Baldor Power Solutions

What Baldor Power Solutions does

Baldor Power Solutions, also doing business as Great Lakes Power Solutions, operates as the appointed Wisconsin District Office for ABB and Baldor•Reliance, distributing and servicing industrial electric motors, variable frequency drives, PLCs, motion control systems, and mechanical power transmission products across Wisconsin and the Upper Peninsula of Michigan (excluding Burnett, Douglas, Pierce, Polk, and Saint Croix counties in Wisconsin). The company is a wholly-owned business unit of ABB Group, a position established when ABB acquired Baldor Electric in 2011 and absorbed it into the Discrete Motion Business Unit. Its core product lines include NEMA and IEC frame motors (Premium Efficient, Severe Duty, IEEE841, Washdown, Explosion Proof), Baldor•Reliance Above NEMA / Large AC motors (100–100,000 HP), ABB ACS-series low voltage drives (0.25–6,000 HP) and ACS2000 medium voltage drives (300–100,000 HP), plus Dodge Quantis E-Z Kleen gear reducers and PLC/HMI platforms.

The firm runs a sales-led direct distribution model: 32 sales and support associates — including outside sales managers for NEMA and IEC/LGAC/SVC lines, drives business development representatives split north/south, a dedicated wind power business developer, inside sales staff, and certified technical/application engineers — cover the territory from a 40,000-square-foot New Berlin, WI facility adjacent to an ABB drives factory. Revenue is generated from one-time hardware sales of motors and drives, supplemented by professional services (installation and commissioning, certified start-up, predictive maintenance via LEAP and MachSense, motor and drive repair/refurbishment, spare parts from a $5M+ 24/7 inventory, and 24-hour technical support) and training (per-seat pricing $50–$300). Customer segments are industrial manufacturing (primary), municipal water/wastewater, and agriculture/food processing, with named accounts including Georgia Pacific, Pentair, Greenheck, GEA, Malteurop, and the City of Beloit.

Name

Baldor Power Solutions

Legal name

Baldor Power Solutions

Website

https://motors-drives.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Baldor Power Solutions (Great Lakes Power Solutions) is the appointed ABB and Baldor•Reliance Wisconsin District Office, distributing and servicing industrial electric motors, variable frequency drives, PLCs, and motion control systems for manufacturers, municipalities, and food processors across Wisconsin and the Upper Peninsula of Michigan.

Ownership category

akta.pro rank

Product category

Industrial Electric Motors and Drives

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Mechanical Power Transmission Equipment Manufacturing (333613)

SIC

Motors & Generators (3621), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Switchgear & Switchboards (HV/MV/LV, GIS/AIS) (IMAGAAAB)

akta.pro secondary industries

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Substation Systems & Integration (EPC, Engineering, Protection, Commissioning) (IMAGAAAC)

Keywords

• Industrial electric motors
• Variable frequency drives
• Motion control systems
• PLC automation
• Industrial motor services

Headquarters

HQ city

New Berlin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Motor Sales: Sale of ABB industrial electric motors including NEMA, IEC, Above NEMA/Large AC, Definite Purpose, and Large Machines. Revenue from one-time hardware sales of motors ranging from fractional to 100,000 HP
2. Variable Frequency Drive Sales: Sale of ABB low voltage and medium voltage drives, including ACS550, ACS800, ACS2000 products. Revenue from one-time hardware sales and associated software/configuration services
3. Technical Services: Motor services including installation, commissioning, spare parts, predictive services (LEAP, MachSense), refurbishment, repair and replacement. Drive care services including 24-hour tech support, service contracts, and lifecycle upgrades
4. Training Services: Motor and drive training programs including introductory training ($50-$90), ACS550 & ACS800 Certified Start-Up training ($300 per student), and Power Hour training delivered at customer locations or technology lab

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Baldor Power Solutions (operating as Great Lakes Power Solutions) is the Wisconsin District Office for ABB, distributing and supporting industrial electric motors (Baldor•Reliance NEMA, IEC, Above NEMA/Large AC, Definite Purpose, and Large Machines), variable frequency drives (ABB ACS550, ACS800, ACS2000, low and medium voltage), PLCs, HMI panels, motion control systems, and Dodge mechanical power transmission products. The firm also provides installation, commissioning, repair, refurbishment, predictive services, certified start-up, spare parts ($5M+ inventory available 24/7), and training programs for industrial customers in Wisconsin and the Upper Peninsula of Michigan.

Product overview

Baldor Power Solutions (Great Lakes Power Solutions) operates as the Wisconsin District Office for ABB and Baldor Electric, distributing a comprehensive portfolio of industrial power transmission and automation products. The core offering centers on ABB and Baldor•Reliance brand electric motors including NEMA & IEC Motors (Premium Efficient, Severe Duty, Washdown, Explosion Proof), Above NEMA/Large AC Motors (100-100,000 HP), Definite Purpose & VFD Motors, and Large Machines (Synchronous Motors, Generators). Complementary products include ABB Low Voltage Drives (ACS550, ACS800 - 0.25-6,000 HP), Medium Voltage Drives (300-100,000 HP), PLCs & HMI Panels, Motion Control systems (1-100 kW), and Drives & Soft Starters. Additional products include Dodge Industrial Grinders and Baldor•Reliance specific products like the SSE Stainless Steel Super-E Motor and RPM XE Hybrid-Technology Motor. Services encompass Motor and VFD repair/refurbishment, Installation & Commissioning with certified start-up, Training (basic, advanced, and certified programs), spare parts ($5M+ inventory), and predictive services (LEAP, MachSense).

Differentiator

Problem solved

Functional benefit

Brands

• Baldor-Reliance: Industrial electric motor brand marketed by ABB following the acquisition of Baldor Electric.
• Dodge

Products and services

• Baldor•Reliance NEMA Motors Industrial NEMA frame electric motors including Premium Efficient, Severe Duty, IEEE841, Washdown, Explosion Proof, Pump Motors, Brakemotor, Single Phase, and Farm Duty variants in stock and custom configurations. Sold to industrial manufacturers in Wisconsin and Upper Peninsula of Michigan.
• Baldor•Reliance IEC Motors IEC frame electric motors for international standard applications, complementing the NEMA motor product line for industrial customers.
• Baldor•Reliance Above NEMA / Large AC Motors Large horsepower AC motors ranging from 100 to 100,000 HP, available in ODP, WP, TEFC, TEAAC and TEWAC configurations, 2 Pole to 32 Pole, 300 to 13,200 VAC, in NEMA and IEC frames.
• Baldor•Reliance Definite Purpose & VFD Motors Specialized motors including Inverter/Vector, AEGIS Ring, RPMAC, PM RPMAC, DC, Unit Handling, NAVY Spec, and Nuclear-rated motors designed for variable frequency drive applications.
• Baldor•Reliance Large Machines Large industrial machines including Synchronous Motors, Wound Rotor Induction Motors, Induction Generators, Synchronous Generators, PM Generators, and Large DC motors.
• ABB Low Voltage Drives (ACS550, ACS800) Variable frequency drives from 0.25 to 6,000 HP including General Purpose, High Performance, Low Harmonic, Regenerative, Common Bus, Drive Modules, MultiDrives, Cabinet Drives, and DC Drives for industrial motor control.
• ABB Medium Voltage Drives Medium voltage drives from 300 to 100,000 HP in Special Purpose configurations with Air Cooled and Water Cooled options for large-scale industrial applications.
• ABB PLCs & HMI Panels Scalable PLCs, HMI Panels, Wireless Devices, PLC Software, and Drive Networks for industrial automation and control applications.
• ABB Motion Control Systems Motion control systems from 1 kW to 100 kW in Single or Three Phase configurations with Open Communications and Real-time Ethernet Technologies for single or multi-axis applications.
• ABB Drives & Soft Starters Drives and soft starters from fractional to 500 HP including Micro Drives, Washdown Duty, Digital Soft Starters, Multipurpose Soft Starters, and Dynamic Brakes.
• Dodge Industrial Grinders Industrial grinding equipment including Industrial Grinders, Tool Grinders, Belt Sanders, Big Red Grinders, Polishing Lathes, and Dust Collector Bags.
• Baldor•Reliance SSE Stainless Steel Super-E Motor All-stainless construction motor with housing, conduit box, and end plates impervious to rust and deterioration from high-pressure sanitizing, featuring premium external and internal bearing protection and E3 Effusion Epoxy Encapsulation on windings. Designed for food processing and washdown environments.
• Dodge Quantis E-Z Kleen Gear Reducer Gear reducer with 13-step coating system providing greater than three times the corrosion resistance of standard epoxy-painted units, featuring a two-piece harsh-duty sealing system protecting against high-pressure sprays. Designed for harsh-environment industrial applications.
• ABB ACS 2000 Medium Voltage Drive Medium voltage variable frequency drive selected for aeration blower and similar large-scale applications to improve efficiency and process control while saving energy and reducing total lifecycle costs.
• Baldor Electric RPM XE Hybrid-Technology Motor Hybrid-design motor that exceeds premium efficiency performance on sine wave power while meeting IE3 energy efficiency standards as a combined motor and drive package.
• Motor Services Motor repair, refurbishment, predictive services (LEAP, MachSense), and replacement services for industrial electric motors.
• VFD Services Variable frequency drive care, refurbishment, repair, replacement, 24-hour tech support, service contracts, and lifecycle upgrades.
• Installation & Commissioning Expert installation and commissioning services for motors and drives with certified start-up capabilities that extend product warranty by one year upon registration.
• Training Services Comprehensive training including Basic Motors & Drives training, Instructor Led Advanced training, E-Learning courses, Power Hours on-site training, and ACS550 & ACS800 Certified Start-Up training at the Technology Lab.
• Spare Parts Supply Spare parts and consumables supply with $5,000,000+ inventory available 24/7, with guaranteed delivery within agreed timeframe.

Quantifiable outcome

• ACS 2000 medium voltage drive enabled improved efficiency and process control for City of Beloit wastewater aeration blower application, saving energy and improving total lifecycle costs
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• ABB GroupflagshipStrategic or Co-development Partner · 1 January 2011Baldor Electric became a proud member of the ABB Group in 2011. By joining with the Discrete Motion Business Unit of ABB, Baldor now represents the best of industrial motors and drives. Great Lakes Power Solutions operates as the Wisconsin District Office for ABB with full responsibility and authority to handle 100% of customer needs at the local level.
• Baldor ElectriccoreOthersBaldor Electric is now a member of ABB Group (acquired 2011). Great Lakes Power Solutions represents Baldor-Reliance products including SSE motors, Dodge products, and follows the same Value Formula as ABB and Baldor Electric.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nord Drivesystems: Manufactures gear reducers, electric motors, and variable frequency drives. Competes with the combined ABB/Baldor/Dodge product set in industrial power transmission.
• SEW-EURODRIVE: Global manufacturer of gear reducers, motors, and drive electronics. Directly comparable to Dodge mechanical power transmission products offered by Baldor Power Solutions.
• Nidec Motor Corporation: Major US industrial motor manufacturer (NEMA, IEC, large AC). Direct competitor in the same motor categories Baldor-Reliance serves.
• Regal Rexnord: Manufactures and distributes industrial motors, gear reducers, and power transmission products (including the former Leeson and Dodge brands). Closest direct competitor across Baldor-Reliance motors and Dodge mechanical power transmission lines.
• TECO-Westinghouse: Manufactures industrial electric motors (NEMA, IEC, large AC) and drives. Competes directly with ABB/Baldor in the same horsepower range and customer verticals.
• WEG Electric: Brazilian manufacturer of industrial electric motors, drives, and gear reducers with deep US distribution. Competes head-to-head with ABB/Baldor in NEMA, IEC, and large AC motors and low-voltage drives.
• Yaskawa America: Leading drives and motion control manufacturer (VFDs, servo systems, motion controllers). Direct competitor to ABB's ACS series drives and motion control portfolio.

Broad incumbents

• Siemens: Global conglomerate offering SIMOTICS motors, SINAMICS drives, and SIMATIC PLCs. Competes across the full industrial automation stack and is a much larger incumbent with similar product breadth.
• Schneider Electric: Global industrial automation and electrical distribution company (Altivar drives, Lexium motion, PLCs). Competes broadly with ABB across motor controls and drives.
• Rockwell Automation: Major US automation incumbent offering drives (PowerFlex), PLCs (Allen-Bradley ControlLogix), and motion control. Overlaps with ABB's drives, PLC, and motion portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BaldorPowerWI
• YouTubeyoutube.com/user/BaldorPowerSolutions
• Facebookfacebook.com/BaldorPowerSolutionsWI
• LinkedInlinkedin.com/company/baldor-power-solutions
• Pinterestpinterest.com/motorsdrives

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baldor Power Solutions