MR Magazine

What MR Magazine does

MR Magazine is a privately held U.S. trade publication founded in 1990 that covers the menswear industry through a monthly print and digital magazine, a daily email newsletter (MR Daily), and a website (mr-mag.com). The publication is headquartered in Park Ridge, New Jersey, operates with 1-10 employees under Wainscot Media, and is led by Editor-in-Chief Karen Alberg Grossman. Its editorial coverage spans industry news, fashion features, executive moves, and expert advice columns (notably the Ask the Experts series with merchandise planning and retail strategy consultants Steve Pruitt and BJ Stringham).

The company's product portfolio centers on four interconnected offerings: the monthly MR Magazine (print and digital via Issuu), the MR Daily newsletter, the annual MR Awards ceremony held at Gotham Hall in New York since 2006, and the MRX (MR Exchange) educational conference. The MR Awards draws more than 380 retailers, brands, and industry insiders annually, with more than 50 Lifetime Achievement and Hall of Fame members participating each year. The MRX conference covers retail buying, AI in retail, hospitality-driven retail, and store valuation, and is free to attend with on-demand sessions.

Revenue is generated through magazine subscriptions, print and digital advertising, MR Awards sponsorships (including a Platinum tier), and MRX conference/event participation. The customer base consists of menswear retailers, brands, and industry suppliers in the U.S., served through a multi-channel mix of print, website, email newsletter, social media (@mrmagonline on Instagram), and physical distribution at trade shows including the Chicago Collective and Dallas Men's Show. The news archive contains over 1,280 pages of content, representing a substantial longitudinal content asset for the niche vertical.

Name

MR Magazine

Legal name

MR Magazine

Website

https://mr-mag.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

MR Magazine is a U.S. menswear industry trade publication (founded 1990) producing a monthly print/digital magazine, MR Daily newsletter, MR Awards, and MRX conference for retailers, brands, and industry professionals.

Ownership category

akta.pro rank

Product category

Trade Publication / Menswear Media

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Men’s Interest Magazines (MPAJAEAC)

akta.pro secondary industries

Consumer Lifestyle & Fashion Magazines (MPAJAEAA), Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Trade publication
• Menswear media
• Fashion publishing
• Industry news
• Trade events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations

Revenue model

1. Magazine Subscriptions: MR Magazine generates revenue through paid subscriptions for its print and digital magazine. Subscribers receive monthly issues covering menswear industry news, fashion, features, and the annual MR Awards issue.
2. Advertising: The publication sells advertising space to menswear brands, retailers, and industry suppliers across its print magazine, website, and newsletter properties.
3. MR Awards Sponsorships: Annual MR Awards event generates sponsorship revenue from menswear industry companies. Platinum sponsors support the event which draws 380+ industry leaders.
4. Event Tickets and Conferences: MR Exchange conference and MR Awards dinner events generate revenue through attendee registration. MR Exchange is free to attend with sessions available on-demand.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

MR Magazine is a monthly trade publication covering the menswear industry, providing news, features, fashion coverage, expert advice columns, and executive profiles in print and digital editions. The publication operates the annual MR Awards ceremony (since 2006), the MRX/MR Exchange industry conference, and the MR Daily email newsletter, targeting menswear retailers, brands, and trade professionals.

Product overview

MR Magazine is a menswear industry trade publication offering a unified content platform. The core product is the monthly magazine (print and digital editions) covering news, features, fashion, and executive moves. Associated offerings include the annual MR Awards ceremony honoring industry excellence, the MRX/MR Exchange conference featuring educational sessions, the daily MR Daily newsletter, and the Ask the Experts advice column featuring industry consultants.

Differentiator

Problem solved

Functional benefit

Brands

• MR Awards: Annual prestigious menswear industry awards ceremony held in New York City since 2006
• MRX (MR Exchange)

Products and services

• MR Magazine (Monthly Trade Publication) A monthly trade publication covering the menswear industry, featuring news, features, fashion coverage, expert advice columns, and industry awards. Published in print and digital editions for menswear retailers, brands, and trade professionals.
• MR Awards Annual industry awards ceremony recognizing excellence in menswear retail and brands. Held each summer in New York since 2006, drawing over 380 leading retailers, brands, and industry insiders. Categories include Retailer of the Year (Specialty Store, Department Store, Contemporary), Visionary Award, Lifetime Achievement Award, Vanguard Award, Legend Award, and People's Choice Award.
• MRX / MR Exchange Conference

Quantifiable outcome

• MR Awards attracts 380+ leading retailers, brands, and industry insiders annually
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered platinum.

• Vitale Barberis CanonicoplatinumGTM or Marketing Partner · 21 July 2026Platinum sponsor of the 2026 MR Awards event. Vitale Barberis Canonico is an Italian fabric mill supporting the menswear industry through sponsorship of the premier menswear awards program.
• Gladson TextileplatinumGTM or Marketing Partner · 21 July 2026Platinum sponsor of the 2026 MR Awards event. Gladson Textile is a menswear fabric company supporting industry recognition through sponsorship.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sourcing Journal: Sourcing Journal is a trade publication covering the apparel and textile supply chain, including retail and brand coverage. Comparable as a B2B apparel industry trade outlet monetizing through advertising, events, and subscriptions within the same broader menswear/apparel ecosystem.
• Drapers: Drapers is a UK-based menswear and fashion trade publication serving retailers and brands with news, analysis, and events. Highly comparable as a vertical menswear trade title, though it primarily serves the UK/European market rather than the U.S.
• Business of Fashion: BoF is a digital-first fashion industry trade media company with subscriptions, newsletters, and events. Comparable as a B2B fashion trade publication monetizing industry professionals through content and events, though BoF operates at a larger scale and broader fashion scope.
• Just-Style: Just-Style is a B2B trade media outlet covering the global apparel industry, including retail, brands, and supply chain. Comparable as a trade publication monetizing industry professionals through subscriptions, advertising, and research within the apparel ecosystem.
• WWD (Women's Wear Daily): WWD is the closest analog as a long-running fashion/apparel industry trade publication covering retailers, brands, and executives with print, digital, and event properties. MR Magazine occupies the menswear-specific niche adjacent to WWD's broader womenswear/coverage focus, sharing the same B2B trade publishing model.

Emerging players

• Fashionista: Fashionista is a digital fashion industry news and careers publication targeting fashion professionals. Comparable as a fashion trade media outlet serving industry insiders, though operating as a digital-native vertical rather than a print-anchored menswear specialist.
• The Daily Front Row: The Daily Front Row is a fashion industry news outlet covering designers, retailers, and executives. Comparable as a fashion trade media brand with a similar audience of fashion industry professionals, though with a broader editorial scope rather than menswear-specific vertical focus.

Regional players

• Textile World: Textile World is a B2B trade publication serving the textile and apparel manufacturing industry, including menswear fabric suppliers. Comparable as a trade title monetizing through advertising and subscriptions within the menswear supply chain, particularly relevant to MR Magazine's fabric-mill sponsors.

Broad incumbents

• Esquire: Esquire is a long-running men's interest/lifestyle magazine covering fashion, culture, and style. Comparable as a men's interest publishing brand with fashion coverage, though operating as a broad consumer-facing title rather than a B2B menswear trade publication.
• Vogue Business: Vogue Business is Condé Nast's B2B fashion industry trade publication covering the global fashion/apparel ecosystem. Comparable as a fashion trade media outlet monetizing industry professionals, but operates as part of a much larger incumbent media portfolio rather than as a vertical menswear specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mrmagonline
• Facebookfacebook.com/mrmagonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MR Magazine