CattleData
CattleData GmbH is a German agtech company that sells batteryless RFID and BLE-based herd monitoring systems for dairy and fattening farms, providing automated heat detection, animal localization, and health surveillance. The company serves SMB dairy farmers in Germany through direct field sales and specialized dealers, with a hardware-plus-subscription revenue model.
- Company typePrivate
- Founded2015
- HeadquartersFriedberg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What CattleData does
CattleData GmbH is a German agtech company that develops and sells batteryless RFID-based herd monitoring systems for dairy and cattle fattening operations, headquartered in Friedberg, Germany. The company's core technology is a batteryless UHF transponder ear tag and antenna system that derives power from reader signals, enabling real-time animal localization, automated heat (estrus) detection, activity monitoring, health surveillance, and feeding behavior tracking without battery replacement over the lifetime of the animal. The product portfolio comprises two hardware lines — CattleData Classic (batteryless ear tags) and CattleData Plus (BLE-based neck collars with a 5-year battery, suitable for pasture use) — extended by software modules including CattleBasic for heat detection, CattleHealth for well-being monitoring, CattleMast for fattening operations feeding analysis, and CattleAlarm/CattleFinder for notifications and localization, with data integrated into Herde Plus herd management software.
CattleData sells hardware at an entry price of €59 per cow with an annual service fee from €5.50 per cow per year covering software updates, remote monitoring, support, data backup, and free transponder replacement, and offers a leasing alternative at €2.33 per cow per month for CattleData Plus. Go-to-market is sales-led, combining the company's own field specialists with specialized agricultural dealers (Fachhändler); sales representatives conduct on-site barn assessments before producing customized quotes, and trained installers handle deployment. The company serves SMB dairy farmers in Germany, validated by named reference customers Marc Feltens and Matthias Ruf, with case-study outcomes highlighting time savings and reliable heat detection. CattleData originated from a 2010-2012 research project at Ludwig-Maximilians-Universität München (Clinic for Ruminants) led by veterinarian Dr. Oliver Dietrich, and was incorporated in 2015 by Dietrich together with Albert von Wallenrodt, with Dr. Hartmut Wurster as co-managing director; the firm employs 1-10 people and is privately held with no external funding rounds disclosed.
CattleData firmographics
Firmographics- Name
- CattleData
- Legal name
- CattleData GmbH
- Website
- https://cattledata.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CattleData GmbH is a German agtech company that sells batteryless RFID and BLE-based herd monitoring systems for dairy and fattening farms, providing automated heat detection, animal localization, and health surveillance. The company serves SMB dairy farmers in Germany through direct field sales and specialized dealers, with a hardware-plus-subscription revenue model.
- Ownership category
- akta.pro rank
CattleData industry classification
Industry- Product category
- Livestock Monitoring Systems
- NAICS
- Dairy Cattle and Milk Production (11212)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)
- akta.pro secondary industries
- Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG)
Keywords
Where CattleData is headquartered
LocationHeadquarters
- HQ city
- Friedberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
CattleData business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Hardware Sales: Sale of transponder ear tags, antennas, and related monitoring equipment. Investment starts from €59 per cow. CattleData Classic uses batteryless ear tag transponders; CattleData Plus uses collar sensors with 5-year battery life.
- Annual Service Fees: Recurring annual service fees for software maintenance, updates, remote system monitoring, email and phone support, data backup, and free replacement of transponders (except for damage due to negligence). Starting from €5.50 per cow per year.
- Leasing: Monthly leasing payments for CattleData Plus at €2.33 per cow. Leasing is balance-neutral, tax-deductible, and includes device insurance options. After contract term, products transfer to customer ownership.
- Module Add-ons: Modular add-on modules including CattleHealth (health monitoring), CattleMast (feeding behavior for fattening farms), CattleAlarm (email notifications), and CattleFinder (localization).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Base investment with service contract |
| Unit Pricing | Monthly | CattleData Plus leasing option |
| Other | Multi-year contract | Customized enterprise pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
CattleData product offering
Product offeringCore offering
CattleData sells automated herd monitoring systems for dairy and cattle farms, using batteryless UHF RFID ear tags (CattleData Classic) and Bluetooth-Low-Energy neck sensors (CattleData Plus) to detect heat, localize animals in real time, and monitor health and feeding behavior. The hardware platform is complemented by annual service subscriptions, modular add-ons (CattleBasic, CattleHealth, CattleMast, CattleAlarm, CattleFinder), and leasing options.
Product overview
CattleData offers an automated herd monitoring platform comprising two main product lines: CattleData Classic (using batteryless UHF transponder ear tags with a lifetime device lifespan) and CattleData Plus (a more affordable, neck-sensor-based system with a 5-year battery). Both are built around the CattleBasic module for heat detection, extended by additional optional modules: CattleHealth for animal well-being and early illness detection, CattleMast for feeding monitoring in fattening operations, and the included CattleAlarm and CattleFinder modules for real-time alerts and animal localization. The platform uses RFID-Chip and batteryless sender-receiver technology as its core technical differentiator.
Differentiator
Problem solved
Functional benefit
Brands
- CattleData Classic: Battery-free herd monitoring system using RFID transponder ear tags for estrus detection, localization, and health monitoring in dairy operations.
- CattleData Plus
- CattleBasic
- CattleHealth
- CattleMast
- CattleAlarm
- CattleFinder
- Haute KUHture
Products and services
- CattleData Classic Battery-free herd monitoring system using passive UHF transponder ear tags that serve as electronic ID cards for cattle, enabling heat detection, real-time animal localization, health monitoring, and feeding time tracking through UHF antennas installed in the barn. Designed for commercial dairy farms.
- CattleData Plus Affordable, easy-to-install herd monitoring system using neck-worn Bluetooth-Low-Energy sensors with a 5-year battery guarantee, providing heat detection, activity monitoring, animal localization, and real-time data updates. Suitable for stall and near-stall pasture use with wireless installation.
- CattleBasic
Quantifiable outcome
- Heat detection rate of 90-95% when combined with feeding time recording
- +4 more outcomes
Companies that use CattleData
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
CattleData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
CattleData partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CattleHub (Research Project)minorGerman research project on digital assistance systems in cattle farming. Led by University of Bonn, with partners including TU Dresden, TU Chemnitz, Tünen-Institut Braunschweig, Landwirtschaftskammer NRW, Uni Jena, and Landesamt für Umwelt, Landwirtschaft und Geologie Sachsen. CattleData's products are being tested and validated at the project site in Köllitsch with approximately 200 cattle monitored from birth.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
CattleData competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CattleData social profiles
Digital presenceCattleData financial estimates
Financial estimateRevenue estimate
Valuation estimate
CattleData leadership team
Management profileNumber of profiles
Profiles2 records
CattleData funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CattleData M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CattleData
What does CattleData do?
CattleData sells automated herd monitoring systems for dairy and cattle farms, using batteryless UHF RFID ear tags (CattleData Classic) and Bluetooth-Low-Energy neck sensors (CattleData Plus) to detect heat, localize animals in real time, and monitor health and feeding behavior. The hardware platform is complemented by annual service subscriptions, modular add-ons (CattleBasic, CattleHealth, CattleMast, CattleAlarm, CattleFinder), and leasing options.
Is CattleData a public or private company?
CattleData is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CattleData founded?
CattleData was founded in 2015. It employs 1 to 10 people.
Where is CattleData based?
CattleData is headquartered in Friedberg, Germany, in the Europe region.
How does CattleData make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are annual Service Fees, leasing and module Add-ons.
Does CattleData have an API?
No public API is recorded for CattleData.
What industry is CattleData in?
CattleData's product category is Livestock Monitoring Systems. Its primary akta.pro industry code is AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts), with a secondary code of AFAAAIAH, Herd Management Software & Identification (RFID, EID, Data Platforms). Its NAICS code is 11212 and its SIC code is 200.