Lifeguard
Lifeguard S.r.l. is an Italian professional lifeguard and reception services firm that supplies certified beach, pool and water-park surveillance personnel to campsites, hotels and resorts around Lake Garda.
- Company typePrivate
- Founded2011
- HeadquartersPeschiera Del Garda, Italy
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Lifeguard does
Lifeguard S.r.l. is an Italian private limited company founded in 2011 and headquartered in Peschiera del Garda (Verona) that supplies professional bathing-assistance, surveillance and reception services to tourism and hospitality facilities. Its core offering comprises three service lines — Bagnini Spiagge (beach lifeguard services on Lake Garda and national coastline), Bagnini Piscina (pool lifeguard services with water-quality and pool-edge maintenance), and Bagnini Parchi Acquatici e Termali (water park and thermal spa surveillance with specialized team leaders) — supplemented by reception/accommodation support and night security. The company employs certified personnel holding FIN, Salvamento or FISA rescue licenses together with BLSD/defibrillator, fire-safety and first-aid credentials, drawn from a young, multilingual workforce recruited across Italy, Europe and South America; operational delivery is governed by structured rotation protocols, radio-linked posts, 24/7 service-manager support, mandatory DPI, and RCT/RCO insurance coverage.
The business model is a professional-services, B2B sales-led motion with direct contracting to client facilities. Services are quoted per engagement based on facility type, size and seasonal requirements, and bookings are taken in advance for the upcoming bathing season under multi-year contract structures. Go-to-market is regional, concentrated on the Lake Garda corridor across Lombardy, Veneto and Trentino, where Lifeguard reports 65+ active stations and over 150 seasonal lifeguards; customer segments are primarily mid-market campsites, glamping resorts, residences and hotels, alongside a smaller number of enterprise accounts such as swimming centers and aquatic parks. Marketing is light-touch (company blog, Instagram presence, email newsletter, occasional local press coverage), with no app, no API and no disclosed digital platform layer — the underlying 'technology' is operational know-how, certified labor, and process discipline rather than software IP. Revenue is not publicly disclosed, and the company is independently owned by three managing partners with no institutional investors or parent-company structure identified.
Lifeguard firmographics
Firmographics- Name
- Lifeguard
- Legal name
- Lifeguard S.r.l.
- Website
- https://lifeguardsrl.it
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lifeguard S.r.l. is an Italian professional lifeguard and reception services firm that supplies certified beach, pool and water-park surveillance personnel to campsites, hotels and resorts around Lake Garda.
- Ownership category
- akta.pro rank
Lifeguard industry classification
Industry- Product category
- Aquatic Safety Services
- NAICS
- Security Guards and Patrol Services (561612)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL)
- akta.pro secondary industry
- Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)
Keywords
Where Lifeguard is headquartered
LocationHeadquarters
- HQ city
- Peschiera Del Garda
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Lifeguard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Professional Lifeguard Services: Seasonal provision of certified lifeguard personnel to tourism facilities including campsites, hotels, residences, swimming pools, and water parks. Services include beach surveillance, pool monitoring, water park safety, and reception services. Revenue is generated through service contracts with hospitality clients in the Lake Garda region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom service contracts based on facility needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lifeguard product offering
Product offeringCore offering
Lifeguard S.r.l. supplies certified lifeguard personnel to tourism and hospitality facilities in the Lake Garda area for beach, pool, and water park surveillance. Service lines include beach lifeguards, pool lifeguards (with water quality monitoring), water park and thermal spa lifeguards, plus reception/hostess support and night security. All staff hold FIN, Salvamento, or FISA rescue certifications and are trained in BLSD/first aid, with services delivered under multi-year seasonal contracts.
Product overview
Lifeguard S.r.l. is a service company providing professional lifeguard, safety, surveillance, and control services primarily along Lake Garda (Lombard, Veneto, and Trentino territories) and national coastline. The company operates from a single unified brand offering three core lifeguard service lines: Bagnini Piscina (pool lifeguards with maintenance and water quality monitoring), Bagnini Spiagge (beach lifeguards for lake and sea), and Bagnini Parchi Acquatici e Termali (water park and spa lifeguards with specialized team coordination). Additional services include reception/accommodation support and night security. All lifeguard staff hold rescue certifications (FIN, Salvamento, or FISA) and receive ongoing first aid and BLSD training.
Differentiator
Problem solved
Functional benefit
Products and services
- Bagnini Spiagge (Beach Lifeguard Services)
Quantifiable outcome
- Successful rescue operation documented at San Francesco Camping with defibrillator use, saving 64-year-old Belgian tourist's life
- +1 more outcomes
Companies that use Lifeguard
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
Lifeguard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lifeguard partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Lifeguard competitors and assessment
Company assessmentBroad incumbents
- Mondialpol Security: Italian private security firm offering patrol, guarding, and event services. Comparable as a provider of personnel-based protection at commercial sites and a potential entrant into seasonal water-safety staffing.
- Sodexo Italia: Major global facility services company operating in Italy, providing on-site services including reception, security, and recreational facility management. Relevant because of its breadth in hospitality-adjacent facility services and bundled service model.
- Italpol Vigilanza: Italian private security company with guarding, patrol, and surveillance services. Comparable as a regional/national player in on-site protective services for commercial facilities.
- Sicuritalia IVRI S.p.A. Largest Italian private security group offering guarding, mobile patrol, and facility support services. Overlaps directly with Lifeguard's nighttime security line and could plausibly expand into seasonal water-safety staffing for the same hospitality clients.
- Cosmopol Group: Italian security and patrol services firm with guarding and event-safety offerings. Comparable as a scaled competitor in the personnel-based guarding segment serving commercial clients.
- IVRI Group: Italian private security and patrol services group with national coverage. Relevant peer because of overlapping guarding/patrol services and the potential to extend into seasonal hospitality safety staffing.
- Securitas Italia: Italian arm of the global Securitas group providing on-site guarding, mobile patrol, and integrated facility services. Comparable as a large-scale provider of personnel-based security at commercial and residential sites across Italy.
Regional players
- RNLI (Royal National Lifeboat Institution): UK-based lifeguard, water-safety, and rescue services organization with seasonal beach lifeguarding operations. Comparable as a regional operator of trained lifeguard services, though operating under a different geography and largely charitable model.
Others
- Gardaland Resort: Major Lake Garda theme park and aquapark operator. Relevant as a key customer/ecosystem participant within Lifeguard's core geography and a representative example of the large tourism operators the company serves.
- CanevaWorld: Lake Garda entertainment complex including Caneva Aquapark and Movieland. Relevant as a flagship water-park customer in the company's home territory and as a benchmark for the type of facility Lifeguard's water-park service line targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Lifeguard social profiles
Digital presenceLifeguard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifeguard leadership team
Management profileNumber of profiles
Lifeguard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifeguard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifeguard
What does Lifeguard do?
Lifeguard S.r.l. supplies certified lifeguard personnel to tourism and hospitality facilities in the Lake Garda area for beach, pool, and water park surveillance. Service lines include beach lifeguards, pool lifeguards (with water quality monitoring), water park and thermal spa lifeguards, plus reception/hostess support and night security. All staff hold FIN, Salvamento, or FISA rescue certifications and are trained in BLSD/first aid, with services delivered under multi-year seasonal contracts.
Is Lifeguard a public or private company?
Lifeguard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lifeguard founded?
Lifeguard was founded in 2011. It employs 51 to 100 people.
Where is Lifeguard based?
Lifeguard is headquartered in Peschiera Del Garda, Italy, in the Europe region.
How does Lifeguard make money?
One revenue line is on record: professional Lifeguard Services.
Who are Lifeguard's main competitors?
Broad incumbents on record are Mondialpol Security, Sodexo Italia, Italpol Vigilanza, Sicuritalia IVRI S.p.A., Cosmopol Group, IVRI Group and Securitas Italia. RNLI (Royal National Lifeboat Institution) is listed as a regional player. Others are Gardaland Resort and CanevaWorld.
Does Lifeguard have an API?
No public API is recorded for Lifeguard.
What industry is Lifeguard in?
Lifeguard's product category is Aquatic Safety Services. Its primary akta.pro industry code is THAAABAL, Water Safety, Lifeguarding & Training Services (Staffing, Certification), with a secondary code of EDAOAMAJ, Lifeguard, Water Rescue & Aquatic Safety Training. Its NAICS code is 561612 and its SIC code is 8744.