Alpen Privatbank

What Alpen Privatbank does

Alpen Privatbank AG is an Austrian private bank headquartered in Riezlern, Kleinwalsertal, operating five physical branch locations across Austria (Riezlern HQ, Innsbruck, Salzburg) and Germany (Düsseldorf, Stuttgart). The bank serves affluent individuals and high-net-worth private clients in the German-speaking Alpine region, with a self-described positioning as one of the renowned wealth managers in that market. Distribution is sales-led and entirely relationship-based: clients are met through in-person advisory at branches, on-site consultations, and home visits when needed.

The core product portfolio is built around two wealth management lines, Vermögensberatung (non-discretionary investment advisory / Anlageberatung) and Vermögensverwaltung (discretionary portfolio management), supported by traditional banking products including current accounts (Girokonto, Standardverrechnungskonto), credit and mortgage products under HIKrG, securities trading, proprietary wealth funds (APB Vermögensfonds), and a Vergütungsvertrag remuneration agreement product. Digital channels include the ELBA online banking platform (mein.elba.alpenbank.at) for retail clients and the Business Portal INFINITY for commercial electronic banking. The bank is a member of the Raiffeisen Banking Group network (Fachverband der Raiffeisenbanken, Raiffeisenverband Tirol), is regulated by the Austrian Financial Market Authority (FMA) and the Österreichische Nationalbank (OeNB), and holds a FATCA GIIN (38JRIX.99999.SL.040).

The business model is fee-based and recurring: revenue derives from investment advisory fees, discretionary asset management fees (billed annually), interest income from lending, and subscription-based banking fees (monthly for Girokonto). Pricing is not publicly disclosed; clients are directed to request personalized quotes via product-specific Preisblatt and Entgeltinformation documents. Marketing is conducted through personal advisory, a quarterly newsletter (Panorama), and recurring market commentary publications (Markt im Fokus). The executive board comprises three members led by Florian Widmer (CEO / Vorsitzender des Vorstands), alongside Dr. Jürgen H. Kessler and Dr. Heidi Verocai-Dönz.

Name

Alpen Privatbank

Legal name

Alpen Privatbank AG

Website

https://alpenprivatbank.com

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpen Privatbank AG is an Austrian private bank offering discretionary and non-discretionary wealth management, traditional banking, credit, and securities services to affluent individuals in the German-speaking Alpine region through five branches across Austria and Germany.

Ownership category

akta.pro rank

Product category

Private Banking

NAICS

Portfolio Management and Investment Advice (523940), Depository Credit Intermediation (5221)

SIC

Investment Advice (6282)

akta.pro primary industry

Affluent / Mass-Affluent Private Banking (FSABADAC)

akta.pro secondary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

Keywords

• Private banking services
• Wealth management advisory
• Asset management services
• Investment advisory
• Discretionary portfolio management

Headquarters

HQ city

Riezlern

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wealth Management and Advisory Fees: Fee-based revenue from investment advisory (Anlageberatung) and discretionary asset management (Vermögensverwaltung) services. Personal, relationship-based banking services for affluent clientele in the German-speaking Alpine region.
2. Banking and Lending Services: Traditional banking services including current accounts (Girokonto), settlement accounts, and credit services. Interest income from lending activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Alpen Privatbank AG operates as a private bank delivering personal wealth management to affluent individuals in the German-speaking Alpine region. The bank offers investment advisory (Vermögensberatung/Anlageberatung) and discretionary asset management (Vermögensverwaltung) services, alongside supporting account products (current accounts, clearing accounts, securities services, and credit products) delivered through five branches in Austria and Germany, supplemented by the ELBA online banking and Business Portal INFINITY electronic banking platforms.

Product overview

Alpen Privatbank operates as a private banking institution offering a unified portfolio of wealth management services. The core offering consists of investment advisory (Vermögensberatung) and discretionary asset management (Vermögensverwaltung) services. Supporting these are various account products including Girokonto (current account), Standardverrechnungskonto (clearing account), Portfolioverwaltung (portfolio management account), Vermögensfonds (wealth funds), and Vergütungsvertrag (remuneration agreement). Digital banking is delivered via Online-Banking and Business Portal INFINITY for electronic banking services. The bank also provides securities services and credit products. All services are available across five regional locations in Austria and Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Vermögensberatung (Investment Advisory / Asset Consulting)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Raiffeisen Landesbank Tirol AGcoreOthersRaiffeisen Landesbank Tirol AG serves as the data protection officer (Datenschutzbeauftragter) for Alpen Privatbank's Austrian operations, located at Adamgasse 1-7, 6021 Innsbruck.
• Raiffeisen Banking Group (Fachverband der Raiffeisenbanken)coreOthersAlpen Privatbank is a member of the Raiffeisen banking network, one of Austria's largest banking groups. Membership provides institutional backing, shared services, and regulatory framework alignment.
• Wirtschaftskammer Österreich (Austrian Federal Economic Chamber)minorOthersMandatory membership in the Austrian Federal Economic Chamber, Bundessparte Bank und Versicherung.
• Verband österreichischer Banken und BankiersminorOthersBanking industry association membership providing industry representation and advocacy.
• Deutsche Handelskammer für ÖsterreichminorOthersGerman Chamber of Commerce in Austria, supporting cross-border business activities between Germany and Austria.
• Italienische Handelskammer für ÖsterreichminorOthersItalian Chamber of Commerce in Austria, supporting business relations between Italy and Austria.
• Einlagensicherung AUSTRIA GmbH (ESA)coreOthersStatutory deposit insurance scheme member as required by Austrian law (Einlagensicherungs- und Anlegerentschädigungsgesetz - ESAEG). Provides protection for client deposits.

Scale indicators1 record

Expansion highlights5 records

Broad incumbents

• Deutsche Bank Wealth Management:
• Liechtensteinische Landesbank (LLB): Liechtenstein-headquartered universal private bank with strong DACH and Alpine region presence, offering wealth management, asset management, and private banking to affluent and HNW clients; broader product set but directly comparable client base in the German-speaking Alpine corridor.
• UBS Wealth Management:

Direct peers

• Bethmann Bank: Frankfurt-based German private bank (part of ABN AMRO) focused on HNW wealth management and advisory across German-speaking regions; directly comparable in product offering and client segmentation.
• Schoellerbank: Austrian private bank within the Raiffeisen group structure, offering private banking, investment funds, and wealth advisory across multiple Austrian cities; shares the Raiffeisen affiliation and similar affluent-segment positioning as APB.
• Bank Gutmann: Vienna-based Austrian private bank providing investment advisory and discretionary asset management to private clients; comparable scale and product offering in the Austrian private banking market.
• Donner & Reuschel: Hamburg-based German private bank focused on HNW wealth management and advisory services; comparable boutique private bank serving affluent German clients with personalized advisory models.
• Kathrein Privatbank: Austrian private bank (formerly Bankhaus Schelhammer & Schattera) with focus on private banking, asset management, and HNW advisory; comparable boutique-scale Austrian private bank with similar fee-based wealth management business model.
• Semper Constantia Privatbank: Austrian boutique private bank headquartered in Vienna offering discretionary asset management and investment advisory to affluent and HNW clients; directly comparable in size, product mix (advisory + Vermögensverwaltung), and target clientele.

Others

• Raiffeisen Bank International (RBI): Austrian universal bank and apex of the Raiffeisen banking network to which APB belongs; provides shared infrastructure, regulatory framework, and potentially referral pipeline — a network parent rather than direct competitor, with overlapping wealth management services for HNW clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/alpenprivatbank

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpen Privatbank