CTM Alder

What CTM Alder does

CTM Alder operates theorie24, a Switzerland-focused web and mobile learning platform that prepares residents for the mandatory Swiss driver's license theory exam. The platform covers categories B (car), A and A1 (motorcycle), M (moped), and F/G (agricultural vehicles), with newer extensions into Professional Driver categories (BPT, C1/C, D1/D, CZV) and an E-Bike module. Content is anchored by an official licensing partnership with asa (Vereinigung der Strassenverkehrsämter), giving theorie24 access to at least two-thirds of official examination questions. The product is delivered as a browser-based progressive web application with native iOS and Android apps, supporting nine languages for the primary categories. Core features include topic-organized practice questions, timed exam simulations calibrated to the official pass threshold (90% correct), a digital theory book, gamified learning via Game Mode, and 3D animated traffic-scenario videos.

The business runs on a one-time 365-day license model priced at CHF 24 for car/motorcycle and CHF 14 for moped/agricultural, with no subscription or auto-renewal. Distribution is primarily direct-to-consumer through the theorie24.ch website and app stores, supplemented by a channel of Swiss driving schools (Fahrschulen) that resell VIP cards and access vouchers, plus a related storefront at fahrschultheorie.ch. The company operates as a Zweigniederlassung (branch) of Reist Telecom AG, headquartered in Solothurn, with a lean 1-10 employee structure, and claims 500,000+ satisfied customers over its 20+ year operating history. There is no disclosed external funding, no M&A activity, and no management team information in the public record.

Name

CTM Alder

Legal name

Reist Telecom AG, Zweigniederlassung CTM Alder

Website

https://theorie24.ch

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

CTM Alder operates theorie24, a Swiss web and mobile platform that prepares residents for driver's license theory exams across car, motorcycle, moped, agricultural, and professional categories, using asa-licensed official questions sold as 365-day access licenses.

Ownership category

akta.pro rank

Product category

Driver Education Software

NAICS

Automobile Driving Schools (611692)

akta.pro primary industry

Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)

akta.pro secondary industry

Content Conversion, Digitization & LMS/SCORM/xAPI Packaging (EDAGAKAL)

Keywords

• Driving theory preparation
• License exam learning
• Online learning platform
• Mobile learning app
• Driver education software

Headquarters

HQ city

Solothurn

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Individual User Licenses - Car/Motorcycle (B, A, A1): One-time purchase model providing 365-day access to the full learning platform for car and motorcycle categories. No subscription, no automatic renewal. Single payment grants access across all devices (PC, smartphone, tablet).
2. Individual User Licenses - Mofa/Agricultural (M, F, G): One-time purchase model for 365-day access to moped and agricultural vehicle category learning materials.
3. VIP Code/Voucher Sales via Driving Schools: Driving schools purchase and resell VIP cards containing access codes. Revenue flows through partner network of driving schools (Fahrschulen) throughout Switzerland.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

CTM Alder (operating as theorie24) sells a web-based and mobile learning platform that prepares Swiss residents for official driver's license theory examinations. The product delivers asa-licensed official exam questions, timed exam simulations, a digital theory book, 3D animated traffic-scenario videos, and gamified learning modes across vehicle categories B, A, A1, M, and F/G in up to nine languages, sold as a 365-day license.

Product overview

theorie24 is a comprehensive web-based theory exam learning platform with companion iOS and Android mobile apps, designed to help Swiss residents prepare for their driver's license theory examinations. The core product consists of practice questions, exam simulations, and a digital theory book available in multiple languages. The platform also includes supplementary modules such as a Game Mode for gamified learning, 3D Teacher videos with animated traffic scenarios, and an E-Bike module. Professional categories for commercial drivers (BPT, C1/C, D1/D, CZV) are offered as an extension. Access is sold as annual subscriptions (365 days) with pricing of CHF 24 for Auto & Motorrad and CHF 14 for Mofa & Traktor, with VIP Code and driving school voucher options available.

Differentiator

Problem solved

Functional benefit

Products and services

• theorie24 Web Application Primary web-based learning platform for Swiss theory exam preparation covering categories B (car), A (motorcycle), A1 (light motorcycle), M (mofa), F/G (agricultural vehicles). Features include asa-licensed practice questions, timed exam simulation, digital theory book, Game Mode, 3D teaching videos, and progress tracking, sold as a 365-day license for individual learners.
• theorie24 iOS App Native iOS mobile application available on the Apple App Store for iPhone and iPad, enabling flexible Swiss theory exam preparation on Apple devices with the same 365-day license entitlement as the web platform.
• theorie24 Android App Native Android mobile application available on Google Play Store for smartphones and tablets, enabling flexible Swiss theory exam preparation on Android devices with the same 365-day license entitlement as the web platform.
• theorie24 Professional Categories (BPT, C1/C, D1/D, CZV) Extended learning content for professional driver categories including BPT (professional transport), C1/C (trucks), D1/D (buses), and CZV (commercial vehicle regulations), offered as a separate product on the pro.theorie24.ch subdomain for professional drivers.

Quantifiable outcome

• 90% pass rate required on simulated exams mirrors official exam requirements
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• asa (Vereinigung der Strassenverkehrsämter)coreTechnology or IntegrationOfficial licensing partnership with the Swiss Association of Road Traffic Authorities (asa). As an official license partner, theorie24 receives at least 2/3 of official examination questions. Questions bearing the asa logo are official original exam questions. This partnership is fundamental to the product's value proposition.
• Partner Driving Schools (Schweizer Fahrschulen)coreChannel Partner/ Reseller/ DistributorNetwork of Swiss driving schools that sell VIP cards and access vouchers to their students. Customers redeem codes online for 365-day access. Driving schools benefit by offering additional value to students; theorie24 benefits from extended distribution reach.
• Reist Telecom AGcoreOthersParent company and copyright holder. CTM Alder operates as a Zweigniederlassung (branch) of Reist Telecom AG. All IP, operations, and support are handled under this parent entity.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ADAC: Germany's largest automobile club with theory learning products and driving test preparation materials. Comparable in offering learner-facing theory prep content, but as a diversified incumbent rather than a standalone theory prep product.
• TCS (Touring Club Suisse): Largest Swiss mobility club offering member services, traffic education and theory materials. Comparable because it sits in the same Swiss learner ecosystem, but broader in scope (membership, roadside assistance, insurance) and not a focused theory prep SaaS.

Direct peers

• DMV Genie: US-focused digital practice test platform for DMV driver's license exams with web and mobile delivery. Comparable in core offering (paid practice questions, exam simulation for license prep) but serving US state exams rather than European category-specific theory tests.
• Zutobi: Swedish-headquartered digital platform offering driving theory preparation across multiple European countries. Closely comparable to theorie24 in product (web + mobile app, gamified practice, exam simulation) and business model (paid access for license exam prep), and a likely expansion template for Switzerland-adjacent markets.
• Fahren Lernen (Bonnier): German publisher of official theory learning materials and digital prep tools for the German driving license exam. Comparable as a country-focused, regulator-aligned theory exam prep provider with both print and digital delivery.
• Fahrschule.de: Major German online platform combining driving school directory listings with digital theory preparation content. Comparable in core function (online theory exam prep) and in serving learners via web/mobile, though it operates as a broader Fahrschule marketplace rather than a pure theory prep product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theorie24_ch
• Facebookfacebook.com/theorie24.ch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CTM Alder