Faast Loan UK

What Faast Loan UK does

Fast Loan UK (trading as JDB Enterprise Group Ltd) is an FCA-authorised direct lender operating exclusively in the United Kingdom's high-cost short-term credit market. The company offers short-term loans ranging from £50 to £2,000 through a direct-to-consumer online platform: new customers can borrow up to £800 over 3-8 months, while returning customers who have repaid in full can access up to £2,000 over up to 12 months. The platform processes applications in approximately four minutes, with funds typically transferred within 15-22 minutes of approval and digital signing via Faster Payments. Underwriting combines Credit Reference Agency data, Open Banking insights, and income/expenditure analysis, integrated through third-party providers including LendingMetrics for affordability checks, Modulr for payment infrastructure, and CashFlows for disbursement and collections processing.

The company serves UK adults facing short-term financial emergencies — including car repairs, boiler failures, and unexpected bills — as well as consumers with poor or limited credit histories who are assessed on current affordability rather than past credit behaviour. Revenue is generated primarily through interest charges on outstanding loan balances (138% pa fixed, 835.85% representative APR) and a £20 early settlement fee; there are no late payment fees, and default fees are capped at £15. Distribution is fully digital — organic SEO, content marketing via the 'Money Smart' blog, and Instagram/X social channels — with no broker involvement in approvals, though declined applicants are referred to partner broker Nouveau Finance.

The technology stack includes a proprietary Autonomous Debt Recovery Module deployed in 2025 that automates arrears management and reduces manual collection staff reliance by approximately 80%, a customer portal for self-serve account management, and integrations across the UK payments and credit data ecosystem. The company has been a finalist at the Credit Awards in 2023 (Lender and Customer Service categories) and 2026 (Alternative Lender of the Year, Under £5,000).

Name

Faast Loan UK

Legal name

JDB Enterprise Group Limited

Website

https://fastloanuk.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Fast Loan UK is an FCA-authorised UK direct lender offering short-term loans from £50 to £2,000 to consumers facing financial emergencies, distributed through a proprietary online platform with automated credit assessment and rapid fund transfers.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH)

Keywords

• Short-term consumer lending
• Online direct lender
• Payday instalment loans
• Bad credit loans
• FCA-regulated lending

Headquarters

HQ city

Welwyn Garden City

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Short-term Loan Interest: Fast Loan UK generates revenue primarily through interest charges on short-term loans. Interest is charged on the original loan amount over the agreed term. The company advertises a representative APR of 835.85% with an interest rate of 138% pa (fixed). Interest is calculated only for the days the loan is outstanding.
2. Early Settlement Fee: When borrowers choose to repay their loan early, Fast Loan UK charges a £20 early settlement fee, subject to cost of credit cap regulations. This is the only fee-based revenue stream besides interest.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fast Loan UK is an FCA-authorised direct lender offering short-term loans ranging from £50 to £2,000 to UK consumers. New customers can borrow up to £800 over 3–8 months and returning customers up to £2,000 over up to 12 months. Applications are completed online in approximately 4 minutes with funds typically disbursed within 15–22 minutes of approval, with interest charged at 138% pa (fixed) and a representative APR of 835.85%.

Product overview

Fast Loan UK is an FCA-authorised direct lender operating as a single-product platform focused on short-term lending. The core product is short-term loans ranging from £50 to £2,000, with a tiered customer structure: new customers access up to £800 over up to 8 months, while trusted returning customers can borrow up to £2,000 over up to 12 months. The company offers specialised loan variants including same day loans, emergency loans, and instalment loans, all assessed through affordability-first underwriting. Additional specialised products cover car repair loans and used car loans for vehicle-related emergencies. All products share a unified application process, responsible lending assessments, and the company's direct-lender model without broker involvement.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-Term Loans Core short-term loan product from £50 to £2,000, repayable over 1 to 12 months. New customers eligible for up to £800 over up to 8 months; returning customers can borrow up to £2,000 over up to 12 months. Online application takes ~4 minutes and funds are typically disbursed within 15 minutes of approval. Interest is charged at 138% pa (fixed) with representative APR 835.85%. The product is positioned for emergency expenses and is delivered via a direct-lender model with no broker intermediaries. This encompasses the firm's same-day, payday, instalment, cash, easy, instant, emergency, direct-lender and low-credit-score loan variants, which are marketing-positioned uses of the same underlying short-term credit product.
• Car Repair Loans Short-term loans purpose-built for urgent vehicle repair costs including MOT failures, replacement parts, engine or clutch repairs, and emergency roadside recovery. New customers can borrow up to £800 and returning customers up to £2,000.
• Used Car Loans Loans to finance the purchase of second-hand vehicles, allowing borrowers to spread the cost over a set repayment period. Designed for borrowers who may be unable to repair an existing vehicle cost-effectively and need to get back on the road.

Quantifiable outcome

• 95% of approved loans credited within 5 minutes of digital signing
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• Nouveau FinanceminorChannel Partner/ Reseller/ DistributorWhen Fast Loan UK is unable to approve a loan application directly, customers are referred to Nouveau Finance, a loan broker with access to 25 lenders on their panel. This is offered as a free service to customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• CashLady: UK loan broker (not direct lender) that routes borrowers to a panel of lenders; Fast Loan UK refers declined applicants to Nouveau Finance via a similar broker model, making Cashlady a structural referral partner rather than direct competitor.

Emerging players

• Tappily: Newer UK instalment lender offering £500–£3,000 over 6–24 months with affordability-led underwriting; partial overlap with Fast Loan UK's returning-customer tier, but larger ticket and longer terms position it as an upsell rather than direct substitute.

Direct peers

• Cashfloat: UK FCA-authorised direct short-term lender providing instalment loans (£200–£1,000) to borrowers with varied credit histories, competing head-to-head with Fast Loan UK in the same HCSTC sub-segment.
• Salad Money: UK lender targeting employed borrowers with short-term instalment loans assessed via Open Banking affordability data; directly comparable underwriting approach and ticket sizes to Fast Loan UK.
• Likely Loans: UK FCA-authorised instalment lender offering small-ticket short-term loans to near-prime and thin-file borrowers; overlapping customer base and loan-size range with Fast Loan UK.
• SafetyNet Credit: UK FCA-authorised direct emergency-loan specialist offering small-ticket short-term credit to customers refused elsewhere; very close functional peer to Fast Loan UK's emergency and bad-credit loan products.
• Moneyboat: UK FCA-authorised direct lender offering short-term instalment loans from £200 to £1,500 over 3–6 months, with a near-identical product, regulatory posture, and target customer (UK consumers facing short-term cash gaps) as Fast Loan UK.
• Satsuma Loans: UK instalment loan provider (part of Enova) offering £100–£1,000 over 3–12 months to existing customers; directly comparable ticket size, term structure, and target borrower as Fast Loan UK's returning-customer tier.
• Peachy: UK FCA-authorised direct lender offering short-term instalment loans (£100–£1,000) over 1–12 months, with comparable product range and direct-to-consumer digital acquisition model.

Broad incumbents

• Provident Financial: Long-established UK doorstep and online consumer credit provider (Vanquis Bank, Moneybarn) operating across HCSTC, instalment credit, and motor finance; broader portfolio player whose HCSTC-adjacent lending overlap with Fast Loan UK makes it a relevant comparable for sector economics and regulatory exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FastLoanUK
• Instagraminstagram.com/fastloanuk/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faast Loan UK