New Republic

What New Republic does

New Republic Public Affairs is a Stockholm-headquartered, partner-owned management consulting firm specializing in public affairs and strategic communication. Founded in 2011, the firm advises C-suite leaders, boards, owners, and investors on creating sustainable conditions for their organizations, navigating political, regulatory, and reputational risk, and shaping stakeholder engagement strategies. The firm serves six named industry verticals — energy (primary), built environment and real estate, tech and AI, financial services, security and defense, and health and life sciences — with named clients including Kraftringen (energy, won via public procurement).

The firm's service portfolio is organized around four core offerings — Strategic Advisory to Boards, Sustainability Strategy and Reporting, Investor Services (including the standalone Political Due Diligence / Political DD sub-brand), and Place Development — supported by modular services covering crisis management, issues management, stakeholder mapping, narrative development, advocacy and media relations, training, and political risk monitoring. The business is delivered through a long-term partnership model rather than transactional projects, with no proprietary technology platform. Delivery is enabled by an international partner agency network spanning all Nordic countries plus Brussels, London, and the US.

Commercially, New Republic operates as a private, partner-owned (partnerägt) consultancy with no external institutional investors, no public listing, and no disclosed revenue. The firm has grown from four founding partners (Olle Schubert, Johannes Hylander, Paulo Silva, Jean-Daniel Maurin) to eleven partners and approximately 25 employees across three Swedish offices (Stockholm, Helsingborg, Oviken/Jämtland). Pricing is quote-based and tailored to engagement scope. In 2024, Mattias Keresztesi succeeded founding partner Olle Schubert as CEO, and in June 2025 the firm admitted three new partners, including Sebastian de Toro as Head of Investor Services for the Political Due Diligence business area, signaling deliberate expansion into investor-side services and adjacent verticals such as life sciences and defense.

Name

New Republic

Legal name

New Republic Public Affairs

Website

https://newrepublic.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

New Republic Public Affairs is a partner-owned Swedish consultancy providing public affairs advisory and strategic communication services to corporate leaders, boards, owners, and investors across energy, real estate, tech, financial services, defense, and life sciences verticals, with delivery across the Nordics and Europe via a partner agency network.

Ownership category

akta.pro rank

Product category

Public Affairs Consulting

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Public Affairs, Government Relations & Lobbying (BPAFADAB)

akta.pro secondary industries

Public Sector & Policy Consulting (BPAHACAN), Public Affairs & Government Relations (MPAAADAE)

Keywords

• Public affairs consulting
• Strategic communication advisory
• Political due diligence
• Stakeholder engagement services
• Crisis management consulting

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Consulting Services: Professional services revenue from providing advisory and operational support to leaders on public affairs, strategic communication, and political due diligence. Services are tailored to client requirements and delivered through ongoing partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

New Republic Public Affairs is a partner-owned consultancy that provides strategic communication and public affairs advisory services to leaders, boards, owners, and investors. Core offerings include Political Due Diligence (PDD) for investors, strategic advisory to boards, sustainability strategy and reporting, place development, crisis management, and ongoing issues, stakeholder, and political-risk monitoring across industry verticals such as energy, real estate, tech, financial services, defense, and life sciences.

Product overview

New Republic is a partner-owned consultancy providing strategic communication and public affairs advisory services. The company offers a portfolio of consulting services organized around core advisory offerings including Political Due Diligence (PDD), strategic advisory to boards, sustainability strategy, investor services, and place development. These services are delivered through various modules covering crisis management, issues management, stakeholder engagement, message development, advocacy, training, and political risk monitoring. The firm serves multiple industry verticals including energy, real estate, infrastructure, tech and AI, financial services, security and defense, and life sciences. New Republic operates primarily in Sweden with partner agencies across the Nordic region, Brussels, and the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Political Due Diligence: A specialized service offering structured political due diligence for investors, examining regulatory risks, political incentives, and likely policy changes as part of the investment process.

Products and services

• Political Due Diligence (PDD)

Quantifiable outcome

• Builds trust, creates room for maneuver, and reduces risk for organizations

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• KraftringencoreStrategic or Co-development PartnerNew Republic won Kraftringen's public procurement of public affairs agency. Kraftringen is an energy company owned by municipalities Lund, Eslöv, Hörby and Lomma with approximately 280,000 energy contracts and 600 employees.
• Reputation & Trust AnalyticscoreStrategic or Co-development PartnerStrategic partnership with Reputation & Trust Analytics for reputation management and trust analytics services; collaboration on corporate reputation studies and pro-active reputation management for clients.
• Nordic Partner AgenciescoreChannel Partner/ Reseller/ DistributorPartner agencies in all Nordic countries enabling regional service delivery and local market expertise.
• European and UK/US Partner AgenciescoreChannel Partner/ Reseller/ DistributorPartner agencies in Brussels and London providing European policy expertise, with additional partnerships in the US for global reach.
• Political DDcoreOthersPolitical DD (political due diligence) is New Republic's specialized service offering for investors, providing political and regulatory risk analysis for transactions and investment decisions.

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Geelmuyden Kiese: Norwegian public affairs and strategic communications firm with Nordic breadth. Overlaps directly with New Republic on public affairs, government relations, and corporate communications work.
• Kreab: Stockholm-headquartered public affairs and communications consultancy with deep Nordic and EU reach. Direct competitor in Swedish and Brussels public affairs mandates, with comparable political-expertise positioning.
• Rud Pedersen: Nordic public affairs and government relations firm with offices across the Nordics and Brussels. Closely comparable in scale, sector focus (energy, infrastructure, life sciences), and ex-politician-led model.

Regional players

• Portland Communications: London-headquartered public affairs and strategic communications consultancy with strong EU/policy expertise. Comparable in service mix and political-expertise-led positioning, though primarily UK/EU rather than Nordic.
• Hallvarsson & Halvarsson: Swedish corporate communications and IR advisory firm. Adjacent peer on the corporate communications and capital markets advisory side, sharing the Stockholm base and enterprise client base.

Broad incumbents

• Kekst CNC: International strategic communications consultancy with a strong Nordic footprint. Overlaps on public affairs, M&A communications, and investor/board advisory, with broader global reach than New Republic.
• APCO Worldwide: Global public affairs and strategic communications firm. Competes for board-level public affairs and policy mandates with a comparable ex-politician talent model, though at significantly larger scale.
• FTI Consulting (Strategic Communications): Global advisory firm with a substantial strategic communications segment covering public affairs, crisis, and M&A. A scaled competitor for cross-border mandates touching the Nordics and EU.
• Hill+Knowlton Strategies: Global public relations and public affairs network. Competes for multi-market public affairs and government relations mandates, particularly where clients want a single global vendor.
• Brunswick Group: Global critical issues and public affairs advisory firm. Competes for the same high-end board-level and M&A-related mandates in Sweden and the EU, but with a much larger bench and broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NewRepublicPA
• Facebookfacebook.com/newrepublicpa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Republic