High Performance Coatings
High Performance Coatings is a privately held Alberta-based distributor of industrial paint and coatings, serving oil & gas, OEM, fleet, mining, and other industrial customers in Central and Southern Alberta since 1999 via its Red Deer and Calgary locations.
- Company typePrivate
- Founded1999
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What High Performance Coatings does
High Performance Coatings (HPC) is a privately held, Canadian-owned industrial coatings distributor founded in 1999 in Red Deer, Alberta, with a second location opened in Calgary in 2000. The company distributes a portfolio of industrial paint and coating systems — most centrally Endura Paint (a Tier 1 distribution relationship dating to Endura's 1966 entry into Alberta), supplemented by HPC's own enamel lines (HPC 5000, HPC 8000 Speed Enamels), custom 1K and 2K aerosols, and stocking distribution of PPG, Carboline, Dampney, Amercoat, and Sigma products. HPC also supplies ancillary sundry products (masking, sanding, PPE) and offers a color matching service with access to more than 50,000 color formulations.
The underlying technology portfolio is centered on industrial coating chemistries: epoxy primers, two-component polyurethane topcoats (including Endura's proprietary EX-2C topcoat with high-density crosslinking for abrasion and chemical resistance), low-VOC and HAPs-free formulations, and HPC's own polyester resin systems engineered for gloss and color retention. The company operates from an ISO 9001:2015 certified facility and can extend a 5-year material and labor warranty on Endura coating systems. Technical support is delivered by a NACE-certified training team providing substrate review, specification writing, QC documentation review, and onsite applicator training.
HPC's business model is a regional industrial distribution operation serving Central and Southern Alberta. Revenue is generated primarily through one-time product sales to industrial and OEM customers across seven verticals — oil & gas (primary), fleet/automotive, OEM, aviation/marine, farm/agricultural equipment, mining, and construction/transport/redi-mix — supplemented by professional services revenue from custom color matching and technical consultation. Go-to-market is enterprise field sales with direct technical engagement; pricing is quote-based and not publicly disclosed. The customer base is concentrated in Alberta's oil and gas sector, and the company shows no public funding, M&A, or recent expansion activity beyond its original two locations.
High Performance Coatings firmographics
Firmographics- Name
- High Performance Coatings
- Legal name
- High Performance Coatings
- Website
- https://hpc.ca
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- High Performance Coatings is a privately held Alberta-based distributor of industrial paint and coatings, serving oil & gas, OEM, fleet, mining, and other industrial customers in Central and Southern Alberta since 1999 via its Red Deer and Calgary locations.
- Ownership category
- akta.pro rank
High Performance Coatings industry classification
Industry- Product category
- Industrial Coatings Distribution
- NAICS
- Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Industrial Protective Coatings (IMAEAHAB)
- akta.pro secondary industries
- Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB), Industrial & Protective Coatings (IMAEAGAB)
Keywords
Where High Performance Coatings is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
High Performance Coatings business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Industrial Coatings Distribution & Sales: HPC distributes and sells industrial coatings including Endura Paint (epoxy primers, polyurethane topcoats), HPC Industrial Enamels, PPG, Carboline, Dampney, Amercoat, and Sigma products. Revenue is generated through product sales to industrial and OEM customers in Alberta.
- Technical Services & Color Matching: Custom color matching and technical support services including specification reviews, QC documentation review, and onsite technical training provided alongside product sales.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
High Performance Coatings product offering
Product offeringCore offering
High Performance Coatings distributes industrial paint and coatings, operating as a Tier 1 Distributor of Endura Paint alongside PPG, Carboline, Dampney, Amercoat, and Sigma products. The company supplies epoxy primers, 2K polyurethane topcoats, HPC industrial enamels, custom aerosols, and coating sundries to industrial and OEM customers across Central and Southern Alberta. HPC also provides custom color matching services using a library of over 50,000 colors, along with technical support including specification writing, applicator training, and onsite troubleshooting.
Product overview
High Performance Coatings offers a portfolio of industrial coating products distributed through their Alberta locations. The core offerings include Endura Paint (epoxy primers and 2K polyurethane topcoats for corrosive environments), HPC Enamels (HPC 5000 industrial enamels and HPC 8000 speed enamels), and Custom Aerosols (1K and 2K formulations in any colour). Supporting these are Sundries (masking, sanding, PPE supplies) and Colour Match Services (matching from samples, RAL codes, or corporate specs with access to 50,000+ colours). The company operates as a Tier 1 distributor of Endura Paint alongside other brands including PPG, Carboline, and Dampney.
Differentiator
Problem solved
Functional benefit
Products and services
- Endura Paint High-performance industrial coatings including epoxy primers and 2K polyurethane topcoats designed for aggressive, corrosive, and abrasive environments. Used in oil field equipment, fleet, OEM, aviation/marine, and farm/ag equipment industries. Features low VOC formulations and custom coating specifications tailored to substrates, production requirements, budgets, and service life needs.
- HPC Enamels Complete line of 1K industrial coatings including HPC 5000 full gloss enamel with excellent impact resistance and weatherability, and HPC 8000 Speed Enamels which are fast-drying full gloss enamels. Designed for industrial coating applications.
- Custom Aerosols Custom 1K and 2K aerosol coatings available in any color. 1K aerosols are designed for economical touch-ups; 2K aerosols feature Endura's EX-2C Topcoat with a professional spray nozzle for a superior finish.
- Colour Match Services Full colour matching and custom colour creation services for industrial and OEM customers. Matches colors from wet or painted samples, color codes (RAL, automotive), or corporate and other references. Provides access to Endura paint's complete library of over 50,000 colours.
Quantifiable outcome
- 5 Year Material and Labor Warranty on Endura coating systems
Companies that use High Performance Coatings
Customer profileSegments7 records
Ideal customer profiles2 records
High Performance Coatings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
High Performance Coatings partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Endura PaintcoreHPC is a Proud TIER 1 Distributor of Endura Paint, a boutique coatings manufacturer incorporated in 1966 that creates innovative coating systems for customers across North America. Endura coatings achieve outstanding performance in aggressive, corrosive, and abrasive conditions with a focus on low VOC and HAPs free formulations. HPC offers Endura's complete product line including epoxy primers, the EX-2C topcoat, and access to over 50,000 color formulations.
- PPG Industrial CoatingssupportingHPC distributes PPG Industrial Coatings as part of their diverse range of industrial coating products.
- CarbolinesupportingHPC distributes Carboline industrial coatings products as part of their product portfolio.
- Dampney High Heat CoatingssupportingHPC distributes Dampney High Heat Coatings, a specialty product line for high-temperature industrial applications.
- AmercoatsupportingHPC distributes Amercoat industrial coating products as part of their product portfolio.
- SigmasupportingHPC distributes Sigma industrial coating products as part of their diverse range of finishes.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
High Performance Coatings competitors and assessment
Company assessmentDirect peers
- General Paint: Canadian paint manufacturer and distributor (subsidiary of PPG) serving industrial and architectural markets. Directly comparable as a Canadian coatings distributor serving regional industrial customers with branded and private-label product lines.
- Diamond Vogel: North American industrial and architectural coatings manufacturer and distributor with a regional sales model similar to HPC's. Comparable in combining proprietary coatings (e.g., high-performance industrial finishes) with direct technical sales to industrial/OEM customers.
- Cloverdale Paint: Western Canada-based paint manufacturer and distributor serving industrial, commercial, and architectural markets. Closely comparable to HPC as a regional Canadian coatings distributor with a multi-brand offering and technical/specification support, but with broader geographic reach.
Broad incumbents
- RPM International: Holding company for specialty coatings brands (Carboline, Tremco, Stonhard, etc.) serving industrial maintenance and OEM markets. Comparable via its Carboline subsidiary, which is a direct HPC supplier, and through its broad portfolio of industrial protective and high-performance coatings.
- Axalta Coating Systems: Global coatings manufacturer focused on industrial and refinish coatings for OEM, commercial vehicle, and industrial customers. Comparable to HPC in the industrial protective coatings end market, though operating as a much larger manufacturer with global reach.
- Sherwin-Williams: Global paint and coatings giant with a large industrial coatings division and broad distribution network. Overlaps with HPC in industrial protective coatings for OEM and maintenance end markets, but competes as a much larger incumbent with national coverage.
- PPG Industries: Global coatings manufacturer with a major industrial coatings portfolio and direct distribution in Canada. Overlaps with HPC's offering (PPG is also one of HPC's supplier partners) and competes for the same industrial/OEM accounts across Western Canada.
Others
- Endura Paint: Boutique industrial coatings manufacturer (founded 1966) and HPC's core Tier 1 supply partner. Included as an adjacent/ecosystem participant — supplies the proprietary EX-2C topcoat and 50,000+ color library that differentiate HPC, but is upstream rather than a direct competitor.
- Univar Solutions: Global chemical and ingredients distributor with a coatings-focused line of business in North America. Adjacent comparable as a large-scale industrial coatings distributor serving OEM and industrial customers, but operating at a national scale well beyond HPC's regional footprint.
- Carboline: Specialty industrial coatings manufacturer (part of RPM International) supplying protective and high-temperature coatings. Listed as an ecosystem participant — Carboline is one of HPC's supplier partners rather than a direct distributor competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
High Performance Coatings compliance and trust
Trust signalCompliance1 record
High Performance Coatings financial estimates
Financial estimateRevenue estimate
Valuation estimate
High Performance Coatings leadership team
Management profileNumber of profiles
High Performance Coatings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High Performance Coatings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High Performance Coatings
What does High Performance Coatings do?
High Performance Coatings distributes industrial paint and coatings, operating as a Tier 1 Distributor of Endura Paint alongside PPG, Carboline, Dampney, Amercoat, and Sigma products. The company supplies epoxy primers, 2K polyurethane topcoats, HPC industrial enamels, custom aerosols, and coating sundries to industrial and OEM customers across Central and Southern Alberta. HPC also provides custom color matching services using a library of over 50,000 colors, along with technical support including specification writing, applicator training, and onsite troubleshooting.
Is High Performance Coatings a public or private company?
High Performance Coatings is a private company. It is classified as unknown and is currently operating.
When was High Performance Coatings founded?
High Performance Coatings was founded in 1999. It employs 11 to 50 people.
Where is High Performance Coatings based?
High Performance Coatings is headquartered in Calgary, Canada, in the North America region.
How does High Performance Coatings make money?
Two revenue lines are on record. Industrial Coatings Distribution & Sales are the primary driver. The others are technical Services & Color Matching.
Who are High Performance Coatings's main competitors?
Direct peers on record are General Paint, Diamond Vogel and Cloverdale Paint. Broad incumbents are RPM International, Axalta Coating Systems, Sherwin-Williams and PPG Industries. Others are Endura Paint, Univar Solutions and Carboline.
Does High Performance Coatings have an API?
No public API is recorded for High Performance Coatings.
What industry is High Performance Coatings in?
High Performance Coatings's product category is Industrial Coatings Distribution. Its primary akta.pro industry code is IMAEAHAB, Industrial Protective Coatings, with a secondary code of IMAIAKAB, Industrial Protective Coatings (Steel/Concrete/Equipment). Its NAICS code is 32551 and its SIC code is 2851.