Eroga Energia
Eroga Energia S.r.l. is an ARERA-licensed Italian electricity and natural gas retailer serving residential and business customers nationwide from its Rome headquarters, with a specialization in multi-site business accounts and ARERA-regulated PLACET and Servizio Tutela offerings.
- Company typePrivate
- Founded2007
- HeadquartersRome, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Eroga Energia does
Eroga Energia S.r.l. is a privately held Italian energy retailer (S.r.l. form) headquartered in Rome at Via Palestro 30, distributing electricity and natural gas to residential ("privati") and business ("imprese") customers across the entire national territory. Founded in 2007 and active in Italy's free energy market since 2013, the company holds an ARERA license and operates across three product tiers: PLACET free-market offers with regulator-defined contract terms, Servizio Tutela protected supply services, and (from January 1, 2024) Servizio Tutela Vulnerabilità Gas for vulnerable customer segments under Decree-Law 115/2022. The company positions itself as the first Italian operator specialized in multi-site utility management ("utenze multisito"), a structural differentiator for business customers with multiple delivery points.
The underlying technology is a conventional energy retail stack: a customer portal (erogaenergia.portaleclienti.energycrm.it) for contract management, meter reading, and online bill payment; an iOS/Android mobile application for self-service; and an online contract activation flow (erogaenergia.energycontract.it). Customer service is delivered in-house from Italian offices via toll-free and mobile phone lines plus email — the company emphasizes internal (non-outsourced) support as a service quality differentiator. The company is GDPR-compliant with a formally appointed Data Protection Officer, is a member of the A.R.T.E. industry association, and holds an Assium Servizi qualified-company certification.
Eroga Energia's revenue model is usage-based across both electricity and gas supply, with tariffs customized per customer consumption profile; PLACET and Servizio Tutela pricing is ARERA-defined, while free-market offers pass through wholesale energy costs with a retail margin. Distribution is direct-to-customer through digital self-serve channels, supported by digital marketing and social media presence on Facebook, Instagram, and LinkedIn. With 11-50 employees, €250,000 fully-paid share capital, no external funding, and no disclosed M&A activity, the company operates as a small, independent Italian energy retailer rather than a scaled consolidator.
Eroga Energia firmographics
Firmographics- Name
- Eroga Energia
- Legal name
- Eroga Energia S.r.l.
- Website
- https://erogaenergia.it
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eroga Energia S.r.l. is an ARERA-licensed Italian electricity and natural gas retailer serving residential and business customers nationwide from its Rome headquarters, with a specialization in multi-site business accounts and ARERA-regulated PLACET and Servizio Tutela offerings.
- Ownership category
- akta.pro rank
Eroga Energia industry classification
Industry- Product category
- Retail Energy Supply
- NAICS
- Natural Gas Distribution (2212)
- SIC
- Gas & Other Services Combined (4932)
- akta.pro primary industry
- Customer Care, Billing & CRM for Gas Retail (CX, Retention, Collections) (EUAAADAH)
- akta.pro secondary industries
- Regulated Natural Gas Utility (LDC) Customer Acquisition & Switching (EUAAADAA), Customer Self-Service Portals & Digital Experience (Web/Mobile) (EUAJAHAK), Customer Onboarding, Move-In/Move-Out & Account Maintenance (EUAJAHAH)
Keywords
Where Eroga Energia is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Eroga Energia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electricity Supply: Supply of electricity to residential and business customers throughout Italy on the free energy market. Customers are billed based on consumption through regulated tariff structures and wholesale pricing.
- Natural Gas Supply: Supply of natural gas to residential and business customers. Services include regulated tariff offerings (PLACET), vulnerability protection services for vulnerable customers, and standard market offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | PLACET regulated market offers for electricity and gas |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Eroga Energia product offering
Product offeringCore offering
Eroga Energia supplies electricity and natural gas to residential (Privati) and business (Imprese) customers throughout Italy on the free energy market, as well as regulated market offers (PLACET) and vulnerability protection gas services. The company handles all administrative switching procedures for customers, provides internal Italian-based customer service, and supports self-service via a mobile app and customer portal with no service interruption or meter intervention during provider changes.
Product overview
Eroga Energia is a free-market energy operator offering electricity and natural gas supply to residential (Privati) and business (Imprese) customers across Italy. The company operates as a unified product with three core service tiers: Placet products (pre-defined ARERA contract terms for the open market), Servizio Tutela (ARERA-regulated protected service for electricity and gas), and Servizio Tutela Vulnerabilità Gas (special protection for vulnerable gas customers). Supporting infrastructure includes a customer portal and mobile app (iOS/Android) for account management and meter reading submission. The company also participates in the DL Bollette 2025 government subsidy scheme for low-income households.
Differentiator
Problem solved
Functional benefit
Products and services
- PLACET A free-market energy offering for electricity and natural gas with pre-defined contractual conditions set by ARERA, allowing customers to compare PLACET offers through the national Offerte Portal.
- Servizio Tutela ARERA-regulated energy supply service offering with protected conditions for electricity (domestic and non-domestic) and gas (domestic and condominium use), as an alternative to the free market.
- Servizio Tutela Vulnerabilità Gas A regulated gas supply service for vulnerable customers (economically disadvantaged, disabled, displaced due to disasters, or over 75 years old) with ARERA-controlled pricing, available from January 1, 2024 under Decree-Law 115/2022.
- Eroga Energia Mobile App A mobile application for iOS and Android that allows customers to access their reserved area, submit meter readings, manage bills, and contact customer service.
- Customer Portal A web-based reserved area where customers can manage their contracts, submit meter readings, view consumption history, pay bills online, and access self-service features.
Companies that use Eroga Energia
Customer profileSegments2 records
Ideal customer profiles2 records
Eroga Energia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eroga Energia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- A.R.T.E.minorEroga Energia is a member of A.R.T.E. (Associazione Reti e Territorio dell'Energia), an association in the Italian energy sector. Membership indicates adherence to industry standards and best practices in energy distribution and territorial services.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Eroga Energia competitors and assessment
Company assessmentBroad incumbents
- Enel Energia: Italy's largest electricity and gas retailer and the dominant free-market operator serving both residential and business customers nationwide; directly comparable to Eroga across product mix, multi-site business offering, and digital self-service channels but at vastly greater scale.
- Acea Energia: Roman multi-utility retail brand selling electricity and gas to households and businesses across Italy, with strong local presence in the same central-Italian geography as Eroga; directly overlaps on PLACET and Servizio Tutela offerings.
- Edison Energia: Major Italian energy retailer serving residential, business and public-sector customers with electricity and gas supply, PLACET offerings, and digital portals; competes head-to-head with Eroga in the same free-market and regulated segments.
- A2A Energia: Multi-utility retail arm of A2A serving households and businesses in Italy with electricity, gas and energy-efficiency services; comparable to Eroga as a nationwide retailer using ARERA-style PLACET and Servizio Tutela products.
- Iren Mercato: Retail energy subsidiary of the Iren multi-utility group selling electricity and gas to residential and business customers across Italy; competes with Eroga in the free market and offers comparable digital self-service tools.
- Hera Comm: Retail energy arm of Hera Group selling electricity and gas to residential and business customers across northern and central Italy; comparable to Eroga as a multi-utility retailer targeting multi-site business customers.
- Engie Italia: Italian arm of global utility Engie supplying electricity and gas to residential, business and public-sector customers; competes with Eroga across free-market and regulated offerings.
Direct peers
- Green Network Energy: Italian independent gas and electricity retailer offering free-market and PLACET products to households and businesses with online activation; closely comparable to Eroga as a smaller independent competitor with a similar digital-led customer acquisition model.
- Illumia: Bologna-based Italian independent gas and power retailer serving residential and SME customers with free-market and PLACET offers; comparable to Eroga as a mid-size independent retailer with multi-site and digital capabilities.
- Sorgenia: Independently positioned Italian electricity and gas retailer targeting residential and business customers with competitive free-market offers and strong digital self-service; closely comparable to Eroga in size segment, channel mix, and customer-acquisition motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Eroga Energia social profiles
Digital presenceEroga Energia compliance and trust
Trust signalCompliance1 record
Eroga Energia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eroga Energia leadership team
Management profileNumber of profiles
Eroga Energia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eroga Energia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eroga Energia
What does Eroga Energia do?
Eroga Energia supplies electricity and natural gas to residential (Privati) and business (Imprese) customers throughout Italy on the free energy market, as well as regulated market offers (PLACET) and vulnerability protection gas services. The company handles all administrative switching procedures for customers, provides internal Italian-based customer service, and supports self-service via a mobile app and customer portal with no service interruption or meter intervention during provider changes.
Is Eroga Energia a public or private company?
Eroga Energia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eroga Energia founded?
Eroga Energia was founded in 2007. It employs 11 to 50 people.
Where is Eroga Energia based?
Eroga Energia is headquartered in Rome, Italy, in the Europe region.
How does Eroga Energia make money?
Two revenue lines are on record. Electricity Supply is the primary driver. The others are natural Gas Supply.
Who are Eroga Energia's main competitors?
Broad incumbents on record are Enel Energia, Acea Energia, Edison Energia, A2A Energia, Iren Mercato, Hera Comm and Engie Italia. Direct peers are Green Network Energy, Illumia and Sorgenia.
Does Eroga Energia have an API?
No public API is recorded for Eroga Energia.
What industry is Eroga Energia in?
Eroga Energia's product category is Retail Energy Supply. Its primary akta.pro industry code is EUAAADAH, Customer Care, Billing & CRM for Gas Retail (CX, Retention, Collections), with a secondary code of EUAAADAA, Regulated Natural Gas Utility (LDC) Customer Acquisition & Switching. Its NAICS code is 2212 and its SIC code is 4932.