Actus

What Actus does

Actus (legal entity Explosion Movil, S. de R.L. de C.V.) is a privately held, multidisciplinary digital transformation studio headquartered in Hermosillo, Sonora, Mexico, founded in 2013 and operating with 1-10 employees under founder and CEO Carlos Apodaca. The company combines electronics engineering, embedded systems, software development, and product/UX design into a single integrated team, delivering custom software, IoT ecosystems, and embedded-firmware solutions to enterprise clients. Its stated positioning is "technology partner" rather than vendor, with work conducted via agile, human-centered methodologies against client digital-transformation mandates.

The company operates two proprietary product lines alongside its services arm. Actus ELENA is an industrial IoT device with an integrated AI agent that measures temperature, humidity, CO2, and ethylene in real time inside post-harvest agricultural storage environments (refrigeration chambers, ripening rooms, de-greening chambers, greenhouses) and converts the data into automated alerts and predictive actions such as refrigeration setpoint control, humidification, and ethylene injection. Actus NATI is a separate IoT ecosystem for retail that connects in-store machines and platforms to enable real-time monitoring, inventory automation, and consumer engagement. Both products are accompanied by web and mobile applications, with ELENA distributed via Google Play and the Apple App Store.

Actus generates revenue from three streams: one-time hardware sales of IoT devices (with installation and warranty included), recurring SaaS subscriptions for the ELENA cloud platform and analytics, and project-based professional services for custom software, IoT integration, and UX/UI design. Go-to-market is hybrid: enterprise field sales for services and NATI, combined with a more product-led, self-serve channel for ELENA. The customer base is concentrated in Mexican agricultural enterprises (nine named accounts), with a stated ambition to scale beyond Mexico, though no international revenue or distribution has been disclosed.

Name

Actus

Legal name

Explosion Movil, S. de R.L. de C.V.

Website

https://actus.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Actus is a Mexico-based digital transformation studio that builds the Actus ELENA IoT post-harvest monitoring device and the Actus NATI retail IoT ecosystem, serving enterprise clients with custom software, embedded systems, and IoT integration services.

Ownership category

akta.pro rank

Product category

Digital Transformation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Architecture & Technology Roadmapping (BPAEAAAC)

akta.pro secondary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Digital transformation services
• Custom software development
• IoT solutions
• Embedded systems development
• Post-harvest monitoring

Headquarters

HQ city

Hermosillo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Sales (IoT Devices): Sale of industrial-grade IoT hardware including sensors and monitoring devices. Customers acquire ownership of the infrastructure with a one-time payment, with professional installation included.
2. SaaS Platform Subscription: Subscription-based access to the Actus ELENA cloud platform providing AI analytics, real-time monitoring dashboards, automated alerts, predictive analysis, and reporting capabilities. Includes web and mobile app access with a pause feature between operational cycles.
3. Professional Services & Consulting: Digital transformation consulting, custom software development, UX/UI design, IoT system integration, and product development services billed as project-based engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Actus is a multidisciplinary digital transformation studio that partners with companies to design and build custom software, IoT ecosystems, embedded systems, and digital products using agile, human-centered methodologies. The firm also develops and sells two proprietary IoT products: Actus ELENA, an industrial IoT device with AI-powered predictive analytics for post-harvest agricultural monitoring, and Actus NATI, an IoT ecosystem for retail store operations.

Product overview

Actus is a multidisciplinary digital transformation studio offering services in custom software development, IoT and embedded systems, UX/UI design, and product prototyping. The company operates two main product lines: Actus NATI (an IoT ecosystem for retail operations and inventory automation) and Actus ELENA (an IoT monitoring device with AI capabilities for post-harvest agricultural operations). Services include digital transformation consulting, custom software development, prototyping and scalable product development, UX/UI design, and IoT/embedded systems implementation.

Differentiator

Problem solved

Functional benefit

Brands

• Actus ELENA: IoT device with AI agent for post-harvest monitoring that measures temperature, humidity, ethylene, and CO2 in real-time to maximize quality and reduce losses in agricultural operations
• Actus NATI

Products and services

• Actus ELENA Industrial IoT device with an integrated AI agent that monitors and controls temperature, humidity, CO2, and ethylene in real time for post-harvest agricultural storage and ripening operations. Sold to agricultural enterprises (avocado, banana, mango, potato, tomato, pepper, grapes, apples, and citrus producers) under a hybrid one-time hardware purchase plus SaaS subscription model.
• Actus NATI IoT ecosystem that connects in-store machines and platforms for brick-and-mortar retail environments, enabling real-time monitoring, inventory automation, and consumer engagement. Targeted at retail businesses seeking to modernize physical store operations.
• Digital Transformation Consulting Strategic consulting engagements to help enterprises plan and execute digital transformation initiatives, including process automation, technology roadmapping, and IoT strategy. Sold to enterprise clients across industries on a project basis.
• Custom Software Development Bespoke software development service for enterprise clients, including web and mobile applications, embedded firmware, and AI-powered interfaces. Delivered through agile, multidisciplinary teams.
• IoT and Embedded Systems Implementation Design, development, and integration of IoT ecosystems, embedded systems, and firmware for enterprise clients. Includes system integration and automation across physical and digital environments.
• UX/UI Design and Product Prototyping User-centered UX/UI design and digital product prototyping services for enterprise clients, focused on intuitive, scalable interfaces that fit team workflows.

Quantifiable outcome

• Up to 40% reduction in post-harvest losses through optimized storage conditions
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Arable Labs: Arable produces connected environmental sensors and a data platform for agriculture. Its hardware-plus-cloud model and crop-monitoring use cases directly overlap with Actus ELENA's IoT and analytics offering.
• Pessl Instruments (METOS): Pessl/METOS manufactures agricultural weather stations and field sensors with a cloud platform for decision support. It competes with ELENA in the connected-sensor-and-analytics category for crop and storage operations.
• Semios: Semios is an ag-IoT platform combining in-field sensors, real-time monitoring, and predictive analytics for specialty crops. Like Actus ELENA, it monetizes connected devices through subscription SaaS targeted at commercial growers.
• CropX: CropX builds IoT sensors and a SaaS analytics platform for agriculture (soil, irrigation, crop health). It is directly comparable to Actus ELENA in deploying connected hardware plus an AI-driven cloud platform for farm and post-harvest environments.

Broad incumbents

• Sensitech (Carrier): Sensitech provides cold-chain and post-harvest temperature monitoring solutions as part of Carrier's broader portfolio. It overlaps with Actus ELENA's temperature/humidity monitoring for produce storage, but operates as part of a much larger incumbent.
• Cognizant: Cognizant is a global IT services and digital transformation provider with deep IoT and embedded systems practices. It overlaps with Actus's enterprise software, IoT integration, and consulting offerings at incumbent scale.
• Thoughtworks: Thoughtworks is a global technology consultancy that designs and builds custom software, IoT, and AI-driven products for enterprises. Its multidisciplinary engineering culture mirrors Actus's studio model at much greater scale.
• Globant: Globant is a large LATAM-headquartered digital transformation studio offering custom software, IoT, and AI services globally. It competes with Actus's consulting and product engineering practice from a far larger scale.

Emerging players

• Intellias: Intellias is a digital transformation and IoT engineering services provider with strong EMEA delivery. It is comparable to Actus in combining custom software, embedded, and IoT engineering capabilities for enterprise clients, though at a larger engineering bench.

Regional players

• Softtek: Softtek is a Mexican-founded IT services and digital transformation firm. It is a direct regional comparable to Actus's services arm, particularly within the Mexican enterprise and agribusiness customer base Actus serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@actus3348
• Facebookfacebook.com/ExplosionMovil/?locale=es_LA
• LinkedInmx.linkedin.com/company/actus.io
• Instagraminstagram.com/actus.io

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Actus