Star Living

What Star Living does

Star Living, legally Star Furniture Pte Ltd, is a Singapore-based modern furniture retailer founded in 1981 that sells furniture, home essentials, and air conditioning systems to residential and commercial customers. The company operates an omnichannel model combining seven physical showrooms totaling 70,000 square feet across Singapore (Northstar, Tampines, three locations at IMM mall, Sungei Kadut headquarters) and Malaysia (Paradigm Mall) with an e-commerce platform at starliving.com.sg. Its product catalog spans more than 1,700 SKUs across sofas, dining sets, bedroom furniture, home office solutions, storage, pet furniture, and home essentials, organized under multiple in-house brands including Star, Mondi, Lucano, JotterGoods, Aartical, Serenade, and Star Home Essentials.

The business makes money primarily through one-time retail sales of furniture and home goods with publicly listed unit prices, complemented by bundled professional delivery and assembly services, free storage for up to 12 months, and a dedicated B2B project sales channel serving hotels, F&B establishments, retail stores, and workspaces. Star Living also generates revenue as an authorized dealer for Daikin, Midea, Mitsubishi Electric, and Panasonic air conditioners, an adjacent category that extends the company's average basket size. Customer financing is facilitated through 0% installment payment plans (6 or 12 months) with DBS, POSB, Maybank, and Amex on purchases above S$1,000. The technology stack is standard e-commerce with no proprietary platform, AI, or app assets; competitive differentiation rests on in-house design and manufacturing capability, broad SKU breadth, showroom density across Singapore, and the multi-brand portfolio. The company is privately held with no disclosed external investors, no public listing, and full Singapore PDPA compliance.

Name

Star Living

Legal name

Star Furniture Pte Ltd

Website

https://starliving.com.sg

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Star Living is a Singapore-based omnichannel furniture and home essentials retailer operating seven showrooms in Singapore and Malaysia, selling 1,700+ SKUs across multiple in-house brands to residential homeowners and commercial B2B clients (hotels, F&B, retail, workspaces), with additional revenue as a Daikin, Midea, Mitsubishi, and Panasonic air conditioner dealer.

Ownership category

akta.pro rank

Product category

Furniture Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

akta.pro secondary industries

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)

Keywords

• Modern furniture retail
• Home furnishing solutions
• Designer furniture store
• Commercial furniture projects
• Air conditioning dealer

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Product Sales: One-time sales of furniture products including sofas, tables, chairs, bedroom furniture, storage solutions, and home essentials. Products are sold through showrooms and e-commerce with prices publicly listed on the website.
2. Assembly Services: Professional assembly services provided for all furniture products purchased, included as part of the purchase service.
3. Project Consultation Services: Tailored support for furniture projects including concept development, sourcing, design inspiration, and execution coordination for commercial and residential projects.
4. Air Conditioner Sales: Sales of air conditioning units as an authorized dealer for Daikin, Midea, Mitsubishi, and Panasonic brands, including coordination with certified installers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Star Living is a Singapore-based modern furniture retailer operating under Star Furniture Pte Ltd, selling designer furniture across living, dining, bedroom, home office, and storage categories through seven showrooms and an e-commerce site. The company designs and manufactures furniture in-house under multiple house brands (Star, Mondi, Lucano, JotterGoods, Aartical, Serenade) and is an authorized dealer for major air conditioner brands. It also provides project-based furniture solutions for commercial clients in workspaces, F&B, retail, and hospitality, complemented by free delivery, assembly, and up to 12 months of free storage.

Product overview

Star Living is a modern furniture retailer based in Singapore offering a comprehensive portfolio of furniture and home essentials across multiple product categories. The product range includes living room furniture (sofas, sofa beds, recliners, modular sofas), dining furniture (dining tables and chairs in various materials), bedroom furniture (bed frames, mattresses, wardrobes, night tables, dressers), home office solutions (study tables, office chairs, bookcases), storage solutions (TV consoles, shoe cabinets, chests of drawers, wall shelves), outdoor furniture, and home essentials (pet furniture, scents, decorations, storage, water bottles, fans, hooks). The company operates multiple house brands including Star, Mondi (specializing in sofas and the Pyramid Collection), Lucano (premium recliners and lounge sofas), JotterGoods, Aartical, Serenade, and Star Home Essentials. Additionally, Star Living serves as an authorised dealer for air conditioning systems from Daikin, Midea, Mitsubishi Electric, and Panasonic. The business model includes in-house design and manufacturing, furniture project services for commercial spaces (workspaces, F&B, retail, hotels), customization options for sofas, professional delivery and assembly, free storage up to 12 months, and installment payment plans. With over 1,700 SKUs and a total showroom space of 70,000 square feet, the company positions itself as a comprehensive solution provider for both residential and commercial furnishing needs.

Differentiator

Problem solved

Functional benefit

Brands

• Star: Core furniture brand offering sofas, dining, bedroom and home office products.
• Mondi
• LUCANO
• JotterGoods
• Aartical
• Serenade
• Star Home Essentials
• BEDz Store
• Aclium

Products and services

• Sofas

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• DaikincoreChannel Partner/ Reseller/ DistributorStar Living is an authorized dealer for Daikin air conditioners. As an authorized dealer, they offer units with full manufacturer warranty and genuine parts, along with professional installation coordination.
• MideacoreChannel Partner/ Reseller/ DistributorStar Living is an authorized dealer for Midea air conditioners. They provide units with full manufacturer warranty and genuine parts, along with delivery and installation coordination.
• Mitsubishi ElectriccoreChannel Partner/ Reseller/ DistributorStar Living is an authorized dealer for Mitsubishi Electric air conditioners. Products come with full manufacturer warranty and genuine parts, with professional installation available.
• PanasoniccoreChannel Partner/ Reseller/ DistributorStar Living is an authorized dealer for Panasonic air conditioners. They offer units with full manufacturer warranty and genuine parts, with island-wide delivery and installation coordination.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castlery: Singapore-based modern furniture brand offering designer sofas, dining, and bedroom furniture via showrooms and DTC. Direct competitor to Star Living in the mid-market Singapore furniture segment with comparable omnichannel strategy.
• FortyTwo Singapore: Singapore online-led furniture retailer competing in the modern sofa, dining, bedroom, and home essentials segments with comparable delivery, assembly, and pricing transparency to Star Living.
• Commune Lifestyle: Singapore-headquartered modern furniture retailer operating multiple showrooms in Asia with a comparable product breadth across sofas, dining, bedroom, and office furniture.
• Scanteak: Established Singapore furniture retailer specializing in solid-wood and contemporary home furniture with showrooms at major malls — overlapping with Star Living in residential dining, living, and bedroom categories.
• HipVan (Living and DIY): Singaporean furniture and home furnishings retailer competing across similar modern sofa, dining, and bedroom categories to Star Living with both online and physical retail presence.
• Cellini Furniture: Singapore furniture retailer with multiple showroom locations offering contemporary sofas, dining, bedroom, and office furniture to the same residential and B2B customer base as Star Living.

Broad incumbents

• IKEA Singapore: Global mass-market furniture retailer with a flagship Singapore store and strong e-commerce presence; competes broadly with Star Living across living, dining, bedroom, and office furniture with a wider price range but overlapping customer occasions.
• Muji (Home Furnishings): Global Japanese lifestyle retailer with a strong Singapore presence offering minimalist furniture and home essentials — overlaps with Star Living in home furnishings and decor at the value-to-mid price band.
• BoConcept Singapore: International Danish design furniture brand operating showrooms in Singapore targeting premium contemporary home and office furnishings — overlapping with Star Living's aspirational sofa, dining, and home office categories.

Regional players

• Naiise: Singapore-headquartered lifestyle retailer carrying curated home, decor, and furnishings brands across physical stores and e-commerce — adjacent to Star Living in home essentials and decor while skewing more gift/lifestyle than core furniture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Living