MR Strategy & Defence
MR Strategy & Defence LLP is a Delhi-based firm that designs and distributes Pure Air COVID Free HEPA/ULPA air-purification installations and indigenised 4G LTE and SDR tactical communication systems for Indian defence forces, government agencies, and large enterprises.
- Company typePrivate
- Founded2021
- HeadquartersDelhi, India
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What MR Strategy & Defence does
MR Strategy & Defence LLP is a Delhi-based, privately held limited liability partnership founded in 2020 that operates a dual-portfolio model combining indoor air purification and indigenous defence communications. On the air-quality side, the firm designs and distributes Pure Air COVID Free installations, including ceiling-mounted duct systems with multi-stage Pre-filter, Carbon filter, HEPA, and optional UV light modules rated at 99.99% filtration efficiency and 450 CMH airflow, alongside floor-standing HEPA/ULPA units. On the defence side, MRSD claims to be India's first and only OEM designing and manufacturing its own portfolio of 4G LTE Manpack NIB tactical communication systems, software-defined radios (SDR) supporting COFDM, DSSS, SOQPSK and SC-QPSK waveforms across V/UHF, L-band and S-band, handheld tactical radios, and SIGINT/COMINT/ELINT and long-range surveillance solutions, all positioned under the Government of India's Atma Nirbhar Bharat indigenisation mandate. Partnerships with LEKHA WIRELESS for OEM LTE/SDR delivery and with DLF for co-marketing Pure Air installations across its real estate portfolio anchor the go-to-market, which is direct enterprise and government sales with project-based, quote-driven pricing and no self-serve channel.
The firm monetises through one-time hardware sales (air purifiers, SDR/LTE equipment) and professional services revenue from project consultancy spanning defence acquisition, ICT/AI-ML advisory, IT and cyber security, and healthcare automation for the Ex-Servicemen Health Scheme covering approximately 4 million beneficiaries. Its named customer base spans government and large enterprise logos including ISRO, Citibank, Deloitte, ITC Hotels, and DLF, with primary customer segments being Indian defence forces and government agencies for tactical communications and surveillance, and large enterprises and institutions for air purification. The team is small (11-50 employees) and partner-led, including Col Manish as Founder Partner with defence procurement experience, Dr Ravi as a deep learning and computational biology advisor, and senior program partners with e-governance implementation backgrounds. The firm is pre-funding, with no disclosed institutional investment, no reported revenue, and operations concentrated in Delhi, India, with a stated ambition for defence export reach.
MR Strategy & Defence firmographics
Firmographics- Name
- MR Strategy & Defence
- Legal name
- MR STRATEGY AND DEFENCE LLP
- Website
- https://mr-sd.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MR Strategy & Defence LLP is a Delhi-based firm that designs and distributes Pure Air COVID Free HEPA/ULPA air-purification installations and indigenised 4G LTE and SDR tactical communication systems for Indian defence forces, government agencies, and large enterprises.
- Ownership category
- akta.pro rank
MR Strategy & Defence industry classification
Industry- Product category
- Defence Technology and Indoor Air Quality Solutions
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Security Systems Services (56162), Aerospace Product and Parts Manufacturing (3364)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)
Keywords
Where MR Strategy & Defence is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
MR Strategy & Defence business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Air Purification Systems (Hardware Sales): Sale of HEPA/ULPA air purifiers and ceiling-mounted/air duct COVID-free air installation systems to enterprises, institutions, and government organizations. One-time hardware revenue per installation.
- Project Consultancy and Implementation Services: End-to-end project consultancy services spanning strategy formulation, planning, execution, and delivery for defence acquisition, air quality systems, IT/cyber projects, and smart city programs. Typically delivered as professional services engagements.
- Defence and Communication Solutions: Sale of SDR (Software Defined Radio), LTE 4G Manpack, and long-range camera/surveillance systems to Indian defence forces and government agencies. Indigenous manufacturing supports Atma Nirbhar Bharat initiative.
- Corporate Consultation: Consulting engagements covering strategy & organization, ICT AI & ML integration, IT and cyber security advisory. Billed as project-based professional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Project-based pricing for air purification installations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
MR Strategy & Defence product offering
Product offeringCore offering
MR Strategy and Defence LLP (MRSD) designs, manufactures, and installs two product lines: (1) Pure Air COVID Free air purification systems using HEPA/ULPA multi-stage filtration achieving 99.99% efficiency, sold as ceiling-mounted, floor-standing, and filter modules to enterprises, hospitality, real estate, and government facilities; and (2) indigenous defence communication and surveillance products including 4G LTE Manpack NIB systems, Software Defined Radios (SDR), SIGINT/COMINT/ELINT solutions, and Long Range Camera/PIDS surveillance systems for Indian defence forces. The company also provides end-to-end project consultancy in aerospace/defence acquisition, ICT AI/ML, healthcare automation, and IT/cybersecurity.
Product overview
MR Strategy & Defence LLP operates a dual-portfolio product strategy centered on (1) Pure Air COVID Free Installation systems — a multi-product line encompassing Ceiling Mounted Purifiers, Floor/Standalone Air Purifiers, and HEPA/ULPA filter modules — designed to deliver 99.99% filtration efficiency for COVID-free indoor environments in commercial, institutional, and government settings; and (2) defense and tactical communication solutions — including 4G LTE Manpack NIB systems, Software Defined Radio (SDR) platforms and handheld radios, SIGINT/COMINT/ELINT systems, and Long Range Camera/PIDS surveillance solutions — supporting indigenized defense communication under the 'Atma Nirbhar Bharat' initiative. Both portfolios are complemented by professional consulting services in ICT AI and ML, Aerospace and Defence consulting, Healthcare automation, and IT/Cyber Security.
Differentiator
Problem solved
Functional benefit
Products and services
- Pure Air COVID Free Installation
- 4G LTE Manpack NIB Solutions
- Software Defined Radio (SDR) Platform
- Surveillance Solutions (LRC and PIDS)
- SIGINT, COMINT & ELINT Solutions
- Aerospace and Defence Consulting
- IT and Cyber Security Services
- Healthcare Automation Services
- ICT AI and ML Consulting
Quantifiable outcome
- Filtration efficiency of 99.99% for viruses, bacteria, fungus, and molds in ceiling-mounted air purification systems
- +2 more outcomes
Companies that use MR Strategy & Defence
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
MR Strategy & Defence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
MR Strategy & Defence partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LEKHA WIRELESScoreMRSD has partnered with LEKHA WIRELESS as an OEM (Original Equipment Manufacturer) for indigenised LTE (Long Term Evolution) and SDR (Software Defined Radio) technology. This partnership supports the Government of India's Atma Nirbhar Bharat (self-reliant India) initiative. MRSD is the first and only Indian company to GET THE OEM design and manufacture its own cost-effective portfolio of end-to-end GSM, LTE & Broadband network solutions for commercial purposes as well as tactical communication solutions.
- DLFcoreMRSD has partnered with DLF (India's largest real estate developer) for the 'Pure Air which is Your Right' campaign. MRSD installs Pure Air COVID Free installations across DLF properties, providing air purification solutions to DLF's commercial and residential real estate portfolio. This partnership expands MRSD's reach into the commercial real estate sector.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
MR Strategy & Defence competitors and assessment
Company assessmentBroad incumbents
- L3Harris Technologies: Global defence prime with a major tactical communications and SDR portfolio including the Falcon radio family. Comparable in product category (tactical radios, EW, SIGINT) but operates at global scale across many geographies.
- Bharat Electronics Limited: Government of India-owned defence electronics prime covering tactical communications, radars, and electronic warfare — the most direct incumbent against MRSD's indigenous SDR/LTE/SIGINT positioning, with vastly greater scale and prime contractor status.
- Honeywell International: Global air purification and indoor air quality incumbent with commercial-grade HEPA solutions, including building HVAC integration. Directly competes with MRSD's Pure Air enterprise installations but at vastly larger scale.
Direct peers
- Cyient: Indian-headquartered engineering services and defence technology company providing design, manufacturing, and MRO across aerospace and defence — overlaps with MRSD's defence consulting and indigenous product positioning at greater scale.
- Eureka Forbes: India's dominant air purification and water purification consumer/enterprise brand with HEPA products and large installed base. Closest direct competitor to MRSD's Pure Air line in the Indian enterprise and institutional market.
Regional players
- Tata Advanced Systems: Indian defence systems integrator with indigenous manufacturing partnerships for tactical radios, sensors, and aerospace platforms. Comparable as an Indian defence indigenisation play, but with corporate backing from the Tata Group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MR Strategy & Defence social profiles
Digital presenceMR Strategy & Defence financial estimates
Financial estimateRevenue estimate
Valuation estimate
MR Strategy & Defence leadership team
Management profileNumber of profiles
Profiles7 records
MR Strategy & Defence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MR Strategy & Defence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MR Strategy & Defence
What does MR Strategy & Defence do?
MR Strategy and Defence LLP (MRSD) designs, manufactures, and installs two product lines: (1) Pure Air COVID Free air purification systems using HEPA/ULPA multi-stage filtration achieving 99.99% efficiency, sold as ceiling-mounted, floor-standing, and filter modules to enterprises, hospitality, real estate, and government facilities; and (2) indigenous defence communication and surveillance products including 4G LTE Manpack NIB systems, Software Defined Radios (SDR), SIGINT/COMINT/ELINT solutions, and Long Range Camera/PIDS surveillance systems for Indian defence forces. The company also provides end-to-end project consultancy in aerospace/defence acquisition, ICT AI/ML, healthcare automation, and IT/cybersecurity.
Is MR Strategy & Defence a public or private company?
MR Strategy & Defence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MR Strategy & Defence founded?
MR Strategy & Defence was founded in 2021. It employs 11 to 50 people.
Where is MR Strategy & Defence based?
MR Strategy & Defence is headquartered in Delhi, India, in the Asia region.
How does MR Strategy & Defence make money?
Four revenue lines are on record. Air Purification Systems (Hardware Sales) is the primary driver. The others are project Consultancy and Implementation Services, defence and Communication Solutions and corporate Consultation.
Who are MR Strategy & Defence's main competitors?
Broad incumbents on record are L3Harris Technologies, Bharat Electronics Limited and Honeywell International. Direct peers are Cyient and Eureka Forbes. Tata Advanced Systems is listed as a regional player.
Does MR Strategy & Defence have an API?
No public API is recorded for MR Strategy & Defence.
What industry is MR Strategy & Defence in?
MR Strategy & Defence's product category is Defence Technology and Indoor Air Quality Solutions. Its primary akta.pro industry code is BPAEADAL, Data Security & Privacy Managed Services (DLP/Encryption). Its NAICS code is 333413 and its SIC code is 3564.