Optometric Options
Optometric Options is a single-location retail optometry practice in West Los Angeles providing comprehensive eye exams, prescription eyewear (100+ frame lines), and contact lenses to 20,000+ active patients across the greater West LA area.
- Company typePrivate
- Founded1989
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Optometric Options does
Optometric Options is a single-location retail optometry practice founded in 1989 by Dr. Elliott Moscot, a third-generation optometrist, operating from a 4,000 sq. ft. "superstore" at 11033 W. Pico Blvd. in West Los Angeles. The practice serves 20,000+ active patients across West LA, Santa Monica, Beverly Hills, Culver City, Brentwood, Marina Del Rey, and West Hollywood, providing comprehensive eye examinations (glaucoma screening, cataract evaluation, retinal photography, LASIK evaluation), prescription eyewear from over 100 designer and budget frame lines, and contact lenses including specialty fittings for astigmatism and multifocal needs. Operational technology is standard for the industry: computerized autorefractor, digital retinal camera, and visual field analyzer, with no proprietary technology, AI/ML capabilities, or proprietary digital platform. The practice relies on third-party vendors (Eyefinity for website, Zocdoc for scheduling, AllAboutVision for content) for digital infrastructure.
Revenue is generated through fee-for-service transactions, including exam fees, eyewear sales, and contact lens sales, supplemented by insurance reimbursements from participating vision plans (VSP Premier, Eyemed, BCBS, Davis Vision, Spectera, Versant Health, Superior Vision, Medical Eye Services). The business model is consumer-facing retail healthcare with same-day appointments, weekend (including Sunday) availability, and multilingual staff (English, Spanish, Tagalog, Hebrew, Farsi, Vietnamese). The practice consolidated four prior mall locations into the current single superstore in 2006, indicating a defensive contraction rather than multi-unit expansion. With 1-10 employees and no external funding, the operation is a stable, founder-owned lifestyle practice rather than a growth-stage business.
Optometric Options firmographics
Firmographics- Name
- Optometric Options
- Legal name
- Optometric Options
- Website
- https://optometricoptions.net
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Optometric Options is a single-location retail optometry practice in West Los Angeles providing comprehensive eye exams, prescription eyewear (100+ frame lines), and contact lenses to 20,000+ active patients across the greater West LA area.
- Ownership category
- akta.pro rank
Optometric Options industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Vision Insurance (FSAIAHAB)
Keywords
Where Optometric Options is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Optometric Options business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Eye Examinations: Comprehensive eye exams including glaucoma screening, cataract evaluation, retinal photography, and LASIK evaluation. Performed by licensed optometrists with same-day availability including weekends.
- Eyewear Sales (Glasses and Frames): Sale of prescription glasses and sunglasses with over 100 frame lines from budget to designer brands. 1-hour service in most cases. Includes prescription lenses, designer frames, and safety glasses.
- Contact Lens Sales and Fittings: Prescription contact lenses including daily wear, disposable, extended wear, toric for astigmatism, and multifocal lenses. Includes fitting services and trial contacts to ensure proper fit and comfort.
- Insurance Plan Participation: Participates with major vision insurance plans including VSP, Eyemed, Blue Cross Blue Shield, Davis Vision, and others. Revenue derived from insurance reimbursements for covered services and materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Vision Insurance Plans Accepted |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Optometric Options product offering
Product offeringCore offering
Optometric Options is a full-service optometry practice and "LA's Eyewear Superstore" providing comprehensive eye examinations (glaucoma screening, cataract evaluation, retinal photography, LASIK evaluation) alongside prescription eyewear and contact lens sales from a 4,000 sq. ft. retail location in West Los Angeles. The practice serves over 20,000 active patients with same-day appointments, weekend availability, 1-hour glasses service in most cases, and over 100 designer and budget frame lines. It accepts all major vision insurance plans including VSP (Premier Practice), Eyemed, and Blue Cross Blue Shield.
Product overview
Optometric Options is a full-service optometry practice and eyewear superstore offering a unified suite of eye care services and products from a single 4,000 sq. ft. facility in Los Angeles. The core offering consists of comprehensive eye examinations (including glaucoma, cataract, and LASIK evaluation) paired with prescription eyewear products—both prescription glasses and contact lenses. The practice carries over 100 designer and budget frame lines for glasses, while contact lens offerings include daily wear, disposable, extended wear, and specialty lenses for astigmatism and multifocal needs. Add-on services include LASIK comanagement, children's eye exams, safety glasses, retinal photography, visual field analysis, and computerized autorefractor exams. All services are available with same-day appointments including weekends, and the practice accepts all major vision insurance plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eye Examinations Full-service eye examinations that screen for glaucoma, cataracts, retinal conditions, and LASIK candidacy using state-of-the-art medical devices and latest diagnostic equipment. Available to individual consumers with same-day appointments and weekend hours.
- Prescription Eyewear (Glasses) Prescription glasses and sunglasses from over 100 designer and budget frame lines, with prescription lenses and 1-hour service available in most cases. Includes UV, wind, dust, and irritant protection.
- Prescription Contact Lenses Large selection of contact lenses including daily wear, disposable, extended wear, soft and hard contacts, toric lenses for astigmatism, and multifocal lenses, with fitting services and thousands of trial lenses in stock.
- LASIK Comanagement Co-management services for LASIK procedures, providing evaluation, referral, and post-operative care coordination for patients seeking refractive surgery.
- Children's Eye Exams and Eyewear Specialized eye examinations and eyewear fitting services for children, with kid-specific frame brands such as Converse Teens, Dora the Explorer, Jimmy Neutron, Spongebob Squarepants, and ogi kids.
- Safety Glasses Occupational safety glasses including Titmus and Wolverine brands for workplace eye protection and OSHA-related needs.
- Designer Frame Collection Over 100 complete designer and budget frame lines including Armani Exchange, Burberry, Coach, Dior, Dolce & Gabbana, Gucci, Michael Kors, Oakley, Oliver Peoples, Prada, Ray-Ban, Tom Ford, Versace, and other fashion and independent names.
Quantifiable outcome
- 1-hour glasses turnaround in most cases
- +3 more outcomes
Companies that use Optometric Options
Customer profileSegments3 records
Ideal customer profiles3 records
Optometric Options technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Optometric Options partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Optic PlusmajorCo-founded by Dr. Moscot in 1991. One of the largest optical distributors and retailers in the Russian Republic and surrounding states. Dr. Moscot traveled throughout the former Soviet Union lecturing and training Russian eye doctors in contact lens fitting and ophthalmic products.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
Optometric Options competitors and assessment
Company assessmentBroad incumbents
- Pearle Vision: National franchised optometry chain owned by EssilorLuxottica. Provides comparable eye-exam-plus-eyewear service model with strong insurance network participation; competes in the same LA geographies.
- EyeCare Partners: PE-backed optometry and ophthalmology platform consolidating independent practices across the U.S. Represents both a potential rollup acquirer and a competitive threat to independent single-location practices.
- For Eyes: Multi-brand optical retailer (GrandVision) offering eye exams, eyewear, and contact lenses with similar insurance-anchored business model; comparable in-store product breadth and exam-plus-eyewear positioning.
- Costco Optical: Warehouse-club optical offering low-cost exams and eyewear to large member bases. Increasingly competitive on price-conscious prescription eyewear and basic eye exams in Los Angeles.
- Visionworks: National retail optical chain owned by VSP Global/Eyetopia, accepting its own insurance overlay. Direct comparable in insurance-network-anchored retail optical model with broad frame assortments.
Emerging players
- Zenni Optical: Pure-play online eyewear retailer disrupting prescription eyewear with sub-$50 frames. Encroaches on the durable-replacement-eyewear revenue stream that supports Optometric Options' retail margins.
Direct peers
- LensCrafters: Luxottica-owned retail optical chain with in-store optometrists, broad insurance participation (VSP/Eyemed), and on-site 1-hour lab services. Direct competitor for exam-plus-eyewear customers in West LA.
- Warby Parker: Vertically integrated DTC eyewear brand with retail stores and online prescription fulfillment. Targets the same affluent, design-conscious consumer seeking convenience and price transparency.
Regional players
- TLC Laser Eye Centers: National LASIK and refractive surgery provider with which Optometric Options co-manages patients. Comparable as an adjacent eye-care service with overlapping referral economics.
- Cohen's Fashion Optical: Regional optical retailer concentrated in the New York / tri-state area with designer frame assortments and in-store exams. Comparable in cosmetic/frame-led retail positioning, though geographically non-overlapping.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Optometric Options social profiles
Digital presenceOptometric Options financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optometric Options leadership team
Management profileNumber of profiles
Profiles1 record
Optometric Options funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optometric Options M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optometric Options
What does Optometric Options do?
Optometric Options is a full-service optometry practice and "LA's Eyewear Superstore" providing comprehensive eye examinations (glaucoma screening, cataract evaluation, retinal photography, LASIK evaluation) alongside prescription eyewear and contact lens sales from a 4,000 sq. ft. retail location in West Los Angeles. The practice serves over 20,000 active patients with same-day appointments, weekend availability, 1-hour glasses service in most cases, and over 100 designer and budget frame lines. It accepts all major vision insurance plans including VSP (Premier Practice), Eyemed, and Blue Cross Blue Shield.
Is Optometric Options a public or private company?
Optometric Options is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Optometric Options founded?
Optometric Options was founded in 1989. It employs 1 to 10 people.
Where is Optometric Options based?
Optometric Options is headquartered in Los Angeles, United States, in the North America region.
How does Optometric Options make money?
Four revenue lines are on record. Eye Examinations are the primary driver. The others are eyewear Sales (Glasses and Frames), contact Lens Sales and Fittings and insurance Plan Participation.
Who are Optometric Options's main competitors?
Broad incumbents on record are Pearle Vision, EyeCare Partners, For Eyes, Costco Optical and Visionworks. Zenni Optical is listed as an emerging player. Direct peers are LensCrafters and Warby Parker. Regional players are TLC Laser Eye Centers and Cohen's Fashion Optical.
Does Optometric Options have an API?
No public API is recorded for Optometric Options.
What industry is Optometric Options in?
Optometric Options's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 3851.