Steel Line

Name

Steel Line

Legal name

Steel Line Ltd

Website

https://steelline.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Stainless Steel Fabrication

NAICS

Ornamental and Architectural Metal Products Manufacturing (33232), Ornamental and Architectural Metal Work Manufacturing (332323), Sheet Metal Work Manufacturing (332322)

SIC

Sheet Metal Work (3444)

akta.pro primary industry

Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE)

akta.pro secondary industry

Structural Steel Fabrication (IMADACAA)

Keywords

• Stainless steel fabrication
• Custom metalwork manufacturing
• Swimming pool equipment
• Public realm street furniture
• Bespoke playground slides

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Stainless Steel Products: One-time sale of bespoke stainless steel fabrication products manufactured to order. Products include playground equipment, swimming pool equipment, street furniture, rail infrastructure, laboratory and mortuary equipment, and indoor slides. Lead times vary depending on production schedule. Made to order with returns not accepted except for genuine manufacturing faults.
2. Professional Services: Installation services for custom projects. The company provides fabrication and installation works for public art projects, rail infrastructure, and specialized equipment. Carriage and delivery costs calculated upon enquiry.
3. Bespoke Fabrication: Custom fabrication services for architects and designers with projects requiring unique stainless steel features. Services include measuring, designing, fabricating, and installing bespoke products to client specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Steel Line is a Sheffield-based fabricator that designs, manufactures and installs bespoke stainless steel and special metal products for commercial, public sector and institutional clients. Its offerings span playground slides, indoor architectural slides, swimming pool metalwork, mortuary and laboratory equipment, urban street furniture and rail infrastructure fittings. Most products are made to order using S304 and S316 grade stainless steel with finishes such as mirror polish, satin polish and bead blast.

Product overview

Steel Line is a stainless steel and special metals fabricator offering a comprehensive portfolio of products across five core categories: Playgrounds (stainless steel slides and equipment), Indoor Slides (for commercial and residential buildings), Laboratory & Mortuary Equipment (dissection tables, autopsy tables, and specimen storage), Swimming Pool Equipment (ladders, handrails, lifeguard chairs, starting blocks, and competition equipment), and Street Furniture & Public Realm (benches, litter bins, bollards, cycle stands, planters, and rail infrastructure furniture). The company operates two key furniture sub-brands: Metro (designed for 35+ year whole life cost, used in rail stations and airports) and Stand-Up (for environments where traditional seating is impractical). Products are manufactured in Sheffield using S304 and S316 grade stainless steel with various finishes including satin polish, mirror polish, and bead blast.

Differentiator

Problem solved

Functional benefit

Brands

• Metro Range: Heavy-duty stainless steel public realm furniture range designed for rail and bus stations, airports and shopping centres with 35+ year whole life cost investment.
• Standup Range

Products and services

• Stainless Steel Playground Equipment Stainless steel playground slides and equipment including straight deck slides, embankment slides, curved slides, tubular slides, and climbing frames for commercial playgrounds, built to comply with European play regulation EN1176.
• Stainless Steel Indoor Slides Bespoke indoor slides in straight, curved, spiral and tubular configurations in S304 or S316 stainless steel for offices, museums and visitor attractions.
• Laboratory Equipment Stainless steel laboratory equipment including ventilated dissection tables, trimming tables, staining tables, necropsy tables, specimen stores, and scrub sinks for histopathology, research and pathology facilities.
• Mortuary Equipment Autopsy tables, body lifts, embalming stations, body trays and viewing trolleys manufactured in S316 super satin stainless steel for mortuaries and post-mortem rooms.
• Swimming Pool Equipment Complete pool metalwork including handrails, balustrades, ladders, steps, lifeguard chairs, starting blocks, lane line trolleys, and competition equipment engineered in marine grade stainless steel for chlorinated and ozone-treated aquatic facilities.
• Pool Edge Lifeguard Chair Floor-fixed lifeguard chair in marine grade S316 stainless steel designed to be positioned close to the pool edge for full visibility of pool areas, conforming to EN13451-2:2015+A1:2020.
• Street Furniture and Public Realm Products Urban street furniture including litter bins, bollards, cycle stands, planters, tree guards, signage and alfresco screens, supplied to local authorities and developers.
• Metro Furniture Range Heavy-duty satin polished stainless steel public realm seating and litter bins engineered for 35+ year whole life cost, used in rail stations, airports and shopping centres.
• Stand-Up Furniture Range Contemporary stainless steel public realm seating and bins for environments where traditional seating is impractical, including stand-up benches, perch benches and stand-up seating variants.
• DDA Handrails and Balustrades Stainless steel DDA-compliant handrails and balustrades structurally verified for 1.5kN loading, with 76mm diameter uprights and base mounting brackets at 1.2/1.5m centres, for rail stations and public buildings.
• Competition Equipment Olympic-standard adjustable footrest starting blocks, ASA blocks, racing lane line trolleys, false start and backstroke warning sets, turning boards, and water polo goals for competitive aquatic venues.
• Public Artwork and Sculptures Bespoke stainless steel public art installations including sculptures, memorials and decorative metalwork commissioned by councils, developers and architects.

Quantifiable outcome

• 35+ year whole life cost investment for public realm furniture
• +2 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered minor.

• Eleven Design StudiominorStrategic or Co-development Partner · 1 October 2025Design studio based in Sheffield that created the animal lectern designs for Shirebrook Nature Reserve project. Steel Line fabricated and installed the lecterns.
• Sheffield City CouncilminorImplementation/ SI/ Consulting Partner · 1 October 2025Provided logistical help for the installation of animal lecterns at Shirebrook Nature Reserve project.
• Neon StudiosminorStrategic or Co-development Partner · 1 January 2025Awarded Steel Line the fabrication works for Pivotal Sculpture at One Station Hill, Reading. The 14M kinetic artwork with 73 fins and wind-responsive kinetic elements.
• George King ArchitectsminorStrategic or Co-development Partner · 1 March 2023Architectural firm that chose Steel Line to bring their Sheffield Covid Memorial design to life. The willow tree sculpture in mirror polished S304 stainless steel.
• Unconventional DesignminorStrategic or Co-development Partner · 1 July 2022On-site team for Stockeld Park The Play Hive project that cladded each structure to suit its earthly theme including space travel and jungle designs.
• Helen FootminorStrategic or Co-development Partner · 1 July 2022Designer whose design Steel Line brought to life for Stockeld Park The Play Hive indoor play centre project.
• Taylor Bennett PartnersminorStrategic or Co-development Partner · 1 April 2018Agency partner for Adobe Summit EMEA 2018 at Excel London. Worked with Steel Line and Hawthorn to create a special stainless steel slide for the event celebration.
• HawthornminorStrategic or Co-development Partner · 1 April 2018Creative technical event production company that partnered with Steel Line for Adobe Summit EMEA 2018. Created bespoke infrared beam system triggering LED lighting and camera system for the slide experience.
• Amiri Construction LtdminorImplementation/ SI/ Consulting Partner · 1 April 2018Subcontracted Steel Line for Aldingbourne Country Centre slide project in Hampshire. Worked in consultation with HNW Architects.
• HNW ArchitectsminorStrategic or Co-development Partner · 1 April 2018Architectural firm consulted on the Aldingbourne Country Centre slide project.
• KKA ArchitectsminorStrategic or Co-development Partner · 1 May 2017Architectural firm partnered with Steel Line for Glasgow student accommodation project on Kelvinhaugh Street. Collaborated on manufacturing S304 grade stainless steel open curved slide.
• Ogilvie ConstructionminorImplementation/ SI/ Consulting Partner · 1 May 2017Construction contractor for Glasgow student accommodation project where Steel Line's stainless steel slide was installed.
• RotominorStrategic or Co-development PartnerLeading museum planning and design-build firm that partnered with Steel Line to fabricate a 10M high spiral stainless steel slide with polycarbonate windows for Children's Museum Baltimore, USA.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Broxap: UK manufacturer of street furniture, bollards, litter bins, cycle stands and shelters - directly comparable as a UK-based stainless/galvanized street furniture fabricator competing in the same public realm procurement channels as Steel Line.
• Mopec Group: US-based manufacturer of mortuary, pathology and anatomical laboratory equipment including autopsy tables and body storage - directly comparable to Steel Line's laboratory and mortuary vertical.
• Furnitubes International: UK street furniture manufacturer supplying benches, litter bins, bollards, planters and cycle parking to local authorities - comparable to Steel Line's public realm vertical with overlapping customer base in UK councils.
• Wicksteed Leisure: UK playground and leisure equipment manufacturer with a long heritage producing slides, play structures and outdoor fitness equipment - comparable to Steel Line's playground and recreation segments.
• AUTOPA Open Spaces: UK manufacturer of bollards, cycle stands, litter bins, seating and barriers for public realm - competes with Steel Line on the same local authority tendering processes for street furniture and rail infrastructure.
• Playdale Playgrounds: UK playground equipment manufacturer producing slides, climbing frames and play structures - comparable to Steel Line's playground vertical, particularly stainless steel slides and EN1176-compliant equipment.
• Langley Stainless: UK-based stainless steel fabrication specialist producing architectural metalwork, balustrades and bespoke fabrication - directly comparable to Steel Line's core sheet metal fabrication capability and customer base.
• Kugel Medical: German manufacturer of mortuary and pathology equipment including autopsy/dissection tables and body trays - directly comparable specialist stainless steel fabricator in Steel Line's mortuary vertical.

Broad incumbents

• HAGS (SMP Group): Large European playground equipment manufacturer with a broader multi-material range - comparable as an incumbent in Steel Line's playground segment with broader portfolio but less stainless-steel specialism.

Emerging players

• Wiegand (Wiegand Maelzer / SwissSlide): Swiss manufacturer of stainless steel indoor slides for offices, museums and architectural projects - direct competitor in Steel Line's indoor commercial slide vertical with strong design-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/steellineltd
• Xx.com/steellinesheff
• Facebookfacebook.com/SteelLineSheff
• LinkedInlinkedin.com/company/steel-line-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steel Line