporate clients.
• Marketing & Brand Management Consulting

Quantifiable outcome

• 95% of customers would recommend Envolved
• +5 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered major and core.

• BSH Hausgeräte GmbH (OneConsumer OCO Engagement Platform)majorImplementation/ SI/ Consulting Partner · 19 June 2024Envolved was part of BSH's 'OneConsumer (OCO) Engagement Platform' innovation project. Envolved contributed consulting expertise to the design and development of BSH's customer engagement platform as part of a successful innovation project.
• The Excellence Circle eGcoreStrategic or Co-development PartnerEnvolved is a founding member of The Excellence Circle eG, a strategic alliance of seven owner-managed consulting firms. The alliance offers comprehensive consulting from a single source across sectors undergoing transformation (banking, retail, mobility & travel, insurance, energy, IT & telecommunications). It comprises over 600 permanently employed consultants at 25 global locations, covering topics including data analytics, agility, customer centricity, CRM & loyalty, AI, sustainability, change management, HR transformation, and data-based marketing & sales.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• McKinsey & Company: Global management consulting leader with a Customer Experience practice that competes with Envolved on enterprise customer-centricity mandates. Differs through scale, geographic reach, and broad portfolio beyond CRM/loyalty.
• Publicis Sapient: Global digital transformation consultancy within Publicis, combining strategy, design, and technology. Competes for the same enterprise digital and CRM transformation mandates but as part of a much larger portfolio.
• Capgemini Invent: Digital innovation and transformation consulting arm of Capgemini, operating across Europe. Overlaps with Envolved on customer experience, CRM, and digital strategy engagements at enterprise scale.
• Roland Berger: Major European strategy consulting firm headquartered in Munich. Overlaps with Envolved's strategy consulting scope but at much larger scale and broader industry coverage. Founders of Envolved began careers at Roland Berger.

Direct peers

• Bond Brand Loyalty: Canadian-headquartered boutique consultancy specializing in customer loyalty strategy, CRM program design, and customer experience advisory. Closely comparable to Envolved in niche, delivery model, and enterprise client base.
• The Lacek Group: Minneapolis-based loyalty marketing agency (part of Ogilvy) focused on loyalty strategy, program design, and customer data-driven engagement. Direct counterpart to Envolved's CRM & Loyalty practice with overlapping enterprise clientele.
• Kobie Marketing: US loyalty strategy and customer experience firm offering loyalty program strategy, technology, and data services. Comparable boutique positioning and similar enterprise loyalty engagements.
• MaritzCX (Maritz): Customer experience and loyalty consultancy within the Maritz family of companies. Directly comparable in offering customer-centric transformation, loyalty design, and CX measurement services.
• Simon-Kucher & Partners: German-founded boutique strategy consulting firm with strong commercial, pricing, and growth advisory practices. Similar premium-boutique positioning in DACH, comparable enterprise client base, and overlapping CRM/loyalty engagement themes.
• LoyaltyOne (The Loyalty Company): Toronto-based loyalty program operator and consultancy (operator of AIR MILES). Direct peer in loyalty program strategy and design with cross-industry enterprise engagements comparable to Envolved's.

Market position

Strengths1 record

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/envolved-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Envolved