Faktor

What Faktor does

Faktor AB is a third-generation, family-owned Swedish accounting and auditing firm headquartered in Ystad, Skåne. Founded in 1955 by Thage W Larsson, the firm was rebranded from Yrev to Faktor in 2021 and is co-owned by Johan Gabrielsson (third generation) and Håkan Ekstrand (authorized auditor). It offers a one-stop portfolio covering authorized audit (Revision), ongoing accounting (Redovisning), and business advisory (Rådgivning), delivered through a workforce that includes multiple authorized auditors, authorized accounting consultants, and authorized payroll consultants. Its primary segments are Swedish SMBs — from sole proprietors to medium-sized enterprises — together with corporate groups requiring statutory audit and consolidation work; the firm operates nationwide but is rooted in southern Sweden.

The core product stack is built around two subscription modules layered on top of the three service pillars. 'Faktor Full koll' is a managed digital bookkeeping subscription (starting at 950 SEK/month) bundling ongoing bookkeeping, quality assurance by authorized consultants, and a personal advisor. 'Faktor Framåt' is a fixed-fee digitalization subscription that migrates clients' in-house finance departments onto Fortnox (Sweden's leading cloud accounting platform) and Capego, then supports them through workshops, training, and ongoing service agreements. Year-end closing, annual reports, and audit engagements are priced separately on a per-engagement basis, and payroll is charged per transaction, creating a mix of recurring and project revenue.

Faktor monetizes through a sales-led, consultative go-to-market that emphasizes personal relationships and explicitly rejects traditional accounting-firm utilization patterns. Acquisition channels combine a website-driven quote request flow, free initial consultations (digital or in-person at the Ystad office), organic social on LinkedIn, Facebook, and YouTube, and referral-driven inbound from local business networks. Pricing is predominantly quote-based and individually tailored; only the entry-level Full koll price is publicly disclosed. The firm is privately held with no institutional capital, no parent company, and no disclosed revenue figure.

Name

Faktor

Legal name

Faktor AB

Website

https://faktor.se

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Faktor AB is a third-generation, family-owned Swedish auditing and accounting firm headquartered in Ystad. It provides authorized audit, digital bookkeeping, payroll, and advisory services to SMBs and corporate groups across Sweden, using Fortnox and Capego cloud platforms.

Ownership category

akta.pro rank

Product category

Accounting and Auditing Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)

akta.pro secondary industries

Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI), Intercompany & Consolidation Support (Eliminations, Group Reporting Support) (BPAAAGAG)

Keywords

• Accounting services
• Audit services
• Bookkeeping services
• Payroll management
• Business advisory

Headquarters

HQ city

Ystad

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Faktor Full koll (subscription bookkeeping): Fixed monthly subscription for ongoing digital accounting, with supplementary per-transaction fees for payroll processing and per-engagement fees for year-end closing and annual reports. Monthly pricing starts at 950 kr and is sized to the client's business complexity.
2. Year-end closing and annual report services: Bokslut (year-end closing), årsredovisning (annual financial statements), and inkomstdeklaration (income tax returns) are charged on a per-engagement basis (löpande räkning), outside the fixed monthly subscription to keep the base price manageable.
3. Payroll management (transaktionsbaserad): Payroll administration (lönehantering) is charged per transaction, meaning the number of payroll runs processed each month determines the cost.
4. Faktor Framåt digitalization service: Fixed monthly fee for digital transformation of the client's finance department, including setup, training, and ongoing support. Sized according to number of invoices, verifications, and users.
5. Authorized audit services: Statutory audit services for companies and groups, provided by authorized auditors. Pricing likely quote-based given the custom nature of audit engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Faktor AB is a Swedish authorized auditing and accounting firm that delivers ongoing digital bookkeeping, statutory audit, annual financial statements, payroll administration, group consolidation, and business advisory services to Swedish SMBs and corporations. Its flagship subscription offering, Faktor Full koll, provides outsourced digital bookkeeping with a fixed monthly fee starting at 950 SEK, while Faktor Framåt helps clients with in-house finance departments digitize onto Fortnox. Services are delivered by in-house authorized auditors and accounting consultants, matched to clients by industry experience.

Product overview

Faktor is a Swedish authorized auditing and accounting firm offering a portfolio of interconnected financial services. The core offerings include auditing (Revision), accounting (Redovisning), and advisory services (Rådgivning). Two key service modules build on this foundation: Faktor Full koll provides digital ongoing bookkeeping with fixed monthly pricing for businesses seeking outsourced accounting, while Faktor Framåt offers digitalization consulting for companies wanting to modernize their in-house accounting departments. Additional specialized services include group accounting (Koncernredovisning), payroll management (Lönehantering), and sustainability consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Faktor Full koll A digital ongoing bookkeeping service for Swedish SMBs that provides fixed monthly pricing (starting at 950 SEK), quality assurance by authorized accounting consultants, a personal contact, and digital workflows on Fortnox. Includes ongoing digital accounting, with year-end closing, annual reports, and tax returns available as separately billed add-on services.
• Faktor Framåt A digitalization transformation service for Swedish companies that already have an in-house finance function and want to move to digital workflows. Includes workshops, training for economic staff, migration to the Fortnox cloud accounting platform, and ongoing support agreement post-transition. Priced as a fixed monthly fee scaled by invoices, verifications, and number of users.
• Revision (Authorized Auditing) Authorized auditing services providing independent review and evaluation of a company's financial routines, including year-end financial statement review, annual reporting, and compliance with Swedish company law. Delivered by authorized auditors to companies and groups nationwide in Sweden, on a quote-based engagement model.
• Redovisning (Accounting) Comprehensive accounting services for Swedish businesses, including ongoing digital bookkeeping, year-end closing (bokslut), annual reports (årsredovisning), income tax returns, group consolidation (koncernredovisning), and payroll management (lönehantering with employer declarations). Performed by authorized accounting consultants using Fortnox and Capego.
• Rådgivning (Business Advisory) Business advisory services for Swedish business owners covering company formation, acquisitions, generational transitions (generationsskifte), reorganizations, financial stabilization, and industry-specific consulting. Clients are matched to a consultant with experience and knowledge in their specific industry.

Quantifiable outcome

• 90% of annual reports sent digitally (reducing paper consumption and transport emissions)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Star for LifeminorStrategic or Co-development PartnerFaktor is a proud partner and ambassador of Star for Life, an organization whose educational programs strengthen students' self-esteem and motivate them to invest in their education, health, and life decisions. Star for Life operates in 120 schools in South Africa, Namibia, and Tanzania, reaching approximately 450,000 students. Faktor serves as ambassador for Immanuel Shifdi High School over a three-year period (2024–2026).

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• PwC Sweden: Big-tier professional services firm operating in Sweden, offering audit, tax, and advisory across all client segments including SMBs—competes for the same corporate-group audit mandates Faktor targets.
• EY Sweden: Big-tier audit and advisory firm with broad Swedish operations serving companies of all sizes including statutory audit and corporate reporting—directly competes for group-level audit engagements.
• Deloitte Sweden: Big-tier professional services firm with a full Swedish practice covering audit, tax, consulting, and financial advisory—overlaps with Faktor on audit and corporate advisory work for larger Swedish clients.
• KPMG Sweden: Big-tier professional services firm in Sweden offering audit, tax, and advisory, including statutory audit and group consolidation—competes with Faktor for corporate audit mandates.

Direct peers

• RSM Sweden: Mid-tier international accounting network operating in Sweden, providing audit, tax, and advisory services to SMBs and mid-market companies—comparable client profile and service mix to Faktor.
• BDO Sweden: Global mid-tier accounting firm with Swedish operations offering audit, tax, and advisory—overlaps directly with Faktor's audit and advisory offerings for SMB and corporate clients.
• Mazars Sweden: International audit and advisory firm with a Swedish presence offering statutory audit, accounting, and consulting to mid-sized enterprises—directly comparable service portfolio.
• Grant Thornton Sweden: International accounting and advisory network with a Swedish practice serving mid-market companies with audit, tax, and consulting services—comparable service breadth to Faktor.
• Azets: Large Nordic accounting, payroll, and HR services provider with significant operations in Sweden, serving SMBs and mid-market clients with bookkeeping, audit, and advisory—directly comparable to Faktor's full-service offering but at much greater scale.

Emerging players

• Bokio: Sweden-based digital-first bookkeeping and accounting SaaS targeting very small businesses—represents an emerging, cloud-native alternative to Faktor's Full koll subscription bookkeeping for the smallest SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@faktorab
• Facebookfacebook.com/faktorab
• LinkedInlinkedin.com/company/faktorab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faktor