Power Creative
- Company typePrivate
- Founded2001
- HeadquartersCastle Hill, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Power Creative does
Power Creative is an Australian private video production and event services firm founded in 2001 and headquartered in Lake Macquarie, NSW, with a secondary NBN fibre-equipped production suite in Western Sydney and a globally distributed team. The company delivers broadcast-quality video content and hybrid event production for corporate clients, operating a sales-led go-to-market via website inquiry, phone, and discovery calls. Its core technology is conventional creative production infrastructure — camera crews, editing, media training, autocue, and live/virtual event delivery — rather than any proprietary software platform.
The product portfolio is structured as a five-tier service menu with publicly disclosed AUD pricing: Basic Half Day – Just Camera at $3,300; Full Day + Writer/Interviewer at $5,500; Full Day – All the Crew at $9,900; Large Scale Video Content at $20K+; and Event Production & Creative at $30K+. Lower tiers are priced as one-off projects, while the two highest tiers operate under multi-year contracts with a dedicated producer and account manager. Service categories span Commercial & Promotional, Business, Case Study, Events, Products & Ambassadors, Thought Leader Series, Interviews, Live Performance, Hybrid Events, Social Content, Media Interviews, and Broadcast Content.
The business model is project-based professional services revenue with a horizontal segmentation approach targeting enterprise corporate clients and corporate personas (training, sales, event managers, EAs, CEOs). Customer evidence includes an APAC Town Hall production for Steelcase's Asia-Pacific office and marketing video work for Touch Marketing Australia. Distribution is direct through the company website (powercreative.com.au) and social channels (Vimeo, LinkedIn, Instagram, Facebook, Twitter, Pinterest), with no disclosed partnerships, M&A, funding, or external investors.
Power Creative firmographics
Firmographics- Name
- Power Creative
- Legal name
- Power Creative
- Website
- https://www.powercreative.com.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Power Creative industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
- akta.pro secondary industries
- Creator Content Production & Co-Creation Studios (BPAFAHAD), Production Management & Studio Support Services (Studio Managers, Techs) (MPAIAHAO), Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ), Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN)
Keywords
Where Power Creative is headquartered
LocationHeadquarters
- HQ city
- Castle Hill
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Power Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Video Production Services: One-time project-based video production services ranging from basic half-day shoots ($3,300) to full-scale productions. Pricing tiers include Basic Half Day, Full Day with Writer/Interviewer, Full Day with Full Crew, and Large Scale Video Content packages ($20K+).
- Event Production & Creative: Technical production services for corporate events starting at $30K+, providing presentation technical support, production crew, and end-to-end event management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Half Day – Just Camera ($3,300): Entry-level 4-hour shoot with camera operator and 4 hours editing, producing approximately 3 x 30-60sec videos. |
| Unit Pricing | Pay-as-you-go | Full Day + Writer/Interviewer ($5,500): 8-hour shoot with producer, script writer, and 8 hours editing for approximately 3 x 60-120sec videos. |
| Unit Pricing | Pay-as-you-go | Full Day – All the Crew ($9,900): Comprehensive 8-hour shoot with full crew including makeup, autocue, media training, and 16 hours editing. |
| Unit Pricing | Multi-year contract | Large Scale Video Content ($20K+): Custom budgets for ongoing content needs at scale, including dedicated producer and account manager. |
| Unit Pricing | Multi-year contract | Event Production & Creative ($30K+): Technical production for corporate events including training, sales, and executive presentations. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Power Creative product offering
Product offeringCore offering
Power Creative provides professional video production and event production services to corporate clients. Its core deliverables include tiered video production packages (ranging from AUD $3,300 half-day shoots to AUD $20K+ scaled content engagements) and event production services starting at AUD $30K+. Offerings span filming, editing, script writing, media training, broadcast content creation, and hybrid event delivery combining live in-person and virtual components.
Product overview
Power Creative is an Australian video production and event services company offering a tiered portfolio of video production packages and event production services. The core product line includes five named video packages ranging from the Basic Half Day ($3,300) to Event Production & Creative ($30K+), progressing from simple camera-only shoots to comprehensive full-crew productions. These packages are complemented by service categories spanning Commercial & Promotional, Business, Case Study, Events, Products & Ambassadors, Thought Leader Series, Interviews, and Live Performance content types. The company also provides Hybrid Events, Social Content, Media Interviews, and Broadcast Content as distinct service offerings. The architecture functions as a service provider model rather than a software platform, with pricing tiers differentiated by crew size, equipment, post-production hours, and the scale/scope of deliverables.
Differentiator
Problem solved
Functional benefit
Products and services
- Basic Half Day – Just Camera Entry-level video production package priced at AUD $3,300, providing a 4-hour on-site shoot with a single camera operator, a strategy discovery call, and 4 hours of editing allowance, delivering approximately 3 x 30-60 second videos. Suited for clients comfortable on camera with no on-camera direction required.
- Full Day + Writer/Interviewer Full-day video production package priced at AUD $5,500, including an 8-hour shoot callout, camera operator, producer/interviewer, script writer, discovery call, and 8 hours of editing, outputting approximately 3 x 60-120 second videos. Designed for clients needing direction to improve their on-camera message and performance.
- Full Day – All the Crew Premium full-day video production package priced at AUD $9,900, including an 8-hour shoot callout, camera operator, additional camera operator, producer/interviewer, script writer, media training and direction, makeup, autocue, and 16 hours of editing, outputting approximately 3 x 3-5 minute videos plus social teasers. Targets clients seeking comprehensive on-set support and high polish.
- Large Scale Video Content Scaled content creation service priced at AUD $20K+, offering ongoing regular content production (daily, weekly, monthly, or quarterly) or large product range/launch content. Includes a discovery call, dedicated producer and account manager, regular meetings, full creative services access, and end-to-end project management from concept to delivery.
- Event Production & Creative Technical event production services priced starting at AUD $30K+, assisting with presentation technical requirements for internal events, training sessions, sales presentations, and corporate functions. Adds value to internal teams by creating polished presentation technical production for managers, executives, and event coordinators.
- Hybrid Events Combined live in-person event production with virtual broadcast capabilities, enabling global reach while maintaining local engagement.
- Social Content Social media-optimized video content creation for platforms including Facebook, Instagram, LinkedIn, and Pinterest.
- Media Interviews Professional media interview video production and broadcast services.
- Broadcast Content Full-scale broadcast-quality video content production for corporate clients.
Companies that use Power Creative
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Power Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Power Creative partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Power Creative competitors and assessment
Company assessmentDirect peers
- Lemonlight: US-based video production agency offering tiered packages from entry-level shoots to large-scale enterprise video content. Comparable in service model, tiered pricing approach, and enterprise customer focus.
- Demo Duck: Mid-sized video production agency specializing in explainer videos, product demos, and corporate content for B2B clients. Closely comparable in offering custom video production services for enterprise marketing teams.
- Wyzowl: Video production agency focused on explainer videos, animations, and corporate video content for B2B and B2C clients. Comparable service portfolio targeting enterprise marketing departments with similar project-based pricing.
- Birdhouse Films: Australian video production agency offering corporate video, animation, and content production services. Direct geographic competitor serving enterprise clients across Australia with comparable tiered offerings.
- Visual Domain: Australian corporate video production company offering branded video content, event coverage, and post-production services for enterprise clients. Comparable in targeting enterprise communications and marketing teams in the APAC region.
- Sandwich Video: Boutique creative video production agency known for high-quality commercial and brand video content. Comparable in premium-positioned corporate video production with strong storytelling emphasis.
Broad incumbents
- Vidyard: Video creation and hosting platform with enterprise video tools, hosting, and analytics. Broader incumbent offering video creation infrastructure alongside Power Creative's services, targeting similar enterprise marketing and communications teams.
- Cvent: Global event management technology platform offering hybrid event solutions, registration, and event production services. Comparable in addressing enterprise hybrid event production needs at much larger scale.
- Bizzabo: Enterprise event experience platform with hybrid and virtual event production capabilities. Comparable in serving enterprise clients seeking hybrid event production solutions across geographies.
Emerging players
- Lumen5: AI-powered video creation platform enabling enterprises to produce social and marketing videos at scale. Emerging threat in the lower-tier video production space where Power Creative's entry-level packages compete.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Power Creative social profiles
Digital presencePower Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power Creative leadership team
Management profileNumber of profiles
Power Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power Creative
What does Power Creative do?
Power Creative provides professional video production and event production services to corporate clients. Its core deliverables include tiered video production packages (ranging from AUD $3,300 half-day shoots to AUD $20K+ scaled content engagements) and event production services starting at AUD $30K+. Offerings span filming, editing, script writing, media training, broadcast content creation, and hybrid event delivery combining live in-person and virtual components.
Is Power Creative a public or private company?
Power Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Power Creative founded?
Power Creative was founded in 2001. It employs 11 to 50 people.
Where is Power Creative based?
Power Creative is headquartered in Castle Hill, Australia, in the Oceania region.
How does Power Creative make money?
Two revenue lines are on record. Video Production Services are the primary driver. The others are event Production & Creative.
Who are Power Creative's main competitors?
Direct peers on record are Lemonlight, Demo Duck, Wyzowl, Birdhouse Films, Visual Domain and Sandwich Video. Broad incumbents are Vidyard, Cvent and Bizzabo. Lumen5 is listed as an emerging player.
Does Power Creative have an API?
No public API is recorded for Power Creative.
What industry is Power Creative in?
Power Creative's product category is Video Production Services. Its primary akta.pro industry code is MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production), with a secondary code of BPAFAHAD, Creator Content Production & Co-Creation Studios. Its NAICS code is 51211 and its SIC code is 7812.