HCO Private Wealth

What HCO Private Wealth does

HCO Private Wealth is a privately held wealth management firm founded in 2009 and headquartered in Roanoke, Virginia. The firm provides a comprehensive suite of financial services including financial planning, tax planning and preparation, investment management, estate planning, asset protection, 401(k) plan advisory, and insurance solutions. According to firmographic data, HCO Private Wealth operates with a small team of 1-10 employees, positioning it as a boutique practice rather than a scaled advisory platform.

The firm's service portfolio mirrors the integrated family office model common in the independent RIA channel: planners, investment specialists, tax professionals, and estate specialists are organized to deliver coordinated advice under one roof. Specialized service modules span retirement planning, family and health-related financial situations (divorce, special needs dependents, inherited wealth, LGBTQ+), profession-specific advisory (corporate executives, physicians, business owners, tech founders, pilots, athletes), women and wealth advisory, and unique-asset situations such as concentrated stock positions and family businesses. The website URL is hcowealth.com.

The business model follows a typical fee-based wealth management construct, with revenue generated from assets under management (AUM), financial planning fees, tax preparation fees, and 401(k) plan advisory retainers. GTM motion, pricing details, technology stack, distribution channels, named customer logos, and partnership data are not disclosed in available sources, limiting visibility into customer acquisition, technology enablement, and unit economics. Notably, the firm's Roanoke market presence overlaps with Mercer Advisors' footprint, raising the possibility of a branding, affiliation, or acquisition relationship that is not explicitly documented in the input data.

Name

HCO Private Wealth

Legal name

Mercer Advisors, Inc.

Website

https://hcowealth.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

HCO Private Wealth is a small, Roanoke, Virginia-based wealth management firm offering financial planning, tax planning, investment management, estate planning, asset protection, and 401(k) advisory services to individuals, families, and business owners.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282)

akta.pro primary industry

Family Office Services (Single & Multi-Family Office) (FSABADAF)

akta.pro secondary industries

Private Banking & UHNW Wealth Advisory (FSAEABAC), Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK)

Keywords

• Wealth management services
• Financial planning advisory
• Estate planning services
• Investment management advisory
• Tax planning preparation

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

HCO Private Wealth provides integrated personal financial advisory services covering financial planning, tax planning and preparation, estate planning, asset protection, 401(k) plan advisory, and investment management. The firm operates as a family office-style practice serving individuals and families seeking comprehensive wealth management delivered through a Mercer Advisors-aligned platform.

Product overview

HCO Private Wealth offers a comprehensive wealth management platform through an integrated family office structure. The core offering unifies financial planning, investment management, tax planning & preparation, estate planning, insurance solutions, and trustee services. Additional specialized service modules address retirement planning, family & health situations, professional-specific services for various occupations, women & wealth needs, work & business transitions, and unique assets. The company differentiates through its institutional-grade portfolio management managed by a team of 100+ investment professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning services to help clients achieve their personal financial goals, delivered as part of the firm's family office advisory.
• Tax Planning & Preparation Tax planning and preparation services integrated with the firm's broader wealth management offering for individual and family clients.
• Estate Planning Estate planning services supporting wealth transfer and legacy objectives for the firm's individual and family clients.
• Asset Protection Asset protection advisory services designed to help clients safeguard personal wealth as part of an integrated wealth plan.
• 401(k) Plans 401(k) plan advisory services supporting clients' retirement plan decisions alongside other personal wealth management engagements.
• Investment Management Investment management services delivered as part of the firm's integrated wealth management offering for individuals and families.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights3 records

Broad incumbents

• Hightower Advisors: National wealth management partnership platform serving HNW/UHNW clients with planning, investment, and family office capabilities. Comparable client segment and partnership/consolidation model attractive to small firm breakaways.
• Commonwealth Financial Network: Independent broker-dealer/RIA platform supporting financial advisors serving HNW households with planning, investment, and tax-adjacent services. Comparable advisor-supporting infrastructure and shared HNW client segment.
• Mariner Wealth Advisors: National wealth advisory firm with a family office service model covering financial planning, tax, estate, and investment management. Comparable integrated offering and a known consolidator of small/mid-sized RIAs.
• Mercer Advisors: National fiduciary wealth manager with 430+ advisors and an integrated family office model spanning planning, investment, tax, estate, insurance, and trustee services. Directly comparable product set and is already the apparent national affiliation surfaced in HCO's Roanoke location page.
• Carson Group / Carson Wealth: National wealth management platform offering planning, investment, tax, and coaching services to HNW households, with an active advisor recruiting and acquisition program. Directly comparable offering and consolidator in the same segment.
• Edelman Financial Engines: Large national RIA providing financial planning, investment management, and tax-optimized strategies to HNW individuals. Comparable fiduciary wealth advisory positioning and national scale.
• Creative Planning: Large-scale national RIA offering unified financial planning, investment management, tax, and estate services to HNW households. Comparable breadth of family-office-style services and aggressive acquirer of small RIAs in regional markets.
• Raymond James Financial Services: Large diversified financial services firm with a major wealth management division serving HNW and affluent clients with planning, investment, and advisor-affiliated practices. Competes in the same private wealth channel and has a substantial Roanoke/regional advisor presence.

Direct peers

• Halbert Hargrove: Long-standing boutique wealth advisory firm offering financial planning, investment management, tax, and estate services to HNW households. Closely comparable boutique fiduciary model and service breadth for a similar client base.
• Buckingham Strategic Wealth: Fiduciary RIA providing financial planning, investment management, and tax strategies to HNW individuals and families. Closely aligned on service mix and client profile; targets the same affluent/HNW private banking-style segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/HCOprivatewealth
• LinkedInlinkedin.com/company/hco-private-wealth
• Instagraminstagram.com/mercer_advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HCO Private Wealth