What ACTY Corporation does

ACTY Corporation (株式会社アクティ / 株式会社アクティビテイ) is a privately held Japanese insurance agency that has operated as a 100% subsidiary of Yokohama Rubber Co., Ltd. since 1981, originally founded in November 1959 as Yūgen Kaisha Shibata Shōkai. Headquartered inside the Yokohama Rubber Hiratsuka Manufacturing Plant in Hiratsuka, Kanagawa Prefecture, the company operates with approximately 15 employees as of July 2025 and is capitalized at 65 million yen fully funded by the parent. It functions as a captive insurance agency serving Yokohama Rubber Group companies, their active employees, families, and retirees, distributing automobile, fire, life, and a growing slate of specialty insurance products (pet, earthquake, short-term auto, bicycle, golf, overseas travel) through multi-carrier relationships with Tokyo Marine Nichido, Sompo Japan, Sompo Himawari Life, Tokyo Marine Ansun Life, Aflac, and Secom Sompo.

The company's technology stack is conventional for a Japanese insurance agency: it maintains a corporate website (yokohama-acty.jp) with online contract capability for short-tail products and uses carrier-provided comparison tools such as '通勤管理Pro' for automobile insurance. There is no proprietary technology, no mobile application, no API, and no disclosed AI/ML capability. Distribution is hybrid: in-person consultation at the Hiratsuka office for complex needs and group schemes, alongside a self-serve online portal for simpler policies and referrals to partner insurer platforms for claims handling. Marketing channels are limited to corporate intranet communications via the parent's internal systems, the official website, and direct phone/email customer service.

ACTY generates revenue through insurance agency commissions on policies placed with multiple carriers and a secondary leasing line; pricing for individual policies is set by the underlying insurers and not publicly disclosed by ACTY. The operating geography is restricted to the Kanto region of Japan. Recent strategic activity has been incremental product line extension rather than structural expansion: pet insurance was launched in June 2024, earthquake insurance was promoted in February 2024, and a 2023 relocation consolidated the office within the Yokohama Rubber Hiratsuka Factory, which also forced a shift-based work restructuring for staff due to long commuting distances.

Name

ACTY Corporation

Legal name

株式会社アクティビティ

Website

https://yokohama-acty.jp

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

ACTY Corporation is a captive Japanese insurance agency and wholly-owned subsidiary of Yokohama Rubber Co., Ltd., distributing automobile, fire, life, and specialty insurance products exclusively to Yokohama Rubber Group companies, employees, families, and retirees from its Hiratsuka office.

Ownership category

akta.pro rank

Headquarters

HQ city

Hiratsuka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Agency Commissions: Earns commissions from insurance companies for soliciting and managing insurance policies including automobile, fire, life, and other insurance products.
2. Leasing Business: Operates a leasing business as part of revenue generation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ACTY Corporation operates as a captive insurance agency soliciting and managing automobile, fire, life, group comprehensive life, pet, earthquake, and overseas travel insurance policies from partner insurers (Tokyo Marine Nichido, Sompo Japan, Aflac, Sompo Himawari Life, and Secom Sompo) on behalf of Yokohama Rubber Group companies, their employees, retirees, and families. The company also operates a small leasing business and offers partner-led personal loan products, distributing coverage via both online contract processing and in-person consultation at its Hiratsuka office.

Product overview

ACTY Corporation is an insurance agency (損害保険代理店・生命保險代理店) that operates as a subsidiary of Yokohama Rubber Co., Ltd. The company provides a portfolio of insurance products centered around automobile, fire, life, and specialty insurance categories. Its core products include automobile insurance, fire insurance, group comprehensive life insurance, and life insurance. The offering is extended through specialized add-on modules including short-term automobile insurance (ちょいのり保険), injury insurance variants for cycling and golf (からだの保険), pet insurance, overseas travel insurance, and personal loans through partner lenders. All products are distributed as an insurance agency representing multiple partner insurers including Tokyo Marine Nichido, Sompo Japan, Sompo Himawari Life, Aflac, and Secom Sompo, with online contract processing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Automobile Insurance (自動車保険) Vehicle insurance coverage offered through partner insurers including Sompo Japan's 'SOMPOで乗ーる' product and group automobile insurance schemes as an employee benefit program for Yokohama Rubber Group members.
• Fire Insurance (火災保険) Property insurance covering fire damage, offered as an insurance agency product through partner insurers for Yokohama Rubber Group employees and affiliated companies.
• Group Comprehensive Life Insurance (団体総合生活保険) Comprehensive group life and accident insurance for organizations and their members, distributed through ACTY's insurance agency to Yokohama Rubber Group companies.
• Life Insurance (生命保険) Life insurance products offered through partner insurers including Tokyo Marine Anshin Life, Sompo Himawari Life, and Aflac, covering medical, cancer, and death benefit policies for Yokohama Rubber Group employees and families.
• Choi-no-ri Insurance (ちょいのり保険) Short-term automobile insurance for occasional driving situations such as lending a car to a child, car sharing with friends, or driving a borrowed vehicle before delivery, processable entirely online.
• Karada Insurance (からだの保険) Daily fixed-amount injury insurance product family from Tokyo Marine Nichido covering accidents, heatstroke, and third-party liability in daily life, with cycling and golfer variants for specialized coverage scenarios.
• Pet Insurance (ペット保険) Pet health insurance for dogs and cats covering 70% or 50% of veterinary treatment costs for injuries and illnesses, distributed through the 'どうぶつ健保' platform.
• Overseas Travel Insurance (海外旅行保険) International travel insurance provided by Sompo Japan and Tokyo Marine Nichido covering risks during overseas travel, available for purchase online by Yokohama Rubber Group members.
• Earthquake Insurance (地震保険) Supplemental earthquake insurance coverage offered alongside fire insurance policies for Yokohama Rubber Group employees and families.
• Personal Loan (パーソナルローン) Personal loan products offered through partner lenders including affiliated personal loan services, with promotional low-interest rate campaigns for Yokohama Rubber Group members.
• Leasing Business Leasing business operated by ACTY Corporation as part of its revenue generation activities alongside the core insurance agency operations.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Tokyo Marine Nichido Fire Insurance Co., Ltd. (東京海上日動火災保険)coreChannel Partner/ Reseller/ DistributorPrimary insurance company partner. ACTY Corporation acts as a sales agent for Tokyo Marine Nichido's automobile, fire, and other insurance products. Recommended insurer for various insurance categories including auto insurance. Provides direct claim handling and support services.
• Sompo Japan Inc. (損害保険ジャパン)coreChannel Partner/ Reseller/ DistributorPrimary insurance company partner. ACTY Corporation offers Sompo Japan's insurance products including automobile and fire insurance. Recommended insurer for various insurance categories.
• Secom Sompo Insurance Co., Ltd. (セコム損害保険)minorChannel Partner/ Reseller/ DistributorInsurance company partner offering specialized insurance products through ACTY Corporation's agency.
• Tokyo Marine Ansun Life Insurance Co., Ltd. (東京海上日動あんしん生命)coreChannel Partner/ Reseller/ DistributorPrimary life insurance partner for first category (death protection) and third category (medical/cancer) insurance. Recommended insurer for life and medical coverage.
• SOMPO Himawari Life Insurance Co., Ltd. (ＳOMPOひまわり生命)coreChannel Partner/ Reseller/ DistributorLife insurance partner for first and third category insurance. Recommended insurer for life and medical coverage alongside Tokyo Marine Ansun.
• Aflac Insurance Co., Ltd. (アフラック)coreChannel Partner/ Reseller/ DistributorThird category insurance (medical/cancer) partner. Recommended for cancer and medical insurance alongside Sompo Himawari and Tokyo Marine Ansun. Special promotional campaigns and support available.
• Orico Carlife Co., Ltd. (株式会社オリコカーライフ)minorChannel Partner/ Reseller/ DistributorAuto-related services partner providing car lease and financing services that complement insurance offerings.
• Yokohama Rubber Co., Ltd. (横浜ゴム株式会社)coreOthersParent company. ACTY Corporation is a 100% subsidiary of Yokohama Rubber. The company is located within Yokohama Rubber's Hiratsuka Factory and serves primarily Yokohama Rubber Group employees, affiliated companies, and their families as the core customer base. All capital (65 million yen) is funded by Yokohama Rubber.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• JFP Holdings Co., Ltd. Japanese insurance agency group operating the 'JFP Partner' agent network for life and P&C insurance. Comparable to ACTY in acting as an intermediary between carriers and end customers, with a multi-product portfolio and online contracting capabilities.
• Hoken-no-Madoguchi Inc. Japan's largest chain of insurance agency storefronts offering multi-carrier life, auto, fire, and medical insurance. Most directly comparable to ACTY as a multi-line insurance agency selling across Japanese carriers, though it serves the mass consumer market rather than a single corporate group.
• Hoken Clinic Co., Ltd. Japanese insurance agency chain operating multiple storefronts selling life, cancer, and P&C insurance from multiple carriers. Comparable to ACTY in that it is a non-carrier multi-line retail agency using comparative sales approach across partner insurers.

Broad incumbents

• Sompo Japan Insurance Inc. Major Japanese P&C insurer and core carrier partner of ACTY (provides auto and fire products). Comparable as a parallel distribution and product competitor in the same Japanese insurance market ACTY operates in.
• MS&AD Insurance Group Holdings: Major Japanese insurance holding company (Mitsui Sumitomo, Aioi Nissay Dowa). Operates broad agency distribution networks across Japan and competes with ACTY for both carrier partnership economics and end-customer acquisition.
• Sony Life Insurance Co., Ltd. Japanese life insurer with strong agency distribution channel and worksite marketing presence. Comparable to ACTY in offering life/medical products through agent networks to Japanese consumers, though at much greater scale.
• Tokio Marine & Nichido Fire Insurance: Japan's largest P&C insurer and ACTY's primary carrier partner. Acts as the underwriter behind most of ACTY's auto, fire, and injury products — the relationship is essentially carrier-to-agent, but as the dominant market player its competitive dynamics directly affect ACTY.

Emerging players

• Riskmonster.com (RiskMonster): Japanese provider of insurance and risk management services to corporates, including insurance agency and consulting. Comparable to ACTY in serving corporate insurance needs via agency/brokerage model, though broader in scope.
• Daido Life Insurance Company: Japanese life insurer specializing in SMB and worksite group life insurance distribution. Comparable to ACTY in the group insurance scheme and worksite marketing model, though Daido is itself the carrier while ACTY distributes third-party carriers.

Others

• Aflac Incorporated (Aflac Life Insurance Japan): Japan's leading cancer and medical insurance carrier and a core life insurance partner of ACTY. Its direct-to-consumer and worksite marketing channels compete with agency-led distribution models like ACTY's.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACTY Corporation