Melbourne Golf Park

What Melbourne Golf Park does

Melbourne Golf Park, operating as Albert Park Driving Range (APDR), is a privately held Australian golf practice and learning facility founded in 1997 and located on Aughtie Drive in Albert Park, minutes from the Melbourne CBD beside the Albert Park Lake precinct and MSAC. The core offering is an over-250-metre floodlit driving range with 53 individual bays (38 undercover), supported by a separate short-game practice area (putting and chipping greens plus bunker), a club-fitting studio, a pro shop stocking Titleist, Callaway, Mizuno and TaylorMade, and a fully licensed hospitality venue.

The business is structured around a portfolio of usage-based and professional-services revenue streams: pay-per-bucket range balls (A$14–A$28 with discounted seniors/junior pricing), PGA-qualified private and group lessons (A$60–A$160 per session), beginner and specialty clinics (A$35–A$160), club fitting (A$55–A$199 across four appointment types), and an e-Range membership that offers up to 35% bonus credit. Customers range from complete beginners and juniors through to scratch markers, women golfers (dedicated casual clinics), adaptive golfers (via a Paragolfer all-terrain wheelchair), and corporate/event clients. The coaching team includes ten PGA-qualified instructors such as 1999 Australian Masters winner Craig Spence, multiple-time PGA award winner Jamie McCallum, and Skillest founder Baden Schaff.

A 2023–2024 capital redevelopment is materially expanding the footprint: the first Australian deployment of Trackman Range technology across every bay, nine additional driving bays, two 18-hole mini golf courses, a new café, function facilities and rooftop bar, plus extended operating hours. Strategic partnerships anchor the model, including a Mizuno brand ambassadorship and fitting-day program, the Golf Australia MyGolf junior pathway, and a sustainability partnership with Golf Ball Recycling.

Name

Melbourne Golf Park

Legal name

Albert Park Driving Range Pty Ltd

Website

https://albertparkdrivingrange.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Melbourne Golf Park (Albert Park Driving Range) operates a 53-bay floodlit driving range, PGA golf academy, club-fitting studio, pro shop and F&B venue in Albert Park, Melbourne, serving beginner through professional golfers with lessons, clinics, fittings and corporate events.

Ownership category

akta.pro rank

Product category

Golf Practice & Training Facility

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910), Amusement and Theme Parks (71311), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Training Aids & Swing Analytics Retail (CRAMAGAG), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Golf driving range
• PGA golf coaching
• Custom club fitting
• Golf clinic programs
• Mini golf entertainment

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Driving Range Balls: Pay-per-visit revenue from selling range balls. Casual users pay $16 for 50 balls or $23 for 100 balls. Seniors and juniors receive discounted pricing at $14 and $21 respectively.
2. Golf Lessons: Private individual and group golf lessons provided by PGA qualified instructors. Pricing ranges from $75-$160 per 30-60 minute session depending on instructor experience. Package deals of 6 lessons for price of 5 available.
3. Golf Clinics: Group clinic programs including 4-week beginner clinics ($160), ladies casual clinics ($40/class), junior term and holiday programs. All clinics conducted by PGA instructors.
4. Club Fitting Services: Custom club fitting sessions using technology including Trackman and Capto. Four appointment types: 30-min assessment ($55), 60-min fitting ($99), 60-min gapping ($99), and 120-min full fitting ($199).
5. Pro Shop Sales: Retail sales of golf equipment including clubs, gloves, balls, and merchandise. Major brands stocked include Titleist, Callaway, Mizuno, and TaylorMade.
6. e-Range Membership: Prepaid membership program offering up to 35% bonus credit on driving range balls plus free use of short game area. Members can load credit and collect balls directly from machines.
7. Corporate Functions and Events: Function packages for corporate events and social gatherings. Temporarily suspended due to construction but will resume with new facilities.
8. Food and Beverage: Fully licensed venue with beer and beverages available. New café and rooftop bar being built as part of facility upgrade.
9. Gift Vouchers: Gift cards available for purchase for driving range and learning centre services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Melbourne Golf Park (Albert Park Driving Range) operates an over-250-metre floodlit driving range with 48–53 bays (38 undercover), a short game practice area, and a PGA-led golf academy delivering private lessons, beginner, ladies, junior, mixed and all-ability clinics, and custom club fitting using Trackman, Capto and Mizuno DNA technology. The facility also runs an on-site pro shop, e-Range membership program, corporate functions, and food and beverage service, with an in-progress expansion adding Trackman Range Technology in every bay, two 18-hole mini golf courses, a rooftop bar and additional bays.

Product overview

Albert Park Driving Range operates as Melbourne's premier golf practice and learning centre, offering a unified facility combining an over-250-metre driving range with 53 bays (38 undercover), a dedicated Short Game Practice Area, and the Albert Park Golf Academy. The product portfolio centres on the Driving Range as the core offering, supported by the Golf Academy providing PGA-certified coaching through private lessons and structured clinics (Beginners, Ladies, Juniors, Mixed, and All Ability). Add-on services include Custom Club Fitting using Trackman/Capto technology, a Pro Shop stocking major brands, e-Range Membership for regular patrons, and specialty packages like Beer'N'Bash and Lunch'N'Bash. The facility also offers function spaces and gift vouchers. Major expansion underway (2023) adds Trackman Range Technology across all bays, two 18-hole mini golf courses, rooftop bar, café, additional bays, and extended hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Driving Range Melbourne's premier golf practice facility with over 250 metres of range and 48–53 individual driving bays (38 fully undercover), floodlit and open until 10pm weeknights. Walk-in access, no booking required. Open 7 days a week for all skill levels.
• Short Game Practice Area Separate practice facility with two individual putting and chipping greens (overlooking Albert Park Lake) and a practice bunker; $5 unlimited use. Available for casual practice and included with e-Range membership.
• Golf Academy — Private Lessons Private and group golf lessons delivered by PGA-qualified teaching professionals using Trackman ball flight technology and video analysis. Lessons cover full swing, putting, chipping and driving. Pricing varies by instructor experience level ($75–$160 for 30–60 minute sessions) with package deals of 6 lessons for the price of 5.
• Beginner Clinics 4-week introductory golf program starting the first week of each month. Covers full swing, putting, chipping and driving with 1-hour weekly sessions capped at 8 students; $160 per person including golf balls and clubs.
• Ladies Casual Clinics Flexible 1-hour ladies golf clinics available 7 days a week with no commitment required; $40 per class with equipment, balls and coaching included. Designed for all skill levels from beginner to regular club players.
• Mixed Casual Clinics Casual mixed adult clinics on Fridays 10–11am, capped at 8 attendees for supervised ongoing practice; $35 per session with equipment included.
• Junior Clinics (MyGolf) MyGolf junior program for primary school-age children, delivered in partnership with Golf Australia. Includes school term clinics (Mon/Wed 4–5pm, Sat/Sun 9–10am) and school holiday one-day programs (9am–3pm, $80/day with equipment and balls included).
• All Ability Clinics Golf lessons for people of all abilities, including use of the Paragolfer all-terrain wheelchair that raises users into a standing position to allow a more conventional golf swing.
• Custom Club Fitting Premium club fitting service using Trackman, Capto and Mizuno DNA swing analysis technology. Four appointment types: 30-minute assessment ($55), 60-minute fitting ($99), 60-minute gapping session ($99), and 120-minute full-set fitting ($199). Expertise covers junior through professional level.
• Pro Shop Fully stocked on-site golf retail store carrying major brands including Titleist, Callaway, Mizuno and TaylorMade. Offers equipment testing on the range before purchase, plus gloves, balls and merchandise. Club fitting consultation available on site.
• e-Range Membership Prepaid membership program offering up to 35% bonus credit on driving range balls, free use of short game area (chipping and putting green), and priority ball dispensing from machines. Members can load credit and collect balls directly.
• Corporate Functions and Events Function packages for corporate events and social gatherings combining golf activity and hospitality. Currently temporarily suspended during construction, to resume with new facilities.
• Gift Vouchers Digital and physical gift vouchers available for driving range and learning centre services. Purchasable online via the Lightspeed platform.
• Mini Golf Two professionally designed 18-hole mini golf courses with native aesthetic, added as part of the 2023 facility expansion to broaden the venue into a multi-format golf entertainment destination.
• Skillest (Online Golf Coaching Marketplace) Online golf coaching marketplace founded by APDR instructor Baden Schaff — the world's biggest online golf coaching marketplace. Enables students to send video footage to leading coaches globally for remote coaching and feedback.
• Food and Beverage Service Fully licensed venue offering beer and beverages with deck area overlooking Albert Park Lake. A new rooftop bar and café are being added as part of the 2023 facility upgrade.

Quantifiable outcome

• Thousands of kids introduced to golf through junior programs
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• MizunocoreGTM or Marketing Partner · 12 May 2023APDR partnered with Mizuno to host fitting days, bringing the latest Mizuno equipment for customers to test drive. The partnership includes product representatives for technical discussions and order placement. Jamie McCallum serves as a Mizuno Brand Ambassador.
• Golf Ball Recycling (GBR)coreStrategic or Co-development Partner · 1 January 2023APDR partnered with Golf Ball Recycling to recycle used golf balls. Established in 2021, GBR is committed to reducing golf's carbon footprint. The partnership prevents discarded golf balls from ending up in landfill, lakes and waterways - balls are recycled into furniture, drainage systems, pathways, road and sculptures. APDR will see recycled balls returned for use in pathways around the new facility.
• Golf Australia (MyGolf Program)coreStrategic or Co-development PartnerAPDR participates in Golf Australia's MyGolf national junior program for school holiday and term programs. Jamie McCallum is PGA National Game Development Professional of the Year. Programs are booked through Golf Australia's system.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Others

• Skillest: Online golf coaching marketplace founded by APDR coach Baden Schaff. Adjacent digital ecosystem that competes for remote coaching spend and demonstrates a related but separate business model leveraging APDR coaching talent.
• Club Car / PING / Callaway (club-fitting specialists at retail): Major golf OEMs and their authorized retail fitters compete for club fitting revenue. APDR's world-top-100 KZG-recognized fitter Rob Grant directly competes with these OEM channels for premium custom-fitting customers.
• Golf Australia (MyGolf program): National governing body running the MyGolf junior program that APDR delivers. Functions as both a partner and an indirect competitor in junior golf participation, influencing where families take lessons and clinics.

Broad incumbents

• Topgolf: Global leader in tech-enabled driving range entertainment combining golf with food, beverage and gamified targets. Operates at vastly larger scale and in multiple countries but shares APDR's core model of monetizing driving bays, F&B, events and group bookings around ball-tracking technology.
• Drive Shack: US-based owner-operator of golf entertainment venues (Puttery, Drive Shack) that combine tech-driven practice, dining and social experiences. Comparable as a multi-site entertainment driving-range concept, though operating in a different geography and at larger scale.

Direct peers

• Golftec: Global chain of indoor golf coaching centres using proprietary swing analysis technology and certified coaches. Competes for the premium lesson and fitting customer, particularly in the swing-analysis category where APDR's Trackman/Capto/Mizuno DNA stack is also positioned.
• Holey Moley Golf Club: Australian mini golf entertainment chain combining themed courses with bars and food. Highly comparable as APDR launches its own two 18-hole mini golf courses, café and rooftop bar — competing for the same casual entertainment and group occasion spend in Melbourne.
• X-Golf Australia: Operates indoor golf simulator centres across Australia offering year-round practice, lessons and entertainment with data-rich swing analysis. Directly competes for practice and lesson dollars in the Melbourne market, particularly in off-peak and winter periods where APDR's outdoor model is weaker.

Regional players

• Sandhurst Club (and other Melbourne driving ranges): Group of metropolitan Melbourne driving ranges and practice facilities (e.g., Keilor Public Golf Course, Sandhurst, Riversdale). Compete for the same casual range ball and lesson customers within the broader Melbourne market.
• Yarra Bend Golf Park: Closest Melbourne-metro competitor operating a public driving range, mini golf and learning programs. Direct overlap in target customers (Melbourne golfers, families, beginners) and in the same metropolitan catchment, making it the primary local head-to-head.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/albert-park-driving-range

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melbourne Golf Park