Gezonder Nederland

What Gezonder Nederland does

Gezonder Nederland is a Dutch health and vitality platform founded in 2020 and headquartered in Leeuwarden, Netherlands, operating as an umbrella organization for seven brands served by a nationwide network of roughly 150 specialists. The platform delivers two principal service lines: Gezondere Organisatie, a B2B offering for employers, HR advisors, and department heads covering sustainable employability, absence prevention, team optimization, and workplace healthy-lifestyle programs; and Gezondere Leefstijl, a B2C offering providing individualized coaching for smoking cessation, weight management, healthy nutrition, and relaxation. Beyond in-person delivery through the national specialist network, the platform also offers online/remote participation options, and integrated partner brands — TIGRA (a franchise network also founded by the co-founders), SmokeFree (smoking cessation), TAEM.io (lifestyle and employability), and Buro voor Fysieke Arbeid (physical workplace health) — contribute specialized capabilities under the unified proposition.

The business model is professional-services based, with revenue generated from employer contracts (organizational health programs) and individual coaching engagements; pricing is quote-based and not publicly disclosed. Distribution combines direct consultative sales for enterprise clients with a hub-and-spoke specialist network for consumer and SMB delivery, plus digital/online channels. The company is privately held, with no disclosed external funding rounds, and operates exclusively within the Netherlands. Co-founders Gerko Riedstra and Leo Wijnsma, the entrepreneurs behind the national franchise network TIGRA, lead the organization as 'Directie' (board-level directors).

The company description_short version captures this in 30-40 words. No proprietary technology platform, mobile app, or AI/ML capabilities are disclosed in public materials; the technical footprint is a standard content/lead-gen website at gezondernederland.nl with newsletter capture and contact-based intake. Customer logos, named employers, and revenue figures are not publicly disclosed, and the careers page indicates no current vacancies, suggesting an early-to-mid operating stage where reach is built primarily through partner-brand affiliation and specialist network scale rather than through a deep technology moat.

Name

Gezonder Nederland

Legal name

Gezonder Nederland

Website

https://gezondernederland.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Gezonder Nederland is a Dutch health and vitality platform founded in 2020 that connects employers and individuals through a nationwide network of specialists and seven partner brands, offering B2B employability and wellness programs and B2C coaching for smoking cessation, weight, nutrition, and relaxation.

Ownership category

akta.pro rank

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Organizational health services: Provides B2B services to employers, HR advisors, and department heads for keeping employees healthy, vital, and productive. Services include employability solutions, team optimization, and healthy lifestyle programs.
2. Individual health coaching: Offers personalized coaching and guidance to individual consumers for smoking cessation, weight loss, healthy eating, and relaxation. Services provided by coaches and consultants with customized approach.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Gezonder Nederland operates a health and vitality platform connecting individuals and organizations with a nationwide network of 150 specialists across seven integrated brands. Its core offerings are Gezondere Leefstijl, providing personalized individual coaching for smoking cessation, weight loss, healthy eating, and relaxation, and Gezondere Organisatie, providing organizational services for employers covering employability, team optimization, and healthy workplace lifestyle programs. Services are delivered in-person across the Netherlands and via online/remote participation.

Product overview

Gezonder Nederland is a health and vitality platform founded in 2020, serving as the umbrella organization for seven brands with 150 specialists across the Netherlands. The platform operates through two main service offerings: Gezondere Organisatie (for employers, focusing on employability, team optimization, and healthy lifestyle programs) and Gezondere Leefstijl (for individuals, offering coaching for smoking cessation, weight loss, healthy eating, and relaxation). The network includes partner brands TIGRA, SmokeFree, TAEM.io, and Buro voor Fysieke Arbeid, each with distinct expertise in healthy lifestyle or sustainable employability.

Differentiator

Problem solved

Functional benefit

Brands

• TIGRA: Landelijk franchisenetwerk voor gezondheid en vitaliteit
• SmokeFree
• TAEM.io
• Buro voor Fysieke Arbeid

Products and services

• Gezondere Leefstijl Individual lifestyle service offering personalized coaching and guidance to help people stop smoking, lose weight, eat healthier, and experience more rest and relaxation. Services are delivered by coaches and consultants using a customized approach to support permanent lifestyle improvement.
• Gezondere Organisatie Organizational health service offering for employers, HR advisors, and department heads focused on employability, team optimization, and healthy lifestyle programs for employees. Services include absence prevention, sustainable employability consulting, and programs covering nutrition, weight management, smoking cessation, and relaxation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• TIGRAcoreStrategic or Co-development PartnerTIGRA is the national franchise network founded by Gerko Riedstra and Leo Wijnsma, the entrepreneurs behind Gezonder Nederland. TIGRA specializes in health and vitality services and is presented as a core partner on the Gezonder Nederland platform. The connection represents an integrated ecosystem of complementary brands.
• SmokeFreecoreStrategic or Co-development PartnerSmokeFree is a partner brand specializing in smoking cessation programs and services. Listed alongside other partner brands on the Gezonder Nederland platform, representing one of the seven integrated brands in the ecosystem.
• Buro voor Fysieke Arbeid (BvFA)minorStrategic or Co-development PartnerBuro voor Fysieke Arbeid (BvFA) is a partner brand focused on physical labor/health in the workplace. Listed as one of the partner organizations contributing to the Gezonder Nederland health and vitality platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ArboNed: One of the largest Dutch occupational health (arbodienst) providers, delivering absence management, sustainable employability, and workplace health services to Dutch employers. Highly comparable in service scope and buyer (HR/employers) but at substantially larger scale.
• HumanTotalCare: Dutch occupational health and employee wellbeing provider offering employability services, absence management, and lifestyle interventions to Dutch employers — the closest direct comparable to Gezonder Nederland's 'Gezondere Organisatie' offering in terms of customer base, service mix, and geography.
• Bedrijfsfitness Nederland: Dutch corporate fitness and workplace vitality provider. Comparable in employer-paid model and 'employee vitality' value proposition; Gezonder Nederland's employability offering competes in the same HR procurement category.
• Weight Watchers (WW) Netherlands: Global weight management brand with Dutch operations, offering employer-paid and consumer weight management programs. Directly comparable to the weight-loss component of Gezonder Nederland's 'Gezondere Leefstijl' offering, though with much greater brand recognition and a digital-first model.
• OpenUp: Amsterdam-headquartered B2B mental health and wellbeing platform serving Dutch and European employers. Comparable in employer-paid model, hybrid online-plus-coach delivery, and geography, though it focuses on mental health rather than the broader lifestyle/employability bundle Gezonder Nederland offers.
• Mentaal Beter: Dutch provider of mental health and employer-paid wellbeing services with a network of regional therapists. Comparable in employer-paid employer-services model and Dutch geography, overlapping with Gezonder Nederland's employability/sustainable employability offerings.

Regional players

• Stichting Stap voor Stap / Jobstap: Dutch governmental/institutional providers of return-to-work and sustainable employability services. Compete for employer demand on the employability side of Gezonder Nederland's offerings within the same Dutch market, though funded differently.

Others

• SmokeFree Partner (Trimbos-instituut programs): The Dutch Trimbos institute runs publicly funded smoking cessation programs and policy work that competes for the same employer and individual demand as Gezonder Nederland's SmokeFree brand. Considered an ecosystem/thematic comparable rather than a direct competitor due to its public-sector structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Gezonder_NL
• Facebookfacebook.com/GezonderNederlandGroep
• LinkedInlinkedin.com/company/gezondernederland

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gezonder Nederland