What Habraken does

Habraken B.V. is a privately held, family-owned Dutch industrial sewing machine specialist headquartered in Kaatsheuvel, Netherlands, with a branch entity, Habraken Belgium N.V., in Humbeek, Belgium. Founded in 1979 by Wim Habraken, the company operates as the exclusive Benelux importer of premium German brands Dürkopp Adler (since 1992) and Pfaff Industrial, while also representing Mitsubishi/Juki PLK, Pegasus, Fratelli Alberti, Jentschmann, and Kuris in the region. The company employs between 11 and 50 staff and is currently led by director Jurgen Verhoeven following ownership by Hans and Angeline Damen.

The company's competitive position rests on a dual model of distributing standardized premium machines and operating an in-house R&D department that customizes and rebrands modified machines under its own HM Machines line (HM801 template transport, HM802 belt transport, HM814 seam documentation, HM820 X-stitch, HM830 triple transport binding, HM835 braiding, HM866 heavy-duty zigzag, HM602 tape feeding). These modifications are typically built on Dürkopp Adler M-Type platforms and incorporate proprietary control systems (DAC classic, OP 1000, HM120 touchscreen) and PLC-controlled cobot integration. HM Machines are exported to more than 40 countries, complementing the Benelux-exclusive Dürkopp Adler and Pfaff offering.

Habraken generates revenue through one-time hardware sales (new and used machines, parts), recurring maintenance and repair services performed by its own technicians, and bespoke custom-machine development projects priced on consultation. The go-to-market is primarily direct: a modern showroom in Kaatsheuvel, field sales for enterprise accounts in automotive, furniture/upholstery, leather goods, sailmaking, technical textiles and footwear, plus inside-sales phone/email channels. The customer base is anchored by Benelux enterprise manufacturers such as Adient, Visscher-Caravelle, Leolux, Montis, and Vosco. Following the December 2022 acquisition of Klerkx Machines B.V., Habraken has consolidated its position in the Benelux while extending its custom-engineering and cobot-integration capabilities into new automation-led offerings.

Name

Habraken

Legal name

Habraken B.V.

Website

https://habraken.nl

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Habraken B.V. is a family-owned Dutch industrial sewing machine specialist that serves as the exclusive Benelux importer of Dürkopp Adler and Pfaff Industrial, distributes several additional brands, and designs custom HM Machines through its in-house R&D for enterprise manufacturers across automotive, furniture, leather goods, and technical textiles.

Ownership category

akta.pro rank

Product category

Industrial Sewing Machines

NAICS

Other General Purpose Machinery Manufacturing (3339)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Sewing Machine & Serger Retail (CRALADAD)

Keywords

• Industrial sewing machines
• Custom sewing equipment
• Sewing machine maintenance
• Sewing machine spare parts
• Cobot sewing integration

Headquarters

HQ city

Kaatsheuvel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Sewing Machine Sales: Sale of new and used industrial sewing machines including exclusive brands (Dürkopp Adler, Pfaff Industrial), represented brands (Mitsubishi, Pegasus, Fratelli Alberti, Jentschmann, Kuris), and own HM Machines brand. Machines are sold as one-time purchases ranging from entry-level to high-end specialized units. Showroom and direct sales model.
2. Spare Parts Sales: Sale of replacement parts for industrial sewing machines. Habraken maintains more than 15,000 parts in stock. Parts can be ordered online or by phone, and customers can collect immediately if in stock.
3. Maintenance and Repair Services: Preventive maintenance, repairs, and modifications performed by Habraken's own team of experienced technicians. Service includes on-site repairs, installations, and periodic inspections. Part of a full-service offering bundled with machine sales.
4. Custom Machine Development (R&D): Development of custom HM Machines for customers with specific production requirements. Habraken's R&D department designs, prototypes, tests, and installs modified machines tailored to the customer's unique process. Revenue from the customization and development work on top of the base machine.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Habraken specializes in the sales, customization, and maintenance of industrial sewing machines. The company is the exclusive Benelux importer of Dürkopp Adler and Pfaff Industrial, and develops its own line of HM Machines through an in-house R&D department. Habraken provides full lifecycle support including over 15,000 spare parts in stock, preventive maintenance, repairs, and cobot-integrated automation solutions for industrial production lines.

Product overview

Habraken offers a comprehensive portfolio of industrial sewing machines combining exclusive distribution of premium A-brands with an own-brand customization line. The core offering includes Dürkopp Adler and Pfaff Industrial (exclusive Benelux importer), supplemented by Mitsubishi/Juki PLK, Pegasus, Fratelli Alberti, Jentschmann, and Kuris. Habraken's own HM Machines line represents customized modifications built in-house by their R&D department on base machines from Dürkopp Adler and Juki PLK, including specialized products like HM801 (template transport), HM602 (tape feeding), HM820 (X-stitch decorative), HM830 (triple transport binding), HM835 (braiding), HM814 (seam documentation), HM866 (heavy duty zigzag), and HM802 (belt transport). The portfolio serves applications across automotive, furniture, leather goods, shoes, sails, outdoor gear, and technical textiles. The company also provides comprehensive after-sales service including maintenance, repairs, and over 15,000 spare parts.

Differentiator

Problem solved

Functional benefit

Brands

• HM Machines: Habraken's own brand of custom-modified and purpose-built industrial sewing machines, developed in-house through the company's R&D department. HM products are sold internationally in more than 40 countries and include models such as HM801, HM802, HM814, HM820, HM830, HM835, and HM866.

Products and services

• HM Machines Habraken's own product line of customized industrial sewing machines, developed in-house by the R&D department. Combines standard quality machines (Dürkopp Adler, Juki PLK) with custom modifications for specific production processes. Includes sub-models: HM801 (template transport), HM802 (belt transport), HM814 (seam documentation workstation), HM820 (X-stitch decorative), HM830 (triple transport binding), HM835 (braiding system), HM866 (heavy duty programmable zigzag), and HM602 (tape feeding). Sold internationally in more than 40 countries.
• Dürkopp Adler Industrial Sewing Machines Market leader in industrial sewing machine innovation and technology. Product range includes flatbed, post bed, and cylinder-arm machines in various configurations including CNC, zigzag, triple transport, and specialized machines. Habraken is the exclusive importer for the Benelux region since 1992.
• Pfaff Industrial Sewing Machines Premium industrial sewing machine brand. Product range includes universal machines, leather machines, triple transport machines, welding machines (Seamsonic, laser), and CNC programmable machines for various applications. Habraken is the exclusive importer for the Benelux region.
• Mitsubishi/Juki PLK Programmable Sewing Automatons Computer-controlled programmable sewing automatons. Products include PLK-G1010-K2 (100x100mm sewing range) and PLK-G2516 (250x160mm sewing range) with direct drive servo motors 40% more energy efficient. Represented by Habraken in the Benelux.
• Pegasus Lockstitch Machines Lockstitch machines represented by Habraken in the Benelux market. Pegasus specializes in lockmachines and other industrial sewing equipment.
• Fratelli Alberti Industrial Sewing Machines Industrial sewing machine brand represented by Habraken in the Benelux market.
• Jentschmann Industrial Sewing Machines Industrial sewing machine brand represented by Habraken in the Benelux market, adding to the range of specialized machines available.
• Kuris Machines Industrial machines represented by Habraken in the Benelux market as one of four additional dealer relationships alongside Mitsubishi, Pegasus, and Fratelli Alberti.
• Industrial Sewing Machine Spare Parts Over 15,000 industrial sewing machine parts directly in stock. Includes needle sets, thread stands, bobbin winders, needle coolers, foot pedals, tension springs, and modification parts. Parts can be ordered online, by phone, or collected immediately.
• Maintenance and Repair Services Preventive maintenance, repairs, and modifications for industrial sewing machines. Performed by Habraken's own team of specialized technicians with extensive parts inventory. Mobile technical service with rapid response, including on-site repairs, installations, and periodic inspections.
• Second-hand Industrial Sewing Machines Used/refurbished industrial sewing machines sold by Habraken as part of their machine portfolio.

Quantifiable outcome

• Custom machines allow less experienced operators to achieve specialist-quality results equivalent to top specialists, addressing labor shortages
• +3 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Nine partnerships are on record, tiered core and major.

• PiantcoreStrategic or Co-development Partner · 1 January 2023Habraken developed a custom cobot solution for Piant's stitching department where a cobot functions as the central 'playmaker' between operators and sewing machines. Habraken's R&D department created the PLC interface for the cobot to communicate with the machines, developed the workflow logic, and integrated the system. The solution addressed Piant's labor shortage challenges while maintaining quality and enabling reproducibility.
• Dürkopp AdlercoreChannel Partner/ Reseller/ DistributorExclusive importer of Dürkopp Adler industrial sewing machines for the Benelux region since 1992. Dürkopp Adler is described as a market leader in innovation and technology for industrial sewing machines. Habraken's HM Machines are often based on Dürkopp Adler M-Type platforms.
• Pfaff IndustrialcoreChannel Partner/ Reseller/ DistributorExclusive importer of Pfaff Industrial sewing machines for the Benelux region. Pfaff products include standard machines as well as welding machines (Seamsonic, laser) for technical textiles.
• Mitsubishi Electric (Juki PLK)majorChannel Partner/ Reseller/ DistributorDealer for Mitsubishi/Juki PLK programmable sewing automats in the Benelux market. Products include PLK-G1010-K2 and PLK-G2516 computergestuurde naaimachines (computer-controlled sewing automats).
• PegasusmajorChannel Partner/ Reseller/ DistributorDealer for Pegasus industrial sewing machines in the Benelux. Pegasus specializes in lockmachines and other industrial sewing equipment.
• Fratelli AlbertimajorChannel Partner/ Reseller/ DistributorDealer for Fratelli Alberti industrial sewing machines in the Benelux. Represents additional brand diversity in the product portfolio.
• JentschmannmajorChannel Partner/ Reseller/ DistributorDealer for Jentschmann industrial sewing machines in the Benelux market. Adds to the range of specialized machines available.
• KurismajorChannel Partner/ Reseller/ DistributorDealer for Kuris machines in the Benelux market. One of four dealer relationships mentioned alongside Mitsubishi, Pegasus, and Fratelli Alberti.
• Klerkx Machines B.V.coreOthersAcquisition of Klerkx Machines B.V. from Kaatsheuvel completed on December 1, 2022. Klerkx was a competitor specializing in sales, development, and maintenance of industrial sewing machines. Marijn and Liesbeth Klerkx joined Habraken to ensure continuity for Klerkx customers. The acquisition brought combined 80+ years of knowledge and experience. Both companies had worked together for years, particularly on Dürkopp Adler and Pfaff products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ZSK Stickmaschinen: ZSK is a German manufacturer of industrial embroidery machines specializing in technical embroidery, schiffli, and sequin applications. ZSK competes with Habraken's HM835 Braiding System and HM820 X-Stitch in decorative and technical embroidery sewing applications serving apparel, automotive, and technical textile customers.
• Juki Corporation: Juki is one of the world's largest industrial sewing machine manufacturers (Japan), producing automated sewing systems, lockstitch machines, and programmable sewing automats that compete directly with Habraken's HM Machines. Habraken is a dealer for Juki PLK programmable sewing automats in Benelux, making Juki both a partner and a global competitor in the same product category.
• Pfaff Industrial: Pfaff Industrial is the German premium industrial sewing machine manufacturer whose products Habraken exclusively distributes in the Benelux. Pfaff's triple transport, leather, and CNC programmable machines directly overlap Habraken's HM Machine product positioning in automotive and upholstery applications.
• Pegasus Sewing Machine Manufacturing: Pegasus is a Japanese manufacturer specializing in overlock and industrial lockstitch machines. Pegasus is one of Habraken's represented brands in Benelux and competes directly with Habraken's HM Machines lockstitch configurations in apparel, automotive, and technical textile applications.
• Dürkopp Adler: Dürkopp Adler is the German premium industrial sewing machine OEM whose M-Type platform underpins many of Habraken's HM Machines modifications. Although Habraken is the exclusive Benelux importer, Dürkopp Adler directly competes globally with Habraken's own HM line in the same product category (flatbed, post bed, cylinder-arm machines for upholstery, automotive, leather).
• Tajima Industries: Tajima is a Japanese manufacturer of industrial embroidery and sewing machines, including programmable multi-head embroidery systems. Tajima competes with Habraken in programmable industrial sewing for apparel, technical textiles, and decorative stitching applications, overlapping with Habraken's HM820 X-Stitch and HM835 Braiding products.

Broad incumbents

• Brother Industries: Brother Industries operates a significant industrial sewing machine division as part of its broader diversified technology portfolio. Brother competes in the same product category as Habraken (industrial sewing for garment, automotive, and furniture) but at vastly greater scale and geographic reach across Asia, Europe, and the Americas.
• Mitsubishi Electric: Mitsubishi Electric is a global industrial conglomerate whose factory automation division includes programmable sewing automatons that Habraken distributes in Benelux (Mitsubishi/Juki PLK line). As a broad incumbent, Mitsubishi competes in industrial sewing automation alongside Habraken's HM Machines cobot-integrated solutions.

Others

• Eastman Machine Company: Eastman Machine is a US manufacturer of fabric cutting machines serving apparel, automotive, aerospace, and industrial textile markets. While focused on cutting rather than sewing, Eastman serves the same customer base as Habraken (upholstery, automotive, technical textiles) and represents an adjacent equipment supplier in the sewn products manufacturing ecosystem.

Emerging players

• Lectra: Lectra is a French technology company providing CAD/CAM and Industry 4.0 software solutions for fashion, automotive, and furniture manufacturers. While not a direct sewing machine competitor, Lectra serves overlapping customers with digital cutting and workflow software that competes with parts of Habraken's HM814 seam documentation workstation value proposition.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habraken