What Mimiguri does

MIMIGURI (株式会社MIMIGURI) is a Tokyo-based management consulting firm founded on March 1, 2021, through the merger of two predecessor companies: Mimicry Design (founded 2017 by Co-CEO Anzai Yuki as a workshop-design and organizational development firm emerging from his University of Tokyo doctoral research) and DONGURI (founded 2014 as a design and branding firm). The firm operates with approximately 50 employees across consulting, research, and platform teams and is co-led by Anzai Yuki and Minabe Tomomi. It holds a dual identity as both a consulting firm and an officially certified research institution, having been designated as such by Japan's Ministry of Education, Culture, Sports, Science and Technology (MEXT) in February 2022 under the Grant Regulations for Scientific Research Subsidies (KAKENHI), which enables employees to acquire researcher numbers and apply for national research grants.

The firm's core methodology is the Creative Cultivation Model (CCM), a proprietary multi-dimensional diversification management framework that maximizes human and organizational learning capability through facilitation-based techniques grounded in academic research. CCM underpins consulting engagements covering organizational transformation, organizational design, culture development, talent development, new business creation, and M&A cultural integration. The second major product line is CULTIBASE, a learning and content platform that distributes organizational development knowledge through articles, podcasts (CULTIBASE Radio, Venture Radio), live YouTube broadcasts (CULTIBASE TV), and paid courses. Supporting properties include CULTIBASE Lab (advanced R&D content), ayatori editorial media (case studies and storytelling), and WORKSHOP DESIGN ACADEMIA (facilitation training community). The company also maintains a research-driven knowledge circulation loop based on Nonaka's SECI model, converting consulting tacit knowledge into formal books and papers.

MIMIGURI primarily serves large Japanese enterprises across diverse industries — including Shiseido (cosmetics), Tokyu Corporation (railway/urban development), Takenaka Corporation (construction), Cybozu (groupware), Money Forward (fintech), Kadokawa Dwango Gakuen N High School (education), Keikyu Electric Railway (railway/regional revitalization), and the National Institute for Environmental Studies (government research). The business model combines project-based, multi-year consulting engagements (custom-priced, no public rate card) with subscription/membership revenue from the CULTIBASE platform. Go-to-market is relationship-driven: direct enterprise field sales targeting C-suite and senior leadership, supplemented by content-led demand generation (books authored by Co-CEO Anzai Yuki — multiple bestsellers including 'Building an Adventurous Organization' with 50,000+ copies), community-led learning through CULTIBASE, and joint seminars and book launch events.

Name

Mimiguri

Legal name

株式会社MIMIGURI

Website

https://mimiguri.co.jp

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

MIMIGURI is a Tokyo-based management consulting firm serving large Japanese enterprises with facilitation-based organizational transformation, culture development, and leadership services grounded in its proprietary Creative Cultivation Model (CCM), operating alongside a MEXT-certified research institute and the CULTIBASE learning platform.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

HR Strategy & Operating Model Design (BPACAJAA), Strategy & Corporate Development Consulting (BPAHACAA), Program & Project Management (PMO) Consulting (BPAHACAL)

Keywords

• Organizational consulting
• Organizational transformation
• Facilitation services
• Management consulting
• Culture development

Headquarters

HQ city

Hongo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Consulting Services: Project-based consulting engagements covering organizational design, culture development, talent development, brand development, and new business development. Engagements are long-term and deeply embedded, involving co-creation with client leadership. Pricing is likely project/engagement-based (not publicly disclosed).
2. CULTIBASE Platform: Learning platform providing organizational and talent development knowledge to a broad audience. Includes CULTIBASE Lab (courses), articles, videos, radio/podcast content, and events. Revenue mechanism not explicitly disclosed; platform appears to operate with both free content and premium/paid offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

MIMIGURI delivers management consulting services to large Japanese enterprises across organizational transformation, organizational design, cultural development, talent development, business diversification, and new business creation, using its proprietary Creative Cultivation Model (CCM) and facilitation-based methodology. The firm also operates the CULTIBASE learning platform to distribute organizational development knowledge and content to individual learners and practitioners.

Product overview

Mimiguri is a management consulting firm that operates a dual-structure offering: (1) consulting services grounded in the Creative Cultivation Model (CCM), providing organizational transformation, design, cultural development, and business development; and (2) CULTIBASE, a learning platform that disseminates organizational talent development knowledge to society. The portfolio includes CULTIBASE Lab for R&D, the ayatori media platform for showcasing projects and people, and WORKSHOP DESIGN ACADEMIA for professional education. The firm also maintains a research institution division certified by Japan's Ministry of Education, combining academic rigor with practical consulting.

Differentiator

Problem solved

Functional benefit

Brands

• CULTIBASE: A learning platform and knowledge media operated by MIMIGURI, publishing articles, videos, podcasts (CULTIBASE Radio, CULTIBASE TV), and organizing events on topics of organizational facilitation, creativity, and management.
• CULTIBASE Lab
• ayatori

Products and services

• Consulting Services
• CULTIBASE
• CULTIBASE Lab
• ayatori
• WORKSHOP DESIGN ACADEMIA (WDA)

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 株式会社ローンディール (Landedeal)coreStrategic or Co-development Partner · 1 January 2026MIMIGURI and ローンディール co-operate the '冒険する組織探究ラボ' (Adventure Organization Research Lab), a joint program using '越境 (cross-boundary experience)' as a catalyst for organizational development. ローンディール provides a corporate rental exchange platform enabling employees to spend time at venture companies or different internal departments. MIMIGURI contributes organizational development expertise to help companies convert cross-boundary learning into lasting organizational change. The partnership addresses the 'cooling device' phenomenon where cross-boundary energy dissipates upon returning to the home organization.
• アーティスト・イン・児童館 (Artist-in-Childcare Centers)minorOthers · 1 January 2019A social program model pioneered by MIMIGURI member 臼井隆志 before joining the company, where artists are invited to community children's centers (児童館) to conduct workshops and creative activities. While not a formal MIMIGURI partnership, the model represents the organizational culture's artistic orientation. Some aspects have been applied to corporate workshop design and internal culture development.
• 株式会社インテージ (Intage)coreStrategic or Co-development Partner · 1 January 2018MIMIGURI collaborated with Intage on combining quantitative consumer research (PAC-i, Mind Discovery Map) with workshop-based qualitative interpretation. The collaboration enabled client companies to move beyond hypothesis verification toward hypothesis generation and discovery-driven innovation. MIMIGURI designed the workshop programs that helped development teams identify 'unexpected keywords' from research data and build shared language for product development.
• 東京大学 (Tokyo University)coreStrategic or Co-development Partner · 1 January 2017MIMIGURI (through its predecessor ミミクリデザイン, led by 安斎勇樹 as research representative) partnered with Tokyo University's Graduate School of Interdisciplinary Information Studies for a joint research project on revitalizing Miura Peninsula. The collaboration combined Tokyo University's academic rigor with MIMIGURI's workshop design methodology to develop personas and a regional revitalization concept '三浦Cocoon'. The project also involved cross-sector members including editor Morijunya and geographer Chiri hito.
• 角川ドワンゴ学園 (Kadokawa Dwango Gakuen)coreStrategic or Co-development Partner · 1 January 2017ミミクリデザイン collaborated with Kadokawa Dwango Gakuen to co-develop and validate a comprehensive life skills training curriculum for N High School, including 'MINDNAUT', 'Collaboratory', and 'Everythink' programs. The programs were validated through METI's 'Future Classroom' 100-hour pilot (2018). MIMIGURI contributed workshop design methodology, facilitation expertise, and program evaluation. The programs have since expanded from N High School's in-person courses to N Medium School and N High School's online courses.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bain & Company (Organization Practice): Global strategy firm with a strong Organization practice and Net Promoter-style culture diagnostics (NPS-x); competes with MIMIGURI for Japanese leadership-team transformation and operating-model engagements.
• Gallup: Global research-driven engagement and leadership firm with consulting, analytics, and content products; closest analog to MIMIGURI's research-to-practice flywheel applied at global scale.
• McKinsey & Company (People & Organizational Performance Practice): Global top-tier strategy firm with a sizeable People & Organizational Performance practice serving the same Japanese large-enterprise clients on culture and organizational transformation, but at much broader scale and with adjacent capabilities.
• FranklinCovey: Global leadership and effectiveness training firm built around proprietary content frameworks and content-led distribution; parallels MIMIGURI's playbook of monetizing methodology via book/platform channels while consulting to enterprises.
• Boston Consulting Group (People & Organization Practice): Global strategy consultancy with a dedicated People & Organization practice, frequently advising Japanese conglomerates on transformation, culture, and HR operating model redesign — overlapping with MIMIGURI's enterprise engagement model at much larger scale.
• Korn Ferry: Global organizational consulting and leadership/talent firm with significant Japan presence; overlaps with MIMIGURI in leadership development, executive coaching, and organizational assessment, though at much broader scale.
• Deloitte (Human Capital Consulting, Japan): Big Four human-capital and organizational transformation practice with deep Japan enterprise coverage; an alternative buyer default for many of the same large-corporate RFPs MIMIGURI competes for.

Direct peers

• Link and Motivation: Japan's leading pure-play organizational consulting and motivation-engineering firm; directly comparable in serving large Japanese enterprises on engagement, culture, and organizational transformation work via a similar consulting-plus-media (Motivation Cloud) platform model.
• IDEO: Global design and innovation consultancy pioneering human-centered, facilitation-based organizational design; shares MIMIGURI's DNA of workshop-led culture and capability building for large enterprises.
• Center for Creative Leadership (CCL): Research-anchored leadership development institution with rigorous published frameworks; parallels MIMIGURI's combination of proprietary leadership methodology, research output, and training programs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mimiguri_inc
• YouTubeyoutube.com/@cultibase9777
• Facebookfacebook.com/mimiguri.inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mimiguri