What 19grams does

19grams is a Berlin-based specialty coffee roastery founded in 2002 that operates across three integrated channels: direct-to-consumer e-commerce (a Shopify storefront at 19grams.coffee with international DHL shipping), four company-owned cafés in Berlin (Alex — also the headquarters and roastery — Boxi, Chaussee, and Schlesi) functioning as brand experience and training venues, and a dedicated B2B portal serving gastro partners and corporate office programs. The core technical operation is precision coffee roasting twice weekly for freshness, producing espresso roasts (light to medium, single-origin), filter roasts optimized for pour-over, Vollautomaten dark roasts for automatic machines, sugar-cane and CO2 decaffeinated coffees under the GROWND sub-brand, and limited micro-lot "Raritäten" featuring Geisha varieties and Cup of Excellence winners. Sub-brands include Tres Cabezas and the conservation-focused Roast for the Roar line, which donates €2.50 per bag to jaguar habitat protection in Costa Rica via Humedales Lancaster.

Revenue is generated through five streams: one-time D2C coffee and equipment sales, recurring subscriptions (Coffee Club rotating roasts, Coffee Club+ premium selections, Rockstar Coffee Club rare-lots at ~$42/month), café food and beverage sales, fee-based coffee education (barista, latte art, filter brewing, sensory, and roasting courses plus public cuppings), and B2B wholesale supply. Pricing is anchored around $12-$15 per 250g bag for standard roasts, $17-$47 per 250g for rare lots, with subscription discounts of 10-15% and free shipping over €40 in Germany. Go-to-market combines content marketing (Bloody Good Blog, Kaffeelexikon, coffee origin stories, finder quiz, free masterclass), paid courses and events, broad social presence (Instagram, TikTok, YouTube, Facebook, LinkedIn, Pinterest, X), email newsletters, and a points-based loyalty program ("Bohnen sammeln"). Customers are segmented into home specialty-coffee enthusiasts (primary), café/gastro businesses, corporate/office accounts, and rare-coffee connoisseurs served by the Rockstar Club. The company is independently owned with no disclosed venture or PE investment and no acquirer, merger, or leadership-change events recorded.

Name

19grams

Legal name

19grams

Website

https://19grams.coffee

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

19grams is a Berlin-based specialty coffee roastery founded in 2002 serving DTC and B2B customers through e-commerce, four owned Berlin cafés, and subscription clubs. It sells roasted specialty coffee, rare micro-lots, decaf lines, brewing equipment, and barista training.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Specialty coffee roasting
• Direct trade coffee
• Coffee subscription service
• Specialty coffee café
• Barista training courses

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Product Sales: One-time purchases of roasted coffee beans in various formats (250g, 1kg, 3kg). Products include espresso roasts, filter roasts, decaf, and rare/specialty lots. Available for home brewing equipment as well as professional machines.
2. Coffee Subscriptions (Coffee Club): Recurring subscription model delivering fresh coffee on a scheduled basis (weekly, bi-weekly, or monthly). Includes Coffee Club (standard rotations), Coffee Club+ (premium selections), and Rockstar Club (rare coffees). Subscriptions offer cost savings and free shipping.
3. Cafe Operations: Four physical cafe locations in Berlin (Alex, Boxi, Chaussee, Schlesi) serving coffee beverages and seasonal menus. Provides brand experience and direct customer engagement.
4. Coffee Education & Training: Fee-based coffee courses including barista training, latte art, filter brewing, sensory training, and roasting introduction. Also offers professional training programs and public cupping sessions.
5. B2B Coffee Supply: Business-to-business coffee supply for offices, cafes, and hospitality businesses through a dedicated B2B portal. Includes office coffee programs and specialty coffee for gastro partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

19grams is a Berlin specialty coffee roastery that sources green coffee via direct trade, roasts twice weekly, and distributes roasted beans through three channels: a DTC e-commerce shop, four company-owned cafés, and a B2B portal. Its retail product range covers espresso, filter, decaf, Vollautomaten, and rare micro-lot roasts, supplemented by subscription clubs (Coffee Club, Coffee Club+, Rockstar Club), paid barista and sensory training courses, public cupping events, and brewing equipment.

Product overview

19grams is a Berlin-based specialty coffee roastery founded in 2002 operating both as an e-commerce platform and physical cafe chain. The core product portfolio includes whole bean coffee organized into distinct roast categories: espresso roasts (light to medium, fruity profiles), filter coffees (medium to light, pour-over optimized), decaf coffees (sugar cane or CO2 processed), and Vollautomaten coffees (dark roasts for automatic machines). The company differentiates through rare micro-lot coffees including Geisha varieties and Cup of Excellence winners. Subscription services include the standard Coffee Club for rotating seasonal lots and the premium Rockstar Coffee Club for rare selections. Retail operations span four Berlin cafes, while the e-commerce business offers equipment, accessories, and coffee courses. Seasonal offerings include the annual Xmas in July advent calendar and the conservation-focused Roast for the Roar project coffee supporting Jaguar habitat restoration. A B2B division supplies offices and cafes, and a loyalty program drives customer retention.

Differentiator

Problem solved

Functional benefit

Brands

• Coffee Club: Coffee subscription service offering regular coffee deliveries
• Coffee Club+
• Rockstar Coffee Club
• GROWND
• Tres Cabezas

Products and services

• Espresso Bohnen (Espresso Beans) Single-origin and blended espresso roasts (light to medium roast profiles with fruity and balanced flavor notes) sourced from origins including Brazil, Colombia, Costa Rica, Rwanda, and Ethiopia, sold in 250g and 1kg whole-bean formats for home espresso preparation.
• Filterkaffee (Filter Coffee) Medium to light roast coffees optimized for pour-over methods (V60, Chemex, Aeropress) and automatic filter machines, highlighting fruity and sweet flavor profiles from single-origin lots.
• Decaf (Entkoffeinierter Kaffee) Specialty-grade decaffeinated coffee using sugar cane (EA) or CO2 extraction methods, available in espresso and filter roasts, maintaining full flavor without caffeine.
• Vollautomaten Kaffee (Fully Automatic Machine Coffee) Dark roast coffee blends specifically developed for fully automatic espresso machines, featuring chocolate and nougat flavor profiles for home and small-office use.
• Raritäten (Rare Coffees) Limited-edition micro-lot specialty coffees including Geisha varieties, Cup of Excellence winners, and rare processing methods such as anaerobic fermentation, sold in small quantities (typically 100–250g).
• Coffee Club (Kaffee Abo) Recurring subscription delivering rotating specialty coffees to customers' homes with free shipping, offering flexible delivery intervals and quantity, and a 10–15% discount vs. one-time purchase.
• Rockstar Coffee Club Premium subscription service delivering monthly rare coffees including Geisha varieties and COE winners, featuring 100–250g of the month's most exceptional beans with pre-release access to rare lots.
• Coffee Courses (Kaffee Kurse) Professional barista training and coffee education including courses on roasting, espresso preparation, latte art, filter brewing, and sensory training, held at the 19grams Alexanderplatz training lab.
• Public Cupping Sessions Monthly public coffee cupping sessions led by professional trainers at the 19grams cafés, offering opportunities to taste and evaluate specialty coffees in a group setting.
• Equipment & Accessories (Zubehör) Brewing equipment and accessories including Hario V60 filters, hand grinders (Varia, Comandante), scales, espresso machines, capsules, specialty water (Third Wave Water), and merchandise such as cups and coffee sacks.
• Roast for the Roar Project Coffee Conservation-focused specialty coffee from Costa Rica supporting jaguar habitat restoration through Humedales Lancaster, with €2.50 donated per sold bag. Available as both espresso and filter roast.
• XMAS in July Advent Calendar 2026 Annual limited-edition specialty coffee advent calendar featuring 25 different single-origin coffees from 25 origins, with an extra coffee included in the 2026 edition.
• 19grams B2B Coffee Supply (Office & Gastro Partner Program) Business-to-business platform offering office coffee solutions, café partnerships, and corporate gifting programs for businesses and gastronomy partners seeking specialty coffee supply.
• 19grams Cafés (Alex, Boxi, Chaussee, Schlesi) Four company-owned specialty coffee cafés in Berlin (Alex, Boxi, Chaussee, Schlesi) serving the full coffee menu and hosting events; the Alex Café & Rösterei at Karl-Liebknecht-Straße 13 also houses the company headquarters and main roastery.
• Home Brewer Coffee Set (Kaffee Set) Curated home-brewing starter set combining Hario V60 filter, scale, grinder, and 19grams coffee, priced at $224, designed for new home brewing enthusiasts.

Quantifiable outcome

• 4555 verified customer reviews with 4.8 star rating and 90% 5-star reviews
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LAP CoffeecoreChannel Partner/ Reseller/ Distributor · 16 January 2026LAP Coffee, a Berlin-based micro-shop startup operating fully automatic espresso cafes across German cities, sources specialty coffee beans from 19grams for their machines. LAP's competitive pricing model ( cappuccino from 30 cents) utilizes 19grams quality beans as a key differentiator against major chains.
• Humedales LancastercoreOthersNon-profit organization dedicated to environmental protection and regeneration in Costa Rica since 1996. 19grams contributes €2.50 per sold bag of Roast for the Roar coffee to support their work, including the Territorio Jade jaguar habitat protection project in Santa Marta.
• CarboHeroesminorStrategic or Co-development PartnerPartner in the Roast for the Roar project coffee collaboration. CarboHeroes works with 19grams on the jaguar conservation coffee initiative from Costa Rica, co-branded under the Roast for the Roar campaign.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Five Elephant Coffee Roasters: Berlin specialty roaster with cafes and an online shop focused on single-origin coffees and direct-trade relationships. Highly comparable in product mix (single-origin filter/espresso), cafe count, and DTC emphasis.
• Counter Culture Coffee: US specialty coffee roaster known for direct trade, sustainability training programs, and subscription/coffee education services. Comparable in DTC, education-led growth, and quality-focused sourcing.
• Andraschko Kaffeemanufaktur: Berlin specialty coffee roastery operating its own cafe and online shop with a focus on direct trade and single origins. Comparable roastery-cafe hybrid model and DACH specialty positioning.
• Bonanza Coffee Roasters: Berlin specialty roaster operating roastery-cafes and wholesale supply, known for direct-trade sourcing and barista competition pedigree. Directly competes with 19grams in Berlin specialty cafes and B2B supply.
• The Barn: Berlin-based specialty coffee roaster founded in 2010, operating its own cafes and e-commerce shop with strong third-wave and single-origin focus. Most directly comparable to 19grams on location, roasting model, and DTC-plus-cafe strategy.
• Coffee Circle: Berlin-based DTC specialty coffee brand with online store, subscription model, and sustainability partnerships. Closely mirrors 19grams' subscription-plus-impact narrative and direct-to-consumer channel.
• Square One Coffee Roasters: Berlin specialty micro-roaster offering single-origin coffees and espresso blends through online sales and local wholesale. Comparable scale, single-city footprint, and craft-roasting positioning.

Broad incumbents

• Intelligentsia Coffee: Established US specialty coffee roaster and cafe operator with direct-trade sourcing and barista training programs. Comparable third-wave heritage and DTC-plus-cafe model at a larger, multi-city scale.
• Blue Bottle Coffee: Large US-founded specialty coffee chain with cafes, DTC subscriptions, and a focus on freshly roasted single-origin beans. A broader incumbent competing in the same premium specialty segment across multiple geographies.

Regional players

• Black Sheep Coffee: UK-based specialty coffee chain offering ethically sourced beans and cafe experiences across multiple UK cities. Comparable premium-specialty positioning but focused on UK rather than DACH markets.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/trescabezas?lang=de
• YouTubeyoutube.com/@19grams-coffee-roasters
• Facebookfacebook.com/19grams.coffee
• LinkedInlinkedin.com/company/19grams
• Instagraminstagram.com/19grams.coffee
• Pinterestde.pinterest.com/trescabezas
• TikToktiktok.com/@19grams.coffee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 19grams