Mid Ocean
Mid Ocean is an Indian bathroom fixtures brand under MEGAMART VYAPAAR Pvt Ltd, founded in 2008 in Kolkata. It sells premium vanity basins, shower enclosures, and sanitary ware through an authorized dealer network across India, serving residential, hospitality, and commercial customers.
- Company typePrivate
- Founded2008
- HeadquartersKolkata, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mid Ocean does
Mid Ocean is an Indian bathroom fixtures brand operating under MEGAMART VYAPAAR Pvt Ltd, founded in 2008 by Managing Director Chandra Nath Dutta and headquartered at 7, Madan Dutt Lane, Bowbazar, Kolkata. The company sells vanity basin units (wall-hung and floor-standing configurations), shower enclosures, and complementary sanitary ware, positioning itself in the premium to extra-premium segment. Its core technical differentiator is the use of PVC and GLASS materials that are 100% water resistant, and vanity units are sold as complete sets including matching mirror and side cabinets to provide coordinated bathroom solutions.
The company's product portfolio spans a wide range of colours, sizes, designs, and price points, and it serves three primary end-use verticals: residential homes, hotels and hospitality, and offices and commercial spaces. Distribution is executed exclusively through an authorized dealer network across India, supported by a phone-based dealer locator service and a dedicated after-sales support channel branded as Midocean Care. Pricing is quote-based and not publicly disclosed, with customers directed to dealers for purchase.
Operationally, Mid Ocean is a privately held, founder-led small private limited company with no evident external institutional investors, no disclosed headcount, no mobile or digital product, and no disclosed financials. Its growth and scale signals rest entirely on self-claimed brand leadership ('No 1 Vanity Basin Brand in India') and 15+ years of continuous operation. The business model is straightforward hardware sales through a dealer channel, with no evidence of subscriptions, software, or recurring revenue streams.
Mid Ocean firmographics
Firmographics- Name
- Mid Ocean
- Legal name
- MEGAMART VYAPAAR PVT LTD
- Website
- https://midocean.in
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mid Ocean is an Indian bathroom fixtures brand under MEGAMART VYAPAAR Pvt Ltd, founded in 2008 in Kolkata. It sells premium vanity basins, shower enclosures, and sanitary ware through an authorized dealer network across India, serving residential, hospitality, and commercial customers.
- Ownership category
- akta.pro rank
Mid Ocean industry classification
Industry- Product category
- Bathroom Fixtures
- NAICS
- Plastics Plumbing Fixture Manufacturing (326191)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
Keywords
Where Mid Ocean is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Mid Ocean business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Vanity Basin Sales: Mid Ocean generates revenue primarily through the sale of vanity basin units, including wall-hung and floor-standing varieties. Products are sold through dealer network across India.
- Shower Enclosure Sales: Sale of premium shower enclosures designed, crafted, and installed with precision for residential and commercial bathrooms.
- Sanitary Ware Sales: Range of high-end sanitary wares complementing vanity products for complete bathroom solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based pricing through dealer network. The company offers a wide range of products spanning different colors, sizes and prices to suit various customer requirements. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Mid Ocean product offering
Product offeringCore offering
Mid Ocean manufactures and sells premium bathroom fixtures under the Mid Ocean brand, with vanity basin units (wall-hung and floor-standing) as its flagship product and shower enclosures as a complementary offering. Products are made from 100% water-resistant PVC and GLASS materials and are sold as complete sets including matching mirrors and side cabinets, distributed through an authorized dealer network across India.
Product overview
Mid Ocean is a bathroom fixtures company offering vanity basin units and shower enclosures. The product portfolio centers on Vanity Basins — the company's flagship category where it claims market leadership — available in wall-hung and floor-standing configurations with a wide range of colours, sizes, and designs. Completing the bathroom solution, Mid Ocean also offers Shower Enclosures. All vanity units come as complete sets including matching mirrors and side cabinets. The products are manufactured using water-resistant materials (PVC or glass) and are positioned in the premium to extra-premium segment. The company operates primarily in India through a dealer network and positions itself as a pioneer in the vanity basin segment for over a decade.
Differentiator
Problem solved
Functional benefit
Products and services
- Vanity Basin Units Mid Ocean's flagship extra-premium vanity basin units offered in a wide range of colours, sizes and prices, combining basin and storage cabinet into an intelligent storage solution. Available in wall-hung and floor-standing configurations, intended for residential bathrooms (homes), hotels and offices.
- Wall Hung Bathroom Vanities Wall-mounted vanity units from Mid Ocean that make clever use of space and provide extra storage, designed to suit various bathroom styles from ultra-contemporary to traditional. Sold across India via the dealer network.
- Floor Standing Vanity Basins Floor-standing vanity units from Mid Ocean that combine basin and storage unit into an intelligent storage solution, usable as extra storage or to conceal unsightly pipes. Intended for residential, hotel and commercial bathroom installations.
- Shower Enclosures Mid Ocean shower enclosures designed, crafted and installed with precision to provide class-apart bathing experience with spillage protection, relaxation and privacy. Targeted at residential and commercial bathrooms.
Quantifiable outcome
- Over a decade of service to customers as India's No 1 Vanity Basin Brand
Companies that use Mid Ocean
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Mid Ocean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mid Ocean partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights3 records
Mid Ocean competitors and assessment
Company assessmentBroad incumbents
- Grohe India: Global leader in bathroom and kitchen fittings (part of LIXIL) with a strong Indian presence emphasizing premium showers, faucets, and bathroom systems. Overlaps with Mid Ocean's shower enclosure and premium positioning.
- Kohler India: Global premium bathroom and kitchen brand with a significant India presence across faucets, sanitaryware, showers, and vanities. Competes with Mid Ocean at the premium end but with a much broader and deeper portfolio.
- Hindware Homes (HSIL): Parent entity of Hindware's sanitaryware and bath fittings business, one of India's largest building products groups. Highly relevant as a broader incumbent in the same Indian bathroom fixtures category as Mid Ocean.
- Toto India: Japanese multinational sanitaryware and bathroom technology brand active in India's premium hospitality and residential projects. Comparable as a premium global incumbent competing in the same Indian bathroom fixtures category.
Direct peers
- Hindware (Somany Bathware & Tiles / Hindware Italian Tiles): Established Indian sanitaryware and bathroom fittings brand with a pan-India dealer network and complete bathroom solutions. Competes directly with Mid Ocean for vanity basin and shower enclosure share across residential and hospitality projects.
- Jaquar: India's largest bathroom fittings and fixtures brand offering faucets, sanitaryware, showers, and wellness products across residential and commercial segments. Direct competitor to Mid Ocean in the Indian premium bathroom fixtures market.
- Cera Sanitaryware: Indian listed sanitaryware and faucet manufacturer offering a comprehensive bathroom portfolio through dealer networks. Closely comparable to Mid Ocean on channel model, premium positioning, and Indian market focus.
- Parryware (Roca India): Indian bathroom fixtures brand backed by global group Roca, offering sanitaryware, faucets, and shower solutions. Comparable to Mid Ocean as a direct competitor in the Indian vanity and shower enclosure segment.
Others
- Saint-Gobain India: Glass and building materials major with India operations. Relevant as a supplier/ecosystem participant given Mid Ocean's glass-based vanity construction, though not a direct competitor in finished bathroom fixtures.
- Asian Paints (Home Solutions / Bath & Kitchen): India's largest paints and home improvement brand that has extended into kitchens, bathrooms, and waterproofing solutions. Adjacent competitor at the home-improvement category level though not directly in vanity basins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Mid Ocean financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mid Ocean leadership team
Management profileNumber of profiles
Profiles1 record
Mid Ocean funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mid Ocean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mid Ocean
What does Mid Ocean do?
Mid Ocean manufactures and sells premium bathroom fixtures under the Mid Ocean brand, with vanity basin units (wall-hung and floor-standing) as its flagship product and shower enclosures as a complementary offering. Products are made from 100% water-resistant PVC and GLASS materials and are sold as complete sets including matching mirrors and side cabinets, distributed through an authorized dealer network across India.
Is Mid Ocean a public or private company?
Mid Ocean is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mid Ocean founded?
Mid Ocean was founded in 2008. It employs 51 to 100 people.
Where is Mid Ocean based?
Mid Ocean is headquartered in Kolkata, India, in the Asia region.
How does Mid Ocean make money?
Three revenue lines are on record. Vanity Basin Sales are the primary driver. The others are shower Enclosure Sales and sanitary Ware Sales.
Who are Mid Ocean's main competitors?
Broad incumbents on record are Grohe India, Kohler India, Hindware Homes (HSIL) and Toto India. Direct peers are Hindware (Somany Bathware & Tiles / Hindware Italian Tiles), Jaquar, Cera Sanitaryware and Parryware (Roca India). Others are Saint-Gobain India and Asian Paints (Home Solutions / Bath & Kitchen).
Does Mid Ocean have an API?
No public API is recorded for Mid Ocean.
What industry is Mid Ocean in?
Mid Ocean's product category is Bathroom Fixtures. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures). Its NAICS code is 326191 and its SIC code is 2590.