Djuma
Djuma GmbH is a Munich-based B2B full-service agency providing custom merchandise, promotional items, POS solutions, and digital platforms to enterprise clients across automotive, beverage, food, technology, and lifestyle sectors worldwide.
- Company typePrivate
- Founded2000
- HeadquartersMünchen, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Djuma does
Djuma GmbH is a privately held German limited liability company headquartered in Munich at Wagnerstraße 8, founded around 2000 and operating with a 1-10 employee footprint. The firm functions as a full-service B2B agency delivering custom merchandise, promotional items, and Point-of-Sale (POS) solutions, supplemented by digital transformation services, online platform development, and project management/quality assurance. Its service model spans the full value chain from consulting and design through procurement, production, order processing, and worldwide logistics. Notable client engagements include 2D technical graphic planning for BMW AG international A-Shows (Detroit, Beijing, Frankfurt, Geneva), an integrated digital registration and flavor profile analysis platform for the European Beer Star competition (in place since 2004), and large-volume custom promotional merchandise for Mövenpick Ice Cream (100,000 cooler bags and 120,000 microfiber towels), Cailler (10,000 custom notebooks), enocean alliance (custom textiles), and Chloé & friends (plush toy product development).
Djuma's go-to-market is exclusively direct B2B engagement via its website (djuma.de), phone, and email, with no self-serve or marketplace channels. Pricing is custom and quote-based, structured around multi-year contracts, and revenue is generated through professional services engagements across multiple horizontal B2B verticals (automotive, beverage/ice cream, brewery, chocolate, technology, fashion/lifestyle). The underlying technology stack consists of customized online tools, websites, and process optimization platforms — including a proprietary POS Materials Management Platform and the European Beer Star registration system — built on standard web technologies with PayPal, credit card, and Sofortüberweisung payment integrations, and operated under GDPR-compliant data protection practices.
Ownership is concentrated with Managing Director Peter Wartelsteiner, and the company has no disclosed parent company, external investors, subsidiaries, M&A activity, or funding rounds. Operating geographies span international markets including EMEA, North America (Detroit), and Asia (Beijing). The company maintains social media presence via Facebook, Instagram, Pinterest, and Twitter plugins and offers a newsletter subscription, though marketing is anchored on the company website as the primary information and lead-generation channel.
Djuma firmographics
Firmographics- Name
- Djuma
- Legal name
- Djuma GmbH
- Website
- https://djuma.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Djuma GmbH is a Munich-based B2B full-service agency providing custom merchandise, promotional items, POS solutions, and digital platforms to enterprise clients across automotive, beverage, food, technology, and lifestyle sectors worldwide.
- Ownership category
- akta.pro rank
Djuma industry classification
Industry- Product category
- Brand Merchandise and POS Services
- NAICS
- Business Support Services (5614), All Other Business Support Services (561499)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Spend Analytics & Reporting Support (BPAAAJAJ)
- akta.pro secondary industry
- Vendor Sourcing & Contract Management (HSACAAAE)
Keywords
Where Djuma is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Djuma business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Merchandise and Promotion Services: Custom merchandise solutions including consulting, design, production and logistics for branded merchandise, promotional items and POS materials. Project-based professional services model.
- Digital Transformation and Web Development: Analysis, design, development, implementation and ongoing support for online tools and websites. Services include consulting, training and continuous development.
- Project Management and Quality Assurance: Professional project management services including complete project steering, procurement management, tender preparation, schedule control, quality management, and cost control/invoice verification.
- POS Strategies and Realization: Holistic POS solutions from consulting and design through procurement, production, order processing and logistics, ensuring worldwide availability at point of sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Djuma product offering
Product offeringCore offering
Djuma GmbH is a B2B full-service agency delivering tailored merchandise solutions, promotional items, international Point-of-Sale (POS) strategies, custom online tools and websites, and transparent project management and quality assurance. Engagements run end-to-end from consulting and design through procurement, production, order processing and worldwide logistics, and are served through a direct, consultative B2B sales model.
Product overview
Djuma GmbH is a German full-service agency offering four integrated service pillars: Digital Transformation and Online Tools (custom websites and online tools development), Excellence in Merchandise and Promotion (brand merchandise and POS marketing), POS Strategies and Realization (international POS market solutions from consulting to logistics), and Project Management and Quality Assurance (transparent project steering for any project size). The portfolio includes specialized offerings such as the European Beer Star online registration platform (operating since 2004), custom POS material platforms, 2D graphic technical planning for BMW trade shows, plush toy product development for Chloé & friends, and various custom merchandise including cooler bags, microfiber towels, notebooks, and textiles for clients including Mövenpick Ice Cream, Cailler, enocean, and BMW AG. The company positions itself as a holistic solutions provider from consulting and design through production and logistics.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Transformation and Online Tools (Digitale Transformation und Online-Tools) Consulting-led service that analyzes, optimizes and digitalizes client business processes, with delivery of custom online tools and websites plus implementation, training and ongoing continuous support to drive workflow efficiency and user-friendliness.
- Excellence in Merchandise and Promotion (Exzellenz in Merchandise und Promotion) Tailor-made merchandise experience covering consulting, design, production and logistics for branded merchandise, promotional items and POS materials intended to communicate brand messages and build lasting customer loyalty.
- POS Strategies and Realization (POS-Strategien und Realisation) Holistic Point-of-Sale solutions spanning consulting, design, procurement, production, order processing and logistics to ensure availability of diverse product ranges at points of sale across multiple international markets.
- Project Management and Quality Assurance (Projektsteuerung und Qualitätssicherung) Professional project steering covering schedule control, procurement management, tender preparation, quality management and cost control/invoice verification for projects of any size, delivered as transparent, objective support by experienced project managers.
Quantifiable outcome
- Process optimization and digitization leading to significant improvements in efficiency and user-friendliness
- +1 more outcomes
Companies that use Djuma
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Djuma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Djuma partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Djuma competitors and assessment
Company assessmentDirect peers
- pksexpress GmbH: German promotional products distributor and online shop serving B2B buyers with branded merchandise solutions. Comparable to Djuma's merchandise sourcing and distribution capability in the DACH region.
- Brand Addition: UK-headquartered full-service promotional merchandise agency serving enterprise brands across multiple geographies. Highly comparable to Djuma in terms of one-stop model (sourcing, design, production, logistics) and B2B enterprise client base.
- HALFAR System GmbH: German manufacturer and supplier of promotional bags, backpacks, and accessories, with custom branding and B2B distribution. Comparable to Djuma's custom merchandise production work for enterprise brand campaigns.
- Brand United: Dutch creative merchandise and brand activation agency for enterprise clients, covering design through production. Comparable to Djuma's custom merchandise and brand campaign execution.
- BOMA Group: Netherlands-based creative merchandise and branding agency serving international brands, with end-to-end sourcing, production, and logistics. Closely aligned with Djuma's one-stop enterprise merchandise and POS model.
- Hageman GmbH: German promotional merchandise and corporate gift company with sourcing, decoration, and fulfillment capabilities. Directly comparable to Djuma's merchandise/POS pillar and shares the German market footprint.
Others
- Tchibo GmbH: Large German retail and consumer goods company with significant in-house B2B sourcing and procurement scale. Indirectly comparable to Djuma as a German-headquartered operator with extensive international supplier relationships and brand-merchandise activities.
Broad incumbents
- Koelnmesse: Major German trade fair and exhibition organizer with extensive event services infrastructure. Adjacent to Djuma's exhibition graphics and event merchandise work for enterprise clients, though operates at much larger scale and broader scope.
- Messe Frankfurt: One of the world's largest trade fair organizers with deep relationships in exhibition graphics and stand construction. Comparable as a German incumbent in the trade show / exhibition services space, where Djuma also serves clients like BMW A-Shows, but at vastly greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Djuma social profiles
Digital presenceDjuma compliance and trust
Trust signalCompliance1 record
Djuma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Djuma leadership team
Management profileNumber of profiles
Profiles1 record
Djuma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Djuma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Djuma
What does Djuma do?
Djuma GmbH is a B2B full-service agency delivering tailored merchandise solutions, promotional items, international Point-of-Sale (POS) strategies, custom online tools and websites, and transparent project management and quality assurance. Engagements run end-to-end from consulting and design through procurement, production, order processing and worldwide logistics, and are served through a direct, consultative B2B sales model.
Is Djuma a public or private company?
Djuma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Djuma founded?
Djuma was founded in 2000. It employs 1 to 10 people.
Where is Djuma based?
Djuma is headquartered in München, Germany, in the Europe region.
How does Djuma make money?
Four revenue lines are on record. Merchandise and Promotion Services are the primary driver. The others are digital Transformation and Web Development, project Management and Quality Assurance and POS Strategies and Realization.
Who are Djuma's main competitors?
Direct peers on record are pksexpress GmbH, Brand Addition, HALFAR System GmbH, Brand United, BOMA Group and Hageman GmbH. Tchibo GmbH is listed as an others. Broad incumbents are Koelnmesse and Messe Frankfurt.
Does Djuma have an API?
No public API is recorded for Djuma.
What industry is Djuma in?
Djuma's product category is Brand Merchandise and POS Services. Its primary akta.pro industry code is BPAAAJAJ, Spend Analytics & Reporting Support, with a secondary code of HSACAAAE, Vendor Sourcing & Contract Management. Its NAICS code is 5614 and its SIC code is 8741.