Butter Baker
Butter Baker is a privately held Toronto-based bakery, café, and lifestyle retailer (founded 2017) selling artisan cakes, house-blended loose-leaf teas, café fare, and apparel/homeware/gifts through a Shopify e-commerce site, two Ontario retail/café locations, local delivery, and a catering service, primarily to individual consumers.
- Company typePrivate
- Founded2017
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Butter Baker does
Butter Baker is a privately held, Toronto-based bakery, café, and lifestyle retail brand founded in 2017 that sells artisan baked goods, specialty loose-leaf teas, café food and soft serve, and a wide assortment of non-food lifestyle merchandise (apparel, homeware, candles and incense, jewelry, and gift items) through its own Shopify-powered e-commerce site and two Ontario retail/café locations — the Baker's Market & Café at 114 Dundas Street West in Toronto and the Markham HQ at 140 Amber St, which functions as the operational headquarters plus an order pickup and events point. The core product offering centers on hand-crafted layered cakes (e.g., Black & White Chocolate and Raspberry & Pistachio at C$59.95), seasonal cakes such as Baker's Strawberry Shortcake, a proprietary portfolio of roughly ten house-blended loose-leaf teas priced at C$16.99 per 100g (Earl Grey, Emperor's 7, Magic Moon, Kama Sutra Chai, Lazy Peach Oolong, Lemon Ginger Tonic, Roasted Almond, Herbal Balance, Farmer's Market Kettle Corn, Sip The Season), and supporting treats, birthday accessories, apparel, and gift items, with positioning built around natural ingredients and a 'Canadian favourite' brand identity.
Revenue is generated almost entirely through direct-to-consumer channels: online orders via butter-baker.com, in-store purchases at the two cafés, Toronto local delivery starting at C$10 with free shipping over C$150, Clover-powered online ordering for café items, and a catering and events service. The customer base is overwhelmingly individual consumers buying for personal celebrations, gifting, and café dining, with a secondary segment of event planners and corporate catering clients. The company is bootstrapped (no disclosed funding rounds, parent company, or public listing), operates with a small headcount in the 11–50 range, and uses a standard Shopify + Clover commerce stack with no proprietary technology, patents, or AI/ML capabilities disclosed.
Operationally, Butter Baker functions as a small, omnichannel specialty food and lifestyle retailer whose competitive positioning rests on proprietary tea blends, signature cake recipes, Canadian-local sourcing messaging, and a unified 'bakery + market + café' in-store experience rather than on technology differentiation or scale.
Butter Baker firmographics
Firmographics- Name
- Butter Baker
- Legal name
- Butter Baker
- Website
- https://butter-baker.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Butter Baker is a privately held Toronto-based bakery, café, and lifestyle retailer (founded 2017) selling artisan cakes, house-blended loose-leaf teas, café fare, and apparel/homeware/gifts through a Shopify e-commerce site, two Ontario retail/café locations, local delivery, and a catering service, primarily to individual consumers.
- Ownership category
- akta.pro rank
Butter Baker industry classification
Industry- Product category
- Artisan Bakery & Café
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Retail-Eating & Drinking Places (5810), Bakery Products (2050)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
Keywords
Where Butter Baker is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Butter Baker business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail bakery and pastry sales: Direct sales of artisan cakes, pastries, cookies, and chocolates through both online store and physical café locations. Products include signature cakes ($59.95), seasonal items, and specialty baked goods made with natural ingredients.
- Specialty tea and beverage sales: Sales of proprietary loose-leaf tea blends including Earl Grey, Emperor's 7, Magic Moon, Kama Sutra Chai, and herbal options. Tea products priced at $16.99 for 100g, sold online and in-store.
- Café dining and soft serve: In-café dining revenue from brunch items, butter waffles, soft serve ice cream, and beverages. Baker's Café located inside the Dundas location serves all-day menu items.
- Catering and events: Private and corporate event services including soft serve ice cream catering. Orders require advance notice through their events inquiry form.
- Gift and homeware retail: Sales of gift items including greeting cards, homeware products (mugs, tote bags, candles, incense), clothing, and accessories through the online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature celebration cakes |
| Unit Pricing | Pay-as-you-go | Loose-leaf tea selections |
| Unit Pricing | Pay-as-you-go | Mini cookies and treats |
| Unit Pricing | Pay-as-you-go | Birthday celebration accessories |
| Unit Pricing | Pay-as-you-go | Clothing and apparel |
| Other | Pay-as-you-go | Delivery threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Butter Baker product offering
Product offeringCore offering
Butter Baker sells artisan baked goods including handcrafted layered celebration cakes, pastries, cookies, and chocolates, alongside a proprietary line of specialty loose-leaf teas. The company also operates a physical café (Baker's Market & Café) in Toronto offering brunch, soft serve ice cream, and beverages, and provides catering for private and corporate events. Sales are made through its Shopify-powered online store and physical retail locations in Toronto and Markham.
Product overview
Butter Baker is a Canadian bakery, cafe, and lifestyle retail brand operating as a single unified offering combining in-store dining, food production, and e-commerce. The product portfolio centers on artisanal baked goods (layered cakes, strawberry shortcake, raspberry pistachio cake) and specialty loose leaf teas (Earl Grey, Kama Sutra Chai, Emperor's 7, Magic Moon, Lazy Peach Oolong, Lemon Ginger Tonic, Roasted Almond, Herbal Balance, Sip The Season, Kettle Corn), complemented by baked treats (Chocolate Chip Mini Cookies), birthday party accessories (Number Candles, Happy Birthday Candle, Magic Butterflies), apparel (kimonos, dresses, sweatshirts, robes), candles and incense, homeware, and gift items. The company operates physical Baker's Market & Cafe locations in Toronto and Markham, offers catering and event services, and sells products through its Shopify-powered online store.
Differentiator
Problem solved
Functional benefit
Products and services
- Black & White Chocolate Cake Hand-crafted layered cake with dark chocolate and vanilla chiffon, whipped dark and white chocolate creme, topped with chocolate curls and white chocolate dribble. Sold as a signature celebration cake for individual consumers.
- Baker's Strawberry Shortcake Seasonal special made with layers of Tahiti vanilla chiffon cake, house made strawberry jam, fresh strawberries, whipped vanilla creme, finished with lady fingers. Sold as a celebration cake.
- R & P (Raspberry & Pistachio) Cake Layered cake with fresh raspberry creme, Madagascar vanilla chiffon cake, pistachio chantilly creme, house made raspberry jam, finished with white chocolate icing. Sold as a signature celebration cake.
- Roasted Almond Loose Leaf Tea Caffeine-free herbal tea with sweet roasted caramelized almond flavor, made with apple pieces, planed almonds, sliced almonds, cinnamon, and beetroot. Sold at $16.99 per 100g.
- Farmer's Market Kettle Corn Loose Leaf Tea Medium caffeine black tea blend with kettle corn flavor and buttery caramel notes, featuring black tea, popped rice, apple pieces, white camomile and safflower petals. Sold at $16.99 per 100g.
- Lemon Ginger Tonic Loose Leaf Tea Herbal tea with bright lemon flavor and fiery ginger, marketed for soothing colds or flu with high antioxidant content. Sold at $16.99 per 100g.
- Sip The Season (Christmas Tea) Loose Leaf Tea Festive black tea blend with cinnamon, orange, lime, blackberry leaves, and cloves capturing holiday aromas. Sold at $16.99 per 100g.
- Lazy Peach Oolong Loose Leaf Tea Low caffeine Oolong tea with fruity peach and mango flavors enhanced with Ti Kuan Yin Oolong. Sold at $16.99 per 100g.
- Kama Sutra Chai Loose Leaf Tea Full-flavored black tea chai with floral and spice notes featuring ginger, cinnamon, cardamom, black and white pepper, clove, nutmeg, and jasmine, rose, and lavender petals. Sold at $16.99 per 100g.
- Magic Moon Loose Leaf Tea Blend of black and green tea with sweet papaya, tart rose hip peel, and exotic fruit flavors. Sold at $16.99 per 100g.
- Emperor's 7 Loose Leaf Tea Select blend of finest black and green teas enriched with peach and fruity sweet flavors. Sold at $16.99 per 100g.
- Earl Grey Loose Leaf Tea Pure Chinese black tea lightly flavored with fine bergamot oil. Sold at $16.99 per 100g.
- Herbal Balance Loose Leaf Tea Harmonizing herbal caffeine-free infusion designed to ground, warm and restore energetic balance, blending roots, spices, and soft florals. Sold at $16.99 per 100g.
- Chocolate Chip Mini Cookies Crisp classic chocolate chip cookie in mini size, made with butter, sugar, flour, egg, baking powder, salt, and dark chocolate. Sold at $10.50.
- Clothing Collection Apparel including bamboo kimonos, Moroccan tapestry tassel kimonos, embroidered lightweight kimonos, smocked cuff blouses, satin printed dresses, featherweight midi dresses, acid washed gauze dresses, button down knit dresses, organic cotton waffle robes, farmers market sweatshirts and t-shirts. Priced from $30 to $160.
- Baker's Market & Café In-store bakery, food market, and café located at the Dundas location offering cakes, pastries, cookies, chocolates, tea, matcha, jam, maple syrup, candles, homeware, clothing, and accessories. Online ordering for café items is available via Clover integration.
- Catering & Events Private and corporate event catering services including soft serve ice cream catering. Orders are placed via the website's events inquiry form and require advance notice.
Companies that use Butter Baker
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Butter Baker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Butter Baker partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Butter Baker competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Butter Baker social profiles
Digital presenceButter Baker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Butter Baker leadership team
Management profileNumber of profiles
Butter Baker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Butter Baker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Butter Baker
What does Butter Baker do?
Butter Baker sells artisan baked goods including handcrafted layered celebration cakes, pastries, cookies, and chocolates, alongside a proprietary line of specialty loose-leaf teas. The company also operates a physical café (Baker's Market & Café) in Toronto offering brunch, soft serve ice cream, and beverages, and provides catering for private and corporate events. Sales are made through its Shopify-powered online store and physical retail locations in Toronto and Markham.
Is Butter Baker a public or private company?
Butter Baker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Butter Baker founded?
Butter Baker was founded in 2017. It employs 11 to 50 people.
Where is Butter Baker based?
Butter Baker is headquartered in Toronto, Canada, in the North America region.
How does Butter Baker make money?
Five revenue lines are on record. Retail bakery and pastry sales are the primary driver. The others are specialty tea and beverage sales, café dining and soft serve, catering and events and gift and homeware retail.
Does Butter Baker have an API?
No public API is recorded for Butter Baker.
What industry is Butter Baker in?
Butter Baker's product category is Artisan Bakery & Café. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice). Its NAICS code is 311811 and its SIC code is 5810.