Astero Group
- Company typePrivate
- Founded2021
- HeadquartersEl Segundo, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Astero Group firmographics
Firmographics- Name
- Astero Group
- Legal name
- Astero Group USA, Inc
- Website
- https://asterogroup.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Astero Group industry classification
Industry- Product category
- Fractional CFO Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Outsourced Finance & CFO Services (BPAHABAE)
- akta.pro secondary industries
- Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ), Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments) (BPAAAGAA)
Keywords
Where Astero Group is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Astero Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Fractional CFO Services: Full back-office team of financial specialists providing CFO-level strategy including profitability improvement, cash flow forecasting, budgeting, financial systems upgrades, capital planning, and leadership support. Delivered via fixed monthly subscription with no timesheets or hourly billing.
- AI CFO & Hybrid Plans: AI-powered CFO support for earlier-stage or budget-conscious founders, available as a standalone AI plan or hybrid plan combining AI CFO features with 1-hour/month of human CFO time. Lower price point than full fractional CFO engagements.
- Back-Office Accounting Services: Full back-office team handling books, compliance, bookkeeping, and accounting tasks as part of the fractional CFO engagement, using the latest technology and cloud-based systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full Fractional CFO Plans — $5,000–$15,000/month |
| Subscription | Monthly | AI CFO & Hybrid Plans — lower price point |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Astero Group product offering
Product offeringCore offering
Astero Group is a fractional CFO firm that provides CFO-level financial strategy, back-office accounting, forecasting, profitability improvement, and capital planning to growth-stage businesses earning $2M-$20M+ in revenue. Services are delivered on a fixed monthly subscription with no long-term contracts. The firm also offers an AI-powered CFO product (AsteroCFO.ai) and hybrid plans combining AI with monthly human CFO hours for earlier-stage companies.
Product overview
Astero Group operates as a fractional CFO firm offering a platform-plus-services model. The core offering is human Fractional CFO Services ($5K-$15K/month) providing CFO-level financial strategy for businesses earning $2M-$20M+. This is complemented by AsteroCFO.ai (AI-powered CFO solution) and Hybrid Plans (AI + 1hr/month human CFO) for earlier-stage companies. Supporting modules include Advanced Financial Reporting, Reliable Numbers/Bookkeeping, Forecasting & Budgeting, and Proactive Profitability Services. Free tools include the Cash Flow Forecaster Tool and The Asteropreneur newsletter. The ecosystem shares one mission: to give founders financial control and better decisions.
Differentiator
Problem solved
Functional benefit
Brands
- AsteroCFO.ai: AI-driven CFO solution built to bring CFO-level thinking to earlier-stage companies without the traditional CFO price tag. Also offers hybrid plans combining AI CFO and human CFO services.
Products and services
- Fractional CFO Services CFO-level financial strategy, profitability improvement, cash flow forecasting, budgeting, financial systems upgrades, capital planning, M&A support, and fundraising preparation for founders of US-based businesses earning $2M-$20M+. Delivered via fixed monthly subscription with no timesheets or hourly billing.
- AsteroCFO.ai AI-driven CFO solution that brings CFO-level thinking to earlier-stage companies at a lower price point than human fractional CFO services, including automated financial analysis, data-driven forecasting, and AI-powered chatbots for client support.
- Hybrid Plans Combination of AI CFO services plus 1 hour per month with a human CFO, designed for founders who may not be ready for a full fractional CFO engagement but need both AI-driven analysis and human strategic guidance.
Quantifiable outcome
- Revenue grew from $1.3M to $2.2M in under a year for a MedTech startup client
- +5 more outcomes
Companies that use Astero Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Astero Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability5 records
Feature4 records
Astero Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- QuickBooks Online (Intuit)coreQuickBooks Online is used as the central accounting system and source of truth for client financials. Astero Group integrates all other tools (Ramp, Gusto, etc.) into QBO for consistent categorization, tracking, and reporting. The About page notes cloud-based systems and paperless processes as part of their modern approach.
- DecimalcoreDecimal is the preferred bookkeeping partner recommended by Astero Group for small businesses between $100K and $2M in annual revenue. Astero Group describes it as their 'go-to bookkeeping partner' for clients at that stage of growth. Email introduction available through Astero Group.
- GustocoreGusto handles full-service payroll, benefits, onboarding, and HR compliance for growing teams. Recommended as the best payroll and HR software for businesses scaling past five employees. Integrates with QuickBooks Online for seamless financial data flow.
- RampcoreRamp provides company cards, employee reimbursements, and bill pay from one dashboard with real-time expense insights. Recommended as the smart bill pay and expense tracking solution. Partner page available at ramp.com/partners/astero-group.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Astero Group competitors and assessment
Company assessmentDirect peers
- Bench: AI-driven bookkeeping and financial reporting platform with human support, serving SMBs in the same revenue range as Astero's target segment. Competes in bookkeeping reliability and increasingly in fractional advisory.
- Decimal: AI-driven bookkeeping and fractional CFO services for SMBs; also a partner of Astero Group. Competes for the same pre-$2M to $20M founder segment with a more product-led approach.
- Pilot: AI-powered bookkeeping plus add-on CFO and tax services for startups and SMBs. Overlaps Astero's bookkeeping and fractional CFO offering with a more software-led, technology-first delivery model.
- B2B CFO: Largest US fractional CFO network, providing part-time CFO services to small and mid-sized businesses. Directly comparable to Astero Group's core fractional CFO offering for growth-stage US companies.
- Kruze Consulting: Fractional CFO and accounting firm specializing in venture-backed startups. Targets the same $2M+ revenue founder segment as Astero and similarly provides CFO advisory, bookkeeping, and fundraising support.
- CFO Consulting Partners: Fractional CFO consultancy serving SMBs and growth-stage businesses with subscription and project-based engagements. Directly comparable service model and customer base.
- The Growth Guide (TGG Accounting): Fractional CFO and accounting firm targeting growth-stage businesses and creative agencies. Comparable to Astero's agency and event-driven customer segments with similar subscription pricing.
- CFO Partners: Fractional CFO firm providing outsourced CFO services to growth-stage and mid-market companies. Directly comparable in service model, target customer, and subscription-based delivery.
Broad incumbents
- 1-800Accountant: Large US accounting and tax services firm serving SMBs. Overlaps Astero in bookkeeping, tax, and advisory for small businesses but operates as a broader, more commoditized service rather than a senior fractional CFO specialist.
- Deloitte CFO Services: Big Four advisory practice offering CFO transformation and finance consulting. Competes with Astero only at the upper end of the mid-market but operates as a broader, enterprise-focused incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Astero Group social profiles
Digital presenceAstero Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astero Group leadership team
Management profileNumber of profiles
Profiles1 record
Astero Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astero Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astero Group
What does Astero Group do?
Astero Group is a fractional CFO firm that provides CFO-level financial strategy, back-office accounting, forecasting, profitability improvement, and capital planning to growth-stage businesses earning $2M-$20M+ in revenue. Services are delivered on a fixed monthly subscription with no long-term contracts. The firm also offers an AI-powered CFO product (AsteroCFO.ai) and hybrid plans combining AI with monthly human CFO hours for earlier-stage companies.
Is Astero Group a public or private company?
Astero Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Astero Group founded?
Astero Group was founded in 2021. It employs 11 to 50 people.
Where is Astero Group based?
Astero Group is headquartered in El Segundo, United States, in the North America region.
How does Astero Group make money?
Three revenue lines are on record. Fractional CFO Services are the primary driver. The others are AI CFO & Hybrid Plans and back-Office Accounting Services.
Who are Astero Group's main competitors?
Direct peers on record are Bench, Decimal, Pilot, B2B CFO, Kruze Consulting, CFO Consulting Partners, The Growth Guide (TGG Accounting) and CFO Partners. Broad incumbents are 1-800Accountant and Deloitte CFO Services.
Does Astero Group have an API?
No public API is recorded for Astero Group.
What industry is Astero Group in?
Astero Group's product category is Fractional CFO Services. Its primary akta.pro industry code is BPAHABAE, Outsourced Finance & CFO Services, with a secondary code of BPAAAGAJ, Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting). Its NAICS code is 54161 and its SIC code is 6199.