CP Placas Eletrônicas

What CP Placas Eletrônicas does

CP Placas Eletrônicas (legal name: CP PLACAS ELETRÔNICAS LTDA) is a privately held Brazilian manufacturer and distributor founded in 2005 and headquartered in Americana, São Paulo. The company manufactures electronic replacement control boards — digital process controllers, power boards, and interface modules — for washing machines and refrigerators under its own CP brand, and operates as an Official LG Distributor in Brazil selling original LG replacement parts across air conditioners, washing machines, refrigerators, microwaves, DVD/Blu-ray players, mini systems, monitors, dryers, sound bars, and TVs. Its catalog spans dozens of appliance model families, each requiring model-specific compatible boards, with SKUs coded under the proprietary CP numbering system (e.g., CP 3611578, CP 3531562).

The business operates a dual-revenue model: (1) sale of CP-branded manufactured replacement boards sold one-time via retail and e-commerce, and (2) resale of LG original parts distributed through the same channels. Go-to-market relies on a national distribution footprint of more than 1,000 retail stores across Brazil, complemented by the company's own e-commerce website and a CP Placas mobile application on iOS and Android, supported by organic social presence on Facebook, Instagram, and LinkedIn. The company is privately held as a limitada, with 51–100 employees, no disclosed external investors, no subsidiaries, and no public listing. Geographic scope is single-country (Brazil), with no global footprint claim.

Name

CP Placas Eletrônicas

Legal name

CP PLACAS ELETRÔNICAS LTDA

Website

https://cpplacaseletronicas.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

CP Placas Eletrônicas is a Brazilian manufacturer of replacement electronic control boards for washing machines and refrigerators under its own CP brand, and an Official LG Distributor of original LG parts in Brazil. It sells through 1,000+ retail stores, e-commerce, and a mobile app, serving appliance owners and repair technicians nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Americana

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electronic Control Board Sales: Sale of replacement electronic control boards for washing machines and refrigerators under the CP Placas brand
2. LG Parts Distribution: Sale of LG original parts including air conditioners, DVD/Blu-ray players, washing machines, microwaves, mini systems, monitors, refrigerators, dryers, sound bars, and TVs as an official LG distributor

Distribution channels3 records

Marketing channels5 records

Core offering

CP Placas Eletrônicas manufactures replacement electronic control boards (placas eletrônicas) for washing machines and refrigerators under its own CP brand, positioning itself as Brazil's national leader in this category. The company also operates as an official LG distributor in Brazil, selling LG original replacement parts across multiple appliance categories including air conditioners, washing machines, refrigerators, microwaves, dryers, DVD/Blu-ray players, mini systems, monitors, sound bars, and TVs.

Product overview

CP Placas Eletrônicas is a Brazilian company that operates as a national leader in manufacturing and distributing electronic replacement circuit boards (placas eletrônicas) for home appliances. The product portfolio consists of two main pillars: (1) The company's own CP brand electronic boards for washing machines (lavadoras) and refrigerators (refrigeradores), which includes digital process controller boards, power boards, and decorative panels; and (2) A comprehensive range of LG branded replacement parts distributed as an Official LG Distributor (Distribuidor Oficial LG), covering air conditioners, washing machines, refrigerators, microwaves, dryers, DVD/Blu-ray players, mini systems, monitors, sound bars, and TVs. The company also offers a mobile application (CP Placas app) for customer accessibility. Products are distributed through over 1,000 retail stores across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• CPTRONIC: Sub-brand referenced under the empresa (company) section of the website.

Products and services

• Placas para Lavadoras (Washing Machine Electronic Boards) CP-brand replacement electronic control boards (digital process controllers and power boards) for washing machines, compatible with multiple brands and models. The flagship product category, described as 'a placa mais vendida do mercado' (the best-selling board on the market).
• Placas para Refrigeradores (Refrigerator Electronic Boards) CP-brand replacement electronic boards for refrigerators, including interface modules and digital process controller modules compatible with multiple refrigerator models.
• Painéis Decorativos (Decorative Panels for Washing Machines) Decorative panels for washing machines, providing aesthetic replacement solutions alongside functional circuit boards.
• Placas para Bebedouros (Electronic Boards for Water Dispensers) Electronic circuit boards for water dispensers / cooler machines.
• LG Original Parts Distribution (Distribuidor Oficial LG) Official LG distributor offering original LG replacement parts across air conditioners, DVD/Blu-ray players, washing machines, microwaves, mini systems, monitors, refrigerators, dryers, sound bars, and TVs. Distributed through the CP Placas retail store network, website, and mobile application.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• LG ElectronicscoreChannel Partner/ Reseller/ DistributorCP Placas Eletrônicas is an official LG distributor (Distribuidor Oficial) in Brazil, selling LG original parts including air conditioners, DVD/Blu-ray players, washing machines, microwaves, mini systems, monitors, refrigerators, dryers, sound bars, and TVs. Products are available through their physical store network and website.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mondial: Brazilian household appliance and small-electronics brand that develops and distributes products nationally. Comparable as a Brazilian appliance brand that also participates in electronics distribution channels.
• WEG: Large Brazilian industrial electrical and electronic equipment manufacturer. Comparable as a Brazilian-domiciled industrial/electronic components manufacturer with national reach, though operating at significantly larger scale and broader scope.
• Carrier Brasil (Springer): Brazilian air conditioning and refrigeration OEM, part of Carrier Global. Comparable as an appliance/cooling OEM whose installed base creates aftermarket and replacement component demand similar to CP's served categories.
• Positivo Tecnologia: Large Brazilian electronics company (computers, mobile devices, educational technology). Comparable as a broader-scope Brazilian electronics manufacturer and brand owner operating across national retail channels.
• Brastemp (Whirlpool Latin America): Major Brazilian washing machine and refrigerator brand (Whirlpool subsidiary). Comparable context as the OEM whose installed base drives much of the replacement-board demand CP serves.

Direct peers

• Embraco (Nidec Global Appliance): Major refrigeration component manufacturer (compressors) historically headquartered in Joinville, Santa Catarina, Brazil. Comparable as a Brazilian manufacturer of critical electronic and electromechanical components for refrigerators and similar home appliances.
• Intelbras: Brazilian electronics manufacturer with similar scale (51-200 employees at founding, now thousands) producing electronic equipment across telecom, security, and networking. Comparable as a Brazilian-domiciled electronics manufacturing business serving domestic B2B/B2C channels through a broad dealer network.
• Multilaser: Brazilian electronics and accessories company that designs and distributes consumer electronic products nationally. Comparable as a homegrown Brazilian electronics brand operating through retail and e-commerce channels with a similar nationwide distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/cpplacaseletronicas
• LinkedInlinkedin.com/company/cpplacaseletronicas
• Instagraminstagram.com/cpplacaseletronicas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CP Placas Eletrônicas