What Niji Recruiting does

Niji Recruiting (株式会社Nijiリクルーティング) is a privately held Japanese HR consulting firm founded in June 2016 in Minato-ku, Tokyo, by Representative Director Saito Atsushi (斉藤敦). The firm specializes exclusively in LGBT workplace diversity, operating as a professional services business across five service lines: corporate LGBT training (in-person and e-learning), an external LGBT-specialized consultation hotline and internal desk advisory, consulting for corporate policy and culture change, fully contingency-based recruitment matching of LGBT job seekers with LGBT-friendly employers, and a dedicated transgender career advancement project. The company does not build or operate a technology platform — all services are human-delivered, and revenue is generated through professional services fees, managed-service retainers for the external hotline, and contingent placement fees paid only upon successful hire, with services offered free of charge to LGBT job seekers.

The firm's go-to-market is content- and event-driven: it operates the recurring LGBT-Ally Symposium (4 editions) and Transgender Employment & Work Style Symposium (2 editions), runs seven types of free seminars, and produces a free downloadable resource library (LGBT implementation guide, SOGI harassment guide, consultation desk case studies) that functions as lead generation for B2B engagements. Customer acquisition targets HR departments, diversity and inclusion managers, and compliance officers at Japanese corporations, with the firm's 300+ training engagements and nine consecutive PRIDE Index Gold awards (2017-2024) anchoring credibility. In September 2022 the firm expanded into government services with a Saitama Prefecture-commissioned consultation desk, and in November 2024 it obtained the JIPDEC Privacy Mark certification to support further enterprise and public-sector work. Operating exposure is concentrated in Japan (Kanto/Tokyo) with no disclosed international expansion, and the firm maintains a single headquarters office with no subsidiaries, no disclosed funding rounds, and founder-led ownership.

Name

Niji Recruiting

Legal name

株式会社Nijiリクルーティング

Website

https://niji-recruiting.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Niji Recruiting is a Japan-based LGBT-specialized HR consulting firm that delivers corporate training, an external consultation hotline, policy consulting, and contingency-based recruitment matching to Japanese corporations and government entities, with free career support for LGBT job seekers.

Ownership category

akta.pro rank

Product category

HR Consulting — LGBT Diversity & Inclusion Advisory

NAICS

Educational Support Services (611710)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Recruiting & Talent Acquisition Training (EDABAIAA)

akta.pro secondary industry

RPO Technology, ATS Administration & Recruitment Operations (BPACABAN)

Keywords

• LGBT workplace consulting
• Diversity training services
• Executive recruitment
• HR consulting
• D&I advisory

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. LGBT Training Programs: In-person and online training programs for corporate clients covering LGBT basics, SOGI harassment, unconscious bias, and transgender accommodation. Customized content for HR, executives, managers, and general staff. Delivered as group sessions.
2. LGBT Consulting Services: Advisory services for companies building LGBT-friendly workplace environments, including policy development, handbook creation, coming-out support, and community building.
3. LGBT External Consultation Hotline (B2B): Companies contract Niji Recruiting to operate an external LGBT consultation desk for their employees. Niji Recruiting handles incoming inquiries and provides response guidance.
4. Fully Contingency-Based Recruitment Placement: Placement fee earned only when a company successfully hires an LGBT job seeker. Covers experienced professionals, second-year students, mid-career transitions, and nursing industry placements. Free for job seekers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Niji Recruiting is a Japan-based HR consulting firm specializing in LGBT workplace diversity. It sells corporate training programs (in-person and e-learning), an external LGBT consultation hotline, advisory consulting for policy/culture development, and a fully contingency-based recruitment placement service connecting LGBT talent with LGBT-friendly companies. It also runs a dedicated transgender career advancement project alongside the nation's only specialized LGBT recruitment matching service.

Product overview

株式会社Nijiリクルーティング operates a comprehensive, multi-channel service portfolio focused exclusively on LGBT diversity and inclusion in the workplace. The core offering spans five business-to-business service lines: (1) LGBT training programs (in-person and e-learning), (2) an external LGBT consultation hotline and internal desk support, (3) LGBT consulting for policy and culture change, (4) a success-based recruitment placement service connecting LGBT talent with friendly employers, and (5) a dedicated transgender professional advancement project. For job-seeking LGBT individuals, the company offers three specialized recruitment agent services targeting recent graduates/mid-career switchers, experienced professionals, and the nursing/care industry sector. The company also hosts regular seminars and two flagship symposium series — the LGBT-Ally Symposium for corporate practitioners and the Transgender Employment & Work Style Symposium — as well as producing free downloadable reference materials on LGBT initiatives, SOGI harassment response, and consultation desk case studies. All services are human-delivered and advisory in nature, with no SaaS platform, mobile app, or AI-powered product.

Differentiator

Problem solved

Functional benefit

Products and services

• LGBT Training (LGBT 研修) In-person or online training programs on LGBT diversity and inclusion for HR personnel, management, and executives, covering foundational knowledge and practical case studies. The company's representative has delivered this training to over 300 companies.
• LGBT e-Learning (LGBT eラーニング) E-learning content enabling employees to acquire foundational LGBT knowledge and foster an inclusive workplace culture. Provided to corporate clients.
• LGBT External Consultation Hotdesk (LGBT 外部相談窓口) An external LGBT-specialized consultation hotdesk serving employees at client companies, handling coming-out support, workplace harassment, and SOGI-related grievances. Also provides support for setting up internal consultation desks.
• LGBT Consulting (LGBT コンサルティング) Advisory services supporting policy development, manual creation, coming-out support, and community-building initiatives for organizations advancing LGBT diversity.
• Fully Contingency-Based Recruitment Placement (完全成功報酬型人材紹介) A fully success-based recruitment placement service connecting LGBT-friendly companies with diverse job-seeking talent, regardless of sexuality. Companies pay only upon successful hire.
• Transgender Career Advancement Project (トランスジェンダー活躍推進プロジェクト) A project collaborating with corporations and universities to support transgender individuals in finding authentic employment and advancing their careers.
• LGBT Career Change Agent Service (Recent Graduates / Mid-Career) Career placement agent for LGBT-friendly job seekers targeting recent graduates and mid-career candidates with less experience.
• LGBT Career Change Agent Service (Experienced Professionals) Career placement agent for experienced LGBT job seekers seeking professional-level positions.
• LGBT Career Change Agent Service (Nursing/Care Industry) Specialized career placement agent for LGBT job seekers targeting the nursing and elderly care industry.

Quantifiable outcome

• 300+ companies trained in LGBT diversity
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Saitama PrefecturecoreStrategic or Co-development Partner · 1 September 2022Niji Recruiting was commissioned by Saitama Prefecture to operate a consultation desk called 'Nijiiro Kigyo Soudan' (Rainbow Corporate Consultation) supporting companies with LGBTQ-related workplace initiatives. This government partnership demonstrates the company's recognized expertise and credibility in the LGBT workplace diversity field in Japan.
• SDGs Special Match (Soccer x LGBT)minorGTM or Marketing Partner · 1 October 2021Niji Recruiting co-sponsored the 'SDGs Special Match' event themed around soccer and LGBTQ+ diversity in October 2021. This aligns with the company's mission to promote LGBT diversity through sports and community events.
• Cloud Ace LLCminorGTM or Marketing Partner · 1 September 2021Cloud Ace LLC invited Niji Recruiting's representative to speak at the OPEN DX 2021 event on the topic of 'New Standards Brought by Authenticity — Approaches to LGBT Recruitment.' Cloud Ace organizes technology and DX events; Niji Recruiting contributed as a guest speaker on LGBT workplace diversity.
• LGBT-JAPAN (General Incorporated Association)coreStrategic or Co-development Partner · 1 June 2021LGBT-JAPAN is a key collaborator in the Transgender Employment & Work Style Symposium. The association's representative (Tatsuki, FTM transgender) participated as a speaker in both the 1st and 2nd symposiums. Niji Recruiting and LGBT-JAPAN co-host these events to bring together transgender job seekers, companies, and university career centers.
• Tokyo Rainbow Pride Organizing CommitteecoreGTM or Marketing Partner · 1 October 2016Niji Recruiting has participated in and exhibited at Tokyo Rainbow Pride (TOKYO RAINBOW PRIDE) events since at least 2017. The company distributes promotional materials about corporate and municipal LGBT initiatives at its booth and uses the event for community engagement and brand building.
• Yokohama Diversity Parade 2016minorGTM or Marketing Partner · 1 October 2016Niji Recruiting co-sponsored the Yokohama Diversity Parade 2016 in October 2016, setting up an exhibition booth and distributing pamphlets about corporate and municipal LGBT initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ReBit: Japanese LGBT-focused non-profit supporting LGBT youth in education and workplace transitions, including corporate D&I consulting. Most direct Japan-based specialist peer in the LGBT workplace support space, though structured as an NPO rather than a for-profit.
• Workplace Pride: Dutch foundation serving as the international reference for an LGBT workplace inclusion benchmark (similar to Japan's PRIDE Index). Comparable as a specialist LGBT workplace consultancy and convener of corporate D&I programs.
• Community Business: Hong Kong-based D&I consultancy running corporate inclusion programs, training, and events across Asia. Closest regional peer in scope (D&I training, corporate consulting, inclusion events) for cross-border Asia expansion benchmarks.
• Stonewall: UK-based LGBT charity with substantial workplace consulting arm (now part of Stonewall Housing Group). Runs corporate Diversity Champions program and LGBT training for enterprises — analogous operating model to Niji's Japanese corporate training and consultation hotline.
• Out Leadership: Global LGBT business advocacy and consulting organization providing corporate D&I advisory, executive education, and benchmarking. Comparable as a premium-tier LGBT workplace consulting brand with corporate convener role.

Broad incumbents

• Link and Motivation: Tokyo Stock Exchange-listed HR consulting firm offering organizational development, talent management, and D&I advisory to Japanese enterprises. Comparable as a broader-scope Japanese HR consultancy that competes for corporate D&I training budgets.
• Recruit Holdings: Japan's largest HR/recruitment conglomerate operating Indeed, Glassdoor, and domestic placement brands. Represents the broad incumbent competitive ceiling for any Japanese recruitment/HR services niche, including D&I-focused offerings.
• PwC Japan: Global consulting firm with an established D&I practice in Japan offering corporate LGBT training, inclusion strategy, and ESG advisory. Represents the Big-4 enterprise competitor that bundles specialist D&I into broader transformation engagements.
• Deloitte Tohmatsu: Global consulting firm with a D&I and human capital practice in Japan offering corporate inclusion training, policy consulting, and ESG services. Directly competes for enterprise LGBT D&I mandates at the upper end of the market.

Emerging players

• LGBT-JAPAN: Japanese general incorporated association focused on LGBT workplace inclusion, co-hosting Niji's Transgender Employment Symposium. Adjacent partner/peer in Japan's LGBT workplace ecosystem with individual advocacy and corporate engagement programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/niji_recruiting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niji Recruiting