MR Magazine
MR Magazine is a U.S. menswear industry trade publication (founded 1990) producing a monthly print/digital magazine, MR Daily newsletter, MR Awards, and MRX conference for retailers, brands, and industry professionals.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What MR Magazine does
MR Magazine is a privately held U.S. trade publication founded in 1990 that covers the menswear industry through a monthly print and digital magazine, a daily email newsletter (MR Daily), and a website (mr-mag.com). The publication is headquartered in Park Ridge, New Jersey, operates with 1-10 employees under Wainscot Media, and is led by Editor-in-Chief Karen Alberg Grossman. Its editorial coverage spans industry news, fashion features, executive moves, and expert advice columns (notably the Ask the Experts series with merchandise planning and retail strategy consultants Steve Pruitt and BJ Stringham).
The company's product portfolio centers on four interconnected offerings: the monthly MR Magazine (print and digital via Issuu), the MR Daily newsletter, the annual MR Awards ceremony held at Gotham Hall in New York since 2006, and the MRX (MR Exchange) educational conference. The MR Awards draws more than 380 retailers, brands, and industry insiders annually, with more than 50 Lifetime Achievement and Hall of Fame members participating each year. The MRX conference covers retail buying, AI in retail, hospitality-driven retail, and store valuation, and is free to attend with on-demand sessions.
Revenue is generated through magazine subscriptions, print and digital advertising, MR Awards sponsorships (including a Platinum tier), and MRX conference/event participation. The customer base consists of menswear retailers, brands, and industry suppliers in the U.S., served through a multi-channel mix of print, website, email newsletter, social media (@mrmagonline on Instagram), and physical distribution at trade shows including the Chicago Collective and Dallas Men's Show. The news archive contains over 1,280 pages of content, representing a substantial longitudinal content asset for the niche vertical.
MR Magazine firmographics
Firmographics- Name
- MR Magazine
- Legal name
- MR Magazine
- Website
- https://mr-mag.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MR Magazine is a U.S. menswear industry trade publication (founded 1990) producing a monthly print/digital magazine, MR Daily newsletter, MR Awards, and MRX conference for retailers, brands, and industry professionals.
- Ownership category
- akta.pro rank
MR Magazine industry classification
Industry- Product category
- Trade Publication / Menswear Media
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Men’s Interest Magazines (MPAJAEAC)
- akta.pro secondary industries
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA), Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where MR Magazine is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MR Magazine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations
Revenue model
- Magazine Subscriptions: MR Magazine generates revenue through paid subscriptions for its print and digital magazine. Subscribers receive monthly issues covering menswear industry news, fashion, features, and the annual MR Awards issue.
- Advertising: The publication sells advertising space to menswear brands, retailers, and industry suppliers across its print magazine, website, and newsletter properties.
- MR Awards Sponsorships: Annual MR Awards event generates sponsorship revenue from menswear industry companies. Platinum sponsors support the event which draws 380+ industry leaders.
- Event Tickets and Conferences: MR Exchange conference and MR Awards dinner events generate revenue through attendee registration. MR Exchange is free to attend with sessions available on-demand.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
MR Magazine product offering
Product offeringCore offering
MR Magazine is a monthly trade publication covering the menswear industry, providing news, features, fashion coverage, expert advice columns, and executive profiles in print and digital editions. The publication operates the annual MR Awards ceremony (since 2006), the MRX/MR Exchange industry conference, and the MR Daily email newsletter, targeting menswear retailers, brands, and trade professionals.
Product overview
MR Magazine is a menswear industry trade publication offering a unified content platform. The core product is the monthly magazine (print and digital editions) covering news, features, fashion, and executive moves. Associated offerings include the annual MR Awards ceremony honoring industry excellence, the MRX/MR Exchange conference featuring educational sessions, the daily MR Daily newsletter, and the Ask the Experts advice column featuring industry consultants.
Differentiator
Problem solved
Functional benefit
Brands
- MR Awards: Annual prestigious menswear industry awards ceremony held in New York City since 2006
- MRX (MR Exchange)
Products and services
- MR Magazine (Monthly Trade Publication) A monthly trade publication covering the menswear industry, featuring news, features, fashion coverage, expert advice columns, and industry awards. Published in print and digital editions for menswear retailers, brands, and trade professionals.
- MR Awards Annual industry awards ceremony recognizing excellence in menswear retail and brands. Held each summer in New York since 2006, drawing over 380 leading retailers, brands, and industry insiders. Categories include Retailer of the Year (Specialty Store, Department Store, Contemporary), Visionary Award, Lifetime Achievement Award, Vanguard Award, Legend Award, and People's Choice Award.
- MRX / MR Exchange Conference
Quantifiable outcome
- MR Awards attracts 380+ leading retailers, brands, and industry insiders annually
- +1 more outcomes
Companies that use MR Magazine
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
MR Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MR Magazine partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered platinum.
- Vitale Barberis CanonicoplatinumPlatinum sponsor of the 2026 MR Awards event. Vitale Barberis Canonico is an Italian fabric mill supporting the menswear industry through sponsorship of the premier menswear awards program.
- Gladson TextileplatinumPlatinum sponsor of the 2026 MR Awards event. Gladson Textile is a menswear fabric company supporting industry recognition through sponsorship.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MR Magazine competitors and assessment
Company assessmentDirect peers
- Sourcing Journal: Sourcing Journal is a trade publication covering the apparel and textile supply chain, including retail and brand coverage. Comparable as a B2B apparel industry trade outlet monetizing through advertising, events, and subscriptions within the same broader menswear/apparel ecosystem.
- Drapers: Drapers is a UK-based menswear and fashion trade publication serving retailers and brands with news, analysis, and events. Highly comparable as a vertical menswear trade title, though it primarily serves the UK/European market rather than the U.S.
- Business of Fashion: BoF is a digital-first fashion industry trade media company with subscriptions, newsletters, and events. Comparable as a B2B fashion trade publication monetizing industry professionals through content and events, though BoF operates at a larger scale and broader fashion scope.
- Just-Style: Just-Style is a B2B trade media outlet covering the global apparel industry, including retail, brands, and supply chain. Comparable as a trade publication monetizing industry professionals through subscriptions, advertising, and research within the apparel ecosystem.
- WWD (Women's Wear Daily): WWD is the closest analog as a long-running fashion/apparel industry trade publication covering retailers, brands, and executives with print, digital, and event properties. MR Magazine occupies the menswear-specific niche adjacent to WWD's broader womenswear/coverage focus, sharing the same B2B trade publishing model.
Emerging players
- Fashionista: Fashionista is a digital fashion industry news and careers publication targeting fashion professionals. Comparable as a fashion trade media outlet serving industry insiders, though operating as a digital-native vertical rather than a print-anchored menswear specialist.
- The Daily Front Row: The Daily Front Row is a fashion industry news outlet covering designers, retailers, and executives. Comparable as a fashion trade media brand with a similar audience of fashion industry professionals, though with a broader editorial scope rather than menswear-specific vertical focus.
Regional players
- Textile World: Textile World is a B2B trade publication serving the textile and apparel manufacturing industry, including menswear fabric suppliers. Comparable as a trade title monetizing through advertising and subscriptions within the menswear supply chain, particularly relevant to MR Magazine's fabric-mill sponsors.
Broad incumbents
- Esquire: Esquire is a long-running men's interest/lifestyle magazine covering fashion, culture, and style. Comparable as a men's interest publishing brand with fashion coverage, though operating as a broad consumer-facing title rather than a B2B menswear trade publication.
- Vogue Business: Vogue Business is Condé Nast's B2B fashion industry trade publication covering the global fashion/apparel ecosystem. Comparable as a fashion trade media outlet monetizing industry professionals, but operates as part of a much larger incumbent media portfolio rather than as a vertical menswear specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MR Magazine social profiles
Digital presenceMR Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
MR Magazine leadership team
Management profileNumber of profiles
Profiles4 records
MR Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MR Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MR Magazine
What does MR Magazine do?
MR Magazine is a monthly trade publication covering the menswear industry, providing news, features, fashion coverage, expert advice columns, and executive profiles in print and digital editions. The publication operates the annual MR Awards ceremony (since 2006), the MRX/MR Exchange industry conference, and the MR Daily email newsletter, targeting menswear retailers, brands, and trade professionals.
Is MR Magazine a public or private company?
MR Magazine is a private company. It is classified as corporate owned and is currently operating.
When was MR Magazine founded?
MR Magazine was founded in 2006. It employs 1 to 10 people.
Where is MR Magazine based?
MR Magazine is headquartered in New York, United States, in the North America region.
How does MR Magazine make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising, MR Awards Sponsorships and event Tickets and Conferences.
Who are MR Magazine's main competitors?
Direct peers on record are Sourcing Journal, Drapers, Business of Fashion, Just-Style and WWD (Women's Wear Daily). Emerging players are Fashionista and The Daily Front Row. Textile World is listed as a regional player. Broad incumbents are Esquire and Vogue Business.
Does MR Magazine have an API?
No public API is recorded for MR Magazine.
What industry is MR Magazine in?
MR Magazine's product category is Trade Publication / Menswear Media. Its primary akta.pro industry code is MPAJAEAC, Men’s Interest Magazines, with a secondary code of MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 51312 and its SIC code is 2721.